TrueHome
TrueHome was a Mexico-based real estate services company founded in 2017 that aimed to improve real estate services for Mexican customers. It has since ceased operations in Mexico citing adverse macroeconomic conditions.
- Company typePrivate
- Founded2017
- HeadquartersMexico City, Mexico
- Headcount251–500
- GTM typeB2C
- OfferingServices
TrueHome firmographics
Firmographics- Name
- TrueHome
- Legal name
- TrueHome
- Website
- https://truehome.com.mx
- Company type
- Private
- Founded year
- 2017
- Operating status
- Closed
- Headcount range
- 251–500 employees
- Short description
- TrueHome was a Mexico-based real estate services company founded in 2017 that aimed to improve real estate services for Mexican customers. It has since ceased operations in Mexico citing adverse macroeconomic conditions.
- Ownership category
- akta.pro rank
Where TrueHome is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
TrueHome business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
TrueHome product offering
Product offeringCore offering
TrueHome was a Mexico-based real estate company that aimed to improve real estate services in the country. Specific product or service details are not documented in available source material, and the company has since ceased operations in Mexico due to macroeconomic conditions.
Differentiator
Problem solved
Functional benefit
Companies that use TrueHome
Customer profileIdeal customer profiles1 record
TrueHome technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TrueHome competitors and assessment
Company assessmentDirect peers
- Tuhabi: Tuhabi is a Mexican proptech focused on residential real estate transactions and direct home buying/selling. It is a direct peer in the Mexican proptech and real estate services category, competing for the same transaction flow and homeowner audience.
- EasyBroker: EasyBroker is a Mexico-based real estate technology platform serving agents, brokerages, and property listings. It is directly comparable as a Mexican proptech operating in residential real estate services with a similar technology-driven go-to-market.
- Inmuebles24: Inmuebles24 is one of Mexico's largest online residential real estate marketplaces for property listings and agent connections. It is a direct peer in the Mexican real estate services/portal category targeting the same buyer, seller, and agent audience.
- Propiedades.com: Propiedades.com is a Mexican online real estate portal connecting buyers, sellers, and agents. It is directly comparable as a Mexican residential real estate services and marketplace company serving overlapping customer segments.
- Lamudi: Lamudi is an emerging markets real estate marketplace with significant Mexico operations. It is a direct peer in online residential real estate listings and agent connection services, with a similar product-led approach to the Mexican market.
- Wasi: Wasi is a Latin American residential real estate platform connecting agents, buyers, and sellers across multiple countries. It is directly comparable as a regional proptech operating residential real estate services with a similar technology-driven model.
Broad incumbents
- Vivanuncios: Vivanuncios is a long-standing Mexican classifieds portal (owned by Mercado Libre) with a large real estate vertical. It is a broad incumbent in Mexican online real estate listings, serving similar audiences but with much wider scope and far greater scale.
- QuintoAndar: QuintoAndar is the largest proptech in Latin America, focused on Brazilian residential rentals and sales. It is a broad incumbent useful for benchmarking LATAM proptech unit economics, technology stack depth, and scaling patterns relative to a Mexican operator like TrueHome.
Emerging players
- Habi: Habi is a Colombian proptech offering instant home buying and selling services in Latin America. It is an emerging peer with a similar direct-transaction proptech model, useful for benchmarking capital efficiency and cycle resilience in the region.
Regional players
- Properati: Properati is a Latin American real estate search platform operating across multiple countries including Mexico. It is a regional peer with overlapping product (online listings/search) and audience in the Mexican real estate services market.
Market position
Customer concentration
TrueHome social profiles
Digital presenceTrueHome financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrueHome leadership team
Management profileNumber of profiles
Profiles4 records
TrueHome funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrueHome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrueHome
What does TrueHome do?
TrueHome was a Mexico-based real estate company that aimed to improve real estate services in the country. Specific product or service details are not documented in available source material, and the company has since ceased operations in Mexico due to macroeconomic conditions.
Is TrueHome a public or private company?
TrueHome is a private company. It is classified as venture growth investor backed and is currently closed.
When was TrueHome founded?
TrueHome was founded in 2017. It employs 251 to 500 people.
Where is TrueHome based?
TrueHome is headquartered in Mexico City, Mexico, in the Latin America region.
Who are TrueHome's main competitors?
Direct peers on record are Tuhabi, EasyBroker, Inmuebles24, Propiedades.com, Lamudi and Wasi. Broad incumbents are Vivanuncios and QuintoAndar. Habi is listed as an emerging player. Properati is listed as a regional player.
Does TrueHome have an API?
No public API is recorded for TrueHome.