Fairpicture
Fairpicture is a Swiss SaaS platform connecting NGOs and humanitarian organizations with a vetted network of 250+ local photographers and videographers across 80+ countries, producing ethical photo and video content with integrated informed consent tooling.
- Company typePrivate
- Founded2020
- HeadquartersBern, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Fairpicture does
Fairpicture AG is a Swiss-based SaaS platform incorporated in Bern (CHE-311.148.909) that connects NGOs, humanitarian organizations, and impact-focused corporates with a curated global network of 250+ vetted local photographers and videographers across 80+ countries for ethically produced photo and video content. The platform manages the full production workflow — guided client briefs emphasizing dignity and non-stereotypical representation, creator matching, on-the-ground production, informed consent documentation, metadata cleaning, and publish-ready asset delivery — and is tightly integrated with the FairConsent ecosystem: a mobile app (iOS/Android, 40+ languages, offline-capable) for field consent capture and a SaaS management platform for centralized licensing, access control, and GDPR compliance reporting. Free tools layer on top, including the Image Ethics Analyser, a Risk Assessment Guide, and two white papers (data protection and "Poverty Porn in the Era of Generative AI"), the latter positioning Fairpicture counter to AI-generated imagery in NGO communications.
The company monetizes through three revenue streams: project-based fees for photo and video production services, sliding commissions on creator earnings once a match is made (creators do not pay to join), and subscription fees for FairConsent Management Platform (payable monthly in advance). Go-to-market combines direct enterprise sales ("Book a 15-min call" Calendly CTA), self-serve onboarding at app.fairpicture.org for both clients and creators, and a free FairConsent app as a top-of-funnel acquisition channel for individual photographers, journalists, and small organizations. The customer base is heavily NGO-weighted — including CARE International, DEC, Amnesty International, Plan International, Swisscontact, Welthungerhilfe, GIZ, and Fairtrade — with select corporate-foundation exposure (Swiss Re, Grundfos Foundation) and conservation NGOs (Fauna & Flora, Naturland, Biovision). The company has raised approximately $1.9M in disclosed funding across two rounds (April 2021 and November 2022) led by Aare Ventures and operates at 11–50 employees.
Strategic positioning is anchored in three reinforcing pillars: a vetted creator network that is difficult to replicate, an integrated consent toolchain aligned with GDPR and Swiss DPA that delivers regulatory-grade documentation alongside creative assets, and thought-leadership branding at the center of the ethical-photography and anti-"poverty porn" discourse. The combination of marketplace dynamics, recurring SaaS potential via FairConsent, and brand authority in a niche but values-driven buyer segment constitutes the core investment thesis, tempered by sub-scale capital, limited headcount, and a customer concentration tilted toward grant-funded NGO budgets.
Fairpicture firmographics
Firmographics- Name
- Fairpicture
- Legal name
- Fairpicture AG
- Website
- https://fairpicture.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fairpicture is a Swiss SaaS platform connecting NGOs and humanitarian organizations with a vetted network of 250+ local photographers and videographers across 80+ countries, producing ethical photo and video content with integrated informed consent tooling.
- Ownership category
- akta.pro rank
Fairpicture industry classification
Industry- Product category
- Ethical Visual Content Production Platform
- NAICS
- Commercial Photography (541922), Broadcasting and Content Providers (516)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)
- akta.pro secondary industries
- Archival Research, Rights & Provenance Services (Clearance, Chain-of-Custody) (MPADAMAI), Consent, Preference & Data Rights Management (incl. HIPAA/GDPR support) (HLACAIAG)
Keywords
Where Fairpicture is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Fairpicture business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Infrastructure, Operations, Marketing or Sales
Revenue model
- Ethical Photo Production Services: Fairpicture charges clients for professional photo and video production services delivered by its vetted local creator network. The platform manages the full project lifecycle — matching, briefing, production, consent documentation, quality review, and delivery — and earns a service fee on top of creator payments.
- Platform Commission on Creator Earnings: Fairpicture does not charge visual creators to join or maintain a portfolio. Once a match is found between a creator and a client, Fairpicture charges a sliding fee based on the creator's earnings with that specific client. The platform also handles contracts, reviews, and payments on behalf of creators.
- FairConsent App Subscriptions: The FairConsent mobile app offers free core features; certain advanced features or additional storage capacity incur fees as disclosed within the app. The FairConsent Management Platform (SaaS) is offered for fees disclosed prior to purchase, with additional features or extended storage potentially resulting in extra charges. Fees are payable in advance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | FairConsent App — Free core tier |
| Subscription | Monthly | FairConsent Management Platform — SaaS subscription |
| Other | Pay-as-you-go | Ethical Production Services — Project-based |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Fairpicture product offering
Product offeringCore offering
Fairpicture operates a SaaS platform that connects NGOs, humanitarian organizations, and corporations with a curated network of 250+ vetted local photographers and videographers across 80+ countries to produce ethically-sourced photo and video content. The platform manages guided briefs, creator matching, informed consent collection via the proprietary FairConsent app, dignity review of imagery, and delivery of publish-ready assets with clean IPTC/XMP metadata.
Product overview
Fairpicture operates as a unified platform-and-module portfolio centered on ethical visual storytelling. The core is the **Fairpicture Platform** — a SaaS marketplace connecting NGOs, brands, and organizations with vetted local photographers and videographers in 80+ countries for photo, video, and global impact story production. This platform is paired with **FairConsent**, a dedicated consent-collection ecosystem comprising the **FairConsent App** (mobile application for field-based informed consent capture on iOS/Android, offline-capable, 40+ languages) and the **FairConsent Management Platform** (web-based SaaS for clients to organize, license, and report on collected consents). Supporting these core offerings are free ethical communication tools: the **Image Ethics Analyser** (web-based image bias checker), the **Risk Assessment Guide** (downloadable PDF), the **Data Protection White Paper**, and the **Poverty Porn in the Era of Generative AI White Paper**. The **Creator Portfolio Platform** hosts vetted visual creator profiles and manages assignments. The **Fairpicture StoryLab** provides a community exchange layer for creator stories and knowledge sharing. The portfolio is unified by a shared ethical workflow (guided briefs, informed consent, clean metadata, dignity-first portrayal) underpinning every product.
Differentiator
Problem solved
Functional benefit
Brands
- FairConsent: A mobile app for collecting informed consent from photographed/filmed subjects, supporting 40+ languages and offline functionality, built by Fairpicture.
Products and services
- Fairpicture Platform A global SaaS platform connecting NGOs, humanitarian organizations, corporations, and brands with vetted local photographers and videographers across 80+ countries for ethically-produced photo and video content. The platform facilitates guided briefs, creator matching, consent management, quality review, and asset delivery.
- Photo Production
Quantifiable outcome
- 69,425 fair pictures produced since 2020
- +3 more outcomes
Companies that use Fairpicture
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles2 records
Fairpicture technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Fairpicture partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Research Institute ViennaminorFairpicture collaborated with the Research Institute in Vienna to produce its data protection white paper for NGOs, providing guidance on GDPR-compliant communication practices.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Fairpicture competitors and assessment
Company assessmentDirect peers
- PhotoShelter: A portfolio, delivery, and rights/usage-licensing platform for professional photographers. Overlaps with Fairpicture on photographer onboarding, portfolio hosting, and image-rights tooling, though without Fairpicture's NGO-only client focus or local-creator briefing workflow.
- Storyful: A social-media content licensing agency (acquired by News Corp) that licenses UGC and verified, ethically-sourced footage to newsrooms, NGOs, and brands. Highly comparable values-and-licensing model for mission-driven organizations.
- 500px (Licensing / VIZION): Photographer community and licensing marketplace with both commercial and editorial distribution. Comparable as a curated photographer community producing licensed still imagery, though serving broader commercial rather than NGO humanitarian clients.
- Shorthand: Visual storytelling platform used by NGOs, universities, and brands to publish long-form, embeddable visual stories. Similar customer base and content-amplification use case, but on the publishing/editorial side rather than production sourcing.
Broad incumbents
- Getty Images: Global stock and editorial image marketplace that has publicly emphasized ethical AI and consent standards. Indirect competitor for licensing of humanitarian and editorial imagery, with vastly larger distribution scale.
- Shutterstock: Global stock image, video, and music marketplace with formal ethical-AI and content-licensing frameworks. Adjacent by category, with content-pipeline scale no curated-network marketplace can match.
- Adobe Stock: Stock imagery and video native to the Adobe Creative Cloud ecosystem, with rights/clearance features embedded in Creative Cloud workflows. Comparable only at the very broad category level.
- Pond5: Stock footage, music, and image marketplace with rights-managed licensing for editorial and commercial use. Comparable on the rights/licensing side of the workflow.
Emerging players
- Photovoice: UK-based charity running participatory photography projects for marginalised communities, with explicit ethics and consent practices. Direct mission parallel as an ethical photography organization, though much smaller and run as a non-profit.
- Witness: Human-rights video and storytelling organization that trains activists to document abuses ethically with consent. Comparable mission and ethical-consent emphasis, though operating as a non-profit with training rather than a paid production platform.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fairpicture social profiles
Digital presenceFairpicture compliance and trust
Trust signalCompliance2 records
Fairpicture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fairpicture leadership team
Management profileNumber of profiles
Profiles1 record
Fairpicture funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fairpicture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fairpicture
What does Fairpicture do?
Fairpicture operates a SaaS platform that connects NGOs, humanitarian organizations, and corporations with a curated network of 250+ vetted local photographers and videographers across 80+ countries to produce ethically-sourced photo and video content. The platform manages guided briefs, creator matching, informed consent collection via the proprietary FairConsent app, dignity review of imagery, and delivery of publish-ready assets with clean IPTC/XMP metadata.
Is Fairpicture a public or private company?
Fairpicture is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fairpicture founded?
Fairpicture was founded in 2020. It employs 11 to 50 people.
Where is Fairpicture based?
Fairpicture is headquartered in Bern, Switzerland, in the Europe region.
How does Fairpicture make money?
Three revenue lines are on record. Ethical Photo Production Services are the primary driver. The others are platform Commission on Creator Earnings and fairConsent App Subscriptions.
Who are Fairpicture's main competitors?
Direct peers on record are PhotoShelter, Storyful, 500px (Licensing / VIZION) and Shorthand. Broad incumbents are Getty Images, Shutterstock, Adobe Stock and Pond5. Emerging players are Photovoice and Witness.
Does Fairpicture have an API?
No public API is recorded for Fairpicture.
What industry is Fairpicture in?
Fairpicture's product category is Ethical Visual Content Production Platform. Its primary akta.pro industry code is MPADADAK, Branded Documentary / Nonfiction (Corporate & NGO), with a secondary code of MPADAMAI, Archival Research, Rights & Provenance Services (Clearance, Chain-of-Custody). Its NAICS code is 541922 and its SIC code is 7330.