Storyful
Storyful is a Dublin-based social media news agency and narrative-intelligence firm — a News Corp subsidiary aligned under Dow Jones — that verifies user-generated video for 70% of the top 20 global newsrooms and sells AI-powered Risk, Reputation and Influence Intelligence to enterprise buyers across six verticals.
- Company typePrivate
- Founded2010
- HeadquartersDublin, Ireland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Storyful does
Storyful is a Dublin-headquartered social media news agency and narrative-intelligence firm operating as a wholly-owned subsidiary of News Corp, realigned in 2025 under Dow Jones and WSJ CEO Almar Latour. The company runs two integrated divisions: a News + Video unit built around Newswire by Storyful (a subscription service distributing journalist-verified, rights-cleared user-generated video to newsrooms), a Commercial Licensing arm (pricing publicly at $500/day with a 5-day minimum), and a Video Monetization marketplace paying 25,000+ uploaders via revenue share; and a Storyful Intelligence unit offering Risk, Reputation and Influence Intelligence modules to enterprise buyers in financial services, healthcare/pharma, tech platforms, energy, consumer brands and public affairs via bespoke multi-year managed-service subscriptions sold through consultation.
The company's underlying technology combines a 24/7 global newsroom of trained journalists with three proprietary AI systems — Discover (cross-platform signal surfacing), ANNI (narrative clustering via embeddings, custom ML and NLP) and Cosmos (influence mapping using graph theory and network analysis) — wrapped in the V³ (Velocity, Voices, Volume) methodology that produces a 0–100 Brand Risk Score and a 1–100 Influence Score. Computer vision and multimodal AI are applied to detect generative-AI and manipulated video content as a defensive capability, while natural language processing, anomaly detection, and predictive analytics underpin the intelligence product.
Storyful monetizes across five revenue streams: Newswire subscriptions, Commercial Licensing (per-day and bulk), UGC marketplace revenue share with uploaders, Intelligence managed services and subscriptions, and professional services/advisory. Go-to-market is hybrid — self-serve PLG for Newswire, enterprise field sales for Intelligence, inside/direct sales for Commercial Licensing, and a direct-to-creator marketplace motion for uploaders. Storyful reports that 70% of the top 20 global newsrooms use its wire, that its library exceeds 200,000 verified videos generating 11B+ lifetime views, and that customers experience 60% faster time-to-publish and 3+ hours saved per verified clip.
Storyful firmographics
Firmographics- Name
- Storyful
- Legal name
- Storyful Limited
- Website
- https://storyful.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Storyful is a Dublin-based social media news agency and narrative-intelligence firm — a News Corp subsidiary aligned under Dow Jones — that verifies user-generated video for 70% of the top 20 global newsrooms and sells AI-powered Risk, Reputation and Influence Intelligence to enterprise buyers across six verticals.
- Ownership category
- akta.pro rank
Storyful industry classification
Industry- Product category
- Social Media Intelligence
- NAICS
- Periodical Publishers (513120), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Directory and Mailing List Publishers (51314), Media Buying Agencies (541830)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- News Agencies & Wire Services (General & Specialized) (MPAJADAE)
- akta.pro secondary industries
- Business, Financial & Trade News Publishers (MPAJADAC), Business & Financial News Channels (MPABAIAB), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
Keywords
Where Storyful is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices3 records
Markets served
Storyful business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Newswire Subscription: Recurring paid editorial license to the Newswire platform, where newsrooms and comms teams access verified UGC with 14-day editorial rights (after a 7-day free view-only tier). Sold as a subscription product to media organizations.
- Commercial Video Licensing: Per-day licensing of verified UGC video to agencies, brands, publishers and production companies, with publicly listed pricing at $500 per day (minimum 5-day license) and bulk/custom rates negotiated via direct sales.
- UGC Revenue Share with Uploaders: When licensed videos generate revenue, Storyful shares a portion of the licensing income with the original uploader (citizen journalist/eyewitness) — functioning as a marketplace-style revenue split between platform and creator.
- Intelligence Managed Services & Subscriptions: Risk, Reputation and Influence Intelligence are sold via consultation, packaged as managed intelligence subscriptions for enterprise clients (financial services, healthcare/pharma, tech platforms, energy, consumer retail, public affairs) with bespoke alerting, dashboards and analyst support.
- Professional Services / Advisory: Storyful pairs its intelligence product with advisory and custom briefing work for enterprise clients, delivered by a team of trained analysts and former journalists — a professional-services overlay on top of the platform subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Commercial Licensing — $500/day, minimum 5-day license (with bulk & custom options) |
| Freemium | Annual | Newswire — Free 7-day view-only trial, then paid 14-day editorial license |
| Other | Multi-year contract | Intelligence (Risk, Reputation, Influence) — Quote-based via consultation |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels7 records
Storyful product offering
Product offeringCore offering
Storyful operates two core businesses: (1) Newswire by Storyful, a subscription newsroom service that sources, verifies, licenses and publishes journalist-verified, rights-cleared user-generated video (200K+ videos, 55+ new daily), and (2) Storyful Intelligence, an analyst-led reputation, risk and influence intelligence platform for enterprises, built on proprietary AI systems (Discover, ANNI, Cosmos) and the V³ methodology. The company also runs a commercial video licensing business and a creator monetization program for uploaders.
Product overview
Storyful operates a platform-plus-modules architecture across two main divisions. The Storyful Intelligence division is a unified reputation-intelligence platform built on three proprietary systems (Discover for signal surfacing, ANNI for narrative clustering, and Cosmos for influence mapping) and exposed through three modules — Risk Intelligence, Reputation Intelligence, and Influence Intelligence — together with the V³ (Velocity, Voices, Volume) methodology, the Brand Risk Pulse analytical deliverable, and the Headstart add-on for PR and marketing agencies. The News + Video division centers on Newswire by Storyful (a subscription platform of 200,000+ journalist-verified, rights-cleared user-generated videos for newsrooms), supported by Commercial Licensing (35,000+ videos licensable for production and brand work) and a Video Monetization program for content owners.
Differentiator
Problem solved
Functional benefit
Brands
- Storyful Intelligence: Analyst-led decision-grade reputation, risk and influence intelligence offering with proprietary systems Discover, ANNI and Cosmos.
- Newswire by Storyful
- Storyful Commercial Licensing
Products and services
- Storyful Intelligence
Quantifiable outcome
- 70% of the top 20 global newsrooms trust Storyful as their UGC partner
- +6 more outcomes
Companies that use Storyful
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles5 records
Storyful technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability12 records
Feature6 records
Storyful partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- News CorpflagshipNews Corp is Storyful's parent company, having acquired the business in 2013. Storyful sits within the News Corp family of news brands and recently came under the remit of Dow Jones CEO Almar Latour — making News Corp the foundational corporate parent of all of Storyful's intelligence and newsroom operations.
- Dow JonesflagshipStoryful's careers portal is hosted on dowjones.wd1.myworkdayjobs.com, and Storyful recently came under the remit of Dow Jones CEO Almar Latour after previously being part of parent company News Corp directly — indicating Dow Jones now has operational oversight of Storyful within the News Corp corporate group.
- Wall Street Journal (WSJ)coreWSJ is both a sister publication under News Corp and a Storyful customer — featured on the homepage as a trusted newsroom partner for verified UGC, illustrating the integrated News Corp/Dow Jones media ecosystem around Storyful's wire.
Scale indicators11 records
Recent moves5 records
Expansion highlights6 records
Storyful competitors and assessment
Company assessmentEmerging players
- Primer AI: Primer AI applies large language models and NLP to unstructured multilingual data for intelligence and risk applications — an emerging AI-native player competing for the same enterprise narrative intelligence use cases as Storyful Intelligence.
- Zignal Labs: Zignal Labs is an AI-driven media intelligence platform providing real-time narrative tracking and influence analysis for enterprise and public affairs clients — an emerging player with overlapping narrative intelligence capabilities to Storyful's Discover/ANNI stack.
Direct peers
- Jukin Media / Storyful-adjacent UGC licensing peers: Jukin Media (now part of Jukin/Storyful-adjacent operators) licenses exclusive UGC video to brands, agencies and producers — a direct peer in the commercial UGC licensing and rights-cleared content market where Storyful Commercial Licensing competes.
- Synthesio (Ipsos): Synthesio, now part of Ipsos, is an enterprise social listening and consumer intelligence platform — a direct competitor to Storyful Intelligence for global brand and agency buyers seeking social-based market and reputation intelligence.
- Brandwatch (now part of Cision): Brandwatch is a leading consumer intelligence and social listening platform used by enterprise brands and agencies for reputation and conversation analysis — a direct competitor to Storyful's Reputation Intelligence module in the same enterprise buyer segment.
- Meltwater: Meltwater is a global media intelligence and social listening company serving enterprise PR, communications and marketing teams — directly comparable to Storyful Intelligence in monitoring earned media, brand reputation and narrative risk for large enterprises.
- Talkwalker: Talkwalker is a consumer intelligence and social listening platform used by global brands and agencies for brand monitoring, trend detection and competitive benchmarking — a direct competitor to Storyful's Reputation and Risk Intelligence modules.
- Dataminr: Dataminr is a real-time AI risk and event detection platform that ingests public social data to alert enterprises and public sector clients about emerging incidents — the closest direct competitor to Storyful Intelligence in narrative and risk monitoring for financial services and corporate security.
Broad incumbents
- Sprinklr: Sprinklr is a large enterprise customer experience and social media management platform with built-in social listening and AI-driven insights — a broad incumbent competing with Storyful Intelligence for enterprise reputation and CX buyers.
- Cision: Cision is an established PR, communications and media intelligence incumbent (now including Brandwatch and PR Newswire) — a broad incumbent competing with Storyful Intelligence across PR monitoring and newsroom content distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Storyful social profiles
Digital presenceStoryful compliance and trust
Trust signalCompliance2 records
Storyful financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storyful leadership team
Management profileNumber of profiles
Profiles8 records
Storyful subsidiaries and ownership
Company hierarchySubsidiaries2 records
Storyful funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storyful M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storyful
What does Storyful do?
Storyful operates two core businesses: (1) Newswire by Storyful, a subscription newsroom service that sources, verifies, licenses and publishes journalist-verified, rights-cleared user-generated video (200K+ videos, 55+ new daily), and (2) Storyful Intelligence, an analyst-led reputation, risk and influence intelligence platform for enterprises, built on proprietary AI systems (Discover, ANNI, Cosmos) and the V³ methodology. The company also runs a commercial video licensing business and a creator monetization program for uploaders.
Is Storyful a public or private company?
Storyful is a private company. It is classified as corporate owned and is currently operating.
When was Storyful founded?
Storyful was founded in 2010. It employs 51 to 100 people.
Where is Storyful based?
Storyful is headquartered in Dublin, Ireland, in the Europe region.
How does Storyful make money?
Five revenue lines are on record. Newswire Subscription is the primary driver. The others are commercial Video Licensing, UGC Revenue Share with Uploaders, intelligence Managed Services & Subscriptions and professional Services / Advisory.
Who are Storyful's main competitors?
Emerging players on record are Primer AI and Zignal Labs. Direct peers are Jukin Media / Storyful-adjacent UGC licensing peers, Synthesio (Ipsos), Brandwatch (now part of Cision), Meltwater, Talkwalker and Dataminr. Broad incumbents are Sprinklr and Cision.
Does Storyful have an API?
No public API is recorded for Storyful.
What industry is Storyful in?
Storyful's product category is Social Media Intelligence. Its primary akta.pro industry code is MPAJADAE, News Agencies & Wire Services (General & Specialized), with a secondary code of MPAJADAC, Business, Financial & Trade News Publishers. Its NAICS code is 513120 and its SIC code is 2711.