Kama Ayurveda Private Limited

What Kama Ayurveda Private Limited does

Kama Ayurveda Private Limited is an Indian direct-to-consumer beauty brand that formulates and sells luxury Ayurvedic skincare, haircare, and body care products. The portfolio spans more than 40 SKUs organized into seven signature collections (Kumkumadi, Bringaras, Ashwaras, Amarrupa, Vanasara, Sandanya, Eladhi) plus gift sets and an e-gift card, with ingredients sourced from traditional Ayurvedic botanicals including saffron, Bhringraj, Ashwagandha, Centella Asiatica, and Kokum. Products claim 93-99% natural-origin content and are positioned as alternatives to chemical-laden conventional beauty, with clinical efficacy claims on hero SKUs such as the Kumkumadi Youth-Revitalising Facial Oil (boosting six youth markers) and Bringaras Hydrating Conditioner (80% softness improvement).

The business operates a dual-channel go-to-market: an own e-commerce storefront at kamaayurveda.in with pan-India shipping, paired with physical retail stores in premium Indian city locations and a separate international website enabling cross-border orders. Manufacturing is conducted at an owned facility in Tiruppur, Tamil Nadu. The company is privately held with no disclosed institutional investors, no parent company, and no publicly disclosed revenue or headcount. Pricing spans ₹350 for entry-level oils to ₹12,540 for luxury gift sets, targeting Indian consumers seeking Ayurvedic beauty, premium gift buyers, and users with diverse skin and hair types.

Name

Kama Ayurveda Private Limited

Legal name

Kama Ayurveda Pvt Ltd

Website

https://www.kamaayurveda.in

Company type

Private

Operating status

Operating

Short description

Kama Ayurveda Private Limited is an Indian direct-to-consumer luxury Ayurvedic beauty brand selling herbal skincare, haircare, and body care products through its e-commerce site, physical stores in premium Indian cities, and an international website. The company serves Indian consumers and overseas buyers seeking natural-origin Ayurvedic formulations.

Ownership category

akta.pro rank

Product category

Ayurvedic Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)

Keywords

• Ayurvedic skincare products
• Natural haircare formulations
• Herbal body care
• Ayurvedic beauty brand
• Luxury wellness products

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Kama Ayurveda generates revenue through direct sales of Ayurvedic skincare, haircare, and bath & body products via its e-commerce platform and physical retail stores. Revenue is generated through one-time product purchases across various price points from ₹350 to ₹12,540.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kama Ayurveda develops, manufactures, and sells luxury Ayurvedic skincare, haircare, and bath & body care products formulated with traditional herbal ingredients such as saffron, Bhringraj, Ashwagandha, and almond extracts. The company offers its portfolio through its own e-commerce website (kamaayurveda.in) with pan-India shipping, physical retail stores in premium Indian locations, and an international website for overseas customers, organized into signature collections including Kumkumadi, Bringaras, Amarrupa, Ashwaras, Vanasara, Sandanya, and Eladhi.

Product overview

Kama Ayurveda Private Limited is a luxury Ayurvedic beauty brand offering a diversified portfolio of skincare, haircare, and bath & body products. The company operates as a direct-to-consumer e-commerce platform (kamaayurveda.in) with physical retail presence across India. The product portfolio is organized into signature collections (Bringaras for hair care, Kumkumadi for radiance skincare, Amarrupa for anti-aging, Ashwaras for body care with Ashwagandha, Vanasara for adaptogenic skincare, Sandanya, and Eladhi) and individual products across categories. Key product lines include facial oils (Kumkumadi Youth-Revitalising Facial Oil with 600 saffron flowers), serums and treatments, cleansers, moisturizers, sunscreens (Amsuman SPF 50), hair care (shampoos, conditioners, hair oils), body care (lotions, butters, massage oils), and gift sets. The company emphasizes natural-origin ingredients (93-99% natural content across products), Ayurvedic formulations inspired by 5,000 years of tradition, and sustainable packaging. Products are manufactured in India using certified Ayurvedic ingredients and traditional formulations.

Differentiator

Problem solved

Functional benefit

Brands

• Bringaras Collection: Hair care collection powered by Bhringraj and restorative bio-actives including Scalp & Hair Oil, Shampoo, Hair Serum, and Hair Mask.
• Kumkumadi Collection
• Ashwaras Collection
• Amarrupa Collection
• Vanasara Collection
• Sandanya Collection
• Eladhi Collection
• NewMinis

Products and services

• Kumkumadi Youth-Revitalising Facial Oil Age-defying facial oil infused with 600 saffron flowers, clinically proven to boost six youth markers. Provides a natural botanical alternative to retinol for radiant skin.
• Anti Acne Cleansing Foam Lightweight aromatic foaming face wash that purifies deeply without disturbing skin's natural balance, helps calm active acne, refine pores, and reduce breakouts. Available in 50ml and 100ml sizes.
• Amsuman Daily Shield Sunscreen SPF 50 PA++++ Daily Ayurveda-inspired SPF 50 PA++++ sunscreen providing UVA/UVB and pollution protection while hydrating skin.
• Bringaras Hydrating Conditioner New & Improved Ayurvedic blend for silky, balanced, and shiny hair powered by 13 botanical extracts including False Daisy, Balloon Vine, and Indigo. Contains 98% plant-based natural-origin ingredients, clinically proven to improve hair softness by 80%, ease detangling by 80%, nourish hair fibre by 70%, and boost shine by 75%.
• Lavender & Patchouli Nourishing Shampoo New & Improved calming shampoo with Lavender & Patchouli essential oils. Sulphate-free formula with 96% natural-origin ingredients that gently cleanses and relaxes the senses.
• Lavender & Patchouli Nourishing Conditioner New & Improved nourishing conditioner with Lavender & Patchouli essential oils. Sulphate-free and silicone-free with 98% natural-origin ingredients for smooth, frizz-free hair.
• Rose & Jasmine Moisturising Hair Conditioner New & Improved moisturizing paraben-free conditioner with Rose and Jasmine essential oils. 99% natural-origin ingredients, silicone-free formula that smooths hair cuticle.
• Himalayan Cedar Purifying Shampoo New & Improved daily clarifying hair cleanser enriched with Himalayan Cedar essential oil. Contains 93% natural-origin ingredients, silicone-free formula that clarifies scalp and restores freshness.
• Extra Virgin Organic Coconut Oil Pure, organic extra virgin coconut oil that nourishes and smooths from head to toe. Available in 50ml (₹350) and 200ml (₹1075) sizes.
• Organic Sweet Almond Oil Pure, natural, and organic oil treatment that hydrates and smoothes from head to toe. Available in 50ml (₹675) and 200ml (₹2675) sizes.
• Kokum Almond Hand & Body Lotion New & Improved paraben-free hydrating lotion with Kokum Butter and Sweet Almond extract. Contains 97% natural-origin ingredients. Available in 200ml size.
• Pure Rose Water Pure, steam-distilled floral water that refreshes and balances the skin, used as a hydration essential in skincare routines.
• Night Glow Repair Gift Box Luxurious nighttime ritual gift set including Kumkumadi Eye Contour Serum, Night Balm, and improved Kumkumadi Facial Oil. MRP ₹12,540, discounted to ₹9,400. Packaged in a 100% recyclable paper box.

Quantifiable outcome

• Kumkumadi Youth-Revitalising Facial Oil is clinically proven to boost six youth markers
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Plum (Plumptonics): Indian vegan and cruelty-free beauty brand offering skincare, haircare, and body care with a clean-beauty positioning. Comparable to Kama Ayurveda in target consumer and natural-formulation stance, with a similar D2C-led model.
• Mamaearth (Honasa Consumer): India-focused natural and toxin-free beauty brand covering skincare, haircare, baby care, and body care. Competes for the same clean/natural beauty consumer but with a broader price range and significantly larger marketing investment post-IPO.
• WOW Skin Science: Indian natural beauty brand offering skincare, haircare, and body care built around plant-based actives. Overlaps with Kama Ayurveda on the natural-origin positioning and D2C-led distribution, though typically priced below Kama's premium tier.
• Juicy Chemistry: Indian organic beauty brand selling certified-organic skincare and haircare products online. Comparable to Kama Ayurveda in the natural/organic premium positioning and D2C model, though with a smaller and more focused product range.

Direct peers

• Forest Essentials: Indian luxury Ayurvedic beauty brand offering skincare, haircare, and body care products built on traditional formulations and natural ingredients. Closest direct peer to Kama Ayurveda given overlapping premium positioning, Ayurvedic heritage, multi-category portfolio, and D2C plus physical retail model.
• Biotique: Indian Ayurvedic and herbal beauty brand selling skincare, haircare, and body care products through D2C and retail channels. Direct peer in product category and Ayurvedic positioning, though positioned at a more accessible price tier than Kama Ayurveda.
• Shahnaz Husain Group: Pioneer Indian Ayurvedic beauty brand offering herbal skincare, haircare, and body care products. Comparable in Ayurvedic heritage and category breadth, with a long-established salon and retail network across India.

Broad incumbents

• Himalaya Wellness: Large Indian personal care company offering herbal/Ayurvedic skincare, haircare, and wellness products across mass and mid-market price tiers. Broad incumbent with significantly larger scale and distribution than Kama Ayurveda, operating as a portfolio herbal beauty brand.
• The Body Shop: Global natural and ethically-sourced beauty retailer with a strong Indian retail presence. Broad incumbent in the natural beauty category, overlapping with Kama Ayurveda's positioning on natural ingredients and cruelty-free standards.
• Kiehl's: Global premium natural-ingredient skincare brand with established retail in India. Broad incumbent competing for the same premium skincare consumer with a stronger international footprint but less specific Ayurvedic positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/kamaayurveda
• YouTubeyoutube.com/channel/UCZ5JzGb0CsH63WhPSsMnG7g
• Facebookfacebook.com/KamaAyurveda
• LinkedInlinkedin.com/company/kama-ayurveda
• Instagraminstagram.com/kamaayurveda

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kama Ayurveda Private Limited