Apohem
Apohem is a Swedish online pharmacy serving Swedish consumers with prescription medications, OTC drugs, and 20,000+ health and beauty products through apohem.se and mobile apps, supported by pharmacist consultations and the Club Apohem loyalty program.
- Company typePrivate
- Founded2017
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Apohem does
Apohem is a Swedish online pharmacy founded in 2017 and headquartered in Stockholm, serving Swedish consumers directly through its e-commerce platform apohem.se and native mobile applications on iOS and Android. The company operates a catalog of more than 20,000 SKUs spanning prescription medications, over-the-counter pharmaceuticals, health and beauty products, baby and child care, vitamins and supplements, and medical devices. Apohem is licensed by Läkemedelsverket (Swedish Medicines Agency) and integrated with the Swedish national high-cost protection subsidy system (högkostnadsskydd), offering free shipping on all prescription orders across Sweden via PostNord, Instabox, Airmee, and Budbee.
The core technology is a regulated e-commerce platform combining catalog browsing, prescription management, and digital consultations with licensed pharmacists and authorized skin therapists. Apohem runs the Club Apohem loyalty membership program with multiple pricing tiers (Ordinarie pris, Nice Price, Club Deal, Deal, Lägsta pris) and integrates with digital healthcare provider Kry for online prescription renewal. Marketing is multi-channel: editorial content through Magazine by Apohem, an online community platform, email newsletters, Instagram, SEO-optimized content, and promotional discount codes. No AI/ML capabilities are disclosed in the source data.
Apohem's revenue model is primarily transactional, combining product sales of non-prescription goods with prescription medication dispensing, augmented by the recurring membership program. The company raised $2M in seed funding in October 2019 from Axfood and Novax and has not disclosed subsequent funding rounds. Leadership is led by CEO Gustav Hasselgren and co-founder Johan Bergenheim, supported by a pharmacist-led advisory team headed by Chief Pharmacist Michaela. Operations are entirely domestic to Sweden with no disclosed international expansion.
Apohem firmographics
Firmographics- Name
- Apohem
- Legal name
- Apohem
- Website
- https://apohem.se
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Apohem is a Swedish online pharmacy serving Swedish consumers with prescription medications, OTC drugs, and 20,000+ health and beauty products through apohem.se and mobile apps, supported by pharmacist consultations and the Club Apohem loyalty program.
- Ownership category
- akta.pro rank
Apohem industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Pharmacies and Drug Retailers (45611)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Health & Pharmacy Omnichannel (CRAFAEAK)
- akta.pro secondary industries
- DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA), OTC Medicines & Consumer Health Products Distribution (CRAOAHAB), Medication Adherence, Packaging & Fulfillment Services (Blister/Unit-Dose) (HLAFALAJ)
Keywords
Where Apohem is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Apohem business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Non-Prescription: Sale of over-the-counter pharmaceuticals, health products, beauty products, supplements, and medical devices to consumers through the online platform.
- Prescription Medication Fulfillment: Dispensing of prescription medications with delivery to customers. Free shipping on prescription orders. Integrated with Swedish high-cost protection system (högkostnadsskydd).
- Membership Program (Club Apohem): Loyalty program offering members exclusive deals (Club Deals), personalized offers, and bonus checks. New members receive 15% discount on first purchase over 299 kr.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ordinarie pris (Regular Price) |
| Unit Pricing | Pay-as-you-go | Nice Price |
| Subscription | Monthly | Club Deal |
| Unit Pricing | Pay-as-you-go | Deal |
| Unit Pricing | Pay-as-you-go | Lägsta pris |
| Subscription | Pay-as-you-go | New Member Welcome Offer |
| Unit Pricing | Pay-as-you-go | Prescription Medications |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Apohem product offering
Product offeringCore offering
Apohem operates a Swedish online pharmacy that sells prescription medications, over-the-counter pharmaceuticals, skincare, beauty, baby-care, supplements, and medical devices directly to consumers through its website and mobile app. Customers can manage and refill prescriptions online with free shipping, consult licensed pharmacists and skin therapists, and access loyalty pricing via Club Apohem membership. Deliveries are fulfilled nationwide via multiple parcel carriers integrated with Sweden's national high-cost protection subsidy system.
Product overview
Apohem is a Swedish online pharmacy (apotek) offering a comprehensive digital health and beauty platform. The core offering consists of prescription medications, over-the-counter drugs, skincare, baby care, vitamins, and wellness products. Key services include prescription management with Kry partnership integration, pharmacist consultation, and home delivery. The platform operates through its website, mobile app (iOS/Android), and membership program (Club Apohem). Apohem also provides editorial content through Magazine by Apohem and community engagement via Apohem Community.
Differentiator
Problem solved
Functional benefit
Brands
- Club Apohem: Loyalty membership program offering personalized deals, bonus checks, and exclusive discounts for members.
Products and services
- Apohem Online Pharmacy Platform Swedish online pharmacy storefront selling prescription medications, OTC drugs, skincare, baby care, vitamins, supplements, and medical devices to consumers with home delivery and pharmacist advisory.
- Apohem Mobile App Native iOS and Android application giving Swedish consumers access to the 20,000+ product catalog, prescription refill capabilities, and personalized alerts on mobile devices.
- Prescription Fulfillment and Management Service Service allowing customers to submit, manage, renew, and receive prescription medications with free home delivery, integrated with the Swedish national high-cost protection subsidy system.
- Pharmaceutical and Skincare Consultation Service Expert advisory from licensed pharmacists and authorized skin therapists delivered through customer service channels, covering medications, skin conditions, and product selection.
- Club Apohem Loyalty Membership Free loyalty membership for Swedish consumers offering member-exclusive Club Deal pricing, personalized offers, bonus checks on purchases, and access to special promotions.
Quantifiable outcome
- Free prescription shipping for all prescription orders
Companies that use Apohem
Customer profileSegments1 record
Ideal customer profiles2 records
Apohem technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Apohem partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Apohem competitors and assessment
Company assessmentDirect peers
- Apotea: Sweden's largest online pharmacy, offering prescription dispensing, OTC drugs, health and beauty products with home delivery. Direct head-to-head competitor to Apohem in the same geography and product categories.
- Meds.se: Swedish online pharmacy focused on prescription and OTC dispensing with home delivery. Closely comparable D2C pharmacy model operating in the same Swedish market as Apohem.
- Lyko: Swedish beauty e-commerce retailer with a growing pharmacy/health category. Comparable in D2C beauty + health positioning and Swedish geography, even though pharmacy dispensing is a smaller share of its mix than for Apohem.
Broad incumbents
- Apotek Hjärtat: Sweden's largest pharmacy chain (owned by ICA Gruppen), with a strong online storefront in addition to physical stores. Overlaps directly with Apohem on prescription and OTC categories but operates at significantly larger scale and with a multi-channel footprint.
- Kronans Apotek: Swedish pharmacy chain with both physical stores and an online pharmacy offering prescription fulfillment, OTC, and health/beauty products. Competes with Apohem on the full pharmacy assortment with broader omnichannel reach.
Regional players
- DocMorris: Leading European online pharmacy headquartered in Switzerland with operations across Germany, the Netherlands and other markets. Comparable online pharmacy model and category breadth, but operates outside Sweden and serves much larger geographies.
- Shop Apotheke (now Redcare Pharmacy): Major European online pharmacy listed on the Frankfurt Stock Exchange with operations in Germany, Austria, Switzerland, France, Italy and the Netherlands. Comparable D2C pharmacy model and breadth of OTC/health/beauty categories, though not active in Sweden.
- Pharmacy2U: UK-based online pharmacy providing NHS prescription dispensing and OTC e-commerce. Closely comparable D2C prescription + OTC model, but operating exclusively in the UK rather than Sweden.
- Apo-Rot (Apo-rot.de): German online pharmacy with broad OTC, prescription and beauty assortment. Comparable online pharmacy category and consumer offering, though operating in Germany rather than Sweden.
Emerging players
- Doktor24: Swedish digital health and telehealth provider offering online doctor consultations, prescriptions and pharmacy services. Comparable to Apohem through its digital prescription flow and Swedish consumer base, with overlap on the Kry-style telehealth-to-dispense pathway.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Apohem social profiles
Digital presenceApohem compliance and trust
Trust signalCompliance6 records
Apohem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apohem leadership team
Management profileNumber of profiles
Profiles10 records
Apohem funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apohem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apohem
What does Apohem do?
Apohem operates a Swedish online pharmacy that sells prescription medications, over-the-counter pharmaceuticals, skincare, beauty, baby-care, supplements, and medical devices directly to consumers through its website and mobile app. Customers can manage and refill prescriptions online with free shipping, consult licensed pharmacists and skin therapists, and access loyalty pricing via Club Apohem membership. Deliveries are fulfilled nationwide via multiple parcel carriers integrated with Sweden's national high-cost protection subsidy system.
Is Apohem a public or private company?
Apohem is a private company. It is classified as venture growth investor backed and is currently operating.
When was Apohem founded?
Apohem was founded in 2017. It employs 51 to 100 people.
Where is Apohem based?
Apohem is headquartered in Stockholm, Sweden, in the Europe region.
How does Apohem make money?
Three revenue lines are on record. Product Sales - Non-Prescription is the primary driver. The others are prescription Medication Fulfillment and membership Program (Club Apohem).
Who are Apohem's main competitors?
Direct peers on record are Apotea, Meds.se and Lyko. Broad incumbents are Apotek Hjärtat and Kronans Apotek. Regional players are DocMorris, Shop Apotheke (now Redcare Pharmacy), Pharmacy2U and Apo-Rot (Apo-rot.de). Doktor24 is listed as an emerging player.
Does Apohem have an API?
No public API is recorded for Apohem.
What industry is Apohem in?
Apohem's product category is Online Pharmacy. Its primary akta.pro industry code is CRAFAEAK, Health & Pharmacy Omnichannel, with a secondary code of HLALAIAA, DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription). Its NAICS code is 45611 and its SIC code is 5912.