Bulb
Bulb is a cloud-based digital portfolio platform that lets students, educators, and professionals create, organize, and share multimedia portfolios, with deep integrations into major LMS platforms and freemium-plus-institutional subscription pricing; it was acquired by Wakelet in 2024.
- Company typePrivate
- Founded2011
- HeadquartersLafayette, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Bulb does
Bulb is a cloud-based digital portfolio platform that enables users to create, organize, and share multimedia portfolios for educational and professional use. The platform is built around a drag-and-drop page editor supporting photos, video, audio, PDFs, presentations, and embeds, with a content management system that arranges pages into collections and sub-collections with per-page and per-collection share settings. It is available via web (my.bulbapp.com), iOS App Store, Microsoft Store, and is deeply integrated with seven major LMS platforms (Canvas, Schoology, Blackboard, Microsoft Teams, Moodle, itslearning, Google Classroom) plus Google Workspace and Microsoft 365 identity and storage. Bulb serves four primary segments: K-12 students and educators, higher education students and faculty, individual professionals, and corporate enterprises, with named customers including Miami-Dade County Public Schools, Coppell ISD, ENT Credit Union, and HAN University of Applied Sciences.
The business operates on a freemium-plus-subscription model: free individual accounts for students, educators, and professionals with paid institutional tiers for K-12 and higher education districts and site licensing, plus corporate and personal paid plans. Distribution combines product-led growth through self-service sign-ups, enterprise field sales for district and school-wide deployments, channel partners including LMS platforms and the EXP reseller in Brazil, and a community-led layer through the bulbHeads certified-educator program. Compliance with GDPR, COPPA, FERPA, and Project Unicorn Certification is positioned as a core requirement for institutional procurement. The platform has accumulated a large library of expert-built templates spanning resumes, reflections, CTE, internships, and subject-specific content.
Bulb was founded in 2011 and is headquartered in Lafayette, Colorado, with a reported 11–50 employees. The company raised approximately $11.2M across eight disclosed funding rounds from 2012 through 2018. In 2024, Bulb was acquired by Wakelet, a content curation platform, and now operates as part of the Wakelet family while maintaining its standalone product identity and brand. The company maintains active credential and content partnerships with Certiport, GMetrix, Credly by Pearson, Macmillan Learning, and Parent Protech, and offers asynchronous professional development courses alongside its core portfolio product.
Bulb firmographics
Firmographics- Name
- Bulb
- Legal name
- bulb
- Website
- https://bulbapp.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bulb is a cloud-based digital portfolio platform that lets students, educators, and professionals create, organize, and share multimedia portfolios, with deep integrations into major LMS platforms and freemium-plus-institutional subscription pricing; it was acquired by Wakelet in 2024.
- Ownership category
- akta.pro rank
Bulb industry classification
Industry- Product category
- Education Technology — Digital Portfolio Software
- NAICS
- Educational Support Services (611710), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
- akta.pro secondary industries
- Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA), Project- & Inquiry-Based Digital Learning Modules (EDAFACAD)
Keywords
Where Bulb is headquartered
LocationHeadquarters
- HQ city
- Lafayette
- HQ country
- United States
- HQ region
- North America
Markets served
Bulb business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Educational Institutions: District and school-level subscription pricing for K-12 and higher education institutions, typically billed annually with per-user or site licensing.
- Subscription - Corporate/Professional: Paid plans for professionals and corporate users to support employee professional development and portfolio creation.
- Freemium - Individual Users: Free accounts for individual students, educators, and professionals with premium features available through paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free individual accounts with basic portfolio features |
| Subscription | Annual | K-12 Education institutional pricing |
| Subscription | Annual | Higher Education institutional pricing |
| Subscription | Monthly | Corporate/Professional paid plans |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Bulb product offering
Product offeringCore offering
Bulb provides a cloud-based digital portfolio platform that enables users to create, organize, and share multimedia portfolios via a drag-and-drop page editor. The platform serves K-12 students and educators, higher education students and faculty, individual professionals, and corporate/enterprise buyers with separate tailored solutions for each segment. It integrates with major learning management systems and third-party content tools, and operates as part of the Wakelet family following a 2024 acquisition.
Product overview
Bulb is a digital portfolio platform offering cloud-based tools for creating, organizing, and sharing multimedia portfolios. The platform serves K-12 education, higher education, and professional markets through tiered solutions. Core offerings include the main bulb Digital Portfolio Platform with drag-and-drop page editing, the bulb Resource Library containing templates and examples, and specialized solutions for different user segments. The platform integrates with over 25 third-party tools including major LMS platforms (Canvas, Schoology, Blackboard, Moodle), Google Workspace, Microsoft tools, and various educational applications. In 2024, Bulb was acquired by Wakelet and now operates as part of the Wakelet family while maintaining its standalone product identity.
Differentiator
Problem solved
Functional benefit
Products and services
- bulb Digital Portfolio Platform Cloud-based digital portfolio platform enabling users to create, organize, and share multimedia portfolios with drag-and-drop page editing, content management via collections and sub-collections, and custom share settings per page or collection.
- K-12 Education Portfolio Solution Segment-specific digital portfolio solution for K-12 students and educators to document learning, capture growth, create assignments, and prepare for college and career readiness, with admin dashboard and LMS integration features.
- Higher Education Portfolio Solution Segment-specific digital portfolio solution for higher education students and faculty to build professional portfolios for internships, employment, capstone projects, and graduate school applications.
- Professional Portfolio Solution Digital portfolio solution for working professionals to catalog work, skills, and experience to support job interviews, career advancement, raises, and promotions.
- bulb Resource Library Library of templates, examples, and guides for portfolio creation covering education, career readiness, professional development, and personal project use cases.
- bulb Internship Documentation Templates
Quantifiable outcome
- Students can create portfolios in minutes using templates
- +1 more outcomes
Companies that use Bulb
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Bulb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
Feature9 records
Bulb partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core, regional and minor.
- WakeletflagshipIn 2024, content curation platform Wakelet acquired bulb, reinforcing its commitment to supporting higher education and employment readiness. bulb is now part of the Wakelet family, providing integration with broader content curation ecosystem.
- CertiportcoreCertiport's industry-recognized certification exams are enhanced and supported by bulb's digital portfolio and resume platform, enabling students to showcase certifications in their portfolios.
- GMetrixcorePartnership provides GMetrix test prep solution users access to bulb's portfolio platform. Educators who purchased GMetrix can now integrate portfolio creation into their workflow.
- EXPregionalEXP is a provider of smart solutions including bulb for schools, universities, and companies in Brazil, serving as a regional reseller and implementation partner.
- CEDADminorCEDAD provides engaging professional development and success program implementation including portfolio initiatives, promoting bulb adoption in educational settings.
- Parent ProtechcoreParent Protech partners with bulb to provide digital citizenship content, including The Tech Translator Podcast featuring athlete Gabe McGlothan discussing digital distractions and online boundaries for students.
- Googlecorebulb supports Google SSO, Google Drive integration, and Google Classroom workflow for seamless portfolio assignment and collection in educational settings.
- Microsoftcorebulb integrates with Microsoft Teams and OneDrive, and is available on Microsoft Store, enabling portfolio creation within Microsoft ecosystem.
- Canvas (Instructure)coreCanvas LMS integration allows educators to assign portfolio templates and track student work directly within Canvas, with modules copyable into Canvas for course delivery.
- SchoologycoreSchoology integration enables portfolio assignments and classroom workflow management, with course modules available for import.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Bulb competitors and assessment
Company assessmentDirect peers
- Seesaw: Seesaw is a leading K-12 digital portfolio and student-driven learning platform that lets students document work and share with families; it directly competes with bulb in K-12 portfolio workflows.
- Padlet: Padlet is a visual collaboration and portfolio-style board tool widely used in K-12 and higher education; it overlaps with bulb's multimedia page creation and class sharing workflows.
- Portfolium (by Instructure): Portfolium is a higher-education portfolio and achievement network now owned by Instructure (Canvas); it competes with bulb for university and college student portfolio use cases.
- Mahara: Mahara is an open-source ePortfolio platform used in higher education and lifelong learning; it is a comparable alternative for institutions seeking portfolio and reflection tools.
- Foliotek: Foliotek is a higher-education ePortfolio and assessment platform focused on accreditation, program review, and student portfolios; it overlaps with bulb's higher-ed portfolio positioning.
- Chalk & Wire (by Watermark): Chalk & Wire, part of Watermark, is an assessment and portfolio platform used by higher education institutions for candidate evaluation and program assessment; comparable to bulb's higher-ed portfolio offering.
- LiveText (by Watermark): LiveText, part of Watermark, is a higher-education accreditation, assessment, and ePortfolio platform; it competes with bulb for university student portfolios and program review workflows.
Broad incumbents
- Wakelet: Wakelet is a content curation platform that acquired bulb in 2024 and now shares product strategy and ecosystem reach; it is comparable as a sibling product in the combined portfolio and a content aggregation tool used in education.
Emerging players
- Google Sites: Google Sites is a free, widely available website and portfolio builder tightly integrated with Google Workspace; it serves as a low-cost alternative for students and professionals building simple portfolios.
- Notion: Notion is a flexible productivity and personal website tool increasingly used by students and professionals to build portfolios and resumes; it competes with bulb in the personal/professional use case segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Bulb social profiles
Digital presenceBulb compliance and trust
Trust signalCompliance4 records
Bulb financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bulb leadership team
Management profileNumber of profiles
Profiles2 records
Bulb funding detail
Funding detailFunding overview
Funding rounds8 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bulb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bulb
What does Bulb do?
Bulb provides a cloud-based digital portfolio platform that enables users to create, organize, and share multimedia portfolios via a drag-and-drop page editor. The platform serves K-12 students and educators, higher education students and faculty, individual professionals, and corporate/enterprise buyers with separate tailored solutions for each segment. It integrates with major learning management systems and third-party content tools, and operates as part of the Wakelet family following a 2024 acquisition.
Is Bulb a public or private company?
Bulb is a private company. It is classified as corporate owned and is currently operating.
When was Bulb founded?
Bulb was founded in 2011. It employs 11 to 50 people.
Where is Bulb based?
Bulb is headquartered in Lafayette, United States, in the North America region.
How does Bulb make money?
Three revenue lines are on record. Subscription - Educational Institutions are the primary driver. The others are subscription - Corporate/Professional and freemium - Individual Users.
Who are Bulb's main competitors?
Direct peers on record are Seesaw, Padlet, Portfolium (by Instructure), Mahara, Foliotek, Chalk & Wire (by Watermark) and LiveText (by Watermark). Wakelet is listed as a broad incumbent. Emerging players are Google Sites and Notion.
Does Bulb have an API?
No public API is recorded for Bulb.
What industry is Bulb in?
Bulb's product category is Education Technology — Digital Portfolio Software. Its primary akta.pro industry code is EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms, with a secondary code of EDAJAMAA, Learning Management Systems (LMS) & Digital Classrooms. Its NAICS code is 611710 and its SIC code is 7372.