Wakelet
Wakelet is a Manchester-based content curation and collaboration platform that lets users build visual collections of links, media, and files, primarily serving K-12 schools and districts alongside individual and business users via freemium and subscription tiers.
- Company typePrivate
- Founded2014
- HeadquartersManchester, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Wakelet does
Wakelet Technologies Limited is a cloud-based content curation and collaboration platform founded in 2014 and headquartered in Manchester, UK. The product allows users to bookmark, organize, collaborate on, and present digital content — including links, images, videos, PDFs, social media posts, and files — in visual, shareable collections. Delivery surfaces include a web application, dedicated iOS and Android apps, Chrome and Microsoft Edge browser extensions, and integrations with Google Classroom, Microsoft Teams, Canva, TikTok, and Adobe Express. The platform is built around three commercial tiers: a freemium individual tier, an Individual Pro subscription, and contract-based Education and Business Enterprise plans with role-based permissions, WCAG 2.0 accessibility, GDPR, COPPA, and FERPA compliance.
Wakelet monetizes through freemium-led acquisition converting individuals to Individual Pro subscriptions, with direct institutional sales for Education and Business Enterprise contracts invoiced annually and prepaid. The primary customer segment is K-12 education (including named districts such as Miami-Dade County Public Schools and Monroe One BOCES), with secondary verticals in higher education and business team use cases. Go-to-market combines product-led growth with community programs (Wakelet Community Program, Student Ambassador Program, Certified Trainer Program) and the annual Wakelet Community Week event for educator demand generation. Notable recent product additions include the October 2024 acquisition of digital-portfolio platform bulb and the March 2026 launch of Wakelet Create, a generative-AI feature that produces lesson plans and quizzes from curated collections.
Wakelet is a privately held company controlled by its founder, Jamil Khalil. In April 2025 the company entered administration and was subsequently bought out through a phoenix structure funded by the founder via non-cash repayment of a secured loan; the company continues to operate and ship product. The leadership team includes Martin Swerdlow (COO) and Nikolaus Blow (CTO). No external institutional investors or parent company are disclosed in the available data.
Wakelet firmographics
Firmographics- Name
- Wakelet
- Legal name
- Wakelet Technologies Limited
- Website
- https://wakelet.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wakelet is a Manchester-based content curation and collaboration platform that lets users build visual collections of links, media, and files, primarily serving K-12 schools and districts alongside individual and business users via freemium and subscription tiers.
- Ownership category
- akta.pro rank
Wakelet industry classification
Industry- Product category
- Content Curation and Collaboration Software
- NAICS
- Educational Support Services (611710), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Training (61142)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Live Polling, Quizzing & Formative Assessment Engagement Tools (EDAFAGAB)
- akta.pro secondary industries
- Digital Reading Content & eBooks (Leveled Readers, Libraries) (EDAFACAH), Cloud Storage & File Management (EDAAAIAM), Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)
Keywords
Where Wakelet is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wakelet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Individual Pro Subscription: Monthly or annual subscription for individual users unlocking unlimited public and collaborative collections, enhanced customization, and additional features beyond the free tier. Billed automatically on renewal.
- Education Enterprise Plans: Annual contracted plans for schools, districts, and educational institutions providing group management, student portfolios, and compliance with FERPA, COPPA, and CIPA. Schools are invoiced in full on contract commencement.
- Business/Enterprise Plans: Organizational plans for businesses enabling team collaboration, knowledge bases, and marketing content curation with enhanced customization and team management capabilities.
- Freemium Base Tier: Free platform access providing comprehensive content management and collaboration tools for individuals. Serves as user acquisition funnel for paid upgrades. Educational group usage via the Groups feature requires Education Enterprise plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free individual starter plan with core curation and limited collaboration features |
| Subscription | Annual | Individual Pro subscription for enhanced features and unlimited collections |
| Subscription | Multi-year contract | Education Pro and Enterprise plans for schools, districts, and institutions |
| Subscription | Annual | 90-day free trial for education plans |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Wakelet product offering
Product offeringCore offering
Wakelet is a cloud-based content curation and collaboration platform that lets users bookmark, organize, collaborate on, and present digital content as visual Collections containing links, images, videos, PDFs, social media posts, text, and files. The platform is offered with distinct positioning for K-12 and higher education (student portfolios, lesson planning, classroom collaboration) and for businesses (team knowledge bases, marketing curation), with a free tier, paid Individual Pro subscriptions, and contracted Education and Business enterprise plans.
Product overview
Wakelet is a unified all-in-one content curation and collaboration platform that operates across two main segments: Education and Enterprise. The core platform enables users to bookmark, organize, collaborate, and present digital content in visual collections. The product portfolio includes the main Wakelet Platform as the core offering, supplemented by specialized sub-brands (Wakelet for Education and Wakelet for Enterprise), multiple pricing tiers (Starter, Pro, Education Pro, Business, and Enterprise), and add-on modules including Browser Extensions for Chrome/Edge and Mobile Apps for iOS/Android. Additional offerings include Wakelet Create (AI-powered content generation), the Wakelet Community Program with Student Ambassador and Certified Course training programs, and platform features like Workspaces and Groups for organizational structure. The platform also integrates Immersive Reader for accessibility. Wakelet acquired the digital portfolio platform 'bulb' in October 2024 to strengthen its educational technology offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Wakelet Platform
Quantifiable outcome
- 80% of US colleges no longer require SAT scores, increasing importance of alternative student achievement evidence like digital portfolios
Companies that use Wakelet
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Wakelet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature8 records
Wakelet partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Adobe ExpresscoreIntegration announced May 2025 enabling users to launch Adobe Express directly inside Wakelet collections to design, create, and showcase visuals within the platform.
- Miami-Dade County Public SchoolscoreWakelet announced a partnership with Miami-Dade County Public Schools providing a new school district version of its EdTech software. The partnership focuses on digital portfolios and content curation for the large Florida school district.
- CanvacoreIntegration partnership enabling users to access Canva's design tools, templates, and resources directly within Wakelet collections. Users can design header graphics, visuals, and presentations without switching tabs.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Wakelet competitors and assessment
Company assessmentDirect peers
- Book Creator: Book Creator is an EdTech tool for creating digital books and portfolios used widely in K-12 classrooms. It competes directly with Wakelet's portfolio and content curation use cases for student work and lesson resources.
- Notion: Notion provides collaborative docs, wikis, and databases for individuals, teams, and educators (Notion for Education). It overlaps with Wakelet's Workspaces and Enterprise knowledge-base use cases and increasingly competes on AI-powered content generation.
- Evernote: Evernote is a long-standing content clipping and organization platform for individuals and teams. It is comparable to Wakelet's core bookmarking and curation experience and overlaps on use cases like research, travel planning, and personal projects.
- Padlet: Padlet offers visual boards for collecting and organizing digital content, with strong adoption in K-12 and higher education. It competes head-on with Wakelet's Collections concept for classroom content curation and collaboration.
- Seesaw: Seesaw is a student-driven digital portfolio platform purpose-built for K-12 classrooms and districts. It overlaps directly with Wakelet's primary education segment on portfolios, parent communication, and student work capture.
Broad incumbents
- Microsoft OneNote: OneNote is Microsoft's broadly distributed note-taking and collaboration product bundled into Microsoft 365. It competes with Wakelet for classroom notebook and content organization use cases, especially given Wakelet's Microsoft Teams integration.
- Canva for Education: Canva for Education provides design and visual content tools free for schools, with portfolio and classroom presentation templates. It overlaps with Wakelet's visual curation use cases and is also a Wakelet integration partner, making it both a competitor and collaborator.
- Pinterest: Pinterest is a visual content curation platform for individuals and businesses that competes with Wakelet for personal interest curation, travel planning, and marketing content boards. It serves as the incumbent free-tier alternative for consumer curation use cases.
- Google Keep: Google Keep is Google's lightweight note-taking and bookmarking product tied to the Google Workspace ecosystem. It is a free, broadly distributed alternative for individual content organization that overlaps with Wakelet's horizontal individual user segment.
Emerging players
- Pear Deck: Pear Deck provides interactive presentations and formative assessment tools for K-12 teachers, with Google Slides and Microsoft PowerPoint integrations. It is comparable to Wakelet's emerging Wakelet Create AI quiz-generation capability for in-class engagement and assessment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Wakelet social profiles
Digital presenceWakelet compliance and trust
Trust signalCompliance4 records
Wakelet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wakelet leadership team
Management profileNumber of profiles
Profiles3 records
Wakelet subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wakelet funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wakelet M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wakelet
What does Wakelet do?
Wakelet is a cloud-based content curation and collaboration platform that lets users bookmark, organize, collaborate on, and present digital content as visual Collections containing links, images, videos, PDFs, social media posts, text, and files. The platform is offered with distinct positioning for K-12 and higher education (student portfolios, lesson planning, classroom collaboration) and for businesses (team knowledge bases, marketing curation), with a free tier, paid Individual Pro subscriptions, and contracted Education and Business enterprise plans.
Is Wakelet a public or private company?
Wakelet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wakelet founded?
Wakelet was founded in 2014. It employs 51 to 100 people.
Where is Wakelet based?
Wakelet is headquartered in Manchester, United Kingdom, in the Europe region.
How does Wakelet make money?
Four revenue lines are on record. Individual Pro Subscription is the primary driver. The others are education Enterprise Plans, business/Enterprise Plans and freemium Base Tier.
Who are Wakelet's main competitors?
Direct peers on record are Book Creator, Notion, Evernote, Padlet and Seesaw. Broad incumbents are Microsoft OneNote, Canva for Education, Pinterest and Google Keep. Pear Deck is listed as an emerging player.
Does Wakelet have an API?
No public API is recorded for Wakelet.
What industry is Wakelet in?
Wakelet's product category is Content Curation and Collaboration Software. Its primary akta.pro industry code is EDAFAGAB, Live Polling, Quizzing & Formative Assessment Engagement Tools, with a secondary code of EDAFACAH, Digital Reading Content & eBooks (Leveled Readers, Libraries). Its NAICS code is 611710 and its SIC code is 7372.