StoreConnect
StoreConnect is a Salesforce-native unified commerce platform combining eCommerce, point of sale, subscriptions, inventory, bookings, and loyalty into a single system, serving retail, manufacturing, nonprofit, education, healthcare, D2C, B2B, and public sector customers.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What StoreConnect does
StoreConnect is a unified commerce platform built natively on the Salesforce ecosystem, combining eCommerce, point of sale, subscriptions, inventory, bookings, and rewards/loyalty into a single system. The company was founded in 2017 and operates as StoreConnect Pty Ltd with primary operations in Sydney, Australia and a US contact presence in San Francisco. The platform's defining technical characteristic is that the entire store is created within Salesforce without an API layer or external integrations, meaning all sales, stock, customer, and user data lives directly in the customer's Salesforce instance. This architecture is designed to eliminate the system sprawl, data duplication, and integration overhead that organizations typically face when running separate commerce, POS, and CRM systems.
The product portfolio includes a Core Platform distributed as a Salesforce AppExchange package (listing ID: a0N3A00000FMkeKUAT), an integrated Point of Sale module, a Rewards and Loyalty module, AI Agents powered by Salesforce Agentforce, and a separate Agentforce Toolkit AppExchange listing. StoreConnect also offers industry-specific solutions for retail, manufacturing, nonprofits, education, healthcare, D2C, B2B, and public sector, with certifications covering SOC2, SOC3, ISO 27001, HIPAA, GDPR, and PCI DSS to support deployment in regulated verticals. Integrations include SAP ERP, Salesforce Marketing Cloud, Pardot, and Learning Management Systems. The company has raised $9 million in funding (Bellini Capital, August 2023) and is led by CEO and founder Mikel Lindsaar, COO Mark Zammit, and CGO Nick Terrenzi.
StoreConnect operates a sales-led go-to-market model with custom annual subscription pricing, complemented by a partner channel program and AppExchange marketplace listing. Named customers span enterprises such as NAB, University of London, University of Arizona, and Sharp Australia, alongside mid-market organizations in retail, manufacturing, distribution, food and beverage, consulting, education, entertainment, nonprofit, and healthcare. A documented case study shows one customer consolidating 76 eCommerce stores across four countries onto StoreConnect, with reported improvements in operational speed and staff efficiency.
StoreConnect firmographics
Firmographics- Name
- StoreConnect
- Legal name
- StoreConnect Pty Ltd
- Website
- https://getstoreconnect.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StoreConnect is a Salesforce-native unified commerce platform combining eCommerce, point of sale, subscriptions, inventory, bookings, and loyalty into a single system, serving retail, manufacturing, nonprofit, education, healthcare, D2C, B2B, and public sector customers.
- Ownership category
- akta.pro rank
StoreConnect industry classification
Industry- Product category
- Unified Commerce Software
- NAICS
- All Other Health and Personal Care Retailers (456199)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)
Keywords
Where StoreConnect is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
StoreConnect business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: StoreConnect operates as a Salesforce AppExchange application, suggesting a subscription-based SaaS revenue model. Customers pay for access to the platform, likely based on store volume, features, or transaction volume. Pricing is tailored to organization size and requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on organizational requirements |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels7 records
StoreConnect product offering
Product offeringCore offering
StoreConnect is a unified commerce platform built natively on Salesforce that consolidates ecommerce, point of sale, rewards/loyalty, subscriptions, inventory, and bookings into a single system. The platform operates entirely within the Salesforce ecosystem with no external API layer, storing all sales, stock, customer, and user data directly in Salesforce. It serves retail, manufacturing, nonprofit, education, healthcare, D2C, B2B, and public sector organizations globally with industry-specific solutions and AI-powered customer engagement.
Product overview
StoreConnect is a unified commerce platform built entirely on Salesforce that combines ecommerce, point of sale, rewards/loyalty, and AI capabilities into a single integrated system. The core StoreConnect platform serves as the foundation, with Point of Sale, AI Agents, and Rewards & Loyalty as integrated modules. The platform offers industry-specific solutions including Retail, Manufacturing, Not for Profits, Education, Health, D2C, B2B, and Public Sector variants. StoreConnect is distributed as an AppExchange package and requires no external API layer or integrations—all sales, stock, customer, and user data lives within Salesforce.
Differentiator
Problem solved
Functional benefit
Products and services
- StoreConnect Core Platform Unified commerce platform built natively on Salesforce that combines ecommerce, point of sale, rewards, and loyalty in one package without plugins or API layers, serving retail, manufacturing, nonprofit, education, healthcare, B2B, D2C, and public sector organizations.
- StoreConnect Point of Sale Integrated Point of Sale system for in-store transactions that feeds directly into Salesforce with real-time inventory updates, consistent customer records, and seamless online-to-offline experience, designed for retailers operating physical stores.
- StoreConnect AI Agents Enterprise AI agents powered by Salesforce Agentforce that provide intelligent customer engagement for purchase assistance, returns processing, and conversational commerce.
- StoreConnect Rewards and Loyalty Loyalty and rewards program module integrated into the unified commerce platform to increase customer loyalty and repeat purchases.
- StoreConnect for Retail Industry-specific solution for retail organizations combining ecommerce, point of sale, rewards and loyalty in one package with first-party analytics, multi-currency support, and flexible data models.
- StoreConnect for Manufacturing Industry-specific solution for manufacturing with flexible ecommerce, rewards programs, true single source of truth, multi-region support, and powerful integrations.
- StoreConnect for Not for Profits Industry-specific solution for nonprofit organizations with powerful charity integrations, flexible data model, and cost-effective unified commerce capabilities for fundraising.
- StoreConnect for Education Industry-specific solution for educational institutions with powerful integrations tailored to unique educational ecommerce requirements.
- StoreConnect for Health Industry-specific solution for healthcare organizations with HIPAA and SOC2 compliance, inventory and logistics integrations, customizable user experience, and prescription product support.
- StoreConnect for D2C Direct-to-consumer commerce solution enabling brands to sell directly to customers with full control over the buying experience.
- StoreConnect for B2B B2B commerce solution with support for complex buyer journeys, multi-currency, and flexible pricing models for business-to-business sales.
- StoreConnect for Public Sector Commerce solution tailored for public sector organizations with compliance and security requirements.
- StoreConnect Agentforce Toolkit Toolkit for building agentic AI foundations ready for Salesforce Agentforce, enabling advanced AI agent capabilities within the StoreConnect platform.
Quantifiable outcome
- A company managing 76 eCommerce stores across four countries reduced staff workload significantly and improved operational speed and efficiency after consolidating onto StoreConnect.
- +4 more outcomes
Companies that use StoreConnect
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles2 records
StoreConnect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature8 records
StoreConnect partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SalesforcecoreStoreConnect is built natively on and powered by Salesforce. The entire platform operates within the Salesforce ecosystem, leveraging Salesforce infrastructure, security, data models, and workflows. StoreConnect is available as a Salesforce AppExchange package and is part of the Salesforce Partner ecosystem.
- SAPcoreStoreConnect integrates with SAP ERP systems, enabling bidirectional data sync. Customer case studies reference SAP ERP software integration with StoreConnect for seamless data flow.
- Salesforce Marketing CloudcoreStoreConnect syncs customer activity with Salesforce Marketing Cloud, enabling unified marketing automation and customer engagement across the commerce ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
StoreConnect competitors and assessment
Company assessmentEmerging players
- Sana Commerce: B2B ecommerce platform with deep ERP integration (especially Microsoft Dynamics and SAP). Comparable to StoreConnect's B2B and SAP ERP integration capabilities.
- VTEX: Enterprise composable commerce platform with strong multi-store, multi-brand capabilities. Comparable to StoreConnect's enterprise commerce positioning and increasingly competing for global enterprise deals.
- Shopware: Open-source ecommerce platform popular in European mid-market. Comparable in offering flexible, customizable commerce; an emerging alternative in the omnichannel commerce space.
Direct peers
- BigCommerce: Headless and traditional ecommerce platform serving mid-market and enterprise. StoreConnect publishes a 'vs BigCommerce' comparison, signaling direct competition for omnichannel commerce buyers.
- Shopify: Leading commerce platform offering ecommerce, POS, and multi-channel selling. Directly comparable to StoreConnect's unified commerce offering; StoreConnect even publishes a 'vs Shopify' comparison page, indicating head-to-head competition for the same buyer.
- Square (Block): Integrated POS and commerce platform for retail and SMBs. StoreConnect publishes a 'vs Square' comparison, indicating direct competition for the unified POS + ecommerce use case.
Broad incumbents
- Salesforce Commerce Cloud: Salesforce's own enterprise commerce platform. This is StoreConnect's parent ecosystem incumbent and potential substitute; Salesforce could natively replicate StoreConnect's functionality, creating both dependency and competitive risk.
- Adobe Commerce (Magento): Adobe's enterprise ecommerce platform (formerly Magento). Comparable to StoreConnect in serving complex multi-store, multi-brand enterprise commerce needs with deep customization.
- Wix eCommerce: Website builder with integrated ecommerce and POS for SMBs. A broader incumbent competing for the smaller end of StoreConnect's retail and nonprofit customer base.
Others
- Klaviyo: Customer data and marketing automation platform for ecommerce. Adjacent comparison point for StoreConnect's CRM/loyalty/personalization capabilities, though Klaviyo focuses on the marketing layer rather than the commerce stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
StoreConnect social profiles
Digital presenceStoreConnect compliance and trust
Trust signalCompliance6 records
StoreConnect financial estimates
Financial estimateRevenue estimate
Valuation estimate
StoreConnect leadership team
Management profileNumber of profiles
Profiles3 records
StoreConnect funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StoreConnect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StoreConnect
What does StoreConnect do?
StoreConnect is a unified commerce platform built natively on Salesforce that consolidates ecommerce, point of sale, rewards/loyalty, subscriptions, inventory, and bookings into a single system. The platform operates entirely within the Salesforce ecosystem with no external API layer, storing all sales, stock, customer, and user data directly in Salesforce. It serves retail, manufacturing, nonprofit, education, healthcare, D2C, B2B, and public sector organizations globally with industry-specific solutions and AI-powered customer engagement.
Is StoreConnect a public or private company?
StoreConnect is a private company. It is classified as venture growth investor backed and is currently operating.
When was StoreConnect founded?
StoreConnect was founded in 2017. It employs 11 to 50 people.
Where is StoreConnect based?
StoreConnect is headquartered in San Francisco, United States, in the North America region.
How does StoreConnect make money?
One revenue line is on record: platform Subscription.
Who are StoreConnect's main competitors?
Emerging players on record are Sana Commerce, VTEX and Shopware. Direct peers are BigCommerce, Shopify and Square (Block). Broad incumbents are Salesforce Commerce Cloud, Adobe Commerce (Magento) and Wix eCommerce. Klaviyo is listed as an others.
Does StoreConnect have an API?
Yes. StoreConnect provides a public API for developers to build or automate functionality. The API is accessible via the StoreConnect API documentation portal. Developer documentation is at support.storeconnect.com/article/storeconnect-api.
What industry is StoreConnect in?
StoreConnect's product category is Unified Commerce Software. Its primary akta.pro industry code is HDAEAFAE, E-commerce & Retail CRM (Customer Data, Loyalty & Personalization). Its NAICS code is 456199 and its SIC code is 5734.