Softlogic

What Softlogic does

Softlogic Holdings PLC is a Sri Lankan diversified conglomerate founded in 1991 by Ashok Pathirage and listed on the Colombo Stock Exchange (ticker: SHL), operating across six verticals: Healthcare (Asiri Group of Hospitals and Asiri Laboratories), Retail (Softlogic consumer electronics showrooms, ODEL department stores, branded apparel, furniture, restaurants, and GLOMARK supermarkets), Financial Services (Softlogic Life Insurance, Softlogic Finance, and Softlogic Stockbrokers), ICT (enterprise IT solutions, mobile distribution, office automation), Automobiles (Ford and Suzuki dealerships), and Leisure (NH Collection Colombo and NH Bentota Ceysands Resort). The group holds exclusive national distributorship and master franchise rights for global brands including Levi's, Nike, Apple, Samsung, Dell, Nokia, Cisco, Microsoft, Burger King, Crystal Jade, Baskin-Robbins, Popeyes, and Minor Hotels, operating an island-wide network of 200+ retail showrooms, 33 ODEL outlets, 49 branded apparel stores, 22 GLOMARK supermarkets, 2,000+ mobile retail points, 66 insurance branches, and 44 finance locations across Sri Lanka, with additional software operations in Australia serving over 50 hospitals and age care clients.

The group reported turnover of more than USD300 million on its main website (older figure) and USD420 million+ per a 2021 news article, with a stated asset base exceeding USD750 million and 8,000-11,000+ employees across 50+ subsidiaries. Revenue is generated through a mix of consumer electronics and apparel retail, private hospital services (with Sri Lanka's first PET/CT scanner and 22 medical firsts in private healthcare), insurance premiums, finance lending margins, automobile dealership, and hospitality. The group's proprietary technology stack spans enterprise IT solutions (switching, routing, security, storage, disaster recovery), point-of-sale systems for retail/banking, an AI-powered Face Recognition Health Score in life insurance underwriting (2025), and healthcare/age care software delivered to Australian clients through Softlogic Australia.

The business model is fundamentally that of a brand-and-distribution platform: Softlogic secures exclusive rights to global consumer, fashion, technology, and restaurant brands and operates them through owned physical retail, franchise, and financial services channels in Sri Lanka and selectively abroad. Pricing is largely transactional in retail/restaurant segments and quote-based in financial services through extensive branch networks. The group pursues a vertical-integration thesis, bundling consumer access (retail), lifestyle (hospitality, restaurants, supermarkets), financial needs (insurance, lending, broking), and healthcare (hospitals, labs) to capture Sri Lankan consumer wallet share across categories.

Name

Softlogic

Legal name

Softlogic Holdings PLC

Website

https://softlogic.lk

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

10,001+ employees

Short description

Softlogic Holdings PLC is a diversified Sri Lankan conglomerate operating across healthcare, retail, financial services, ICT, automobiles, and leisure, holding exclusive distributor and franchise rights for global brands including Levi's, Nike, Apple, Samsung, Nokia, Dell, Burger King, and Minor Hotels through an island-wide network of showrooms, hospitals, and branches serving Sri Lankan consumers and enterprises.

Ownership category

akta.pro rank

Product category

Diversified Conglomerate

NAICS

Management of Companies and Enterprises (551), Direct Life, Health, and Medical Insurance Carriers (52411), Software Publishers (51321)

SIC

Services-Hospitals (8060), Life Insurance (6311), Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045), Finance Lessors (6172)

akta.pro industry

PRIMARYHLAFAAAF

Private/For-Profit Hospital Systems

Healthcare & Life Sciences/Healthcare Providers & Systems/Acute Care Hospitals & Health Systems

Keywords

• Diversified conglomerate holdings
• Consumer electronics retail
• Private hospital services
• Life insurance products
• Fashion retail distribution

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. ICT Products and Services: Revenue from sale of consumer electronics, mobile handsets, computers, software and hardware solutions through authorized distributorships with Dell, Apple, Nokia, Samsung, and others. Includes enterprise solutions and managed services.
2. Retail Operations: Multi-brand retail including consumer electronics (Softlogic Max/Softlogic stores), branded apparel (Levi’s, Nike, ODEL), furniture, restaurants (Burger King, Crystal Jade, Delifrance, Baskin-Robbins, Popeyes), and supermarkets (GLOMARK).
3. Healthcare Services: Revenue from private healthcare through Asiri Group of Hospitals (Asiri Medical, Asiri Surgical, Asiri Central, Asiri Hospital Matara) and Asiri Laboratories providing diagnostic services.
4. Automobile Sales and Services: Revenue from automobile dealership including Ford, Suzuki motors through Softlogic Automobiles and Future Automobile.
5. Life Insurance: Life insurance premiums through Softlogic Life Insurance PLC with 66 branches islandwide, offering motor insurance and other life insurance products.
6. Finance Services: Revenue from leasing, hire purchase financing, personal loans, business financing, gold loans through Softlogic Finance PLC (44 locations).
7. Stock Broking: Research-driven boutique brokerage focusing on foreign, institutional and high-net-worth investors with integrated services including investment banking and retail broking.
8. Leisure and Hospitality: Revenue from NH Bentota Ceysands Resort (165 rooms), NH Collection Colombo (219 rooms), Abacus travel solutions, and restaurant operations.

Pricing tiers

Go-to-market motion4 records

Distribution channels10 records

Marketing channels5 records

Core offering

Softlogic Holdings PLC is a diversified Sri Lankan conglomerate operating across six sectors: Healthcare (Asiri Group of Hospitals and Asiri Laboratories), Retail (consumer electronics showrooms, branded apparel, furniture, GLOMARK supermarkets and restaurant franchises), Financial Services (life insurance, licensed finance company and stockbroking), ICT (enterprise IT solutions, POS systems, mobile and office automation distribution, Australian healthcare software), Automobiles (Ford and Suzuki dealerships), and Leisure (NH Collection hotels and Abacus travel GDS). The group sells and distributes its own and licensed third-party products and services to Sri Lankan consumers, corporates and government through an island-wide network of showrooms, branches, hospitals and digital channels.

Product overview

Softlogic Holdings PLC is a diversified Sri Lankan conglomerate with leading positions in six sectors: Healthcare (Asiri hospital chain and laboratories), Retail (electronics, fashion/branded apparel with 130+ international labels, furniture, restaurants, supermarkets), Financial Services (finance company, life insurance, stockbroking), ICT (IT solutions, mobile distribution, office automation), Automobiles (Ford dealership, Suzuki), and Leisure (hotels, travel). The group employs 11,000+ people across Sri Lanka and Australia with USD750M asset base. Products span from hospital services and insurance to consumer electronics retail, fashion retail, restaurant franchises, and hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• Softlogic Prizm TVs: Private label TV brand sold through Softlogic retail outlets catering to the affordable durables market.
• Maxmo
• GLOMARK
• ODEL
• Cotton Collection
• Softlogic MAX
• Softlogic Furniture
• LUV SL
• Asiri Laboratories
• Galleria
• Softlogic Restaurants

Products and services

• Asiri Medical Hospital Flagship private multi-specialty hospital within the Asiri Group with a 30-year reputation for mother and baby care, offering stringent quality standards and compassionate nursing. Targeted at Sri Lankan patients and families seeking high-quality private healthcare services.
• Asiri Surgical Hospital Leading private surgical hospital operating since 2003 with Sri Lanka's first PET/CT scanner and the country's premier cardiac care facility of 165 beds. Targeted at patients needing advanced surgery, oncology imaging and cardiac care.
• Asiri Central Hospital 14-storey multi-specialty flagship hospital in Colombo offering luxurious advanced medical facilities including diagnostic, therapeutic and intensive care services. Targeted at Sri Lankan patients seeking premium private hospital care in central Colombo.
• Asiri Hospital Matara Subsidiary hospital serving southern Sri Lanka with the latest technology and medical expertise, functioning as two integrated hospitals for local patients in the Matara region.
• Asiri Laboratories ISO-certified medical laboratory network performing the largest variety of tests among private laboratories in Sri Lanka, with global WHO recognition for quality management, environmental quality and laboratory quality. Targeted at patients and clinicians across the country needing reliable diagnostics.
• Softlogic Max and Softlogic Consumer Electronics Retail Island-wide consumer electronics retail chain with over 200 Softlogic showrooms and 22 Softlogic Max stores, operating as authorized distributor for Panasonic, Samsung, Whirlpool, Candy, Dell, Acer, TCL and Vego, plus private-label brands Softlogic Prizm TVs and Maxmo home appliances. Targeted at Sri Lankan retail consumers seeking branded and affordable consumer electronics.
• Branded Apparel and ODEL Fashion Retail Largest fashion retailer in Sri Lanka operating 33 ODEL outlets, 49 exclusive branded apparel stores and 4 Galleria department stores, representing 130+ international fashion labels including Levi’s, Nike, Calvin Klein, Tommy Hilfiger, Arrow, Mango, Charles & Keith, Mothercare, Fossil, DKNY, Emporio Armani, Diesel and Adidas. Targeted at Sri Lankan fashion consumers and tourists.
• Softlogic Furniture Division Furniture retail offering Natuzzi luxury franchise, Natuzzi Editions, Lifestyle Home Store with SB Furniture, Koncept and Silent Night brands, plus the affordable homegrown Softlogic Furniture brand manufactured in Sri Lanka. Targeted at Sri Lankan households seeking premium and affordable home furniture.
• Softlogic Restaurant Brands Master franchise restaurants in Sri Lanka for Burger King (22+ locations, fastest growing QSR chain in the country), Crystal Jade (Michelin-rated Asian cuisine), Delifrance (French bakery-café), Baskin-Robbins (9 parlors) and Popeyes Louisiana Kitchen, plus the homegrown Wan Gedi Ya Asian fusion brand. Targeted at Sri Lankan consumers and tourists seeking international QSR and casual dining.
• GLOMARK Supermarkets Inspirational global market supermarket chain operated by Softlogic Supermarkets (Pvt) Ltd, with 15+ outlets including standard GLOMARK stores and GLOMARK Essential convenience stores, plus online delivery covering 64+ Sri Lankan cities. Targeted at Sri Lankan grocery shoppers seeking global product sourcing, organic ranges and convenience.
• Softlogic Finance PLC Licensed Finance Company rated BBB-/P3 by Lanka Rating Agency, operating 44 locations comprising 17 branches, 22 pawning centres and 13 business extension units. Products include leasing, hire purchase, fixed deposits, savings accounts, personal loans, business financing and gold loans. Targeted at Sri Lankan retail and SME customers seeking accessible credit and deposits.
• Softlogic Life Insurance PLC Leading Sri Lankan life insurer operating 66 branches islandwide, offering life insurance, motor insurance and innovative products such as the AI-powered Face Recognition Health Score. Sri Lanka’s most awarded life insurer (2017, 2018) and first Sri Lankan top-5 finisher at Microsoft Global Hackathon 2024. Targeted at Sri Lankan retail and SME insurance buyers.
• Softlogic Stockbrokers (Pvt) Ltd Research-driven boutique brokerage acquired from Arrenga Capital in April 2012, focusing on foreign, institutional and high-net-worth investors. Services include investment banking, institutional and retail broking, and financial product distribution on the Colombo Stock Exchange. Targeted at HNWI, institutional and retail investors in Sri Lanka.
• Softlogic Information Technologies Leading Sri Lankan IT solutions provider and PC importer, delivering enterprise solutions including core switching and routing, security, bandwidth management, data backup and archival, server and storage consolidation, and disaster recovery / business continuity. Authorized partner for Dell, Cisco, Microsoft, Apple, HP, EMC, McAfee and VMware. Targeted at Sri Lankan corporate, government and SMB clients.
• Softlogic Computers (POS and banking solutions) POS, banking and retail solutions provider with a 70+ dealer network, offering receipts and journal printers, customer displays, cash drawers, barcode scanners and LCD displays. Authorized distributor for Epson, BenQ, Accu Banker, Riello UPS, OTEK and Advance POS. Targeted at retail, hospitality, banking and finance markets in Sri Lanka.
• Softlogic Communications - Nokia Mobile Distribution Exclusive national distributor for Nokia mobile phones in Sri Lanka since 2000, operating over 2,000 retail points, 7 retail showrooms in Colombo, 7 outstation showrooms and 6 Nokia Care Centers. Targeted at Sri Lankan mobile handset consumers and retailers.
• Softlogic International - Dialog and Blackberry distribution Authorized Business Partner for Dialog Axiata PLC since 1998 offering corporate and individual GSM packages, DTV, CDMA and HSPA connections, and authorized distributor for Blackberry devices in Sri Lanka. Operates Phone Gallery with 28 franchise service centers and 4 Phone Gallery arcades. Targeted at Sri Lankan telecom consumers and corporate clients.
• UWL Office Automation Office automation provider distributing Panasonic, Xerox and NEC products including PABX systems, fax machines, printers, copiers, projectors, CCTV and digital signage for Sri Lankan corporate and government customers.
• Softlogic Australia healthcare and age care software Software solutions provider for healthcare and aged care clients in Australia, supporting over 50 hospitals and age care clients. Products include the Chefmax food services suite for hospitals, plus energy monitoring and job management solutions. Targeted at Australian hospitals and aged care operators.
• Softlogic Mobile Distribution (Samsung and HTC) Distributor for Samsung and HTC smartphones and tablets in Sri Lanka, operating through 13 regional distributors across the country. Targeted at Sri Lankan mobile consumers and retail partners.
• Abacus International Lanka travel solutions Travel solutions provider for Sri Lankan travel agents using the Abacus Global Distribution System since 1998, powering reservations and bookings for air travel, hotels and ancillary services. Targeted at Sri Lankan travel agencies and corporate travel bookers.
• NH Bentota Ceysands Resort 165-room beachfront resort located between the Bentota River and the Indian Ocean, offering water sports, spa services and restaurants. Operated under the Minor Hotels NH Collection brand. Targeted at international tourists and domestic leisure travelers visiting Sri Lanka’s southwest coast.
• NH Collection Colombo 219-room flagship city hotel in Colombo managed by Minor Hotels since June 2024, featuring 6 F&B venues, rooftop pool, spa, fitness centre and comprehensive MICE facilities. Targeted at business travelers, MICE planners and inbound tourists visiting Colombo.
• Softlogic Automobiles (Ford and Suzuki dealerships) Automobile dealership division including Softlogic Automobiles (Ford 3S facility meeting Ford global standards) and Suzuki Motors Lanka, offering new vehicle sales, after-sales service and parts. Targeted at Sri Lankan individual and corporate vehicle buyers.

Quantifiable outcome

• Softlogic Life became Sri Lanka’s first company to secure top 5 at Microsoft Global Hackathon 2024
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core.

• Sabre Travel Network Lanka / Ceylon Travel TechnologycoreStrategic or Co-development Partner · 2 January 2026Strategic partnership to power B2C online travel platform iCanFly enabling real-time air ticket reservations and overseas hotel bookings through Sabre Global Distribution System. Collaboration reflects Sabre’s commitment to expanding GDS footprint in Sri Lanka through enhanced partnership with Softlogic Holdings.
• Levi Strauss & Co.coreChannel Partner/ Reseller/ DistributorExclusive distributor and franchisee for Levi’s brand in Sri Lanka. Opened Sri Lanka’s largest Levi’s Exclusive Brand Store at One Galle Face Mall in April 2025.
• NikecoreChannel Partner/ Reseller/ DistributorExclusive distributor for Nike brand in Sri Lanka operating Nike stores including flagship at Liberty Plaza.
• Minor Hotels (NH Collection)coreChannel Partner/ Reseller/ DistributorPartnership with Minor Hotels to bring NH Collection and NH Hotels brands to Sri Lanka. NH Collection Colombo (opened June 2024) and NH Bentota Ceysands Resort under international hospitality management.
• Dell CorporationcoreChannel Partner/ Reseller/ DistributorLongstanding authorized distributor for Dell products in Sri Lanka since early years. Softlogic is a member of Dell South Asia Partner Advisory Council.
• NokiacoreChannel Partner/ Reseller/ DistributorExclusive national distributor for Nokia mobile phones since 2000. Operating over 2,000 retail points and 6 Nokia Care Centers across Sri Lanka.
• CiscocoreTechnology or IntegrationTechnology partnership for enterprise solutions including core switching and routing, network infrastructure implementations for corporate clients.
• MicrosoftcoreTechnology or IntegrationEnterprise solutions partnership providing Microsoft products, solutions, and cloud services to corporate clients.
• ApplecoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Apple Computers and devices in Sri Lanka through Softlogic retail network.
• SamsungcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Samsung products. Operates Samsung Experience Store and multiple Samsung branded retail locations.
• PanasonicChannel Partner/ Reseller/ DistributorAuthorized national distributor for Panasonic products including consumer electronics, batteries, and bulbs in Sri Lanka.
• Abacus International (Pte) Ltd – Singapore (Sabre)coreTechnology or IntegrationPartnership since 1998 with Abacus International, Asia’s leading provider of travel solutions. Abacus is a Global Distribution System (GDS) used by travel agencies for booking air and non-air travel.
• Dialog Axiata PLCcoreChannel Partner/ Reseller/ DistributorAuthorized Business Partner for Dialog Axiata PLC since 1998 offering Corporate and Individual GSM Packages, DTV, CDMA & HSPA Connections.
• PVH Corp. (Calvin Klein, Tommy Hilfiger)coreChannel Partner/ Reseller/ DistributorOperating Sri Lanka’s first Calvin Klein flagship store and Tommy Hilfiger stores under partnership with PVH Corp.
• Natuzzi (Italy)coreChannel Partner/ Reseller/ DistributorFranchise for Natuzzi, Italy’s largest luxury furniture manufacturer and world-leader in leather upholstery. Flagship store in Colombo 4.
• FordcoreChannel Partner/ Reseller/ DistributorFord Dealership in Sri Lanka with state-of-the-art 3S facility meeting Ford’s global standards for automotive dealership experience.
• Suzuki Motors LankacoreChannel Partner/ Reseller/ DistributorSuzuki motors dealership in Sri Lanka under Softlogic Automobiles sector.

Scale indicators18 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Redington Limited: Emerging-markets IT and mobile distribution platform with authorized distributor relationships for Apple, Dell, Samsung, Nokia, and other OEMs across South Asia, the Middle East, and Africa. Comparable business model to Softlogic's ICT distribution arm.
• Apollo Hospitals Enterprise Limited: India's largest private hospital chain operating multi-specialty tertiary care, diagnostics, and pharmacy retail. Comparable to Asiri Group as a leading private-sector hospital operator with diagnostic services, though operating at a substantially larger scale.
• IHH Healthcare Berhad: Asia's largest listed private healthcare group (Mount Elizabeth, Gleneagles, Acibadem). Comparable as a regional private hospital operator with premium tertiary-care positioning similar to Asiri's flagship facilities.

Direct peers

• Hemas Holdings PLC: Sri Lankan conglomerate with overlapping verticals including healthcare (Hemas Hospitals), consumer products (personal care, household), and leisure (hotels). Closest peer in healthcare and FMCG/consumer and a direct competitor for institutional capital in Sri Lanka.
• Hayleys PLC: Diversified Sri Lankan conglomerate spanning agriculture, consumer products, transportation, and leisure. Comparable as a multi-vertical domestic player of similar scale, with overlapping consumer and industrial exposures.
• John Keells Holdings PLC: Sri Lanka's largest listed conglomerate, operating across transportation, leisure (Cinnamon Hotels), retail (Keells Super), food manufacturing, and financial services. Highly comparable as a domestic multi-sector conglomerate competing for the same Sri Lankan consumer wallet and capital-markets investor base.
• Carson Cumberbatch PLC: Sri Lankan conglomerate with holdings in brewery (Lion), oil-and-gas services, real estate, and financial services. Comparable as a multi-sector listed Sri Lankan holding company competing for institutional shareholder mindshare.
• Aitken Spence PLC: Sri Lankan conglomerate with tourism (hotels and resorts across multiple countries), logistics, and plantations. Direct comparable on the hospitality/leisure side and as another multi-sector Sri Lankan group.

Regional players

• Lifestyle International Holdings: Hong Kong/Asia-based department-store and fashion-retail operator with multi-brand premium positioning. Comparable to ODEL and Softlogic's branded apparel portfolio in department-store retail model, though serving a different regional market.
• Bangkok Dusit Medical Services PCL: Thailand's largest private hospital network. Comparable as a regional private healthcare operator with premium tertiary-care positioning analogous to Asiri Surgical/Central, though operating in a different Southeast Asian geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SoftlogicHoldingsPLC

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries33 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softlogic