What Botrista Technology does

Botrista Technology, founded in 2017 and headquartered in San Francisco, builds automated beverage dispensing systems for foodservice operators in the United States. Its core product, the BotristaPro machine, is a 4.5 sq ft countertop unit with 14 dispensing nozzles, a honeycomb blender, refrigerated cold storage for 8 Bag-in-Box (BiB) ingredient packs, and 4 BiB ambient slots, capable of producing a drink in under 12 seconds at 99% machine uptime. Around the hardware, the company operates Beverage AI, a proprietary analytics layer trained on millions of transactions across its deployed fleet that produces demand forecasts by location and daypart and enables remote, cloud-based recipe and menu updates. The recipe library spans 2,000+ formulations across 15+ categories, including boba teas, lemonades, iced coffees, smoothies, and specialty cocktails.

The company monetizes through a combination of hardware sales of the BotristaPro unit, recurring supply of proprietary ingredients in BiB format (its primary revenue engine), ongoing maintenance and menu optimization services, and beverage accessories. Pricing is structured as custom multi-year enterprise contracts, with most operators reporting ROI within 4–7 months. GTM combines a direct enterprise field-sales motion targeting chains and institutions with channel partnerships—most notably with BUNN for installation—and is supported by strategic investors including Jollibee Foods Corporation, Middleby Corporation, Rich Products, and Dunamu & Partners. Customers include Bonchon, The Halal Guys, Goldilocks, L&L Hawaiian BBQ, Pokéworks, BB.Q Chicken, Kizuki Ramen, Texas A&M, UC Santa Cruz, and Occidental College, with 6,000+ signed locations across 42 states spanning restaurants, higher education, K–12, entertainment, and healthcare verticals.

Name

Botrista Technology

Legal name

Botrista, Inc.

Website

https://botrista.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Botrista Technology builds automated beverage dispensing machines (BotristaPro) and an AI-driven analytics platform (Beverage AI) for US foodservice operators, serving restaurants, universities, theme parks, and healthcare facilities across 42 states with 6,000+ signed locations.

Ownership category

akta.pro rank

Product category

Automated Foodservice Beverage Equipment

NAICS

Food Product Machinery Manufacturing (333241)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF)

akta.pro secondary industries

Bottling Line Maintenance, Automation & Integration Services (AFAFAJAN), Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO), Bag-in-Box Filling Operations (AFAFAJAG)

Keywords

• Automated beverage dispensing
• Foodservice equipment solutions
• Cloud beverage management
• AI beverage analytics
• Beverage automation technology

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. BotristaPro Machine Sales: Sale of the automated beverage machine (BotristaPro) to foodservice operators including restaurants, educational institutions, entertainment venues, and healthcare facilities.
2. Proprietary Ingredient Supply: Ongoing supply of proprietary beverage ingredients and concentrates in Bag-in-Box (BiB) format, including teas, fruit concentrates, natural flavorings, and syrups. Ingredients sourced from trusted domestic and global partners.
3. Maintenance and Support Services: Ongoing operator support including marketing resources, menu optimization, sales performance monitoring, and technical support services.
4. Beverage Accessories: Supply of beverage accessories including cups, lids, straws, and sealing machines providing complete end-to-end drink solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Botrista manufactures and sells the BotristaPro, an automated beverage dispensing machine with a 4.5 sq ft footprint, 14 nozzles, and a honeycomb blender that produces craft drinks in under 12 seconds. The system pairs the hardware with Beverage AI, a cloud-based analytics platform that learns from millions of transactions to predict demand by location and daypart, and is bundled with a recurring supply of proprietary Bag-in-Box (BiB) beverage ingredients, cups/lids/straws, and ongoing maintenance and menu optimization support.

Product overview

Botrista provides a 360-degree beverage automation platform combining the BotristaPro hardware machine with Beverage AI analytics software. The system delivers 2,000+ recipes across 15+ drink categories (including boba, lemonades, iced coffees, smoothies, cocktails, and energy drinks) through cloud-connected dispensers. Operators access real-time demand forecasting, remote menu updates, and ingredient management. The platform is designed for restaurants, campuses, healthcare, and entertainment venues to serve craft-quality beverages without added labor complexity.

Differentiator

Problem solved

Functional benefit

Products and services

• BotristaPro Automated Beverage Machine

Quantifiable outcome

• 10x recurring revenue growth within 12 months
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• BUNNcoreImplementation/ SI/ Consulting PartnerCertified provider managing delivery and installation of BotristaPro machines. Installation includes remote user interface configuration.

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Bevi: Bevi is a direct competitor building smart, IoT-connected water and beverage dispensers for offices and foodservice. Both companies sell automated beverage hardware paired with cloud analytics and proprietary flavor ingredients to high-volume operators.

Broad incumbents

• Coca-Cola Freestyle: Coca-Cola Freestyle (Coca-Cola Company) operates the iconic enterprise beverage dispenser used across QSR and convenience. Both target restaurant chain operators with multi-flavor automated dispensing platforms but Freestyle is tied to Coca-Cola's portfolio.
• Cornelius (Marmon Group / Berkshire Hathaway): Cornelius is a global manufacturer of beverage dispensing equipment, post-mix systems, and cooling/refrigeration hardware for foodservice. It competes with BotristaPro across the operator-equipment purchase decision and is a credible incumbent alternative.
• Middleby Corporation: Middleby is one of the largest global foodservice equipment manufacturers and an investor in Botrista. It builds cooking, beverage, and refrigeration platforms for chain operators and could expand its own automated beverage portfolio against BotristaPro.
• BUNN: BUNN is an established commercial beverage equipment brand (brewers, dispensers) and a certified installation/distribution partner for Botrista. Their overlapping product range and channel access make them both a competitor in the broader equipment category and a strategic ally.
• Wilbur Curtis: Wilbur Curtis manufactures commercial coffee and tea brewing/dispensing equipment used across foodservice and convenience. It competes for the same countertop footprint and operator budgets that Botrista's automated dispensers target.
• Franke Coffee Systems: Franke manufactures fully automatic commercial coffee machines and increasingly broader specialty beverage platforms for chains and high-volume operators—addressing the same "labor-free, consistent beverage" need as BotristaPro.
• Pepsi Spire / PepsiCo Beverage Creation: PepsiCo's Spire dispensers enable mix-and-match fountain customization at restaurant chains with similar touches, screens, and labor-saving intent—closest analog to BotristaPro from a Tier-1 beverage OEM perspective.

Emerging players

• Briggo (Coffee Haus): Briggo builds fully automated specialty coffee kiosks—early-stage, IoT-enabled hardware-as-a-service for beverages with a similar algorithmic/connected vision, though currently focused on coffee versus Botrista's broader beverage menu.

Others

• Crane Co. (Foodservice / Dispense): Crane Co.'s Payment & Merchandising Technologies and Foodservice divisions supply dispensing, refrigeration, and on-premise payment hardware to beverage operators—an adjacent incumbent whose installed base intersects with Botrista's target accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/botrista
• Facebookfacebook.com/Botrista-Technology-Inc-167518830724682

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds9 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botrista Technology