Social Interior
- Company typePrivate
- Founded2016
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Social Interior does
Social Interior Inc. (株式会社ソーシャルインテリア) is a Tokyo-based, venture-backed interior and workspace services company founded in 2016 by Ken Machino. It operates three coordinated business lines targeting the Japanese office-furniture and workspace-design market: (1) subsclife by TOKYOROOMS, a consumer and SME furniture and appliance subscription service launched in March 2018 as Japan's first dedicated furniture-as-a-service offering; (2) INTERIOR BASE, a cloud-based procurement and spec-in platform that aggregates 600 brands and 120,000+ SKUs for designers, retailers, and manufacturers; and (3) Social Interior Office Construction Support, an end-to-end B2B service covering office relocation, space design, furniture selection, and project management, complemented by a "伴走型サポート" (accompaniment) post-delivery support function and THE MUSEUM, a co-creation showroom in the company's POLA Aoyama headquarters featuring approximately 50 brands. The company combines subscription recurring revenue, professional-services revenue from enterprise projects, and platform transaction fees, with documented enterprise customers across more than 2,000 Japanese companies including For Startups, Asahi Net, CyberAgent, Autobacs Seven, Taito, Global Brain, and RECEPTIONIST.
The company's underlying technology is the INTERIOR BASE cloud platform, which standardizes product specification, multi-brand quoting, and order management across the fragmented Japanese interior-supply industry. Marketing channels combine content (column articles, downloadable guides, 98 documented project case studies), events and seminars (co-hosted with JLL, Yamaha, At Office, Sangetsu, USEN, Otonoha, Bamboo Media, and CyberAgent), the WORK Knowledge Community for back-office professionals, and showroom tours at THE MUSEUM. The go-to-market motion spans enterprise field sales with dedicated project managers for B2B office construction, self-serve B2B platform access for design and procurement professionals, and a direct-to-consumer e-commerce flow for subsclife — all executed within Japan.
Social Interior has raised approximately 6.6–6.7 billion yen in cumulative disclosed funding (Series C ~2B JPY in August 2023; Series D ~2.4B JPY in January 2024; plus earlier rounds) and added a 300 million yen unsecured debt facility from Shoko Chukin Bank in December 2025. The company is approaching its 10th anniversary in November 2026 and, in April 2026, conducted its first new-graduate recruitment, signaling organizational formalization. All operations are domestic Japan; no international expansion is documented.
Social Interior firmographics
Firmographics- Name
- Social Interior
- Legal name
- 株式会社ソーシャルインテリア
- Website
- https://socialinterior.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Social Interior industry classification
Industry- Product category
- Office Furniture and Workspace Services
- NAICS
- Furniture Retailers (449110)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)
- akta.pro secondary industries
- Furniture Rental (Living, Dining, Bedroom) (CRAIAOAA), Home Office Furniture Rental (Desks, Chairs, WFH Bundles) (CRAIAOAL), Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
Keywords
Where Social Interior is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Social Interior business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Furniture Subscription (subsclife): Monthly subscription service for furniture allowing businesses and individuals to use furniture with initial cost reduction of up to 95%. Provides flexible terms where customers can choose one-time purchase, subscription continuation, or return at contract end.
- Office Construction Support Services: End-to-end office relocation, space design, furniture selection, and project management services for enterprise clients. Includes consulting, design direction, and construction management.
- INTERIOR BASE Platform: Transaction-based platform serving design firms, retailers, and manufacturers for furniture procurement and order management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based furniture rental with initial cost reduction of approximately 95% |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Social Interior product offering
Product offeringCore offering
Social Interior fundamentally sells furniture and office space solutions through three integrated business lines: B2B office construction support (consultation, space design, furniture selection, and project management for office relocations and renovations); B2C furniture subscription service subsclife by TOKYOROOMS (monthly furniture rental with the option to buy, continue, or return, reducing initial costs by up to 95%); and INTERIOR BASE, a cloud-based B2B procurement and specification platform for design companies, retailers, and manufacturers covering 600 brands and 120,000+ products.
Product overview
Social Interior operates a multi-product platform centered on furniture and office space services. The core offerings include subsclife by TOKYOROOMS (Japan's first furniture subscription service), the INTERIOR BASE cloud-based ordering platform for design/retail/manufacturing companies, SOCIAL INTERIOR office construction support services, and THE MUSEUM co-creation showroom. The company leverages data from millions of SKUs across 600+ brands to provide comprehensive space design, furniture subscription, and order management solutions.
Differentiator
Problem solved
Functional benefit
Brands
- subsclife by TOKYOROOMS: B2C furniture and appliance subscription service offering brand furniture with interest-free installment payments and guaranteed return options
- INTERIOR BASE
- THE MUSEUM
- SOCIAL INTERIOR
Products and services
- SOCIAL INTERIOR Office Construction Support (オフィス構築支援) Comprehensive B2B office construction support service handling everything from office relocation and space design to furniture selection and project management, offering both one-time purchase and subscription-based furniture options to enterprise clients.
- subsclife by TOKYOROOMS B2C furniture and appliance subscription service offering new and vintage items with interest-free installment payments; customers can choose to purchase, continue subscribing, or return items at contract end, with total payment never exceeding the list price.
- INTERIOR BASE Cloud-based B2B furniture ordering and delivery platform for design companies, retailers, and manufacturers that leverages data on millions of SKUs to streamline specification and quoting processes; provides Japan's largest furniture database for spec-in operations.
- THE MUSEUM Collaborative showroom and office space featuring approximately 50 furniture brands, showcasing comprehensive space coordination with interior materials, lighting, AV equipment, art, and aromatherapy; offers guided museum-style tours for prospective clients.
Quantifiable outcome
- Initial office furniture costs reduced by approximately 95%
- +2 more outcomes
Companies that use Social Interior
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Social Interior technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Social Interior partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered strategic and minor.
- Sangetsu CorporationstrategicGold sponsor for TOKYOROOMS Exhibition showcasing 40 rooms designed by creators using interior materials. Sangetsu provides wall coverings, flooring, and fabrics for the exhibition.
- Jones Lang LaSalle (JLL)strategicCo-hosted workshop at JLL's Osaka office which won the 36th Nikkei New Office Award Kansai region. Workshop focused on AI-powered ideal office design.
- Yamaha CorporationminorCo-hosted seminar on office acoustics addressing sound problems in hybrid work environments. Yamaha provides professional audio equipment and sound environment expertise.
- USEN WORK WELLminorCo-hosted seminar on office acoustics. Company provides office BGM, green energy, and AI tools as part of office solutions.
- Otonoha Inc.minorCo-hosted seminar on office acoustics. Company provides IoT-based sound masking and concentration space solutions through 'sound veil' service.
- Universal Engeisha Co., Ltd.minorCo-hosted office tour and study session on office greenery. Company specializes in total green coordination including wall planting, fixture greenery, and plant displays.
- Cyber Agent, Inc.strategicCo-hosted token session on future of office operations. Cyber Agent is a major internet company operating ABEMA TV and advertising businesses.
- Bamboo MediaminorCo-hosted event on space design expertise. Bamboo Media operates a platform media connecting space designers with clients and manufacturers.
- Jones Lang LaSalle (JLL)strategicCo-hosted panel discussion on corporate strategy and future of work. JLL is a global real estate services company providing CRE strategy, office restructuring, and sustainability support.
- At Office Co., Ltd.strategicOngoing collaboration on office relocation projects. At Office specializes in office relocation intermediary services and interior work, having supported over 8,000 corporate office relocations.
Scale indicators4 records
Expansion highlights5 records
Social Interior competitors and assessment
Company assessmentDirect peers
- CLAS: Japan's largest office furniture rental service offering subscription-based furniture leasing to corporate clients. Direct competitor to Social Interior's B2B office furniture subscription and Office Construction Support offerings, operating the same subscription model with similar SKU breadth across Japanese enterprises.
- Material Bank: US-based B2B marketplace and logistics platform for architectural and design materials, serving the same design-firm and spec-in workflows that INTERIOR BASE targets. Closest analog to INTERIOR BASE's value proposition of consolidating multi-brand specification and procurement in a single platform.
Broad incumbents
- KOKUYO: One of Japan's largest office furniture manufacturers and stationery/furnishings conglomerates, supplying corporate offices through direct sales and dealer networks. Broad incumbent competing across furniture manufacturing, retail, and office design services that Social Interior aggregates.
- Itoki Corporation: Major Japanese office furniture manufacturer with full-stack offerings in office design, furniture, and workspace consulting. Comparable in serving enterprise office relocation projects, but vertically integrated into manufacturing rather than a subscription/platform aggregator.
- Steelcase: Global office furniture manufacturer and workplace innovation company with deep enterprise relationships. While not subscription-native, Steelcase increasingly competes for the hybrid-work office redesign spend that Social Interior targets, and its brand portfolio overlaps the 600-brand catalog Social Interior curates.
- ACTUS: Japanese furniture retailer and interior design company offering home and office furniture across multiple channels. Comparable in curating multi-brand furniture assortments for Japanese consumers and businesses, with a broader retail footprint but less subscription specialization.
- Herman Miller (MillerKnoll): Global premium office furniture brand and parent of MillerKnoll, supplying enterprise workplaces worldwide. Competes for the high-end office furniture specification work that Social Interior's enterprise design projects rely on, with brand authority and dealer relationships that Social Interior must continually court.
- OKAMURA CORPORATION: Japanese office furniture and logistics equipment manufacturer with established corporate sales channels. Competes for the same office construction and furniture procurement budgets in Japanese enterprises, but operates from a manufacturing-distribution model rather than subscription aggregation.
Regional players
- Feather: US-based furniture rental and subscription company offering month-to-month furniture subscriptions for apartments and homes. Closely comparable business model to subsclife but operating exclusively in the US market, making it a geographic non-competitor with shared subscription DNA.
- Fernish: US furniture subscription startup offering flexible rental-to-own furniture for residential customers. Shares the consumer furniture subscription thesis with subsclife but focuses on the US market and home (rather than office) use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Social Interior social profiles
Digital presenceSocial Interior compliance and trust
Trust signalCompliance1 record
Social Interior financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Interior leadership team
Management profileNumber of profiles
Profiles3 records
Social Interior funding detail
Funding detailFunding overview
Funding rounds6 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Interior M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Interior
What does Social Interior do?
Social Interior fundamentally sells furniture and office space solutions through three integrated business lines: B2B office construction support (consultation, space design, furniture selection, and project management for office relocations and renovations); B2C furniture subscription service subsclife by TOKYOROOMS (monthly furniture rental with the option to buy, continue, or return, reducing initial costs by up to 95%); and INTERIOR BASE, a cloud-based B2B procurement and specification platform for design companies, retailers, and manufacturers covering 600 brands and 120,000+ products.
Is Social Interior a public or private company?
Social Interior is a private company. It is classified as venture growth investor backed and is currently operating.
When was Social Interior founded?
Social Interior was founded in 2016. It employs 1 to 10 people.
Where is Social Interior based?
Social Interior is headquartered in Tokyo, Japan, in the Asia region.
How does Social Interior make money?
Three revenue lines are on record. Furniture Subscription (subsclife) is the primary driver. The others are office Construction Support Services and INTERIOR BASE Platform.
Who are Social Interior's main competitors?
Direct peers on record are CLAS and Material Bank. Broad incumbents are KOKUYO, Itoki Corporation, Steelcase, ACTUS, Herman Miller (MillerKnoll) and OKAMURA CORPORATION. Regional players are Feather and Fernish.
Does Social Interior have an API?
No public API is recorded for Social Interior.
What industry is Social Interior in?
Social Interior's product category is Office Furniture and Workspace Services. Its primary akta.pro industry code is CRAIAOAG, Corporate, Event & Staging Furniture Rental (Short-Term), with a secondary code of CRAIAOAA, Furniture Rental (Living, Dining, Bedroom). Its NAICS code is 449110 and its SIC code is 5712.