Humo

What Humo does

Humo is a pre-seed-stage wearable technology company founded in 2019 and headquartered in Starkville, Mississippi. Per its firmographic profile, the company focuses on fitness training with the stated objective of limiting performance-related injuries, and its primary web domain (humo.golf) suggests golf as the initial application vertical. The firm operates with a headcount of 1-10 employees and is privately held, with no public ticker or disclosed parent company.

Across 2022 through 2024, Humo raised approximately $60,000 in aggregate across three small rounds, sourced almost entirely from Mississippi-based entrepreneurship support organizations: a $10,000 seed in June 2022 led by Innovate Mississippi / MS Angel Network / MS Seed Fund, a $10,000 grant in December 2023 from the MSU Center for Entrepreneurship and Outreach, and a $40,000 round in February 2024 from undisclosed investors. An SEC filing referenced in the input reports zero revenues for the Mississippi Humo LLC. The company's public website is currently an unconnected Wix placeholder rather than a live product page, and no products, pricing, customers, partnerships, or GTM motion are disclosed for this entity.

A significant data-quality issue: the aggregated input also contains detailed operational and partnership data for an unrelated state-owned national payment system of Uzbekistan also named HUMO (parent: Government of Uzbekistan), including cross-border integrations with Alipay+, Halyk Bank / Tenge Bank, TROY, and Mongol ID. Firmographic identifiers (Starkville, MS; wearable tech; founded 2019; 1-10 employees; humo.golf domain) unambiguously point to the Mississippi startup as the subject of this analysis, so the Uzbekistan entity's data has been excluded from the substantive judgments above.

Name

Humo

Legal name

HUMO (Uzbekistan National Payment System)

Website

https://humo.golf

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Humo is a Starkville, Mississippi-based wearable technology startup founded in 2019 that focuses on fitness training and injury prevention, with its website (humo.golf) indicating golf as its initial application vertical.

Ownership category

akta.pro rank

Headquarters

HQ city

Starkville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Infrastructure, Personnel, Operations

Distribution channels1 record

Core offering

HUMO is Uzbekistan's state-owned national payment system that provides the electronic payment infrastructure underpinning the country's cards and QR-code payments. It issues physical and digital HUMO cards and connects them to domestic POS networks and to international acquiring networks across Central Asia, Türkiye, and 50+ additional countries via Alipay+, with automatic currency conversion from Uzbek soums for international transactions.

Product overview

Humo is Uzbekistan's national payment system offering a unified electronic payment infrastructure. The core product is the HUMO card system, which enables domestic and cross-border payments through partnerships with international payment networks including TROY (Turkey), Alipay+ (50+ countries), Mongol ID (Mongolia), and Halyk Bank (Kazakhstan). HUMO cards support both physical and digital formats with NFC contactless payment capability and automatic currency conversion for international transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• HUMO National Payment System Uzbekistan's state-owned national payment system infrastructure that enables domestic electronic card payments, cross-border acquiring, and QR code payments by connecting Uzbek issuing banks and merchant-acquiring partners.
• HUMO Cards Physical and digital payment cards issued by partner banks on the HUMO rails, usable domestically and internationally at partner POS terminals with NFC contactless support and automatic conversion from Uzbek soums.

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core.

• Mongol ID Holdings (via Takara Solutions subsidiary)coreTechnology or Integration · 30 March 2026HUMO and Takara Solutions (subsidiary of Mongol ID Holdings) signed a memorandum of understanding in Tashkent, Uzbekistan to advance cross-border payment solutions between Uzbekistan and Mongolia. The partnership initially enables mutual acquiring, allowing HUMO card users to make payments in Mongolia and Mongol ID instrument holders to pay in Uzbekistan, with plans to expand to QR payment compatibility.
• Halyk BankcoreTechnology or Integration · 5 March 2026Halyk Bank, together with its Uzbek subsidiary Tenge Bank, launched a service enabling HUMO cardholders to pay for goods and services in Kazakhstan through Halyk Bank's POS terminals. The service allows Uzbek residents to use their HUMO cards within Kazakhstan's largest POS network with automatic currency conversion from Uzbek soums.
• Tenge BankcoreChannel Partner/ Reseller/ Distributor · 5 March 2026Tenge Bank, Halyk Bank's Uzbekistan subsidiary, serves as the local partner enabling the cross-border payment service that connects HUMO cards to Halyk Bank's POS network in Kazakhstan, facilitating seamless transactions for Uzbek residents traveling to Kazakhstan.
• TROY (Turkey's national card payment system)coreTechnology or Integration · 4 March 2026Uzbekistan's national payment system HUMO signed an agreement with Turkey's TROY to enable cross-border card payments between the two countries. The integration, scheduled for 2026, will allow HUMO cardholders to use their cards in Türkiye through TROY's network of POS terminals.
• Ant International's Alipay+coreTechnology or Integration · 28 October 2025Uzbekistan's national payment system HUMO partnered with Ant International's Alipay+ to facilitate cross-border QR code payments. The partnership enables seamless digital payment transactions across borders, promoting financial integration and extending HUMO's acceptance network to over 50 countries including China, Kazakhstan, Thailand, UAE, and the US.

Recent moves3 records

Expansion highlights1 record

Direct peers

• Arccos Golf: Arccos produces golf-specific wearable sensors and analytics that help golfers improve performance and reduce injury risk. Given Humo's .golf domain, this is a directly comparable golf-performance peer targeting the same end user.
• STATSports: STATSports provides GPS and heart-rate wearable tracking for athletes with emphasis on performance and injury prevention — comparable product category, end use case, and customer profile (coaches and team operators).
• Catapult Sports: Catapult provides wearable athlete tracking technology focused on performance optimization and injury prevention for professional sports teams — directly comparable wearable category, end use case, and injury-prevention focus.
• Suunto: Suunto produces multisport wearables with training, recovery, and performance analytics for outdoor and fitness athletes — comparable form factor, target market, and use case around injury-aware training.
• WHOOP: WHOOP makes a wearable fitness band focused on strain, recovery, and sleep tracking to optimize training and prevent overtraining — directly comparable to Humo's wearable approach for fitness training and injury prevention.
• Polar: Polar produces fitness wearables with training load, recovery metrics, and injury-prevention features aimed at serious athletes — comparable use case, target market, and product form factor to Humo's positioning.
• COROS: COROS makes sports watches with training load, recovery, and fitness-focused features targeting endurance athletes — comparable product form factor, target customer, and emphasis on training optimization and injury avoidance.

Broad incumbents

• Fitbit (Google): Fitbit offers consumer fitness wearables with activity, sleep, and recovery tracking features — overlapping target market and form factor, but with broader horizontal scope rather than a niche specialization in injury prevention.
• Garmin: Garmin offers a broad wearables portfolio including fitness watches with recovery, training load, and injury-prevention features. Comparable functionality but in a much larger multi-category operation that does not specialize in the same niche.

Emerging players

• Zepp Health (Amazfit): Zepp Health produces consumer fitness wearables (Amazfit brand) with health and activity tracking features at accessible price points — partial overlap with Humo's wearable category and target customer, though operating at a different price tier and with broader consumer focus.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humo