InMyShow

What InMyShow does

InMyShow (天下秀数字科技集团 / InMyShow Digital Technology (Group) Co., Ltd.) is a publicly listed Chinese new-media technology company founded in 2009 and listed on the Shanghai Stock Exchange under ticker 600556, headquartered in Beijing's Sanlitun district. The group operates a platform-plus-modules architecture centered on WEIQ, a big-data-driven matching and transaction platform launched in 2013 that connects enterprises with marketing demand to influencers/content creators (KOLs) with supply capability. WEIQ is paired with a set of complementary modules: SMART for brand enterprise social-marketing solutions, TOPKLOUT (克劳锐) for third-party influencer valuation and copyright management, IMSOCIAL Accelerator for MCN and influencer incubation, and IRED (天下秀教育) for new-media talent education. Newer initiatives extend beyond the core matching platform into adjacent spaces, including 西五街 (Xi Wujie) Gen-Z interest community app, Honnverse (虹宇宙) metaverse platform, 热浪数据 data analytics, and the consumer brand 宅猫日记.

The group serves two horizontal customer segments: large brand enterprises needing integrated social-marketing solutions (marketed via SMART) and SMB merchants with marketing demand who transact on the WEIQ self-serve platform. The revenue model is predominantly transaction-fee / commission-based on the WEIQ marketplace, supplemented by revenue from TOPKLOUT valuation services, IMSOCIAL incubation/acceleration services, and newer product lines. Distribution is a hybrid of platform self-serve for the long tail of SMB merchants and enterprise sales (supported by ten branch offices across Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Changsha, Changchun, Tianjin, and Beihai) for large brand clients, with marketing channels spanning official website, WeChat, and Weibo.

Across 2019-2021 the company accumulated industry recognition including the China New Economy Top 500 (#268, 2020), Hurun China Private Enterprise Top 500 (#338, 2020 — first influencer-economy company ever included), China Brand Top 500 (2021), and multiple marketing industry awards (虎啸奖, TMA, Top Digital, 蒲公英奖). The supplied financial series through 2021-2025 shows a clear contraction in revenue and especially profitability, with net income compressing substantially year-over-year, suggesting material pressure on the core WEIQ marketplace economics despite continued product and subsidiary expansion.

Name

InMyShow

Legal name

天下秀数字科技（集团）股份有限公司

Website

https://inmyshow.com

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

InMyShow (天下秀数字科技集团) is a publicly listed Chinese influencer-marketing technology company operating the WEIQ big-data matching platform, connecting brand advertisers and SMB merchants with KOLs/content creators, alongside adjacent modules covering brand solutions, valuation, and talent incubation.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

akta.pro secondary industries

Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA), Influencer Marketing Agencies (BPAFAHAA), Influencer Measurement, Attribution & Analytics (BPAFAHAI)

Keywords

• Influencer marketing platform
• Social media marketing
• Creator economy services
• Brand digital marketing
• Marketing data analytics

Headquarters

HQ city

Sanlitun

HQ country

China

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. WEIQ平台交易服务: 基于大数据技术撮合红人与企业进行营销服务交易的平台，通过交易佣金或服务费方式盈利

Distribution channels1 record

Marketing channels3 records

Core offering

InMyShow (天下秀数字科技集团) operates the WEIQ influencer marketing platform, a big-data-driven matching and transaction platform launched in 2013 that connects brands with marketing needs to influencers/content creators with marketing capabilities. The company also offers brand social marketing solutions (SMART), influencer value evaluation and copyright management (TOPKLOUT/克劳锐), influencer acceleration and incubation services (IMSOCIAL加速器), digital-economy talent education (IRED/天下秀教育), a Gen-Z interest community app (西五街), a metaverse platform (Honnverse虹宇宙), and data analytics (热浪数据).

Product overview

InMyShow (天下秀数字科技集团) is a leading influencer marketing big data technology group operating a platform-plus-modules architecture. The core offering is the WEIQ红人营销平台, a big data-based influencer marketing matching platform launched in 2013. Complementary modules include SMART for brand enterprise social marketing solutions, 克劳锐 (TOPKLOUT) for influencer value assessment and copyright management, IMSOCIAL加速器 for influencer acceleration services, 天下秀教育 (IRED) for talent education, 西五街 APP for Gen-Z interest communities, Honnverse虹宇宙 for metaverse experiences, 热浪数据 for data analytics, and 宅猫日记 as a new consumer brand. The company serves as a comprehensive ecosystem connecting brands, influencers, and consumers in the new economy.

Differentiator

Problem solved

Functional benefit

Brands

• WEIQ: 全球领先的红人营销大数据投放平台，基于大数据技术向红人与企业提供在线红人营销服务的撮合与交易平台
• 克劳锐 (TOPKLOUT)
• SMART
• IMSOCIAL加速器
• 西五街
• 天下秀教育 (IRED)
• Honnverse虹宇宙

Products and services

• WEIQ Influencer Marketing Platform (WEIQ红人营销平台) A big-data-based online influencer marketing service matching and transaction platform that connects businesses with marketing needs to influencers (content creators) with marketing supply capabilities.
• SMART Brand Social Marketing Solutions (SMART) A comprehensive solution for brand enterprises based on new media and the fan economy, providing market research, strategy development, resource integration, and technology development services to help large enterprises address digital marketing challenges.
• TOPKLOUT/克劳锐 Influencer Value Assessment An authoritative third-party evaluation institution in the influencer economy ecosystem providing professional influencer value assessment systems, multi-dimensional commercial value assessments, in-depth industry observation reports, and copyright economic management.
• IMSOCIAL Accelerator (IMSOCIAL加速器) An accelerator platform for influencer growth providing influencer training, content creative operations, commercial management, IP incubation, brand communication, and capital connection services for influencers and MCN agencies at different development stages.
• IRED Education (天下秀教育) A digital-economy innovation and smart-education partner implementing school-enterprise cooperation, building specialty majors, training teaching staff, developing educational systems, and establishing live-streaming bases to cultivate new media professionals via the proprietary IRED talent education model.
• Xiwujie APP (西五街APP) A pan-interest community app for Generation Z, promoting 'let interests connect in cycles' with interest circles, lifestyle values, and a co-creation system connecting users with brands for product feedback and development inspiration.
• Honnverse Metaverse (Honnverse虹宇宙) A virtual world/metaverse platform offered by the company for immersive digital experiences.
• Relang Data (热浪数据) A data analytics and intelligence platform within the company's business ecosystem.
• Zhaimao Richang (宅猫日记) New Consumer Brand A new consumer brand under the InMyShow Digital Technology Group, awarded BrandStar Awards 2021 New Consumer Industry Brand of the Year.

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Wuhan Hanjian KOL (Papitube ecosystem): Chinese MCN network with significant creator base providing brand-creator matching services; comparable to IMSOCIAL Accelerator's incubation and matching capabilities.
• CreatorIQ: Global enterprise influencer marketing platform providing creator discovery, CRM, and analytics; comparable technology stack to WEIQ but serving Western enterprise clients.
• IZEA Worldwide: Pioneer in influencer marketing technology with marketplace and managed services; comparable GTM motion to WEIQ's platform marketplace approach, though primarily serving US and European markets.

Direct peers

• Parklu: China-based KOL marketing SaaS and analytics platform that connects brands with influencers; directly comparable to WEIQ as a discovery, vetting, and campaign management solution.
• Ruhnn Holding: Chinese KOL incubation and influencer marketing company that was publicly listed on NASDAQ; directly comparable as a China-headquartered influencer economy platform serving brands through creator networks.

Regional players

• AnyMind Group: Asia-based influencer marketing platform operating across multiple Asian markets; comparable to WEIQ's marketplace-plus-analytics model but focused on Southeast Asia rather than mainland China.

Broad incumbents

• ByteDance (Douyin Ecosystem): Douyin's native creator-brand matching tools (Star Plan, Xingtu) compete directly with WEIQ by enabling direct influencer discovery and campaign management inside the platform.
• Xiaohongshu (RED): China's leading lifestyle-sharing platform with a large creator-brand collaboration marketplace that overlaps with WEIQ's value proposition, particularly for brand social marketing campaigns.
• Alibaba's AliExpress Influencer Platform (Taobao Live): Operates one of China's largest livestream influencer marketing ecosystems integrated with Taobao; competes with WEIQ for brand-creator matching budgets and offers a vertically integrated alternative.

Others

• Weibo Corporation: Strategic investor in InMyShow and a key distribution channel for KOL content; Weibo's own influencer marketing initiatives both enable and compete with WEIQ's marketplace model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xweibo.com/inmyshow
• LinkedInlinkedin.com/company/inmyshow-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InMyShow