OneAssure

What OneAssure does

OneAssure is a Bengaluru-based digital insurance aggregation and advisory platform operated by Prost Technologies Private Limited (incorporated in Karnataka in 2019) and its IRDAI-licensed distribution entity, Prost Insurance Brokers Pvt. Ltd. The platform enables Indian consumers to compare, select, and purchase health and term insurance plans from 24+ insurance providers, supported by an AI chatbot (PolicyPal) for natural-language policy queries, a network of human advisors for personalized guidance, and an end-to-end claims support service. The company has reported serving 20,000+ families and processing 5,000+ claims.

The underlying technology stack centers on a comparison marketplace augmented by the PolicyPal chatbot (NLP-based, text modality) that answers coverage questions in plain English, a partner portal for agent-led distribution, and a suite of 26+ health and insurance calculators. The platform holds IRDAI Direct Broker (Life & General) License No. 756 (valid 22/07/2024–21/07/2027) and maintains ISO 27001 and SOC 2 security certifications, supporting both consumer trust and enterprise compliance posture.

OneAssure generates revenue through insurance distribution commissions paid by insurer partners under a marketplace/broker model; no consumer-facing fees or pricing tiers are publicly disclosed. GTM combines self-serve digital tools with advisor-assisted sales and a B2B2C partner channel, with primary customer segments being underinsured Indian individuals and families (including NRIs securing cover for family in India), first-time insurance buyers, and customers with pre-existing medical conditions who require guided plan matching. Marketing is anchored on content (blogs, plan comparisons, calculators) and SEO-optimized insurer landing pages, supplemented by social media and word-of-mouth referrals.

Name

OneAssure

Legal name

Prost Technologies Private Limited

Website

https://oneassure.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

OneAssure is a Bengaluru-based IRDAI-licensed digital insurance aggregator operated by Prost Technologies, helping Indian individuals, families, and NRIs compare and purchase health and term insurance from 24+ insurers, supported by an AI chatbot and human advisors.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industry

Claims Management & Digital FNOL Platforms (FSAGAGAC)

Keywords

• Insurance brokerage services
• Health insurance comparison
• Term insurance plans
• Insurance aggregator platform
• Claims assistance services

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Insurance Distribution Commission: OneAssure operates as an insurance broker/distributor earning commissions from insurance companies for policies sold through their platform. The company is licensed as a Direct Broker (Life & General) by IRDAI.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

OneAssure is an IRDAI-licensed digital insurance broker that aggregates health and term insurance plans from 20+ Indian insurers, enabling customers to compare policies, receive unbiased recommendations via AI chatbot (PolicyPal) and human advisors, and obtain end-to-end support including purchase and claim settlement. The platform also serves insurance agents and partners through a dedicated partner portal.

Product overview

OneAssure is a full-stack digital insurance platform operated by Prost Technologies that serves as an insurance marketplace and advisory service. The core offering is a health and term insurance comparison and purchase platform aggregating plans from 20+ insurance providers. Key products include: (1) the Health Insurance Marketplace for plan comparison and purchase, (2) Term Insurance comparison tools, (3) PolicyPal AI Chatbot providing 24/7 natural language query support, (4) Claims Support Service for end-to-end claim processing, (5) Partner Platform for insurance agents, and (6) Health & Fitness Calculators. The platform differentiates through personalized guidance, unbiased recommendations, and ongoing support from purchase through claims. Operates as an IRDAI-licensed Direct Broker (License No. 756).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 20,000+ families helped feel protected
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• Prost Technologies Private LimitedcoreOthersOneAssure is operated by Prost Technologies Private Limited (CIN- U74999KA2019PTC128430). The IRDAI license is held by Prost Insurance Brokers Pvt. Ltd.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RenewBuy: Aggregator and PoSP platform for Indian retail insurance across health, life, motor and investment-linked products. Comparable multi-carrier distribution model and advisor-led sales motion.
• InsuranceDekho: Insurance aggregator focused on health, life, motor and small business coverage for Indian consumers and tier-2/3 cities. Comparable digital comparison-plus-advisory model, overlapping insurer partnerships and target customer base.
• PolicyBazaar (PB Fintech): India's largest insurance aggregator and comparator for health, life, motor and other lines. Most directly comparable to OneAssure in product, target customer (underinsured Indian retail) and digital marketplace model, but at vastly larger scale and publicly listed.
• Turtlemint: Insurtech platform distributing insurance through a large agent/partner network across health, life and motor lines. Comparable insurer-agnostic model and emphasis on point-of-sale advisor enablement.
• Coverfox: Long-standing Indian insurance aggregator (now part of Coverstack/ACKO group) offering health, life and motor comparison. Directly comparable digital distribution model and reliance on commission revenue from carriers.

Broad incumbents

• Acko General Insurance: India's leading digital-first insurer selling health, motor and travel products direct-to-consumer. Comparable digital UX and target customer, but as a risk-bearing carrier with its own products rather than an aggregator.
• Digit Insurance: Digital-first Indian insurer offering health, motor, life and travel policies direct online. Comparable digital-first distribution philosophy and customer segment; competes indirectly for the same self-serve Indian retail buyer.

Emerging players

• Onsurity: Insurtech offering group health and employee benefits subscriptions to Indian SMBs and startups. Comparable insurtech DNA and digital-first service model, but focused on group/employer channel rather than retail aggregator.
• Ditto Insurance: India-based insurance advisory and comparison platform for health and term insurance with an advisor-led, 'unbiased' positioning. Comparable brand narrative to OneAssure's 'Insurance Buddy' framing and overlapping retail health/term target customer.
• Plum: Indian employee-benefits and group health insurance platform targeting startups and SMB employers. Comparable insurtech platform model and digital UX, but addresses the employer-paid group segment adjacent to OneAssure's retail health focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/OneAssure
• YouTubeyoutube.com/@oneassure8897?si=0iVX41Bhs_cR-AIS
• Facebookfacebook.com/oneassure
• LinkedInlinkedin.com/company/oneassure
• Instagraminstagram.com/oneassureindia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OneAssure