EarthLabs Inc.

What EarthLabs Inc. does

EarthLabs Inc. (TSXV: SPOT, OTCQX: SPOFF, FSE: 8EK0) is a Toronto-based mining investment and technology company that operates three integrated business lines: an online investor community, a digital mapping SaaS platform, and an investment decision engine backed by a portfolio of mineral royalties and equity stakes. Originally founded in 2016 as GoldSpot Discoveries Corp. and rebranded to EarthLabs in September 2022, the company owns four major mining media brands — The Northern Miner (founded 1915), MINING.COM, Canadian Mining Journal (founded 1882), and CEO.CA (founded 2012) — which collectively reach 674,000+ monthly users, generate 1.48M+ monthly pageviews, and capture an estimated 70% of junior mining-related internet traffic in North America. CEO.CA serves as a social platform with 9M+ registered users across 164+ countries, monetized via advertising and a CEO.CA PRO premium subscription tier.

The technology stack centers on AI/ML-driven mineral exploration tools, including LithoLens (computer vision processing 1.1M+ metres of drill core photography), MinusOne (3D geophysical inversion), GeoFEZ (data processing), Smart Targeting (ML-informed target identification), M-PASS (multi-parameter survey acquisition), and the Geotic software suite (580+ active enterprise licenses). These are integrated with DigiGeoData's mineral resource intelligence database covering 17,000+ global assets, which powers The Northern Miner Maps and the TNM Marco Polo subscription analytics platform. The company holds NSR royalties on 21 properties covering 2,489.62 km², including a position on New Found Gold Corp's Queensway Project, and generated $42.58M in net investment gains in FY2025 from this royalty and equity portfolio.

EarthLabs makes money primarily through advertising and sponsorships across its media properties (FY2025: $8.4M, up 64.1% YoY), subscriptions (CEO.CA PRO, TNM Marco Polo, DigiGeoData), exploration map sales, and net investment gains on its mineral investment portfolio. Distribution combines a self-serve product-led model for retail investors, direct enterprise sales of SaaS to mining companies, and event-driven sponsorship campaigns such as The Great Canadian Treasure Hunt and EarthLabs Expeditions documentary series. The company serves retail and institutional resource investors, junior mining companies seeking capital markets visibility, and major mining producers requiring exploration technology, data management, and brand-building services.

Name

EarthLabs Inc.

Legal name

EarthLabs Inc.

Website

https://earthlabs.com

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

EarthLabs Inc. operates a mining-focused digital media and SaaS platform combining The Northern Miner, MINING.COM, CEO.CA, and DigiGeoData with AI-powered mineral exploration tools, serving retail and institutional mining investors, junior miners, and major producers.

Ownership category

akta.pro rank

Product category

Mining Media and Mineral Exploration Technology

NAICS

Support Activities for Mining (213), Geophysical Surveying and Mapping Services (54136)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Mineral Exploration & Geoscience Services (Geology, Geophysics, Geochemistry, Resource Modeling) (IMAKAKAA)

akta.pro secondary industry

Remote Sensing & Earth Observation Analytics (Satellite/UAV/LiDAR, Image Processing) (EUAHAKAD)

Keywords

• Mining media services
• Mineral exploration technology
• Digital mining mapping
• Investment decision platform
• Mining news publishing

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Advertising and Sponsorships: Advertising revenue from The Northern Miner Group brands (The Northern Miner, MINING.COM, Canadian Mining Journal) and CEO.CA. Sponsorships from mining companies supporting campaigns like The Great Canadian Treasure Hunt. FY2025 advertising and sponsorships revenue of $8.4 million, up 64.1% year-over-year.
2. Subscription Revenue: Subscription revenue from CEO.CA PRO premium tier, TNM Marco Polo mining intelligence platform, DigiGeoData mapping subscriptions, and Canadian Mining Journal subscriptions. Q1 2026 subscription revenue of $350,322, up 12.6% year-over-year.
3. Sales of Exploration Maps: Revenue from sales of exploration maps through DigiGeoData and The Northern Miner Maps platform. Q1 2026 exploration map sales of $67,527, up 61.1% year-over-year.
4. Net Investment Gains: Realized and unrealized investment returns from EarthLabs' portfolio of mineral investments and royalties. FY2025 net investment gains of $42.58 million. The company holds NSR royalties on 21 properties covering 2,489.62 km² including on New Found Gold Corp's Queensway Project.
5. EarthLabs Expeditions Documentary Sponsorship: Paid advertisements featuring junior mining companies in the EarthLabs Expeditions documentary series, with explicit disclosure that videos are paid advertisements for featured companies.
6. SaaS Tools and Services: Revenue from data-driven media SaaS tools including CEO.CA, DigiGeoData, TNM Marco Polo, and Geotic software suite licenses sold to mining companies and investors.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

EarthLabs Inc. operates a multi-platform ecosystem combining mining investment media and AI-powered technology services. The portfolio includes the investor social platform CEO.CA, legacy mining publications (The Northern Miner, MINING.COM, Canadian Mining Journal), the DigiGeoData digital mapping SaaS, AI-driven exploration tools (LithoLens, MinusOne, GeoFEZ, Geotic, M-PASS), and a portfolio of NSR mineral royalties and equity investments in junior mining companies.

Product overview

EarthLabs Inc. operates a multi-platform ecosystem combining mining investment media and AI-powered technology services. The core portfolio includes CEO.CA (Canada's largest investor social network), The Northern Miner (mining news since 1915), MINING.COM (global mining news portal), Canadian Mining Journal (industry publication since 1882), and DigiGeoData (digital mapping and mineral intelligence database). Supporting products include TNM Maps, TNM Marco Polo, and CEO.CA PRO subscription service. Technology offerings include AI-driven exploration tools (LithoLens, MinusOne, GeoFEZ, Geotic, M-PASS) for mineral discovery. The company also produces EarthLabs Expeditions documentary series and sponsors The Great Canadian Treasure Hunt promotional campaign. The media group accounts for 70% of all junior mining-related internet traffic in North America.

Differentiator

Problem solved

Functional benefit

Brands

• CEO.CA: Largest resource investor social platform and online community for junior mining stocks
• The Northern Miner
• MINING.COM
• Canadian Mining Journal
• DigiGeoData
• EarthLabs Expeditions
• Digging for Dollars

Products and services

• CEO.CA

Quantifiable outcome

• AI targeting led to discovery of gold zone at Beaufor Gold Deposit grading 35.87 g/t Au over 9.8m
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Agnico Eagle Mines LimitedcoreGTM or Marketing Partner · 26 February 2026Sponsor of The Great Canadian Treasure Hunt organized by The Northern Miner. Agnico Eagle provides gold coins minted from its Detour Lake Mine for treasure hunt prizes, co-marketing across EarthLabs media platforms.
• Kinross Gold CorporationcoreGTM or Marketing Partner · 26 February 2026Sponsor of The Great Canadian Treasure Hunt organized by The Northern Miner. Co-marketing relationship across EarthLabs media properties.
• IAMGOLD CorporationcoreGTM or Marketing Partner · 26 February 2026Sponsor of The Great Canadian Treasure Hunt organized by The Northern Miner. Co-marketing across EarthLabs media platforms.
• The World Gold CouncilcoreGTM or Marketing Partner · 26 February 2026Sponsor of The Great Canadian Treasure Hunt organized by The Northern Miner. World Gold Council supports the campaign to promote gold investment and mining awareness.
• Alamos Gold Inc.coreGTM or Marketing Partner · 26 February 2026Sponsor of The Great Canadian Treasure Hunt organized by The Northern Miner. Co-marketing across EarthLabs media platforms.
• McEwen Inc.minorGTM or Marketing Partner · 26 February 2026Sponsor of The Great Canadian Treasure Hunt organized by The Northern Miner. Co-marketing across EarthLabs media platforms.
• Sprott MoneyminorGTM or Marketing Partner · 26 February 2026Sponsor of The Great Canadian Treasure Hunt organized by The Northern Miner. Sprott Money is a precious metals dealer supporting the campaign.
• Borealis Mining Company LimitedminorGTM or Marketing Partner · 4 November 2025Featured in EarthLabs Expeditions Episode 7 at the Borealis Mine in Nevada. The video is explicitly disclosed as a paid advertisement for Borealis Mining Company Limited.
• Goldshore Resources Inc.minorGTM or Marketing Partner · 4 November 2025Featured in EarthLabs Expeditions Episode 2 at the Moss Gold Project in Thunder Bay, Ontario. The episode is disclosed as a paid advertisement.
• Rua GoldminorGTM or Marketing Partner · 4 November 2025Featured in EarthLabs Expeditions documentary series (Episode with Rua Gold in New Zealand). The episode is disclosed as a paid advertisement.
• DigiGeoData Inc.coreTechnology or Integration · 1 July 2024DigiGeoData is a wholly owned subsidiary of EarthLabs providing advanced digital mapping SaaS. Integrated with The Northern Miner Maps, CEO.CA, and TNM Marco Polo platforms, powering EarthLabs' suite of data-driven media products.
• The Northern Miner GroupcoreTechnology or Integration · 1 July 2024The Northern Miner Group (The Northern Miner, MINING.COM, Canadian Mining Journal) is a wholly owned subsidiary acquired in December 2023. Operates as a standalone division under EarthLabs maintaining existing brand names and leadership.

Scale indicators17 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Aspermont (Mining Journal, MiningNews): Aspermont publishes Mining Journal and a portfolio of mining-industry titles serving the same institutional and investor audience as The Northern Miner / MINING.COM, making it the closest direct competitor in mining media and events.
• Stockhouse: Stockhouse is a Canadian investor portal covering venture and small-cap equities — directly comparable to CEO.CA's investor-community, news, and discussion functionality for junior-resource and venture stocks.
• VRIFY Technology: VRIFY uses AI and 3D visualization for mineral exploration targeting and investor communications; directly comparable to EarthLabs' Smart Targeting AI-exploration platform and DigiGeoData mineral-intelligence product.
• GeologicAI: GeologicAI applies machine vision and AI to drill-core analysis — the same core workflow as EarthLabs' LithoLens platform, making it a direct competitor in automated core-logging for mining.
• Veracio (formerly MinalyzeCS): Veracio (including the Minalyze product line) provides digital drill-core scanning, geotechnical logging, and AI-assisted analysis — directly comparable to LithoLens and the broader Geotic exploration-data SaaS suite.
• Mira Geoscience: Mira Geoscience provides 3D geophysical inversion and geoscience interpretation software — overlapping functionally with EarthLabs' MinusOne inversion engine and GeoFEZ geophysical processing application.

Emerging players

• KorrAI Technologies: KorrAI applies AI and remote-sensing data to mineral exploration targeting — an emerging competitor to EarthLabs' Smart Targeting / MinusOne / GeoFEZ AI exploration stack with overlapping geoscience use cases.

Broad incumbents

• Seequent (Bentley Subsurface): Seequent (acquired by Bentley Systems) is the broad incumbent in geoscience interpretation and mining software (Leapfrog, GeoStudio); competes with Geotic and the broader EarthLabs exploration-software suite from a much larger platform.

Regional players

• Resource World Magazine: Resource World is a Canadian mining-investment publication covering junior miners — a regional peer to The Northern Miner and Canadian Mining Journal focused primarily on the Canadian investor market.

Others

• Visual Capitalist / The Globe & Mail's mining coverage: Visual Capitalist produces data-driven mining and commodities content for an investor audience; adjacent thematically to EarthLabs' media brands, though not a direct competitor in subscription geoscience intelligence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EarthLabsInc
• YouTubeyoutube.com/playlist?list=PLsD-m-bMQxKa0SMdgo0xmSYOmtQswrsDY
• Facebookfacebook.com/EarthLabsInc
• LinkedInlinkedin.com/company/earthlabsinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EarthLabs Inc.