Sprott Money
Sprott Money is a Toronto-based retailer of physical gold and silver coins and bars, founded in 2000, serving retail investors seeking exposure to precious metals for portfolio diversification and wealth preservation. The firm operates primarily through e-commerce and is associated with investor Eric Sprott.
- Company typePrivate
- Founded2000
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Sprott Money does
Sprott Money is a Canadian precious metals retailer founded in 2000 and headquartered in Toronto, specializing in the sale of physical gold and silver coins and bars to retail investors. The company serves individual investors seeking exposure to physical precious metals for investment, wealth preservation, and portfolio diversification, operating primarily through an e-commerce distribution model. Its competitive positioning is anchored by association with prominent resource investor Eric Sprott, whose market analysis and brand reputation provide differentiated credibility in a niche retail vertical where dealer trust is a primary purchase driver. The firm employs between 101 and 250 people and is led by Larisa Sprott as President. Pricing details, revenue figures, funding history, ownership structure, and formal partnership or technology disclosures are not available in the provided source material, representing notable data gaps. The company remains privately held and continues to operate as of the latest available information, though the primary website source contains only placeholder text, limiting direct first-party verification of its current product offerings and operational scope.
Sprott Money firmographics
Firmographics- Name
- Sprott Money
- Website
- https://sprottmoney.com
- Company type
- Private
- Founded year
- 2000
- Headcount range
- 101–250 employees
- Short description
- Sprott Money is a Toronto-based retailer of physical gold and silver coins and bars, founded in 2000, serving retail investors seeking exposure to precious metals for portfolio diversification and wealth preservation. The firm operates primarily through e-commerce and is associated with investor Eric Sprott.
- Ownership category
- akta.pro rank
Sprott Money industry classification
Industry- Product category
- Precious Metals Retail
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- akta.pro primary industry
- Retail Investment Products (RIPs) & Packaged Products (PRIIPs/KIDs) (FSACAMAN)
Keywords
Where Sprott Money is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Sprott Money business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Sprott Money product offering
Product offeringCore offering
Sprott Money is a Toronto-based retailer of physical silver and gold coins and bars, founded in 2000. The company provides individual investors with direct access to physical precious metals for investment, wealth preservation, and portfolio diversification purposes. It also offers market commentary and analysis from investor Eric Sprott.
Product overview
Based on the source data available, no specific product information or service offerings were identified for Sprott Money. The news sources primarily contain market commentary, investment outlook articles, and industry news featuring Eric Sprott discussing precious metals markets. The webpage source provided contains only placeholder text with no substantive company information.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Gold Coins and Bars
Companies that use Sprott Money
Customer profileSegments1 record
Ideal customer profiles1 record
Sprott Money technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sprott Money partnerships and signals
Strategic signalRecent moves2 records
Sprott Money competitors and assessment
Company assessmentDirect peers
- JM Bullion: Major US online precious metals dealer offering gold, silver, and other bullion products to retail investors. Direct competitor in the same product category and distribution model as Sprott Money.
- Silver Gold Bull: Canadian online precious metals dealer selling gold, silver, and platinum products to retail investors. Direct competitor with overlapping geographic footprint (Canada) and product offering.
- APMEX: One of the largest US-based online precious metals retailers offering gold, silver, platinum, and palladium coins and bars. Directly comparable as a competing e-commerce bullion dealer targeting retail investors.
- Money Metals Exchange: US-based online precious metals dealer offering gold, silver coins and bars to retail investors. Comparable online-first retail model targeting similar customer segments.
- Kitco: Canadian-based precious metals retailer and market data provider, offering physical bullion sales alongside market commentary. Directly comparable as a Canadian-headquartered peer combining retail bullion sales with investor education.
- Scottsdale Mint: US-based precious metals mint and retailer offering silver and gold bars and coins directly to consumers. Comparable as a vertically integrated bullion retailer competing in the same product categories.
- Provident Metals: US-based online precious metals dealer offering gold, silver, copper, and platinum products to retail investors. Direct competitor in the online bullion retail segment with comparable product range and customer base.
- GoldSilver.com: Online precious metals retailer founded by Peter Schiff, selling physical gold and silver with associated market education content. Comparable as a brand-led bullion retailer combining product sales with investor education.
Broad incumbents
- Royal Canadian Mint: Canadian Crown corporation that produces and distributes legal-tender coins including precious-metals bullion and numismatic products. Comparable as a Canadian-headquartered precious-metals coin supplier, though operating at a much larger scale and with a broader mandate.
Emerging players
- BullionVault: Online platform for buying, selling, and storing allocated physical gold, silver, platinum, and palladium. Comparable in serving retail investors seeking physical precious metals exposure, though primarily via allocated storage rather than home delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Sprott Money social profiles
Digital presenceSprott Money financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sprott Money leadership team
Management profileNumber of profiles
Profiles1 record
Sprott Money funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sprott Money M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sprott Money
What does Sprott Money do?
Sprott Money is a Toronto-based retailer of physical silver and gold coins and bars, founded in 2000. The company provides individual investors with direct access to physical precious metals for investment, wealth preservation, and portfolio diversification purposes. It also offers market commentary and analysis from investor Eric Sprott.
When was Sprott Money founded?
Sprott Money was founded in 2000. It employs 101 to 250 people.
Where is Sprott Money based?
Sprott Money is headquartered in Toronto, Canada, in the North America region.
Who are Sprott Money's main competitors?
Direct peers on record are JM Bullion, Silver Gold Bull, APMEX, Money Metals Exchange, Kitco, Scottsdale Mint, Provident Metals and GoldSilver.com. Royal Canadian Mint is listed as a broad incumbent. BullionVault is listed as an emerging player.
Does Sprott Money have an API?
No public API is recorded for Sprott Money.
What industry is Sprott Money in?
Sprott Money's product category is Precious Metals Retail. Its primary akta.pro industry code is FSACAMAN, Retail Investment Products (RIPs) & Packaged Products (PRIIPs/KIDs). Its NAICS code is 523.