EarthLabs Inc.
EarthLabs Inc. operates a mining-focused digital media and SaaS platform combining The Northern Miner, MINING.COM, CEO.CA, and DigiGeoData with AI-powered mineral exploration tools, serving retail and institutional mining investors, junior miners, and major producers.
- Company typePublic
- Founded2016
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What EarthLabs Inc. does
EarthLabs Inc. (TSXV: SPOT, OTCQX: SPOFF, FSE: 8EK0) is a Toronto-based mining investment and technology company that operates three integrated business lines: an online investor community, a digital mapping SaaS platform, and an investment decision engine backed by a portfolio of mineral royalties and equity stakes. Originally founded in 2016 as GoldSpot Discoveries Corp. and rebranded to EarthLabs in September 2022, the company owns four major mining media brands — The Northern Miner (founded 1915), MINING.COM, Canadian Mining Journal (founded 1882), and CEO.CA (founded 2012) — which collectively reach 674,000+ monthly users, generate 1.48M+ monthly pageviews, and capture an estimated 70% of junior mining-related internet traffic in North America. CEO.CA serves as a social platform with 9M+ registered users across 164+ countries, monetized via advertising and a CEO.CA PRO premium subscription tier.
The technology stack centers on AI/ML-driven mineral exploration tools, including LithoLens (computer vision processing 1.1M+ metres of drill core photography), MinusOne (3D geophysical inversion), GeoFEZ (data processing), Smart Targeting (ML-informed target identification), M-PASS (multi-parameter survey acquisition), and the Geotic software suite (580+ active enterprise licenses). These are integrated with DigiGeoData's mineral resource intelligence database covering 17,000+ global assets, which powers The Northern Miner Maps and the TNM Marco Polo subscription analytics platform. The company holds NSR royalties on 21 properties covering 2,489.62 km², including a position on New Found Gold Corp's Queensway Project, and generated $42.58M in net investment gains in FY2025 from this royalty and equity portfolio.
EarthLabs makes money primarily through advertising and sponsorships across its media properties (FY2025: $8.4M, up 64.1% YoY), subscriptions (CEO.CA PRO, TNM Marco Polo, DigiGeoData), exploration map sales, and net investment gains on its mineral investment portfolio. Distribution combines a self-serve product-led model for retail investors, direct enterprise sales of SaaS to mining companies, and event-driven sponsorship campaigns such as The Great Canadian Treasure Hunt and EarthLabs Expeditions documentary series. The company serves retail and institutional resource investors, junior mining companies seeking capital markets visibility, and major mining producers requiring exploration technology, data management, and brand-building services.
EarthLabs Inc. firmographics
Firmographics- Name
- EarthLabs Inc.
- Legal name
- EarthLabs Inc.
- Website
- https://earthlabs.com
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EarthLabs Inc. operates a mining-focused digital media and SaaS platform combining The Northern Miner, MINING.COM, CEO.CA, and DigiGeoData with AI-powered mineral exploration tools, serving retail and institutional mining investors, junior miners, and major producers.
- Ownership category
- akta.pro rank
EarthLabs Inc. industry classification
Industry- Product category
- Mining Media and Mineral Exploration Technology
- NAICS
- Support Activities for Mining (213), Geophysical Surveying and Mapping Services (54136)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Mineral Exploration & Geoscience Services (Geology, Geophysics, Geochemistry, Resource Modeling) (IMAKAKAA)
- akta.pro secondary industry
- Remote Sensing & Earth Observation Analytics (Satellite/UAV/LiDAR, Image Processing) (EUAHAKAD)
Keywords
Where EarthLabs Inc. is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
EarthLabs Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Advertising and Sponsorships: Advertising revenue from The Northern Miner Group brands (The Northern Miner, MINING.COM, Canadian Mining Journal) and CEO.CA. Sponsorships from mining companies supporting campaigns like The Great Canadian Treasure Hunt. FY2025 advertising and sponsorships revenue of $8.4 million, up 64.1% year-over-year.
- Subscription Revenue: Subscription revenue from CEO.CA PRO premium tier, TNM Marco Polo mining intelligence platform, DigiGeoData mapping subscriptions, and Canadian Mining Journal subscriptions. Q1 2026 subscription revenue of $350,322, up 12.6% year-over-year.
- Sales of Exploration Maps: Revenue from sales of exploration maps through DigiGeoData and The Northern Miner Maps platform. Q1 2026 exploration map sales of $67,527, up 61.1% year-over-year.
- Net Investment Gains: Realized and unrealized investment returns from EarthLabs' portfolio of mineral investments and royalties. FY2025 net investment gains of $42.58 million. The company holds NSR royalties on 21 properties covering 2,489.62 km² including on New Found Gold Corp's Queensway Project.
- EarthLabs Expeditions Documentary Sponsorship: Paid advertisements featuring junior mining companies in the EarthLabs Expeditions documentary series, with explicit disclosure that videos are paid advertisements for featured companies.
- SaaS Tools and Services: Revenue from data-driven media SaaS tools including CEO.CA, DigiGeoData, TNM Marco Polo, and Geotic software suite licenses sold to mining companies and investors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | CEO.CA PRO premium subscription |
| Freemium | Monthly | DigiGeoData / TNM Maps freemium access |
| Subscription | Annual | TNM Marco Polo mining intelligence subscription |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
EarthLabs Inc. product offering
Product offeringCore offering
EarthLabs Inc. operates a multi-platform ecosystem combining mining investment media and AI-powered technology services. The portfolio includes the investor social platform CEO.CA, legacy mining publications (The Northern Miner, MINING.COM, Canadian Mining Journal), the DigiGeoData digital mapping SaaS, AI-driven exploration tools (LithoLens, MinusOne, GeoFEZ, Geotic, M-PASS), and a portfolio of NSR mineral royalties and equity investments in junior mining companies.
Product overview
EarthLabs Inc. operates a multi-platform ecosystem combining mining investment media and AI-powered technology services. The core portfolio includes CEO.CA (Canada's largest investor social network), The Northern Miner (mining news since 1915), MINING.COM (global mining news portal), Canadian Mining Journal (industry publication since 1882), and DigiGeoData (digital mapping and mineral intelligence database). Supporting products include TNM Maps, TNM Marco Polo, and CEO.CA PRO subscription service. Technology offerings include AI-driven exploration tools (LithoLens, MinusOne, GeoFEZ, Geotic, M-PASS) for mineral discovery. The company also produces EarthLabs Expeditions documentary series and sponsors The Great Canadian Treasure Hunt promotional campaign. The media group accounts for 70% of all junior mining-related internet traffic in North America.
Differentiator
Problem solved
Functional benefit
Brands
- CEO.CA: Largest resource investor social platform and online community for junior mining stocks
- The Northern Miner
- MINING.COM
- Canadian Mining Journal
- DigiGeoData
- EarthLabs Expeditions
- Digging for Dollars
Products and services
- CEO.CA
Quantifiable outcome
- AI targeting led to discovery of gold zone at Beaufor Gold Deposit grading 35.87 g/t Au over 9.8m
- +3 more outcomes
Companies that use EarthLabs Inc.
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
EarthLabs Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
EarthLabs Inc. partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Agnico Eagle Mines LimitedcoreSponsor of The Great Canadian Treasure Hunt organized by The Northern Miner. Agnico Eagle provides gold coins minted from its Detour Lake Mine for treasure hunt prizes, co-marketing across EarthLabs media platforms.
- Kinross Gold CorporationcoreSponsor of The Great Canadian Treasure Hunt organized by The Northern Miner. Co-marketing relationship across EarthLabs media properties.
- IAMGOLD CorporationcoreSponsor of The Great Canadian Treasure Hunt organized by The Northern Miner. Co-marketing across EarthLabs media platforms.
- The World Gold CouncilcoreSponsor of The Great Canadian Treasure Hunt organized by The Northern Miner. World Gold Council supports the campaign to promote gold investment and mining awareness.
- Alamos Gold Inc.coreSponsor of The Great Canadian Treasure Hunt organized by The Northern Miner. Co-marketing across EarthLabs media platforms.
- McEwen Inc.minorSponsor of The Great Canadian Treasure Hunt organized by The Northern Miner. Co-marketing across EarthLabs media platforms.
- Sprott MoneyminorSponsor of The Great Canadian Treasure Hunt organized by The Northern Miner. Sprott Money is a precious metals dealer supporting the campaign.
- Borealis Mining Company LimitedminorFeatured in EarthLabs Expeditions Episode 7 at the Borealis Mine in Nevada. The video is explicitly disclosed as a paid advertisement for Borealis Mining Company Limited.
- Goldshore Resources Inc.minorFeatured in EarthLabs Expeditions Episode 2 at the Moss Gold Project in Thunder Bay, Ontario. The episode is disclosed as a paid advertisement.
- Rua GoldminorFeatured in EarthLabs Expeditions documentary series (Episode with Rua Gold in New Zealand). The episode is disclosed as a paid advertisement.
- DigiGeoData Inc.coreDigiGeoData is a wholly owned subsidiary of EarthLabs providing advanced digital mapping SaaS. Integrated with The Northern Miner Maps, CEO.CA, and TNM Marco Polo platforms, powering EarthLabs' suite of data-driven media products.
- The Northern Miner GroupcoreThe Northern Miner Group (The Northern Miner, MINING.COM, Canadian Mining Journal) is a wholly owned subsidiary acquired in December 2023. Operates as a standalone division under EarthLabs maintaining existing brand names and leadership.
Scale indicators17 records
Recent moves5 records
Expansion highlights6 records
EarthLabs Inc. competitors and assessment
Company assessmentDirect peers
- Aspermont (Mining Journal, MiningNews): Aspermont publishes Mining Journal and a portfolio of mining-industry titles serving the same institutional and investor audience as The Northern Miner / MINING.COM, making it the closest direct competitor in mining media and events.
- Stockhouse: Stockhouse is a Canadian investor portal covering venture and small-cap equities — directly comparable to CEO.CA's investor-community, news, and discussion functionality for junior-resource and venture stocks.
- VRIFY Technology: VRIFY uses AI and 3D visualization for mineral exploration targeting and investor communications; directly comparable to EarthLabs' Smart Targeting AI-exploration platform and DigiGeoData mineral-intelligence product.
- GeologicAI: GeologicAI applies machine vision and AI to drill-core analysis — the same core workflow as EarthLabs' LithoLens platform, making it a direct competitor in automated core-logging for mining.
- Veracio (formerly MinalyzeCS): Veracio (including the Minalyze product line) provides digital drill-core scanning, geotechnical logging, and AI-assisted analysis — directly comparable to LithoLens and the broader Geotic exploration-data SaaS suite.
- Mira Geoscience: Mira Geoscience provides 3D geophysical inversion and geoscience interpretation software — overlapping functionally with EarthLabs' MinusOne inversion engine and GeoFEZ geophysical processing application.
Emerging players
- KorrAI Technologies: KorrAI applies AI and remote-sensing data to mineral exploration targeting — an emerging competitor to EarthLabs' Smart Targeting / MinusOne / GeoFEZ AI exploration stack with overlapping geoscience use cases.
Broad incumbents
- Seequent (Bentley Subsurface): Seequent (acquired by Bentley Systems) is the broad incumbent in geoscience interpretation and mining software (Leapfrog, GeoStudio); competes with Geotic and the broader EarthLabs exploration-software suite from a much larger platform.
Regional players
- Resource World Magazine: Resource World is a Canadian mining-investment publication covering junior miners — a regional peer to The Northern Miner and Canadian Mining Journal focused primarily on the Canadian investor market.
Others
- Visual Capitalist / The Globe & Mail's mining coverage: Visual Capitalist produces data-driven mining and commodities content for an investor audience; adjacent thematically to EarthLabs' media brands, though not a direct competitor in subscription geoscience intelligence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
EarthLabs Inc. social profiles
Digital presenceEarthLabs Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
EarthLabs Inc. leadership team
Management profileNumber of profiles
Profiles8 records
EarthLabs Inc. subsidiaries and ownership
Company hierarchySubsidiaries6 records
EarthLabs Inc. funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EarthLabs Inc. M&A and investment
M&A and investmentM&A4 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EarthLabs Inc.
What does EarthLabs Inc. do?
EarthLabs Inc. operates a multi-platform ecosystem combining mining investment media and AI-powered technology services. The portfolio includes the investor social platform CEO.CA, legacy mining publications (The Northern Miner, MINING.COM, Canadian Mining Journal), the DigiGeoData digital mapping SaaS, AI-driven exploration tools (LithoLens, MinusOne, GeoFEZ, Geotic, M-PASS), and a portfolio of NSR mineral royalties and equity investments in junior mining companies.
Is EarthLabs Inc. a public or private company?
EarthLabs Inc. is a public company. It is classified as public and is currently operating.
When was EarthLabs Inc. founded?
EarthLabs Inc. was founded in 2016. It employs 11 to 50 people.
Where is EarthLabs Inc. based?
EarthLabs Inc. is headquartered in Toronto, Canada, in the North America region.
How does EarthLabs Inc. make money?
Six revenue lines are on record. Advertising and Sponsorships are the primary driver. The others are subscription Revenue, sales of Exploration Maps, net Investment Gains, earthLabs Expeditions Documentary Sponsorship and saaS Tools and Services.
Who are EarthLabs Inc.'s main competitors?
Direct peers on record are Aspermont (Mining Journal, MiningNews), Stockhouse, VRIFY Technology, GeologicAI, Veracio (formerly MinalyzeCS) and Mira Geoscience. KorrAI Technologies is listed as an emerging player. Seequent (Bentley Subsurface) is listed as a broad incumbent. Resource World Magazine is listed as a regional player. Visual Capitalist / The Globe & Mail's mining coverage is listed as an others.
Does EarthLabs Inc. have an API?
No public API is recorded for EarthLabs Inc..
What industry is EarthLabs Inc. in?
EarthLabs Inc.'s product category is Mining Media and Mineral Exploration Technology. Its primary akta.pro industry code is IMAKAKAA, Mineral Exploration & Geoscience Services (Geology, Geophysics, Geochemistry, Resource Modeling), with a secondary code of EUAHAKAD, Remote Sensing & Earth Observation Analytics (Satellite/UAV/LiDAR, Image Processing). Its NAICS code is 213 and its SIC code is 7371.