SimpleTax
GoSimpleTax is a UK-based, HMRC-recognised SaaS provider of Self Assessment tax return software serving self-employed individuals, freelancers, and landlords, with complementary products for Making Tax Digital (VAT and Income Tax) compliance across 30 countries.
- Company typePrivate
- Founded2013
- HeadquartersOldham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
SimpleTax firmographics
Firmographics- Name
- SimpleTax
- Legal name
- @GoSimpleTax Limited
- Website
- https://gosimpletax.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoSimpleTax is a UK-based, HMRC-recognised SaaS provider of Self Assessment tax return software serving self-employed individuals, freelancers, and landlords, with complementary products for Making Tax Digital (VAT and Income Tax) compliance across 30 countries.
- Ownership category
- akta.pro rank
SimpleTax industry classification
Industry- Product category
- Tax Preparation Software
- NAICS
- Tax Preparation Services (541213), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)
- akta.pro primary industry
- Tax Planning & Personal Tax Optimization Tools (FSAGADAJ)
- akta.pro secondary industries
- Tax Return Filing, Processing & Assessment (BPAIADAC), Revenue Systems, E-Filing & Digital Tax Administration (BPAIADAO)
Keywords
Where SimpleTax is headquartered
LocationHeadquarters
- HQ city
- Oldham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SimpleTax business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Self Assessment Software Subscription: Annual subscription model for tax return software. Users pay subscription pricing (£69.99/year for Individual plan) to access full features for submitting Self Assessment tax returns. Subscriptions auto-renew annually on April 1st.
- Non-Subscription One-time Purchase: Non-subscription plans available where users pay per tax return (e.g., £113.99 for Individual plan). Higher one-time cost compared to subscription but no recurring billing.
- Multiple Return Discounts: Discounts offered for multiple tax returns: 2 returns from £119.99, 5 returns from £203.99 per tax year.
- GoSimpleVAT Software: Quarterly subscription MTD bridging software for VAT returns. Priced at £12.06 per quarter for 1 company, with scaling pricing for additional companies.
- Freemium Core Product: Free tier allows users to calculate tax returns with limited entries. Users only pay when submitting to HMRC or unlocking tax-saving prompts and full reports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual plan - Self Assessment for individuals |
| Subscription | Annual | Residency plan - For non-residents and complex residency situations |
| Subscription | Annual | Partnership plan - For business partnerships |
| Subscription | Annual | Multiple Returns Discount |
| Subscription | Multi-year contract | GoSimpleVAT - MTD bridging software for VAT |
| Freemium | Pay-as-you-go | Free tier - Freemium access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
SimpleTax product offering
Product offeringCore offering
GoSimpleTax is HMRC-recognised Self Assessment tax return software that lets individual taxpayers calculate, file, and submit UK tax returns directly to HMRC. It provides real-time tax calculations, AI-powered nudges to identify allowances and deductions, receipt scanning, error checking, and direct HMRC integration, sold primarily through annual subscriptions (e.g. £69.99/year) and per-return fees with a free calculation tier.
Product overview
SimpleTax operates GoSimpleTax as its primary Self Assessment tax return software platform, complemented by subsidiary products for specific tax obligations. The core GoSimpleTax platform handles annual Self Assessment filing with real-time tax calculation and expense tracking, while Coconut addresses Making Tax Digital for Income Tax requirements through digital record-keeping and quarterly submissions. GoSimpleVAT handles VAT obligations under MTD, and a free invoicing tool integrates with the core platform. Tax Calculators provide supplementary free tools for tax estimation across various scenarios.
Differentiator
Problem solved
Functional benefit
Brands
- Coconut (!Coconut): HMRC-recognised MTD for Income Tax software for sole traders and landlords, providing digital record-keeping and quarterly submissions.
- GoSimpleVAT
Products and services
- GoSimpleTax (Self Assessment Software) HMRC-recognised cloud-based Self Assessment tax return software for individuals, self-employed taxpayers, freelancers, landlords, and non-residents. Calculates tax in real time, applies AI-powered nudges to surface allowable deductions, performs automated error checking, and submits returns directly to HMRC. Supports the full range of SA forms (SA100–SA109) including residency (SA109) and partnership (SA801–SA804) supplementary pages.
- Coconut HMRC-recognised Making Tax Digital for Income Tax software for sole traders and landlords. Provides digital record-keeping, quarterly update submissions to HMRC, and real-time tax estimates in preparation for the April 2026 MTD for Income Tax rules.
- GoSimpleVAT Making Tax Digital bridging software for VAT returns enabling sole traders and small businesses to submit VAT returns directly to HMRC. Supports both MTD-compatible and XML VAT return filing and accepts Excel spreadsheet imports. Quarterly subscription priced at £12.06 per company, scaling to £60.03 for five or more companies (excluding VAT).
- GoSimpleTax Invoicing Free invoicing tool for non-VAT registered sole traders. Allows creation and sending of unlimited invoices, tracking of invoice status, integration with PayPal and SumUp for faster payment, and automatic updates of invoiced income to the user's tax return.
Quantifiable outcome
- Saves 5-10 hours per year compared to spreadsheets and HMRC portal
- +2 more outcomes
Companies that use SimpleTax
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
SimpleTax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature6 records
SimpleTax partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Zempler BankminorPartnership offering Coconut software free for 2 years to Zempler Bank business account holders, driving customer acquisition through banking channel.
- TrustpilotminorIndependent review platform partner used for collecting and displaying customer testimonials and ratings.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
SimpleTax competitors and assessment
Company assessmentDirect peers
- TaxCalc: UK-focused Self Assessment and tax return software for individuals and accountants, directly comparable to GoSimpleTax in product, pricing model, and HMRC-recognized status.
- BTCSoftware: UK accountancy and tax practice software providing Self Assessment, accounts production, and HMRC filing tools — a closely matching UK tax-software peer.
- Taxfiler: UK Self Assessment and personal tax software for individuals and small practices, comparable in scope and HMRC recognition to GoSimpleTax.
Emerging players
- TaxScouts: UK tax filing service combining software with human accountant review for Self Assessment — an emerging alternative model addressing the same end customer with a hybrid offering.
- Pandle: UK-focused cloud bookkeeping and small business accounting software — an emerging player targeting the same freelancer and micro-business segment as GoSimpleTax.
Broad incumbents
- FreeAgent: UK cloud accounting platform for freelancers and small businesses (NatWest-owned) — broad incumbent whose user base overlaps directly with GoSimpleTax's self-employed and landlord segments.
- Xero: Global cloud accounting platform with deep UK SMB penetration and direct integration with GoSimpleTax — broader incumbent increasingly bundling tax-relevant workflows.
- Sage: UK-founded global accounting and payroll software giant — broad incumbent in the same SMB market, with a long-standing foothold among GoSimpleTax's target segments.
- QuickBooks (Intuit): Global SMB accounting platform with UK presence and QuickBooks Self-Employed product — broad incumbent whose tax-adjacent features compete with GoSimpleTax for the same freelancer base.
- IRIS Software Group: UK accountancy practice software group that acquired Keytime (GoSimpleTax director James Cryne's former company) — broad incumbent operating across the same UK practice and self-assessment software space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SimpleTax social profiles
Digital presenceSimpleTax compliance and trust
Trust signalCompliance4 records
SimpleTax financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpleTax leadership team
Management profileNumber of profiles
Profiles6 records
SimpleTax subsidiaries and ownership
Company hierarchySubsidiaries2 records
SimpleTax funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpleTax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpleTax
What does SimpleTax do?
GoSimpleTax is HMRC-recognised Self Assessment tax return software that lets individual taxpayers calculate, file, and submit UK tax returns directly to HMRC. It provides real-time tax calculations, AI-powered nudges to identify allowances and deductions, receipt scanning, error checking, and direct HMRC integration, sold primarily through annual subscriptions (e.g. £69.99/year) and per-return fees with a free calculation tier.
Is SimpleTax a public or private company?
SimpleTax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SimpleTax founded?
SimpleTax was founded in 2013. It employs 11 to 50 people.
Where is SimpleTax based?
SimpleTax is headquartered in Oldham, United Kingdom, in the Europe region.
How does SimpleTax make money?
Five revenue lines are on record. Self Assessment Software Subscription is the primary driver. The others are non-Subscription One-time Purchase, multiple Return Discounts, goSimpleVAT Software and freemium Core Product.
Who are SimpleTax's main competitors?
Direct peers on record are TaxCalc, BTCSoftware and Taxfiler. Emerging players are TaxScouts and Pandle. Broad incumbents are FreeAgent, Xero, Sage, QuickBooks (Intuit) and IRIS Software Group.
Does SimpleTax have an API?
No public API is recorded for SimpleTax.
What industry is SimpleTax in?
SimpleTax's product category is Tax Preparation Software. Its primary akta.pro industry code is FSAGADAJ, Tax Planning & Personal Tax Optimization Tools, with a secondary code of BPAIADAC, Tax Return Filing, Processing & Assessment. Its NAICS code is 541213.