Trace

What Trace does

Trace is a Sydney-based climate technology company founded in 2020 that provides an AI-powered carbon management and climate reporting platform combined with expert advisory services. The company targets organisations subject to mandatory climate disclosure obligations under Australian ASRS/AASB S2 standards, as well as voluntary sustainability frameworks such as ISSB and B Corp accreditation. Its modular platform covers automated data collection from accounting systems and documents (Xero, MYOB, QuickBooks integrations), audit-ready Scope 1/2/3 emissions calculation using the GHG Protocol, physical and transition climate risk assessments, decarbonisation pathway planning, and engagement and certification support. The platform is differentiated by its "Minimum Viable Compliance" methodology, which aims to deliver proportionate Year 1 disclosures without the cost overruns of bespoke consulting engagements.

The underlying technology combines machine learning for automated data ingestion, natural language processing for document parsing and conversational Q&A via the "Tracey" AI assistant, computer vision for PDF processing, and an AI-driven Supplier Mapping engine that classifies thousands of supplier transactions against GHG Protocol categories. An expert-built knowledge base and in-house ASRS specialist team validate AI outputs to ensure audit-defensible results with full evidence trails. The company also operates a free consumer carbon footprint calculator as a lead-generation tool.

Trace generates revenue through a combination of subscription-based SaaS access (tiered and quote-based on company size) and professional services for climate risk assessments, disclosure drafting, governance preparation, and ASRS readiness assessments. The company is privately held and venture-backed, having raised approximately $1.59 million across pre-seed and seed rounds led by a 21-investor syndicate including 5 Pillars Capital and Antler. The company operates from Sydney (headquarters) and London, with a customer base spanning enterprise and mid-market segments across financial services, transport, legal, retail, technology, healthcare, and agriculture.

Name

Trace

Legal name

Trace

Website

https://our-trace.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Trace is a Sydney-based climate SaaS company that combines AI-powered carbon management software with expert advisory to help mid-market and enterprise organisations meet mandatory ASRS/AASB S2 climate disclosure obligations, primarily in Australia.

Ownership category

akta.pro rank

Product category

Climate Reporting Software

NAICS

Environmental Consulting Services (54162), Environmental Consulting Services (541620)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB)

akta.pro secondary industries

Regulatory & Disclosure Strategy (CSRD/ESRS, ISSB/IFRS S2, SEC, TCFD) (EUABAKAH), Audit-Ready Controls, Assurance & Compliance Workflow Tools (CSRD/SEC/ISSB) (EUABAEAG), Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE), Benchmarking, Ratings & Stakeholder Reporting Portals (Scorecards, Dashboards) (EUABAEAJ)

Keywords

• Climate reporting software
• Carbon accounting platform
• ESG compliance solutions
• Sustainability reporting software
• ASRS AASB compliance

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based access to AI-powered carbon tracking and climate reporting platform with tiered plans based on business size. Includes software access, data processing, and reporting capabilities.
2. Expert Advisory Services: Professional services including climate risk assessments, disclosure drafting, governance preparation, and ASRS readiness assessments. Expert-led validation and review of AI-generated outputs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Trace provides an AI-powered climate reporting SaaS platform that helps organisations meet mandatory ASRS/AASB S2, ISSB, and B Corp climate disclosure obligations. The platform combines modular software (data collection, Scope 1/2/3 carbon footprint reporting, climate risk assessments, decarbonisation planning, education/engagement, and net zero certification) with expert human advisory services. It targets mid-market and enterprise companies required to comply with mandatory climate reporting standards, delivering audit-ready outputs with full evidence trails.

Product overview

Trace is a climate reporting SaaS platform that combines AI-powered software with expert human advisory to help organisations meet mandatory climate and sustainability reporting obligations. The core platform is architected as a modular suite: the Data Collection module handles automated ingestion from accounting software and documents; the Carbon Footprint Reporting module provides audit-ready Scope 1/2/3 emissions calculation using GHG Protocol; the Climate Risk Assessments module delivers physical and transition risk analysis aligned to AASB S2/ISSB scenario requirements; the Decarbonisation & Targets module supports science-based target setting; and the Education & Engagement and Net Zero Certifications modules handle staff/supplier engagement and certification support. Core AI features include the Tracey AI assistant (natural language Q&A), Supplier Mapping AI (automated transaction classification), and PDF/data ingestion automation. Solutions overlays include ASRS/AASB compliance, ISSB compliance, and B Corp accreditation tracks. A free Carbon Footprint Calculator serves individual consumers as a lead-generation tool. Pricing is tiered with optional add-ons for carbon reduction planning, employee engagement, and annual progress reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Trace Climate Reporting Platform

Quantifiable outcome

• SEE Group completed ASRS climate risk assessment in 2 weeks vs industry-typical 13 weeks
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Chartered Accountants Australia and New ZealandcoreChannel Partner/ Reseller/ DistributorStrategic partnership with Chartered Accountants Australia and New Zealand to provide carbon reporting tools and expertise to their member firms and clients. CAANZ logo appears on Trace's client page indicating formal partnership.
• DeloittecoreStrategic or Co-development PartnerDeloitte logo appears on Trace's client page, indicating either client relationship or partnership for ASRS compliance services combining Trace software with Deloitte advisory.
• XerocoreTechnology or IntegrationIntegration partnership enabling Trace to connect with Xero accounting software for automated data collection and emissions calculation. Part of accounting software integration ecosystem including MYOB and QuickBooks.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Watershed: Watershed is a US-headquartered enterprise carbon accounting platform that helps companies measure, report, and reduce emissions. Directly comparable to Trace in offering Scope 1/2/3 emissions measurement, audit-ready reporting, and AI-driven data ingestion — though focused on Fortune 500 enterprises vs Trace's mid-market Australian focus.
• Persefoni: Persefoni is an AI-enabled carbon accounting and climate management platform serving enterprises and financial institutions. Comparable to Trace in GHG Protocol-aligned emissions calculation, audit trails, and sustainability reporting — competing for the same regulatory-driven compliance buyers.
• Sweep: Sweep is a carbon management platform for mid-market and enterprise customers with strong European presence. Comparable in providing Scope 3 supplier engagement, climate reporting dashboards, and audit-ready disclosures — competing directly for ASRS/CSRD-adjacent buyers.
• Normative: Normative provides a carbon accounting engine focused on Scope 3 emissions and science-based target setting. Comparable to Trace in emissions calculation methodology, supplier transaction classification, and decarbonisation pathway planning for mid-market companies.
• Plan A Earth: Plan A is a Berlin-based carbon accounting and ESG platform serving European mid-market companies. Comparable to Trace in combining SaaS carbon accounting with advisory services, CSRD/ESRS compliance support, and audit-ready output — a direct mid-market competitor targeting adjacent regulatory regimes.
• Emitwise: Emitwise is an AI-powered carbon accounting platform automating Scope 1, 2, and 3 emissions measurement. Comparable to Trace in machine learning-based data ingestion, supplier emissions mapping, and GHG Protocol methodology — competing for similar mid-market and enterprise customers.

Broad incumbents

• Workiva: Workiva is a broad ESG and financial reporting platform used by large enterprises for SEC, CSRD, and sustainability disclosures. Comparable to Trace's audit-ready disclosure drafting but as a much larger incumbent with bundled ESG/financial reporting capabilities targeting enterprise GRC buyers.
• Microsoft Sustainability Manager: Microsoft Sustainability Manager is part of the Microsoft Cloud for Sustainability suite, offering carbon accounting and ESG reporting integrated with the Microsoft ecosystem. Comparable to Trace as an enterprise carbon accounting solution but bundled with Microsoft's broader enterprise software stack.
• Salesforce Net Zero Cloud: Salesforce Net Zero Cloud (formerly Salesforce Sustainability Cloud) provides carbon accounting and ESG reporting integrated with the Salesforce CRM platform. Comparable to Trace's reporting and emissions tracking but as a feature of Salesforce's much broader enterprise platform.

Emerging players

• Greenly: Greenly is a carbon accounting platform focused primarily on SMBs and mid-market companies with a strong European base. Comparable to Trace's SME segment focus and consumer-facing carbon footprint calculator, though Greenly lacks Trace's deep Australian regulatory specialisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/our__trace
• LinkedInlinkedin.com/company/our-trace

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trace