Lazarillo
Lazarillo is a private assistive-technology company building the LazarilloApp accessible navigation app for visually impaired users (350,000+ users) and the MapVX B2B digital-mapping platform for airports, retailers, banks, and smart cities across the US, Chile, Colombia, Mexico, and Spain.
- Company typePrivate
- Founded2016
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Lazarillo does
Lazarillo is a private assistive-technology company that builds accessible digital-navigation software for visually impaired users and indoor/outdoor mapping tools for enterprise venues. Its flagship consumer product, LazarilloApp, is a free iOS, Android, and Huawei AppGallery application that delivers real-time audio guidance, turn-by-turn wayfinding, screen-reader optimization, voice-configurable directions, and POI search across more than 25 languages, reaching 350,000+ users globally. Its B2B product, MapVX, is a digital mapping platform containing 46,000 geolocated sites that lets venues build interactive indoor and outdoor maps integrated with websites, mobile apps, physical kiosks, and QR codes, with optional Bluetooth beacon, 3D lidar, 5G, and augmented-reality features for centimeter-grade indoor positioning.
The company is headquartered in Tampa, Florida (Lazarillo LLC), with operating subsidiaries in Chile (Lazarillo Tec Spa), Mexico (Lazarillo Tech MX SA de CV), and Colombia (Lazarillo CO SAS) under holding entity Lazarillo Holding Inc. Revenue is generated through quote-based annual subscriptions for business mapping plans, freemium consumer app distribution, and hardware integration services (beacons, lidar, 5G). Go-to-market combines enterprise field sales targeting verticals such as airports, hotels, healthcare facilities, shopping centers, smart cities, and universities with product-led consumer adoption. Select enterprise customers include Metro Santiago, Banco de Chile, Cencosud, Denver International Airport, City of Tampa, Bedrock, Accenture Chile, AFP ProVida (MetLife), and the Magallanes Region Government. The company has raised approximately $1.05M in disclosed funding plus undisclosed rounds from Invexor Venture Partners, Smart Futures Lab, Digital Ventures, AcceliCITY, and Magical, with three consecutive Forbes Chile Top 100 startup recognitions (2022-2024) and founding dating to 2016 by René Espinoza and Jonathan Taivo.
Lazarillo firmographics
Firmographics- Name
- Lazarillo
- Legal name
- Lazarillo Tec Spa / Lazarillo LLC
- Website
- https://lazarillo.app
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lazarillo is a private assistive-technology company building the LazarilloApp accessible navigation app for visually impaired users (350,000+ users) and the MapVX B2B digital-mapping platform for airports, retailers, banks, and smart cities across the US, Chile, Colombia, Mexico, and Spain.
- Ownership category
- akta.pro rank
Lazarillo industry classification
Industry- Product category
- Accessible Navigation Software
- NAICS
- Software Publishers (5132), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)
Keywords
Where Lazarillo is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Lazarillo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Business Mapping Solutions: Custom digital mapping solutions for businesses and public organizations. Plans include customizable digital maps, integration with websites/mobile apps/kiosks, and indoor navigation with hardware options. Revenue generated through enterprise contracts with businesses including shopping centers, airports, hotels, universities, and healthcare facilities.
- Mobile App (Consumer): Free mobile application for visually impaired users providing accessible navigation. The app automatically gains access to all mapped businesses and organizations, driving network effects and B2B adoption.
- Hardware Integration Services: Indoor navigation implementation including Bluetooth beacons, 3D lidar scanning, and 5G integration as part of business mapping packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Business mapping plans with customizable digital maps, app integration, and indoor navigation |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Lazarillo product offering
Product offeringCore offering
Lazarillo develops and operates two interconnected products: LazarilloApp, a free accessible navigation mobile application for blind and visually impaired users providing real-time audio guidance, turn-by-turn navigation, and indoor/outdoor wayfinding, and MapVX, a B2B digital mapping platform that allows enterprises to create interactive indoor and outdoor maps with multiple information layers and integrate them with websites, mobile apps, and physical kiosks. The two products form a network: every business mapped on MapVX is automatically added to the LazarilloApp for end users.
Product overview
Lazarillo offers a dual-product portfolio consisting of LazarilloApp, a free accessible navigation mobile app for blind and visually impaired users, and MapVX, a business-focused digital mapping platform. The LazarilloApp provides real-time audio navigation guidance for over 350,000 users and integrates with the MapVX platform, which enables businesses to create custom interactive digital maps for venues like shopping centers, airports, hotels, and universities. Both products share common technology infrastructure including indoor navigation via Bluetooth beacons and accessibility features.
Differentiator
Problem solved
Functional benefit
Brands
- MapVX: A cutting-edge digital mapping platform providing multiple layers of information for shopping centers, airports, resorts, universities, medical centers, and other venues. Features 46,000 geolocated sites and integrates with mobile apps, websites, digital kiosks, and QR codes.
Products and services
- LazarilloApp Free accessible navigation mobile app for blind and visually impaired users that provides real-time audio guidance, turn-by-turn navigation, category-based points of interest, and indoor/outdoor wayfinding. The app supports over 25 languages and has over 350,000 users worldwide. Available on iOS App Store, Google Play, and Huawei AppGallery.
- MapVX Business-focused digital mapping platform that enables companies to create interactive indoor and outdoor digital maps with multiple layers of information. Maps can be integrated with websites, mobile apps, and physical kiosks. The platform includes a database of 46,000 geolocated sites and supports QR code access, real-time updates, indoor navigation via Bluetooth beacons, 3D lidar scanning, and 5G integration, plus augmented reality features.
- Visit Magallanes Tourism-focused mobile application developed for the Magallanes region in Chile, featuring interactive maps, service directories, and inclusive navigation for people with disabilities. Connects via Bluetooth to beacons installed at points of interest throughout the region.
Quantifiable outcome
- 350,000+ visually impaired users worldwide
- +3 more outcomes
Companies that use Lazarillo
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles7 records
Lazarillo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature7 records
Lazarillo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- Corfo MagallanescoreGovernment development agency supporting Visit Magallanes app development with 80 regional beacons for inclusive and sustainable tourism in Magallanes region.
- AFP ProVida (MetLife)coreFirst AFP in Chile to implement Lazarillo accessible indoor navigation system at branch near Manuel Montt Metro station, serving over 3 million members with audio-guided routing through office facilities.
- BedrockflagshipDowntown Detroit real estate company utilized MapVX platform to create the Decked Out Detroit Field Guide for 2024 NFL Draft, highlighting local businesses with interactive digital maps integrated with website and QR codes throughout the area.
- Colorado Smart Cities AllianceflagshipSelected as one of eight companies to install accessible wayfinding technology at Denver International Airport as part of 2023 Connected initiative to improve quality of life across Colorado.
- Taimar Hotel (Fuerteventura)minorHotel facilities now 100% inclusive thanks to accessible maps configured from MapVX in Lazarillo app, demonstrating international hospitality deployment.
- Rockstart AcceleratorcoreAccelerator that coordinates Forbes Chile Top 100 startup selection, providing validation and ecosystem support for Lazarillo's recognition.
- QLINE DetroitcorePublic transportation provider integrated their information into Lazarillo maps, allowing visitors to find transit stops along journey to and from Downtown Detroit.
- Detroit People MovercorePublic transportation provider integrated with Lazarillo maps for Detroit accessibility initiative at NFL Draft.
- Braille Institute of Los AngelescoreConducted workshops with instructors at Braille Institute to train them on Lazarillo App so students can have access to the technology.
- ISCI (Instituto Sistemas Complejos de la Ingeniería)minorComplex Systems Engineering Institute at Universidad de Chile, listed as supporting organization for Lazarillo spinoff.
- Accenture ChilecoreGlobal consulting firm integrated LazarilloApp technologies into Santiago de Chile offices for diversity and inclusivity.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Lazarillo competitors and assessment
Company assessmentEmerging players
- Aira: Subscription service providing on-demand remote visual interpreting for blind users via smart glasses and smartphone camera. Comparable end-user (visually impaired) and overlapping value proposition (navigation/access to environments), though delivered via human agents rather than audio wayfinding.
- Microsoft Soundscape: Microsoft Research project offering 3D audio-based navigation for blind and low-vision users with mapping data integration. Adjacent accessibility-navigation concept; relevant as a competitor or potential acquisition/partner for Lazarillo.
Direct peers
- GoodMaps: Independent wayfinding platform focused on accessible indoor and outdoor navigation for blind and low-vision users, using computer vision and custom maps across venues. Closely overlapping with Lazarillo's app-plus-platform model and accessibility-first positioning.
- Wayfindr: UK-based open-standard initiative and technology provider for audio-based indoor navigation for visually impaired users in transit and public venues. Highly comparable use case (visually impaired navigation) and technology stack (Bluetooth beacons + audio guidance).
- Mappedin: Indoor mapping and wayfinding platform sold to enterprises (shopping centers, airports, hospitals, universities) with SDK/web/mobile deployment. Competes head-to-head with MapVX in the same buyer verticals and venues.
- Pointr Maps: Provider of indoor positioning, mapping, and wayfinding using Bluetooth beacons and cloud-based maps for airports, retail, healthcare, and smart buildings. Directly comparable enterprise B2B offering to MapVX, including similar beacon-based technology.
- Jibestream (Mapbox Indoor): Indoor mapping platform (acquired by Mapbox) for smart buildings, airports, retail, and healthcare with indoor positioning and wayfinding features. Directly competing enterprise mapping offering to MapVX.
Broad incumbents
- Google Maps Platform (Indoor Maps): Large incumbent indoor mapping and wayfinding capability delivered to enterprises via APIs, including transit and venue mapping. Competes with MapVX at the enterprise mapping layer and has integrated accessibility features Lazarillo must differentiate against.
- Apple Maps (Indoor Maps & VoiceOver): Major consumer mapping platform with VoiceOver screen reader integration and indoor maps at select venues. Competes for visually impaired users and provides a default accessible navigation experience that constrains Lazarillo's market.
- HERE Technologies (Indoor & Venue Maps): Global location platform with indoor venue maps and enterprise mapping APIs comparable to MapVX's B2B mapping stack, serving similar enterprise verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lazarillo social profiles
Digital presenceLazarillo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lazarillo leadership team
Management profileNumber of profiles
Profiles12 records
Lazarillo subsidiaries and ownership
Company hierarchySubsidiaries4 records
Lazarillo funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lazarillo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lazarillo
What does Lazarillo do?
Lazarillo develops and operates two interconnected products: LazarilloApp, a free accessible navigation mobile application for blind and visually impaired users providing real-time audio guidance, turn-by-turn navigation, and indoor/outdoor wayfinding, and MapVX, a B2B digital mapping platform that allows enterprises to create interactive indoor and outdoor maps with multiple information layers and integrate them with websites, mobile apps, and physical kiosks. The two products form a network: every business mapped on MapVX is automatically added to the LazarilloApp for end users.
Is Lazarillo a public or private company?
Lazarillo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lazarillo founded?
Lazarillo was founded in 2016. It employs 11 to 50 people.
Where is Lazarillo based?
Lazarillo is headquartered in Tampa, United States, in the North America region.
How does Lazarillo make money?
Three revenue lines are on record. Business Mapping Solutions are the primary driver. The others are mobile App (Consumer) and hardware Integration Services.
Who are Lazarillo's main competitors?
Emerging players on record are Aira and Microsoft Soundscape. Direct peers are GoodMaps, Wayfindr, Mappedin, Pointr Maps and Jibestream (Mapbox Indoor). Broad incumbents are Google Maps Platform (Indoor Maps), Apple Maps (Indoor Maps & VoiceOver) and HERE Technologies (Indoor & Venue Maps).
Does Lazarillo have an API?
No public API is recorded for Lazarillo.
What industry is Lazarillo in?
Lazarillo's product category is Accessible Navigation Software. Its primary akta.pro industry code is BPAMANAA, Consumer Navigation & Turn-by-Turn Apps. Its NAICS code is 5132 and its SIC code is 7371.