Pointr
Pointr is a London-based indoor location technology company founded in 2013 that provides AI-powered indoor mapping, sub-3-meter BLE positioning, and digital wayfinding for enterprise clients. It serves Fortune 100 customers across workplace, healthcare, retail, events, aviation, and hospitality, deployed in 5,000+ venues across 35+ countries.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Pointr does
Pointr is a London-headquartered indoor location technology company founded in 2013 that provides AI-powered indoor mapping, sub-3-meter "blue-dot" positioning, digital wayfinding, geofencing, and location analytics for enterprise clients. Its core technology stack centers on Deep Location®, a BLE-and-ML-based positioning engine, and MapScale®, an AI mapping engine whose latest Galileo model is trained on more than 5 billion square feet of floor plan data from over 12,000 venues; the platform runs on Microsoft Azure and is delivered through SDKs for iOS, Android, Web, and React Native, with a MapWidget that enables 2–3 lines of code integration and an MCP Server for agentic AI queries. The company monetizes primarily through recurring SaaS licensing (Maps and Maps & Location packages on annual or multi-year enterprise contracts), supplemented by professional deployment services and minimal hardware fees, and sells predominantly via direct enterprise field sales into Fortune 100 accounts alongside channel integrations with Epic MyChart, Siemens Xcelerator/Building X, Cisco DNA Spaces, IBM Tririga, Microsoft Azure Marketplace, and event app platforms such as Eventbase. It serves six primary verticals — Workplace, Events, Healthcare, Retail, Aviation, and Hospitality — with named customers including LinkedIn, UCHealth, Siemens, The Home Depot (2,300 stores / 500M sq ft), Harrods, Gatwick Airport, and tier-one events such as CES, Dreamforce, NRF, AAOS, and Davos, with reported deployment scale of 5,000+ venues across 35+ countries.
Pointr firmographics
Firmographics- Name
- Pointr
- Legal name
- Pointr Ltd
- Website
- https://pointr.tech
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pointr is a London-based indoor location technology company founded in 2013 that provides AI-powered indoor mapping, sub-3-meter BLE positioning, and digital wayfinding for enterprise clients. It serves Fortune 100 customers across workplace, healthcare, retail, events, aviation, and hospitality, deployed in 5,000+ venues across 35+ countries.
- Ownership category
- akta.pro rank
Pointr industry classification
Industry- Product category
- Indoor Mapping & Location Software
- akta.pro primary industry
- Indoor Mapping & Wayfinding Platforms (BPAMANAG)
Keywords
Where Pointr is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Pointr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Licensing: Subscription-based licensing for access to Pointr Maps platform, positioning technology, and cloud management tools. Pricing varies by venue size, floor count, and feature complexity.
- Enterprise Deployment Services: Professional services for implementation, on-site testing, hardware installation, and deployment support. Includes technical project management and coordination with venue personnel.
- Hardware (Minimal): Minimal hardware deployment fees for beacon installation. Pointr is not in the business of selling beacon equipment; only small deployment fees charged.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Maps Package - Basic indoor mapping without positioning |
| Subscription | Annual | Maps & Location Package - Full mapping with indoor positioning and wayfinding |
| Unit Pricing | Per event | Event-specific pricing |
| Subscription | Multi-year contract | Enterprise multi-site licensing |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels8 records
Pointr product offering
Product offeringCore offering
Pointr provides an AI-powered indoor mapping and location platform that delivers interactive 3D venue maps with blue-dot positioning, turn-by-turn wayfinding, geofencing, and analytics for enterprise customers. The platform combines Deep Location® BLE-based positioning (sub-3 meter accuracy) with the MapScale® AI mapping engine and Pointr Cloud CMS, sold as subscription packages (Maps and Maps & Location) tailored to venue size, floor count, and feature complexity. Customers span workplaces, healthcare systems, retailers, airports, and large events including Fortune 100 companies and globally recognized brands.
Product overview
Pointr is a digital mapping and indoor location technology company offering an enterprise-grade platform with multiple integrated modules. The core offering consists of Pointr Maps (AI-powered indoor mapping with blue-dot navigation) powered by MapScale AI engine for scalable map creation from CAD/floor plans. Deep Location technology provides sub-3 meter positioning accuracy using Bluetooth/BLE. The platform includes Pointr Cloud CMS for map management, Pointr Express for QR-based instant navigation, and specialized integrations for IWMS systems, Epic MyChart, and event apps. Developer tools include Mobile SDK (iOS/Android), Web SDK (JavaScript), MapWidget for easy embedding, and MCP Server for AI integrations. Additional features span Indoor Mapping, Indoor Positioning, Indoor Navigation, Geofencing, and Analytics. The platform serves enterprise sectors including Workplace, Events, Healthcare, Retail, Aviation, and Hospitality, with deployments across 35 countries covering 7 billion square feet in 5,000+ venues.
Differentiator
Problem solved
Functional benefit
Brands
- Pointr Deep Location®: AI-powered indoor positioning and location technology platform using machine-learning techniques
- Pointr Maps®
- MapScale®
- Pointr Express®
- Pointr Cloud
- Purple Wayfinding
Products and services
- Pointr Maps AI-powered indoor mapping platform that delivers interactive 3D maps with blue-dot navigation, real-time desk/room/colleague availability, automated map updates, and space utilization analytics for enterprise venues such as offices, hospitals, retailers, airports, and large events.
- MapScale AI mapping engine that converts floor plans and CAD files into accurate digital maps at scale, with automated unit classification (office, meeting room, retail unit, restroom) and identification of names, labels, and IDs from floor plans.
- Deep Location Proprietary indoor positioning technology using machine-learning techniques for sub-3 meter accuracy, supporting Bluetooth/BLE, WiFi, and hybrid indoor-outdoor navigation with seamless GPS-to-BLE signal transitions.
- Pointr Express QR code, URL, NFC, or kiosk-based instant wayfinding solution that requires no app download, enabling rapid deployment of indoor navigation for events and mid-market venues.
- Pointr Cloud Cloud-based map and POI management platform (CMS) with blueprint overlay editing, copy/paste/clone objects, and multi-object editing for venues to self-serve map and content updates without vendor involvement.
- Purple Wayfinding Acquired indoor navigation portfolio from Purple Maps, dedicated to healthcare wayfinding, that strengthens Pointr's hospital wayfinding market position.
Quantifiable outcome
- LinkedIn achieved $2.6M in savings through improved office utilization
- +4 more outcomes
Companies that use Pointr
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
Pointr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature8 records
Pointr partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- Modo LabscoreStrategic partnership to embed AI-powered indoor mapping and blue-dot navigation into enterprise workplace experiences. Enables employees to navigate offices, locate colleagues, and book desks/rooms through unified map-based platform.
- EventbasecorePartnership to deliver integrated navigation experience within Eventbase event apps. Deployed at AAOS 2026 with 13,420 attendees. 3-year extension signed for continued collaboration.
- Purple MapscoreAcquisition of Purple Maps' indoor navigation portfolio in Q1 2026 with full closure expected by summer 2026. Brings Purple Maps' healthcare customers onto Pointr's platform and strengthens market leadership in hospital wayfinding.
- Epic (Epic MyChart Integration)corePointr AI mapping and navigation integrated with Epic MyChart via Toolbox on Epic Showroom. Enables hospitals to offer real-time navigation for patients within facilities with deep links from home to appointment.
- Siemens XceleratorcoreDigital indoor mapping leader joins Siemens Xcelerator ecosystem. Integration with Siemens Building X for AI-powered building digitization, real-time issue detection, and wayfinding.
- Dimension DatamajorPartnered with Dimension Data for Reem Mall deployment in Abu Dhabi. 2.3 million square feet covered across 10 floors.
- Microsoft AzurecorePointr Deep Location built on Microsoft Azure enterprise-grade systems. Available in Azure Marketplace for customer deployment.
- Cisco DNA SpacesmajorEcosystem partner spotlight. Pointr integrated as location-based services provider in Cisco DNA Spaces ecosystem.
- HoneywellmajorPart of Honeywell's Global Vendor Program for indoor location and mapping solutions.
- DensitymajorIntegrated with Density for LinkedIn's hybrid workplace solution combining room booking with navigation.
- US Department of Homeland SecuritymajorPilot project to enhance passenger experience at US airports using Bluetooth tracking technology.
- CBREmajorGlobal commercial real estate services firm using Pointr for workplace mapping and location solutions.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Pointr competitors and assessment
Company assessmentDirect peers
- Mappedin: Mappedin provides indoor mapping and wayfinding software for malls, airports, and large venues, with a developer-focused SDK similar to Pointr. Directly competes with Pointr in retail mall deployments and indoor map CMS.
- MazeMap: MazeMap is a Norway-based indoor mapping and wayfinding platform focused on universities, hospitals, airports, and corporate campuses. It is one of Pointr's closest direct competitors in blue-dot indoor navigation and campus wayfinding.
- IndoorAtlas: IndoorAtlas is a Finnish indoor positioning company using geomagnetic and Bluetooth technology for sub-meter accuracy. Directly competes with Pointr's Deep Location technology in venue positioning and retail analytics use cases.
- Situm: Situm is a Spain-based indoor positioning and wayfinding platform serving airports, hospitals, and shopping centers. Directly comparable to Pointr in multi-vertical BLE/WiFi positioning with SDK and CMS offerings.
Broad incumbents
- Esri (ArcGIS Indoors): Esri's ArcGIS Indoors extends the dominant GIS platform into indoor mapping, wayfinding, and space management for enterprise, government, and higher education. Competes with Pointr particularly in workplace and large public-sector venue deployments.
- Mapbox: Mapbox is a developer-focused mapping platform providing APIs and SDKs for custom maps, including indoor venue maps. Although more focused on outdoor and developer tooling, Mapbox competes with Pointr's SDK and MapWidget strategy for embedded mapping integrations.
- HERE Technologies (Jibestream): HERE Technologies is a global mapping platform that acquired Jibestream, an indoor mapping platform. HERE's broader location platform bundles indoor wayfinding with outdoor navigation, automotive, and logistics offerings, positioning it as a large incumbent competing with Pointr in enterprise deployments.
- Cisco DNA Spaces: Cisco DNA Spaces is a location services platform bundled with Cisco networking infrastructure. While Pointr is a partner within the Cisco ecosystem, DNA Spaces competes for indoor location and wayfinding deals within Cisco's enterprise networking installed base.
Emerging players
- Navigine: Navigine provides indoor positioning and navigation solutions using BLE, UWB, and WiFi for hospitals, airports, and manufacturing. An emerging player with overlapping technology stack to Pointr's Deep Location platform.
- Oriient: Oriient offers infrastructure-free indoor positioning using geomagnetic signals, targeting retail and commercial real estate. Emerging competitor to Pointr with a differentiated hardware-free positioning approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pointr social profiles
Digital presencePointr compliance and trust
Trust signalCompliance4 records
Pointr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pointr leadership team
Management profileNumber of profiles
Profiles6 records
Pointr subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pointr funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pointr M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pointr
What does Pointr do?
Pointr provides an AI-powered indoor mapping and location platform that delivers interactive 3D venue maps with blue-dot positioning, turn-by-turn wayfinding, geofencing, and analytics for enterprise customers. The platform combines Deep Location® BLE-based positioning (sub-3 meter accuracy) with the MapScale® AI mapping engine and Pointr Cloud CMS, sold as subscription packages (Maps and Maps & Location) tailored to venue size, floor count, and feature complexity. Customers span workplaces, healthcare systems, retailers, airports, and large events including Fortune 100 companies and globally recognized brands.
Is Pointr a public or private company?
Pointr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pointr founded?
Pointr was founded in 2013. It employs 101 to 250 people.
Where is Pointr based?
Pointr is headquartered in London, United Kingdom, in the Europe region.
How does Pointr make money?
Three revenue lines are on record. SaaS Platform Licensing is the primary driver. The others are enterprise Deployment Services and hardware (Minimal).
Who are Pointr's main competitors?
Direct peers on record are Mappedin, MazeMap, IndoorAtlas and Situm. Broad incumbents are Esri (ArcGIS Indoors), Mapbox, HERE Technologies (Jibestream) and Cisco DNA Spaces. Emerging players are Navigine and Oriient.
Does Pointr have an API?
Yes. Pointr offers open and flexible APIs with MapWidget enabling easy integration in 2-3 lines of code. Multi-platform support across Mobile (Native and Hybrid), Web and Kiosk. Dedicated SDKs for Mobile (iOS & Android) and Web. Detailed documentation including Guides, API References, Changelog available on Pointr Docs. POI Snapshots API allows developers to generate and display visual previews of destinations. MCP Server available for AI integrations with enriched POI data including Description, Keywords, Opening hours, POI level, and Building name. Developer documentation is at docs.pointr.tech.
What industry is Pointr in?
Pointr's product category is Indoor Mapping & Location Software. Its primary akta.pro industry code is BPAMANAG, Indoor Mapping & Wayfinding Platforms.