GoTriangle
- Company typePrivate
- Founded1998
- HeadquartersDurham, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
GoTriangle firmographics
Firmographics- Name
- GoTriangle
- Legal name
- Research Triangle Regional Public Transportation Authority
- Website
- https://gotriangle.org
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where GoTriangle is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
GoTriangle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Half-Cent Sales Tax: Voter-approved half-cent sales tax collected in Wake, Durham, and Orange counties dedicated to transit improvements
- Vehicle Rental Tax: 5% tax on gross receipts from short-term rental of U-drive-it vehicles and motorcycles in Durham, Orange, and Wake counties, effective January 1, 1998
- Vehicle Registration Fees: County vehicle registration fees dedicated to transit funding
- Federal Transit Administration Grants: FTA competitive grants for bus facilities and fleet modernization, including $17.7M for BOMF modernization and $25M RAISE grant for Triangle Mobility Hub
- Community Project Funding: Federal appropriations for specific infrastructure projects secured through congressional delegation
- Passenger Fares: Rider fares for bus service, paratransit, and other transit services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard adult fares |
| Usage-based | Pay-as-you-go | Discounted fares for qualifying demographics |
| Subscription | Monthly | GoPass Card and mobile ticketing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
GoTriangle product offering
Product offeringCore offering
GoTriangle is a regional public transportation authority operating fixed-route bus service, ADA paratransit (GoTriangle Access), vanpool, rideshare matching, microtransit, and an RDU airport shuttle across Wake, Durham, and Orange counties in North Carolina's Research Triangle. It also runs employer commuter-benefit programs (Emergency Ride Home, Hybrid Work Solutions, GoPerks rewards), and supports fare collection through the Umo mobile app and GoPass Card accepted across multiple partner agencies.
Product overview
GoTriangle is the Research Triangle region's regional public transportation agency, operating as a unified brand encompassing multiple transit services across North Carolina's Triangle area (Durham, Orange, and Wake counties). The organization provides a comprehensive portfolio of transportation services including regional fixed-route bus service (Routes 100, 311, 400, 405, 420, 700, 705, 800, and others), paratransit services (GoTriangle Access), vanpool and rideshare programs, and microtransit options (GoDurham Connect, RTP Connect). Fare collection is managed through GoPass Card and GoPass Mobile Ticketing (Umo) platforms, with a rewards program called GoPerks incentivizing sustainable travel. Key infrastructure includes the Regional Transit Center in Durham, the recently opened Raleigh Union Station Bus Facility (August 2025), and the planned Triangle Mobility Hub in Research Triangle Park. The agency also provides commuter resources such as the Emergency Ride Home program, Share the Ride NC carpool matching, and Hybrid Work Solutions for employers.
Differentiator
Problem solved
Functional benefit
Brands
- GoTriangle Access: Paratransit services for individuals with disabilities
- GoDurham
- GoCary
- GoRaleigh
- GoPass
- GoPerks
- Share the Ride NC
- GoTriangle Regional Information Center
Products and services
- Regional Bus Service GoTriangle's regional fixed-route bus service operates across the Triangle region (Durham, Raleigh, Chapel Hill, and surrounding communities) including routes 100, 311, 400, 405, 420, 700, 705, 800. Service includes the agency's first-ever 15-minute frequency on Routes 400/405 between Chapel Hill and Durham, weekdays 15 minutes until 7 p.m., 30 minutes until 9 p.m., and 60 minutes until midnight.
- GoTriangle Access (Paratransit) ADA-compliant paratransit service for eligible mobility-impaired riders who are unable to use fixed-route bus service, providing door-to-door transportation across the Triangle region. Managed by Director of Paratransit Operations Tammy Romain.
- Vanpool Program Vanpool program allowing groups of commuters to share rides in a van, providing a cost-effective and sustainable commuting option for Triangle-region commuters.
- Rideshare (Carpool Matching) Carpool matching service connecting commuters traveling similar routes through Share the Ride NC, allowing riders to coordinate shared rides for sustainable commuting.
- GoPass Card Reloadable physical transit card accepted across GoTriangle and partner transit agencies (GoCary, GoDurham, GoRaleigh, Chapel Hill Transit) for fare payment.
- GoPass Mobile Ticketing (Umo) Mobile ticketing application allowing riders to purchase and validate transit fares using their smartphone across GoTriangle and partner agencies.
- GoPerks Rewards Sustainable travel rewards program where riders earn points by logging trips through Share the Ride NC and redeem for prizes.
- Emergency Ride Home Free emergency ride home service for registered commuters who carpool, vanpool, or take transit to work, providing reimbursement for unexpected emergencies.
- RDU Shuttle Shuttle service connecting the Regional Transit Center to Raleigh-Durham International Airport, running every 30 minutes between 6 a.m. and 6 p.m. Monday through Saturday for airport travelers and parking users.
- MicroTransit (GoDurham Connect, RTP Connect) On-demand microtransit services providing flexible, app-based transportation within designated areas such as GoDurham Connect in Durham and RTP Connect serving Research Triangle Park.
- Share the Ride NC Online carpool matching platform operated by GoTriangle that connects Triangle commuters with others traveling similar routes for sustainable shared commuting, also powering the GoPerks rewards program.
- Hybrid Work Solutions Employer services helping organizations design and implement hybrid workplace policies and commuter benefits programs, including Sustainable Travel consulting and individualized assistance.
- Bus Stop Improvements Program Continuous bus stop improvement service delivering amenities such as shelters, benches, lighting, and ADA-accessible infrastructure; standard bus stop costs at least $66,000 including surveying, design, engineering, permitting, and construction.
Quantifiable outcome
- Potential savings of over $13,000 per year for North Carolinians using public transit instead of driving
- +5 more outcomes
Companies that use GoTriangle
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles4 records
GoTriangle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
GoTriangle partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- North Carolina State University (Dr. Kalyca Becktel's PR Campaign Class)minorSpring 2026 partnership where NC State PR students created promotional campaigns for Routes 100 and 700/705, resulting in 8% boarding increase and 22% GoPass signup increase for Route 100.
- Durham Public SchoolscoreSecond-year partnership offering Rising Stars summer internship program for 12 high school students to learn about public transit careers. Program includes 120 paid hours, mentorship, and departmental rotations.
- Hummingbird Creative GroupminorCary-based creative agency that designed award-winning bus wraps promoting the 2029 FISU World University Games. Designs won 2025 Platinum Hermes Award in Pro Bono category.
- Chapel Hill TransitcoreGoTriangle partners with Chapel Hill Transit to provide coordinated transit services in the Chapel Hill/Carrboro area. Chapel Hill operates bus service to Chapel Hill, UNC, Carrboro, Pittsboro, and Hillsborough. Joint GTFS and GTFS-RT data feeds available through developer resources.
- GoCarycoreRegional partner agency providing transit services in Cary, NC. Part of the GoTriangle family of transit services with coordinated routes and shared developer resources including TripSpark real-time GTFS feeds.
- GoDurhamcorePartner agency serving Durham with local transit services and GoDurham Connect microtransit. Shared GTFS data and RESTful API for real-time transit information through Avail rider alerts system.
- GoRaleighcorePartner agency providing transit services in Raleigh with routes connecting through Raleigh Union Station Bus Facility. GTFS data available through Clever with TripSpark integration for real-time service alerts.
- Duke UniversitycorePartnership providing Duke Transit, carpool, bike, and vanpool programs for Duke's 35,000+ employees and 15,000 students. Duke encourages sustainable commuting through incentives and carbon-neutral campus goals.
- UNC Chapel HillcoreCommuter Alternative Program (CAP) offering discounts and benefits to faculty, staff, and students. UNC recognized as Best Workplace for Commuters and Bicycle Friendly University.
- North Carolina Central UniversitycorePartnership providing Zipcar carshare, ShareTheRideNC carpool matching, and Cycling Eagles bikeshare program for NCCU students and staff.
- Wake Technical Community CollegeminorGreen Trek program encouraging alternative transportation for Wake Tech's nearly 2,000 employees and 70,000+ students, including preferred parking for carpoolers/vanpoolers.
- Research Triangle FoundationcoreJoint development of Triangle Mobility Hub at RTP location approved in 2023. Foundation selected GoTriangle's proposed site for new transit hub supporting 55,000 RTP employees.
- Hoffman & AssociatescorePrivate development partner leading mixed-use development at Raleigh Union Station Bus Facility site, including retail, restaurant, and multifamily residential components.
- Central Pines Regional CouncilminorRegional planning organization supporting commuter survey data showing 44% of bus commuters influenced by cost savings. Assists with technical expertise and regional transportation planning.
- 2029 FISU World University GamesminorGoTriangle serving as transportation partner for 2029 Summer FISU World University Games expected to host 7,000+ athletes from 150 countries. Bus wraps promoting the Games won international creative award.
Scale indicators14 records
Recent moves6 records
Expansion highlights4 records
GoTriangle competitors and assessment
Company assessmentBroad incumbents
- TriMet: Portland, Oregon regional transit authority operating bus, light rail, and paratransit. Comparable mid-size multi-modal authority recognized for service quality and fare-equity programs similar to GoTriangle's discounted fare programs.
- Metropolitan Atlanta Rapid Transit Authority (MARTA): Large regional transit authority operating heavy rail, bus, and paratransit across metro Atlanta. Comparable regional authority model with voter-approved funding, but operates at significantly larger scale than GoTriangle.
- Dallas Area Rapid Transit (DART): Regional transit authority serving the Dallas-Fort Worth metroplex with light rail, bus, and paratransit. Comparable in operating multiple modes across a multi-city service area with sales-tax funding.
Others
- Research Triangle Foundation: Non-profit operator of Research Triangle Park. Strategic partner on the Triangle Mobility Hub project, serving the same employment base as GoTriangle's commuter flows.
- NCPTA (North Carolina Public Transportation Association): Industry association representing 95 public transit agencies across North Carolina. Not a competitor but a peer ecosystem in which GoTriangle participates via board representation and federal funding advocacy.
Direct peers
- Lynx: Central Florida Regional Transportation Authority operating bus, paratransit, and flex-route services across the Orlando metro. Comparable mid-sized multi-jurisdictional transit authority with similar service mix.
- Charlotte Area Transit System (CATS): Public transit agency serving the Charlotte, NC region with bus, light rail, streetcar, and paratransit services. Comparable North Carolina peer running a multi-modal urban-suburban transit system with a voter-approved sales tax funding base.
- Capital Area Transportation Authority (CapMetro): Public transit authority providing bus, rail, paratransit, and microtransit in the Austin, Texas region. Comparable mid-sized multi-modal authority with strong employer partnership and university commuter programs.
- Hampton Roads Transit: Virginia's largest multi-modal transit agency operating bus, paratransit, light rail and ferry in the Hampton Roads region. Highly comparable regional transit authority model, and the prior employer of GoTriangle's current CEO.
Regional players
- Triangle Transit Partner Agencies (GoRaleigh, GoDurham, GoCary, Chapel Hill Transit): Sister municipal transit agencies operating within the same Research Triangle region. Closest geographic peers — operate local fixed-route bus and paratransit services that interface directly with GoTriangle's regional routes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GoTriangle social profiles
Digital presenceGoTriangle compliance and trust
Trust signalCompliance2 records
GoTriangle financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoTriangle leadership team
Management profileNumber of profiles
Profiles10 records
GoTriangle funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoTriangle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoTriangle
What does GoTriangle do?
GoTriangle is a regional public transportation authority operating fixed-route bus service, ADA paratransit (GoTriangle Access), vanpool, rideshare matching, microtransit, and an RDU airport shuttle across Wake, Durham, and Orange counties in North Carolina's Research Triangle. It also runs employer commuter-benefit programs (Emergency Ride Home, Hybrid Work Solutions, GoPerks rewards), and supports fare collection through the Umo mobile app and GoPass Card accepted across multiple partner agencies.
Is GoTriangle a public or private company?
GoTriangle is a private company. It is classified as state government owned and is currently operating.
When was GoTriangle founded?
GoTriangle was founded in 1998. It employs 101 to 250 people.
Where is GoTriangle based?
GoTriangle is headquartered in Durham, United States, in the North America region.
How does GoTriangle make money?
Six revenue lines are on record. Half-Cent Sales Tax is the primary driver. The others are vehicle Rental Tax, vehicle Registration Fees, federal Transit Administration Grants, community Project Funding and passenger Fares.
Who are GoTriangle's main competitors?
Broad incumbents on record are TriMet, Metropolitan Atlanta Rapid Transit Authority (MARTA) and Dallas Area Rapid Transit (DART). Others are Research Triangle Foundation and NCPTA (North Carolina Public Transportation Association). Direct peers are Lynx, Charlotte Area Transit System (CATS), Capital Area Transportation Authority (CapMetro) and Hampton Roads Transit. Triangle Transit Partner Agencies (GoRaleigh, GoDurham, GoCary, Chapel Hill Transit) is listed as a regional player.
Does GoTriangle have an API?
No public API is recorded for GoTriangle.