Qogita

What Qogita does

Qogita is a B2B wholesale marketplace that aggregates 500+ vetted suppliers, 10k+ brands, and 500k+ health and beauty products into a single self-serve catalog for European retailers, with offices in Amsterdam (primary), London, and New York. The platform's core technology is a unified catalog layer with live cross-supplier stock comparison (15+ suppliers per product), a public API for programmatic access, and a Seller Portal that lets suppliers list inventory while Qogita handles logistics, customs, and payments. Adjacent features include supplier vetting, protected shipping coverage, Sell First, Pay Later deferred payments (operated via a dedicated Qogita Finance B.V. entity), and an Enterprise Program for larger buyers.

The company monetizes primarily through marketplace commission on wholesale transactions, supplemented by Pay Later deferral fees and a promotional credit program. Go-to-market is product-led and self-serve: retailers register with intra-EU VAT credentials, browse and check out independently, and Qogita negotiates bulk pricing typically reserved for large retailers. Customer acquisition combines AI-driven paid search (Performance Max, broad match), SEO and content marketing via YouTube and a Qogita blog, a Discord reseller community, and a referral program — yielding 100k+ retail customers across the UK, Netherlands, and Central/Eastern Europe. Recent disclosures indicate 5X+ revenue and customer growth in a single year, an €80 million Series B in November 2025 (with prior ~$88M raised Dec 2023 from Accel, Bessemer, Dawn Capital, LocalGlobe), and stated plans to expand beyond Europe into pet products and electronics under a newly appointed CFO with European M&A experience from Anheuser-Busch InBev.

Name

Qogita

Legal name

Qogita EU B.V.

Website

https://qogita.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Qogita is a B2B wholesale marketplace aggregating 500+ vetted suppliers and 500k+ health and beauty products for 100k+ small retailers across Europe, monetizing via marketplace commissions and Pay Later financing.

Ownership category

akta.pro rank

Product category

B2B Wholesale Marketplace (Health & Beauty)

NAICS

Merchant Wholesalers, Nondurable Goods (424)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• B2B wholesale marketplace
• Health and beauty wholesale
• Retail supply chain
• Bulk purchasing platform
• Vetted supplier network

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Transaction/Marketplace Fees: Qogita generates revenue by facilitating wholesale transactions between retailers and vetted suppliers on its marketplace platform. The platform negotiates on behalf of buyers to secure bulk pricing.
2. Sell First, Pay Later (Deferred Payment Fees): Qogita offers a Pay Later program allowing buyers to defer payment. The company charges a deferral fee as compensation for extended payment terms, automatically included on invoices.
3. Promotional Credit Program: Qogita provides promotional credit through referral programs, goodwill gestures, and promotional campaigns. Credit expires 6 months from credit date.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Qogita operates a self-serve B2B wholesale marketplace that connects health and beauty retailers with 500+ vetted suppliers, offering 500,000+ products from 10,000+ brands through a single combined catalog. The platform removes traditional wholesale barriers by eliminating contracts and commitments, lowering minimum orders to roughly €300–€500 per supplier, and providing live stock comparison across 15+ suppliers per product with a 100% authenticity guarantee and protected shipping. Additional offerings include a Sell First, Pay Later deferred-payment program, a public API for programmatic access, and an Enterprise Program for large-scale buyers.

Product overview

Qogita is a B2B wholesale marketplace platform for health and beauty SMEs operating across Europe. The platform consists of a core marketplace connecting retailers with 500+ vetted suppliers offering 500k+ products from 10k+ brands. Key platform features include the Qogita Catalog for combined supplier comparison, Supplier Verification for quality assurance, Protected Shipping Coverage for order protection, Sell First Pay Later for deferred payments, and a Seller Platform enabling suppliers to list inventory. The product range spans multiple categories: Fragrance (perfumes, colognes), Makeup (eyes, complexion, lips, nails), Hair Care (shampoo, conditioner, masks, oils), Face & Skincare (serums, creams, cleansers), Body Care (lotions, sun care, baby products), Health (first aid, supplements, oral care), and Household Supplies. The platform also offers a public API for programmatic access and an Enterprise Program for large-scale buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Qogita Wholesale Marketplace Self-serve B2B online marketplace connecting health and beauty retailers with 500+ vetted suppliers, providing a combined catalog of 500k+ products from 10k+ brands with live multi-supplier stock comparison, no contracts, and minimum orders typically €300–€500.
• Qogita Developer API Public API exposing Qogita's catalog and ordering capabilities to developers and enterprise buyers for programmatic access, integrations, and automated procurement workflows.
• Qogita Enterprise Program Enterprise-level offering for large-scale buyers requiring custom arrangements and dedicated support beyond the self-serve marketplace.
• Qogita Seller Platform Portal enabling suppliers to list inventory and set prices on Qogita while Qogita handles logistics, customs, and payments.
• Sell First, Pay Later Deferred payment offering for eligible buyers that lets retailers receive goods before paying, with a deferral fee automatically included on invoices based on selected payment term and Pay Later amount.

Quantifiable outcome

• 36% incremental revenue increase from AI-driven campaigns in H1
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Scale indicators9 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Tundra: Tundra is a zero-fee B2B wholesale marketplace connecting brands and retailers globally, with comparable self-serve ordering, low minimums and an SMB focus that mirrors Qogita's model.
• Ankorstore: Ankorstore is a European B2B wholesale marketplace for independent retailers with a strong focus on the EU market — directly comparable to Qogita's geographic footprint and SMB-retailer GTM across fashion, home and beauty.
• Faire: Faire is a leading global B2B wholesale marketplace connecting independent retailers with brands across many categories including health, beauty and home. It competes head-to-head with Qogita for SMB retail buyers using a similar self-serve, low-MOQ model with embedded credit terms.
• Handshake: Handshake is a B2B marketplace (acquired by Shopify) that connects brands and retailers, offering low-MOQ wholesale and integrated commerce tooling — a direct platform-model peer to Qogita, particularly relevant given shared focus on SMB retailer enablement.

Emerging players

• RangeMe: RangeMe (by ECRM) is a B2B product discovery and sourcing platform used by retailers to find new brands across categories including health and beauty — overlapping with Qogita's supplier-discovery value proposition but without Qogita's transactional marketplace.
• BULLETIN: BULLETIN is a curated B2B marketplace for independent retailers focused on emerging lifestyle and beauty brands — a comparable but smaller-scale wholesale marketplace competing for similar SMB retail customers in beauty and adjacent categories.
• Abound (Grovara): Grovara (formerly Abound) is a B2B marketplace focused on helping US health, beauty and wellness brands reach international retailers — a partial overlap with Qogita's health & beauty, cross-border wholesale thesis.

Broad incumbents

• Alibaba.com: Alibaba is the largest global B2B wholesale marketplace, with deep supplier base and category breadth — a broad incumbent that competes on price discovery and supplier access across many of the same non-durable consumer goods categories Qogita addresses.
• Amazon Business: Amazon Business is the B2B arm of Amazon serving SMB and enterprise buyers with broad assortment and fast delivery — a broad incumbent competing for the same SMB retail wallet, especially relevant given Qogita's marketplace-reseller customer base already sells on Amazon.

Regional players

• Mercato: Mercato is a US-focused online B2B grocery and specialty-foods marketplace. While its primary vertical is grocery, it illustrates the B2B marketplace operating model Qogita competes with in adjacent categories, and serves as a regional comparator for marketplace dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@QogitaWholesale
• LinkedInlinkedin.com/company/qogita

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qogita