LE DRIVE TOUT NU

What LE DRIVE TOUT NU does

Le Drive tout nu operates a multi-format zero-waste grocery retail network in France built around reusable containers (glass jars and cloth bags) supplied to customers free of charge via a reverse deposit (consigne inversée) system that pays €0.10 per returned container into a digital wallet. The company runs three interconnected formats: Le Drive tout nu (online order with drive-through pickup in under one hour or home delivery via Yper within 20–25 km), Le Super tout nu (a physical zero-waste supermarket with approximately 3,000 SKUs launched in Labège near Toulouse), and Le Corner tout nu (compact branded zero-waste sections embedded inside Carrefour, Intermarché, Netto, and Leclerc stores). Its technology stack is intentionally lightweight: a Shopify-hosted e-commerce platform for online ordering, Yper for collaborative last-mile delivery with 2-hour time slots, and SMS-based tracking. Inventory is sourced from 300+ engaged producers under an internal quality charter requiring zero-waste-ready packaging, with a minimum of 60% of products from within 100 km of points of sale.

The business generates revenue from product sales (fruits and vegetables, dairy, meat, groceries, cosmetics, household), with a €7.90 delivery fee waived above €150, plus margin uplift from anti-gaspi items sold at 30–50% discounts. Customers are French households seeking to reduce single-use packaging, served through six owned stores in Toulouse, Bordeaux, Lille (and Rennes in build-out) plus an expanding Corner network, with reported traction of 12,000+ customers, a 4.9/5 rating, and over 4 million single-use packaging units avoided cumulatively. The company is structured as a French SAS with ESUS social-enterprise approval and has raised approximately €13.7 million cumulatively across seed (€0.5M, 2020), Series A (€5M, 2022), Crowdcube community equity (€1.2M, 2024), and a €7M impact round co-led by BNP Paribas and SWEN Capital Partners (June 2025).

Name

LE DRIVE TOUT NU

Legal name

Le Drive tout nu

Website

https://ledrivetoutnu.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Le Drive tout nu operates a multi-format zero-waste grocery retail network in France, selling ~3,000 products in reusable containers through drive-through pickup, owned supermarkets, embedded Corner sections in major chains, and home delivery to environmentally conscious French households.

Ownership category

akta.pro rank

Product category

Zero-Waste Grocery Retail

NAICS

Grocery and Convenience Retailers (4451)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Bulk Food & Refill Stores (Package-Free/Zero-Waste) (CRAHAMAA)

akta.pro secondary industries

Online Bulk & Pantry Staples Retail (CRAHAIAG), Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)

Keywords

• Zero-waste grocery retail
• Reusable container packaging
• Drive-through grocery pickup
• Locally sourced groceries
• Anti-waste food retail

Headquarters

HQ city

Beauzelle

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail and Drive Sales: The company operates physical retail stores (Super tout nu supermarkets and Drive tout nu pickup locations) and an e-commerce platform. Customers order online and collect in-store, at a Drive point, or receive home delivery. Revenue is generated from product sales across categories including fruits & vegetables, dairy, meat, groceries, household products, and cosmetics. No payment is required for containers — customers only pay for the products inside.
2. Home Delivery: Home delivery service offered within a 20–25km radius around points of sale. Delivery fee of €7.90, free for orders over €150. Powered by Yper collaborative delivery service.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

LE DRIVE TOUT NU operates a multi-format zero-waste grocery ecosystem built around the world's first zero-waste drive-through pickup service and the world's first zero-waste physical supermarket (Le Super tout nu). Customers order ~3,000 locally sourced, organic-leaning products online — including fresh produce, dairy, meat, groceries, cosmetics, and household items — and collect them pre-packaged in reusable glass jars and cloth bags via drive-through pickup (ready in under 1 hour), home delivery within 20–25km (€7.90, free above €150), partner pickup points, or in-store visits. Containers are exchanged under a proprietary reverse deposit (consigne inversée) system that gives customers €0.10 per returned container credited to a digital wallet, and the company extends access to mainstream shoppers through Corner tout nu sections installed inside partner supermarket chains (Carrefour, Intermarché, Netto, Leclerc).

Product overview

LE DRIVE TOUT NU operates a multi-format zero-waste grocery ecosystem consisting of three interconnected offerings: Le Drive tout nu (core product) - a drive-through and online ordering service where customers pick up pre-packaged products in reusable containers; Le Super tout nu - the world's first zero-waste supermarket featuring approximately 3000 product references; and Le Corner tout nu - compact zero-waste sections installed within partner supermarket chains (Carrefour, Intermarché, Netto, Leclerc) to democratize access. All formats share the same mission of eliminating single-use packaging through a reverse deposit system where customers receive €0.10 credit per container returned. The company offers additional convenience through home delivery (via Yper partnership) and pickup point networks, serving customers across Toulouse, Lille, Bordeaux, and throughout France via Corners.

Differentiator

Problem solved

Functional benefit

Brands

• Le Super tout nu: The first zero-waste supermarket in the world, offering nearly 3,000 zero-waste product references with a wide local and organic selection.
• Le Corner tout nu

Products and services

• Le Super tout nu The world's first zero-waste physical supermarket, offering approximately 3,000 zero-waste product references — fruits and vegetables, dairy, meat, groceries, cosmetics, and household goods — all pre-conditioned in reusable glass jars and cloth bags. Customers pay only for product content, not for containers, and earn €0.10 credits per container returned. Open to the general public with on-site shopping in Labège (Toulouse), Lille (Marquette-lez-Lille), Rennes, and additional planned cities.
• Le Drive tout nu The core drive-through and online grocery service: customers order ~3,000 locally sourced zero-waste products online via the Shopify storefront and pick them up ready-packed in reusable glass jars and cloth bags at dedicated Drive locations in under one hour, free of pickup charge. Active pickup sites span Toulouse (Beauzelle, Balma-Gramont, Montaudran, Portet-sur-Garonne), Bordeaux (Mérignac), and Lille (La Pilaterie).
• Le Corner tout nu Compact, branded zero-waste product section installed inside partner supermarket chains — Carrefour (Toulouse Hers, Labège, Saint-Malo, Quimper and others), Intermarché (Balma, L'Union, Cugnaux, Saint-Jean, Rennes, Bezons, Vanves, Albi Le Séquestre, Labarthe-sur-Lèze and others), Netto (L'Union St Caprais, Vannes Kerlann), and E.Leclerc (Lescure d'Albigeois, Albi). Brings the zero-waste range to mainstream supermarket shoppers within their existing retail routines.
• Home Delivery Service Standalone home delivery service for zero-waste grocery orders within a 20–25km radius of points of sale in the Toulouse and Bordeaux areas, powered by the Yper collaborative delivery network with 2-hour time windows between 12:00 and 20:00 and SMS tracking updates. Delivery fee is €7.90 per order, free for orders above €150.
• Anti-Gaspi (anti-waste) product range Curated anti-waste product category covering short-dated items (dates courtes), extended best-before-date products (prolongés), and imperfect produce (fatigués). Sold at 30–50% discounts to reduce food waste while offering value pricing to customers; available across Drive tout nu, Super tout nu, Corner tout nu, and home delivery channels.

Quantifiable outcome

• Over 4 million single-use packaging units avoided through the use of reusable glass jars and cloth bags
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• YpercoreTechnology or IntegrationCollaborative delivery service used for last-mile home delivery of orders within a 20–25km radius. Yper handles the actual delivery with 2-hour time windows between 12:00 and 20:00. Customers receive SMS tracking updates.
• CarrefourcoreChannel Partner/ Reseller/ DistributorCarrefour hosts 'Corner tout nu' branded zero-waste sections within its stores across France, including at Toulouse Hers, Labège, Saint-Malo, Quimper, and others. This partnership enables Le Drive tout nu to reach mainstream supermarket shoppers in existing retail infrastructure.
• IntermarchécoreChannel Partner/ Reseller/ DistributorIntermarché hosts Corner tout nu sections across multiple stores including Balma, L'Union, Cugnaux, Saint-Jean, Rennes (Super and Express formats), Bezons, Vanves, Albi Le Séquestre, and Labarthe-sur-Lèze. Four simultaneous openings were announced in 2025.
• NettominorChannel Partner/ Reseller/ DistributorNetto hosts Corner tout nu sections in its L'Union St Caprais and Vannes Kerlann stores, expanding the zero-waste offering within the low-cost retail segment.
• E.LeclercminorChannel Partner/ Reseller/ DistributorLeclerc hosts Corner tout nu sections in Lescure d'Albigeois and Albi stores, marking the third major retail chain partnership for Le Drive tout nu's embedded corner concept.
• France ConsigneminorStrategic or Co-development PartnerListed among the company's official supporters, France Consigne is an organization advocating for and supporting the development of deposit-return schemes in France, aligning with Le Drive tout nu's reusable container model.
• Ticket for ChangeminorStrategic or Co-development PartnerEntrepreneurship support organisation whose 'Entrepreneur' programme Pierre and Salomé were selected for in 2017, which provided early validation and support for the zero-waste drive concept before the company was founded.
• Willa (formerly Makesense)minorStrategic or Co-development PartnerStartup incubator supporting impact-driven ventures. Le Drive tout nu is listed among Willa's supported companies in the social entrepreneurship ecosystem.
• Réseau Vrac & RéemploiminorStrategic or Co-development PartnerProfessional network for bulk and reusable packaging in France, of which Le Drive tout nu is a member, supporting industry standards and advocacy for zero-waste retail.

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Day by Day: French zero-waste bulk retail franchise with ~80 stores offering unpackaged groceries. Most direct competitor to Le Drive tout nu's package-free model in France.

Broad incumbents

• Carrefour: France's largest grocery retailer and partner host for Corner tout nu. Overlaps as a category competitor while also being a strategic distribution partner.
• Naturalia: Organic and zero-waste specialty grocery chain owned by Carrefour. Shares zero-waste and organic positioning with Le Drive tout nu and benefits from parent retailer's distribution.
• Biocoop: France's largest organic retail network (~700 stores). Comparable in product mix (organic, local, bulk) but full assortment packaged; overlaps with Le Drive tout nu on bio and local sourcing.
• Intermarché: Major French retailer hosting Corner tout nu sections; operates an extensive network of supermarkets comparable in product breadth to Le Drive tout nu's assortment.
• La Vie Claire: Major French organic retailer (~200 stores) carrying local and bulk products. Comparable on organic assortment and bulk format.

Others

• Réseau Vrac & Réemploi: Industry association for bulk and reuse in France, of which Le Drive tout nu is a member. Provides standards, advocacy, and ecosystem support relevant to the company's operating model.

Emerging players

• Phenix: French anti-waste startup helping retailers manage short-dated inventory. Comparable on the anti-waste product stream of Le Drive tout nu's offering.
• Original Unverpackt: Germany's pioneering zero-waste supermarket, often cited alongside Le Drive tout nu in international zero-waste retail press; operates an unpackaged grocery model on a different geography.
• Too Good To Go: Anti-food-waste marketplace selling surplus food from retailers. Overlaps with Le Drive tout nu's anti-gaspi (30-50% off short-dated products) offering but operates in a digital marketplace model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEJh-035BVbJKPColMHHWZQ
• Facebookfacebook.com/ledrivetoutnu
• Instagraminstagram.com/ledrivetoutnu
• Xx.com/ledrivetoutnu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LE DRIVE TOUT NU