What Asoko Insight does

Asoko Insight is a London-headquartered, privately held corporate information platform focused exclusively on African markets. Founded in 2013, the company provides market mapping and corporate intelligence to investment firms, banks, corporates, and governments. Its stated coverage spans 25+ African countries, built around proprietary datasets on African companies and a broad in-country research footprint that enables local data acquisition, verification, and access to executives. The company's competitive positioning rests on the combination of its data assets, brand recognition among African executives, and a digital engagement layer — assets that are difficult for generalist research providers to replicate without similar on-the-ground infrastructure.

The product suite comprises three core service lines plus supporting platforms. Custom Research delivers project-based hard data, analysis, and written reporting enabled by Asoko's proprietary datasets and in-country researchers. Digital Engagement combines the company dataset with its executive brand and digital infrastructure to help clients connect with African executives. Compliance Support provides official document acquisition and Ultimate Beneficial Ownership reporting across 25+ African jurisdictions. Underpinning these are a Company Data Search Platform for self-serve corporate lookups and a Projects Platform for managing client engagements. The company explicitly does not expose an API.

Revenue is generated through a professional services, project-based model — pricing is not publicly disclosed and engagements appear quote-driven. Go-to-market is sales-led and direct-to-enterprise, with no public logos or customer disclosures in the source data. Headcount is in the 51–100 range. The company has raised approximately $7.95 million in disclosed funding across five rounds from 2015 to 2018, with investors including CRE Venture Capital, Lateral Frontiers, North Base Media, Singularity Investments, Spice Capital Partners, Outlierz Ventures, LC Partners, Zephyr Management, J.E. Berman Associates, and XL Africa. There are no recorded funding rounds, acquisitions, or leadership changes after April 2018 in the available data, leaving post-2018 momentum unclear.

Name

Asoko Insight

Website

https://asokoinsight.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Asoko Insight is a London-based corporate information platform providing proprietary African company data, custom research, digital executive engagement, and compliance support across 25+ African countries to investment firms, banks, corporates, and governments.

Ownership category

akta.pro rank

Product category

Africa Corporate Market Intelligence

NAICS

Marketing Research and Public Opinion Polling (54191), Web Search Portals and All Other Information Services (51929), Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO)

Keywords

• Africa corporate data
• Market intelligence services
• Compliance research
• Investment due diligence
• Beneficial ownership reports

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Research Services: Project-based custom research services delivering hard data, in-depth analysis, and written reporting to answer specific research needs. Enabled by proprietary datasets and in-country research footprint.
2. Digital Engagement Solutions: Digital engagement services combining Asoko's dataset on African companies with executive access and digital engagement infrastructure.
3. Compliance Support: Compliance information services including acquisition of transcripts and official documents, as well as deep reports on Ultimate Beneficial Ownership across 25+ African countries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Asoko Insight sells custom research, digital engagement, and compliance support services for African markets, built on proprietary datasets covering companies across 25+ African countries. Offerings include hard-data research and written reporting, executive digital engagement, and compliance document acquisition including Ultimate Beneficial Ownership reports.

Product overview

Asoko Insight offers a suite of data solutions designed for project-based work supporting investment in Africa. The portfolio includes Custom Research (proprietary datasets and in-country research delivering hard data and written reporting), Digital Engagement (combining African company data with executive brand recognition and digital infrastructure), and Compliance Support (covering 25+ African countries for document acquisition and Ultimate Beneficial Ownership reporting). The Company Data Search Platform provides searchable corporate data for African companies, all accessible through the Projects Platform for managing project-based engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Research

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• PitchBook: PitchBook provides private market data, M&A intelligence, and proprietary company datasets for investors and corporates. While more PE/VC-focused, it competes for the same investor customer base seeking African deal intelligence and due diligence data.
• Dun & Bradstreet: D&B provides global business intelligence and corporate data with extensive African coverage through partnerships. It competes with Asoko on company information, beneficial ownership data, and risk/compliance use cases, though as part of a much broader global data portfolio.
• Refinitiv (LSEG): Refinitiv, now part of London Stock Exchange Group, provides global financial data including emerging markets and African coverage via World-Check and other products. It competes with Asoko on due diligence, KYC/UBO, and market intelligence, but serves financial institutions as part of a much wider data ecosystem.
• Wood Mackenzie: Wood Mackenzie provides deep commercial intelligence and proprietary research across global industries, including Africa-focused energy and natural resources coverage. It competes for the same multinational and investor clients needing in-depth African market analysis on a subscription/project basis.
• Bureau van Dijk (Moody's) - Orbis: Orbis is Moody's global private company database covering 400M+ companies, with growing Africa coverage. It is a broad incumbent competing with Asoko on standardized corporate data, UBO information, and compliance use cases, but at global rather than Africa-specialized scale.

Direct peers

• EMIS (Emerging Markets Information Service): EMIS provides corporate intelligence, market research, and proprietary datasets across emerging markets, including extensive Africa coverage. It is the closest direct competitor, offering a similar mix of company data, research reports, and compliance information to financial institutions and corporates.
• CB Insights: CB Insights offers a private market intelligence platform with proprietary datasets, market mapping, and expert-led research for investors and corporates. It mirrors Asoko's combination of proprietary data, custom research, and digital engagement targeting financial and corporate clients.

Regional players

• Africa Confidential: Africa Confidential provides in-depth analysis and intelligence on African business, politics, and economics to a corporate and investor audience. It overlaps with Asoko's Custom Research and Digital Engagement offerings, but is a subscription publication rather than a data platform.
• The Africa Report: The Africa Report delivers African business intelligence, market analysis, and corporate news to investors and multinationals. It overlaps with Asoko's Custom Research use cases for market intelligence, but is media-led rather than data-platform-led.

Emerging players

• Africa Business Direct: Africa Business Direct offers an African company database and B2B marketing intelligence platform targeting international companies seeking African suppliers and partners. It overlaps with Asoko's Company Data Search Platform use case but focuses on trade and supplier discovery rather than investor due diligence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AsokoInsight
• Facebookfacebook.com/asokoinsight
• LinkedInlinkedin.com/company/5070209

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asoko Insight