Dun & Bradstreet
Dun & Bradstreet operates the world's largest commercial data platform, covering 642 million businesses and 2 billion consumers across 250+ markets via the D-U-N-S Number system. It sells subscription-based risk, compliance, sales intelligence, and master data solutions to global enterprises, SMBs, and public sector agencies.
- Company typePrivate
- Founded1841
- HeadquartersJacksonville, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What Dun & Bradstreet does
Dun & Bradstreet (D&B) is a global business data and analytics company founded in 1841, headquartered in Short Hills, New Jersey, and now privately held under Clearlake Capital Group following a $7.7 billion take-private completed in August 2025 (previously NYSE: DNB). The company maintains the D&B Commercial Graph — a unified knowledge graph covering 642 million businesses and 2 billion consumers across 250+ markets — anchored by the D-U-N-S Number, a globally recognized nine-digit business identifier used in credit profiling, KYC/AML compliance, and supplier onboarding.
The product portfolio spans risk management (financial risk, supplier/supply chain risk, compliance/KYB/third-party risk, fraud, sustainability/ESG), growth solutions (sales intelligence via D&B Hoovers, marketing data and audience intelligence), and master data management (D&B Connect for Salesforce, D&B ID Graph Plus). The technology stack has been rebuilt for AI-agent consumption: the Commercial Graph is exposed via Model Context Protocol servers to Anthropic Claude, Microsoft 365 Copilot, OpenAI ChatGPT/Codex, AWS Amazon Quick, and Google ecosystems. Recent additions include the D&B.AI Suite and agentic AI capabilities in D&B Risk Analytics that automate KYC/KYB onboarding, compliance screening, and due diligence.
D&B monetizes primarily through subscription-based data and analytics services (D&B Data Cloud, D-U-N-S Number services, master data management) and usage-based API/integration revenue embedding D&B data into AI platforms and third-party applications. The go-to-market is segmented into dedicated enterprise, SMB, and public sector divisions with a consultative field-sales motion; pricing is opaque and quote-based, with enterprise solutions reported at six-figure annual contracts. Q2 2025 revenue was $585.2 million (up 2.7% YoY, 3.6% organic), implying annual revenue in the ~$2.3B range. Customer base spans global enterprises (e.g., First Horizon Bank, Dassault Systèmes, Wheaton | Bekins with 15+ year tenure), SMBs seeking credit-building tools, and federal/state/local government agencies.
Dun & Bradstreet firmographics
Firmographics- Name
- Dun & Bradstreet
- Legal name
- Dun & Bradstreet, Inc.
- Website
- https://dnb.com
- Company type
- Private
- Founded year
- 1841
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Dun & Bradstreet operates the world's largest commercial data platform, covering 642 million businesses and 2 billion consumers across 250+ markets via the D-U-N-S Number system. It sells subscription-based risk, compliance, sales intelligence, and master data solutions to global enterprises, SMBs, and public sector agencies.
- Ownership category
- akta.pro rank
Dun & Bradstreet industry classification
Industry- Product category
- Business Data & Analytics
- NAICS
- Credit Bureaus (56145), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Directory and Mailing List Publishers (51314), Software Publishers (51321)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Analytics & Business Intelligence Services (BPAHALAC)
- akta.pro secondary industries
- Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF), Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG), Pricing, Revenue & Commercial Analytics (BPAHALAM)
Keywords
Where Dun & Bradstreet is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dun & Bradstreet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Data & Analytics Subscription Services: Subscription-based access to Dun & Bradstreet Data Cloud providing business data, insights, scores, predictive ratings, and analytics across risk management, sales, marketing, and compliance workflows for enterprise, SMB, and public sector clients.
- D-U-N-S Number Services: D-U-N-S Number issuance and management services for businesses seeking business credit profiling and corporate hierarchy tracking identifiers.
- API and Integration Services: Revenue from API access and integration services embedding D&B data into AI platforms, enterprise systems, and third-party applications through Model Context Protocol and other integration mechanisms.
- Master Data Management Solutions: Enterprise master data management solutions including D&B Connect for Salesforce for entity resolution and corporate hierarchy mapping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing noted as opaque six-figure pricing |
| Freemium | Monthly | No-cost Graph Connector sample access |
| Subscription | Annual | Custom enterprise solutions |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Dun & Bradstreet product offering
Product offeringCore offering
Dun & Bradstreet provides global business data, analytics, and decisioning solutions built on the Dun & Bradstreet Data Cloud, covering over 600 million organizations and 2 billion consumers across 250+ markets. Its offerings include risk management (financial, supplier, compliance, fraud, sustainability), sales and marketing intelligence, master data management, the D-U-N-S Number identifier system, and enterprise AI tools (D&B.AI, D&B Risk Analytics, D&B Commercial Graph) that embed verified business data into enterprise and AI workflows.
Product overview
Dun & Bradstreet operates as a global business data and analytics provider offering a comprehensive portfolio of products and solutions built on its Dun & Bradstreet Data Cloud—the world's most extensive B2B data platform covering over 600 million organizations and 2 billion consumers across 250+ markets. The company's product architecture centers on the D&B Commercial Graph database (covering 642 million businesses), which has been rebuilt to support AI agents. Core offerings include D&B.AI (enterprise AI suite), D&B Risk Analytics (with agentic AI capabilities), D&B Hoovers (sales intelligence), D&B Connect (Salesforce master data management), D&B ID Graph Plus, and D&B Analytics Studio. The portfolio spans risk management solutions (financial risk, supplier risk, compliance/KYB, fraud, sustainability risk), growth solutions (sales intelligence, marketing data, master data management), and core data products including the D-U-N-S Number identifier and business credit monitoring. Strategic integrations with Microsoft 365 Copilot, Anthropic Claude, Amazon Quick, Salesforce, and FedEx Dataworks extend these capabilities into enterprise AI workflows.
Differentiator
Problem solved
Functional benefit
Brands
- D&B.AI: Enterprise AI suite providing verified business intelligence for AI workflows, grounded in D-U-N-S Number data
- D&B Hoovers
- D&B Connect for Salesforce
- D&B ID Graph Plus
- Retail Momentum Index
Products and services
- Dun & Bradstreet Data Cloud World's most comprehensive set of B2B data and insights covering over 600 million organizations and 2 billion consumers across 250+ markets; foundational data layer for all D&B products and AI workflows.
- D&B Risk Analytics AI-powered platform for compliance, KYB and third-party risk workflows featuring agentic AI capabilities that automate onboarding, screening, and due diligence tasks for regulated enterprises.
- D&B.AI Enterprise AI suite providing verified business intelligence, trusted identifiers, standardized data access, and secure agent communication for AI-driven workflows across credit risk and compliance functions.
- D&B Commercial Graph Comprehensive knowledge graph database covering 642 million businesses designed to support AI agents querying credit, procurement, and supply chain workflows through entity resolution and structured access layers.
- D&B Hoovers B2B sales intelligence platform offering corporate hierarchy mapping via D-U-N-S Numbers, global coverage across 256 countries, and sales prospecting features with intent data add-ons.
- D&B Connect Master data management solution for Salesforce that performs entity resolution and corporate hierarchy mapping, optimized for D-U-N-S numbers within the Salesforce CRM platform.
- D&B ID Graph Plus Enhanced identity resolution and business data linking solution for improved data connectivity and analytics.
- D&B Analytics Studio Data analytics platform enabling users to mix and analyze data from multiple sources within the Dun & Bradstreet ecosystem.
- D-U-N-S Number Nine-digit business identifier used primarily for business credit profiling, corporate hierarchy tracking, KYC/AML compliance, and supplier onboarding processes.
- Business Credit Monitoring SMB-focused service enabling businesses to check, manage, and monitor their business credit file, including scores and ratings from Dun & Bradstreet.
- Retail Momentum Index Joint analytics product with FedEx Dataworks that combines shipping and business data to provide near real-time U.S. retail supply and demand insights.
- Optimizer for Microsoft Data service enhancing Microsoft business records with accurate firmographic intelligence, leveraging Dun & Bradstreet's global database and Microsoft Azure cloud services.
- Financial & Credit Risk Solutions Enterprise financial risk solutions enabling consistent credit, risk, and cash flow decisions across the enterprise with greater visibility into customers and portfolios.
- Supplier & Supply Chain Risk AI-ready supplier risk management solutions providing visibility across supplier tiers and consistent management across onboarding, screening, and ongoing monitoring.
- Sustainability Risk Solutions ESG and climate risk data solutions helping organizations select, onboard, and monitor ethically responsible suppliers and third parties.
- Fraud Risk & Financial Crimes Solutions for identifying and managing fraud risk across onboarding, monitoring, and investigation to detect and respond to emerging threats.
- Sales Intelligence AI-driven sales intelligence platform for pipeline growth, enabling identification and prioritization of opportunities with right-context buyer engagement.
- Marketing Data & Audience Intelligence Solutions connecting audience data, buyer signals, and campaign execution to improve targeting precision and overall marketing performance.
- Master Data Management Enterprise master data and entity intelligence solutions that standardize and unify core business data across systems for consistent decision-making.
- Compliance, KYB & Third-Party Risk AI-driven compliance and third-party risk management solutions enabling consistent, explainable decisioning across onboarding, screening, due diligence, and ongoing monitoring.
Quantifiable outcome
- 70-96% reduction in compliance processing times
- +4 more outcomes
Companies that use Dun & Bradstreet
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Dun & Bradstreet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability6 records
Feature6 records
Dun & Bradstreet partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and flagship.
- MicrosoftcoreStrategic collaboration integrating D&B Commercial Graph data into Microsoft ecosystems including Microsoft 365 Copilot and Azure services. Provides Graph Connector for Copilot giving developers no-cost access to verified business data on tens of thousands of companies.
- OpenAIcoreIntegration of D&B Commercial Graph into OpenAI platforms including ChatGPT and Codex, enabling financial professionals to access verified business identity, ownership, credit, and risk data directly within AI-powered workflows.
- Amazon Web ServicescoreCollaboration integrating D&B Commercial Graph into Amazon Quick, an AI assistant for work, via Model Context Protocol. Enables sales, marketing, and finance teams to access verified business identity, ownership, and relationship data through natural language prompts.
- Samsung Ads Southeast AsiaminorPartnership to overlay viewership insights with consumer data from Samsung Smart TVs across Singapore, Thailand, and Philippines, improving ad effectiveness and audience targeting for connected TV campaigns.
- AnthropiccorePartnership to embed D&B's proprietary commercial risk data into the Claude AI platform via Model Context Protocol server. Enables companies in regulated sectors like banking and FinTech to build customizable KYC and KYB workflows in minutes, replacing manual case management with automated verification and audit-ready documentation.
- JCtransminorPartnership in digital logistics platform development, with D&B contributing to JCtrans's 'Trust as Code' strategy for the global freight forwarding industry's shift from traditional alliances to digital, credit-driven platform models.
- QualifiedminorDun & Bradstreet adopted Qualified's Agentic Marketing Platform with 145% increase in new customers over the past year, including D&B as a customer reference.
- FedEx DataworksflagshipStrategic collaboration to launch Retail Momentum Index combining FedEx shipping data with D&B business data for real-time U.S. retail supply and demand insights. First joint product from expanding collaboration to develop additional joint market insights.
- UGRO CapitalminorCollaboration on MSME Sampark Report analyzing over 73,000 MSMEs across eight sectors in India, providing insights on MSME resilience, credit access, and formalization trends.
- Audigent and ExperianminorPartnership to help B2B marketers target verified decision-makers across channels including connected TV and digital display by combining D&B's business data with Audigent's audience curation and Experian's identity resolution technology.
- Tradewind FinanceminorParticipation in Hong Kong seminar to discuss resilience strategies for importers and exporters, providing credit assessment tools alongside Tradewind's trade financing solutions.
- Standard CharteredminorJoint release of Women Entrepreneurship Optimism Index to track and analyze women-owned business sentiment and growth trends.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Dun & Bradstreet competitors and assessment
Company assessmentDirect peers
- Experian: Experian is a global credit bureau and business information provider offering consumer and commercial credit reporting, marketing data, and analytics. It is D&B's closest direct competitor in credit reporting and business data, with overlapping solutions in KYC, risk, and sales/marketing intelligence.
- Equifax: Equifax is a global consumer and commercial credit bureau with workforce/employment data and marketing services. It directly competes with D&B in credit reporting, identity verification, and compliance workflows for regulated industries.
- TransUnion: TransUnion is a global credit reporting agency offering consumer credit, business credit, and risk analytics. It competes with D&B in commercial credit reporting, fraud detection, and risk decisioning for financial services customers.
- Moody's: Moody's owns Moody's Analytics and Bureau van Dijk (private company data), making it a direct peer in business intelligence, risk analytics, and entity-level company data. It targets overlapping regulated enterprise customers with credit and ESG risk products.
- S&P Global: S&P Global provides market intelligence, credit ratings, and business data (including IHS Markit and S&P Capital IQ). It competes with D&B in commercial data, risk analytics, and supply chain intelligence for enterprise and financial services clients.
- ZoomInfo: ZoomInfo is a B2B sales intelligence and go-to-market platform providing company and contact data. It directly competes with D&B Hoovers in sales prospecting, account intelligence, and marketing targeting for B2B sales organizations.
- Bisnode: Bisnode is a European business data and analytics provider — D&B itself announced the acquisition of Bisnode at $812M in October 2025. As a target/subsidiary, it illustrates the type of regional data roll-up D&B is consolidating.
Broad incumbents
- London Stock Exchange Group (Refinitiv): LSEG, through the acquired Refinitiv business, provides financial market data, reference data, and entity identifiers (PermID). It competes with D&B in business entity data and corporate hierarchies for capital markets and financial services clients.
Emerging players
- Crunchbase: Crunchbase provides company intelligence focused on private and emerging businesses, with AI-powered prospecting. It competes with D&B in growth/sales intelligence segments, particularly for venture-backed and startup company data.
- Cognism: Cognism is a B2B sales intelligence platform offering contact data, firmographics, and intent signals with strong EMEA presence. It competes with D&B Hoovers in sales prospecting for mid-market and enterprise revenue teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights6 records
Customer concentration
Dun & Bradstreet social profiles
Digital presenceDun & Bradstreet compliance and trust
Trust signalCompliance1 record
Dun & Bradstreet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dun & Bradstreet leadership team
Management profileNumber of profiles
Profiles11 records
Dun & Bradstreet subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dun & Bradstreet funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dun & Bradstreet M&A and investment
M&A and investmentM&A17 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dun & Bradstreet
What does Dun & Bradstreet do?
Dun & Bradstreet provides global business data, analytics, and decisioning solutions built on the Dun & Bradstreet Data Cloud, covering over 600 million organizations and 2 billion consumers across 250+ markets. Its offerings include risk management (financial, supplier, compliance, fraud, sustainability), sales and marketing intelligence, master data management, the D-U-N-S Number identifier system, and enterprise AI tools (D&B.AI, D&B Risk Analytics, D&B Commercial Graph) that embed verified business data into enterprise and AI workflows.
Is Dun & Bradstreet a public or private company?
Dun & Bradstreet is a private company. It is classified as private equity controlled and is currently operating.
When was Dun & Bradstreet founded?
Dun & Bradstreet was founded in 1841. It employs 5,001 to 10,000 people.
Where is Dun & Bradstreet based?
Dun & Bradstreet is headquartered in Jacksonville, United States, in the North America region.
How does Dun & Bradstreet make money?
Four revenue lines are on record. Data & Analytics Subscription Services are the primary driver. The others are D-U-N-S Number Services, API and Integration Services and master Data Management Solutions.
Who are Dun & Bradstreet's main competitors?
Direct peers on record are Experian, Equifax, TransUnion, Moody's, S&P Global, ZoomInfo and Bisnode. London Stock Exchange Group (Refinitiv) is listed as a broad incumbent. Emerging players are Crunchbase and Cognism.
Does Dun & Bradstreet have an API?
Yes. MCP server integration available via Anthropic's Claude, enabling regulated businesses to build customizable KYC and KYB workflows in minutes. Planned integrations for Microsoft Copilot and Google ecosystems expand enterprise accessibility.
What industry is Dun & Bradstreet in?
Dun & Bradstreet's product category is Business Data & Analytics. Its primary akta.pro industry code is BPAHALAC, Data Analytics & Business Intelligence Services, with a secondary code of BPAFAKAF, Marketing Database & Contact Data Providers (B2B/B2C Lists). Its NAICS code is 56145 and its SIC code is 7320.