Adoratherapy

What Adoratherapy does

Adoratherapy (also doing business as Auratherapy) is an Asheville, North Carolina-based wellness company founded in 2015 by Laura McCann and Jim Levinson that integrates 3D aura photography readings with a portfolio of chakra-balancing aromatherapy products. The core service uses Inneractive's 3D Aura Cloud imaging technology to capture a client's energy field; certified Auratherapists then interpret the image and generate a 14-page personalized report that pairs the reading with crystal recommendations, breathwork guidance, and aromatherapy product suggestions mapped to the seven-chakra system.

The product range is organized around the seven chakras and spans roll-on perfume oils (10ml at $40, made with 100% organic essential oils in a jojoba base and manufactured in Asheville), aroma perfumes ($75), dry-touch body oils ($50), aura and chakra-balancing room sprays ($55), hand-poured vegan soy candles with gemstone inclusions ($22–$60), discovery kits ($95–$125), accessories, jewelry, crystals, and a co-authored book. Service offerings extend the same framework into in-store individual readings, youth readings, pet readings, and Aura Day group experiences for parties of 1–6 (Mini, 90-minute) and 6–12 guests (Private Group, 2.5 hours).

Revenue is generated through four channels: direct-to-consumer product sales via a Shopify storefront with global shipping to over 100 countries; company-owned retail showrooms (Asheville's Grove Arcade flagship and Miami's Wynwood location, the latter temporarily closed for renovation until Fall 2026); B2B wholesale to gift shops, wellness boutiques, and yoga studios; and a practitioner certification program launching in 2025 that will allow certified Auratherapists to resell products at a 20% commission. Pricing is transaction-based throughout, with bundle discounts up to 30% off retail and a Square-integrated booking layer for services and partner-led massage offerings at Hauer Power Holistic ($135–$185). The company is privately held and founder-operated, with no public listing, parent entity, or disclosed institutional investor identified in the source data.

Name

Adoratherapy

Legal name

Adoratherapy

Website

https://adoratherapy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Adoratherapy (Auratherapy) is a privately held Asheville wellness company founded in 2015 that pairs 3D aura photography readings with a chakra-balancing aromatherapy product line, sold through DTC e-commerce, two retail showrooms, wholesale, and a forthcoming certified practitioner network.

Ownership category

akta.pro rank

Product category

Aromatherapy and Natural Perfume

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Solid & Cream Fragrances (CRABADAF)

akta.pro secondary industries

Body Sprays & Mists (CRABADAC), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD), Aromatherapy & Essential Oil Body Treatments (HSALAFAI)

Keywords

• Aromatherapy products
• Chakra essential oils
• Natural perfume oils
• Holistic wellness services
• Aura photography readings

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer sales of chakra-balancing aromatherapy products including perfume oils ($40), aroma perfumes ($75), body oils ($50), room sprays ($55), candles ($22-$60), crystals, jewelry, and lifestyle items. E-commerce with global shipping.
2. Aura & Chakra Readings: In-store and event-based aura photography sessions with detailed chakra analysis and personalized product recommendations. Individual readings, youth readings, pet readings, and group experiences available.
3. Certification Program: Training program launching 2025 for aspiring Auratherapists to provide aura readings and chakra balancing services. Includes mentorship and practical tools for building healing practices.
4. Wholesale: B2B wholesale channel allowing retailers to stock Auratherapy products. Certified practitioners receive 20% commission on product sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Adoratherapy (also doing business as Auratherapy) manufactures and sells chakra-balancing aromatherapy products made with 100% organic essential oils in a jojoba base, including roll-on perfume oils, body oils, aroma sprays, and candles. The company also delivers aura photography and chakra reading services at its physical studios, producing a 14-page personalized report with crystal and aromatherapy recommendations tied to the seven-chakra system.

Product overview

Adoratherapy (also known as Auratherapy) is a wellness company offering aura photography and chakra-balancing aromatherapy products. The core offering combines a service (aura photography readings at their Asheville and Miami studios) with a portfolio of aromatherapy products organized around the seven-chakra system. The main product lines include Chakra Roll On Perfume Oils (100% organic essential oils in jojoba base, made in Asheville), Aura Sprays/Room Boosts (organic essential oil room and body sprays), Aroma Perfume Sprays, Dry Touch Body Oils, Chakra Candles (vegan soy with gemstone infusions), and the Moodzee sub-brand (mood-based single-note and performance boost roll-ons). Services include individual aura readings (with 14-page report), Youth and Pet aura readings, and Aura Day™ group experiences. The company also offers an Auratherapy Certification Program for practitioners and sells a published book co-authored by founders Laura McCann and Jim Levinson.

Differentiator

Problem solved

Functional benefit

Brands

• Moodzee: Mood and single-note essential oil roller ball collection for different scents and performance boosts.
• Aura Day
• Auratherapy Certification Program

Products and services

• Aura Photography and Detailed Report An in-studio aura photography session that captures the client's energy field using 3D Aura Cloud technology and delivers a 14-page personalized report with chakra analysis, crystal, and aromatherapy recommendations. Offered to individual consumers at the Asheville (Grove Arcade) and Miami (Wynwood) studio locations.
• Youth Aura Reading An aura photography session designed for children, producing a vibrant aura photo and chakra graph in a simplified, engaging format. Aimed at young consumers and their parents.
• Pet Aura Reading An aura photography session for pets that captures the animal's energy field and delivers a 2-page report describing the pet's emotional well-being. Targeted at pet owners.
• Chakra Roll On Perfume Oils A seven-piece collection of 10ml roll-on perfume oils aligned to each of the seven chakras (Vitality, Creativity, Motivation, Joy, Communication, Clarity, Tranquility), made with 100% organic essential oils in a jojoba base and manufactured in Asheville. Priced at $40 per unit.
• Aroma Perfume Sprays 100ml chakra-based fragrance sprays formulated with essential oils, designed for daily wear and energy balancing.
• Aura Sprays (Room Boost) Organic essential oil room and body aura-clearing sprays available in 100ml ($55) and 10ml sizes, including Passion, Blissful, Clear Away, Serene, and Abundance blends.
• Dry Touch Body Oils 50ml fast-absorbing, phthalate-free body oils scented with natural essential oils and organized by the seven chakras, designed for post-shower moisturizing. Priced at $50 per unit.
• Chakra Candles Hand-poured vegan soy candles infused with chakra-balancing fragrance oils, including Gemstone Candles ($60) with specific chakra crystals and 3oz Meditation Candles ($22).
• Moodzee Roll-On Collection A sub-brand of mood-based essential oil roll-ons, including Single Note Roll Ons (Geranium, Lavender, Lemon, Orange, Patchouli, Peppermint at $35) and Performance Boosts (Focus, Reach, Drive), along with accessories such as enamel keychains and vegan bags.
• Discovery Kits and Bundles Bundled sample sets including the Chakra Boost Discovery Kit ($111), Room Boost Discovery Kit ($95), Body Oil Discovery Kit ($125), and other bundle-and-save options offering up to 30% off retail.
• Aura Day Group Experiences Group aura reading and chakra-balancing wellness experiences for 1-12 guests, including Mini Aura Day and Private Group Aura Day formats, bookable at retail locations.
• Auratherapy Book A published guide to chakras, aura, and aromatherapy co-authored by founders Laura McCann and Jim Levinson, available in paperback and digital editions at $39.

Quantifiable outcome

• 14-page personalized aura report with chakra analysis
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• InneractivecoreTechnology or IntegrationInneractive provides the 3D Aura Cloud technology used for aura photography readings. Dave Bina, CEO of Inneractive, has provided testimonial endorsement praising the company's growth from studios to certification and supporting practitioners in translating aura readings into practical client-ready services.
• Hauer Power HolisticminorStrategic or Co-development PartnerAsheville-based holistic wellness partner offering Chakra Reiki Massage services at their location. Services available at $135 for 60 minutes or $185 for 90 minutes, integrating Auratherapy products with massage therapy.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vitruvi: DTC essential-oil and home-fragrance brand focused on natural aromatherapy for wellness, directly comparable in category and audience.
• Aromatherapy Associates: Aromatherapy-based body and wellness products blending essential oils for mood and self-care, overlapping strongly with Adoratherapy's positioning.
• Saje Natural Wellness: Aromatherapy and essential-oil wellness brand with DTC e-commerce and experiential retail stores, closely mirroring Adoratherapy's product and channel model.
• Aftelier Perfumes: Artisan natural perfumer crafting botanical/essential-oil perfumes, comparable to Adoratherapy's self-described artisan natural-perfume identity.

Emerging players

• Skylar: Clean, natural fragrance startup selling DTC perfumes, comparable to Adoratherapy's natural-perfume positioning though without the aura/chakra service.
• Lake & Skye: Clean natural fragrance and aura-mist brand blending spirituality with perfume, closely thematically aligned with Adoratherapy's aura sprays and perfume oils.
• Woodlot: Natural candle and fragrance brand rooted in ritual and wellness, overlapping Adoratherapy's candle and home-fragrance lines.

Broad incumbents

• Young Living: Large essential-oil company with a wide product portfolio and practitioner/distributor network, competing in the same aromatherapy category at greater scale.
• doTERRA: Major essential-oil brand emphasizing wellness benefits sold through a practitioner-style network, overlapping Adoratherapy's product base and certification-driven distribution.

Others

• Inneractive (Aura Cloud): Provider of the 3D Aura Cloud imaging technology that powers Adoratherapy's aura readings; an enabling supplier rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/adoratherapy
• Facebookfacebook.com/opusgaiaadoratherapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adoratherapy