What Skylar does

Skylar is a Los Angeles-based clean fragrance brand founded in 2017 and owned by Starco Brands, designing and selling hypoallergenic, vegan, and cruelty-free perfumes formulated without parabens or phthalates. The product portfolio spans 50ml and 10ml eau de parfums, hair and body mists, sunscreen-infused fragrance mists, and gift sets, with a catalog organized into Gourmand, Fruity, Fresh, and Floral scent families. The underlying technology is clean fragrance formulation, with proprietary positioning around dermatologist-tested, allergen-eliminating ingredient systems and Persian-heritage-inspired gourmand compositions under Chief Creative Officer Leah Kateb.

The business operates a hybrid revenue model combining direct-to-consumer e-commerce at skylar.com, a recurring Scent Club subscription delivering monthly limited-edition small-batch fragrances, and wholesale distribution through Sephora (flagship), Nordstrom, Macy's, Anthropologie, and Revolve. Pricing is anchored at $96 per 50ml and $33 per 10ml travel spray, with Klarna buy-now-pay-later as a conversion lever and free U.S. shipping over $50. The customer base is B2C, segmented primarily as clean beauty consumers seeking ingredient transparency and secondarily as gourmand fragrance enthusiasts drawn to food-inspired notes; international reach is limited to DTC shipping in Canada and Australia via Passport Shipping.

The go-to-market leverages a community-led motion: editorial coverage in Allure, Byrdie, Who What Wear, InStyle, and Elle combined with Kateb's celebrity and social media presence on Instagram, TikTok, Facebook, and Pinterest drives top-of-funnel demand. The company employs an interactive 'Find Your Scent' quiz for mid-funnel conversion and Scent Club membership for retention and recurring revenue. Operations are headquartered at 706 N. Citrus Ave., Los Angeles, with a small team (11-50 employees) and a corporate parent (Starco Brands) providing ownership structure.

Name

Skylar

Legal name

Skylar, Inc.

Website

https://skylar.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Skylar is a Los Angeles-based clean fragrance brand that designs and sells hypoallergenic, vegan, and cruelty-free perfumes through DTC e-commerce and major retailers including Sephora, targeting clean beauty consumers via celebrity-led creative direction under CCO Leah Kateb.

Ownership category

akta.pro rank

Product category

Clean Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industry

Body Sprays & Mists (CRABADAC)

Keywords

• Clean fragrances
• Vegan perfumes
• Hypoallergenic beauty
• Fragrance subscription
• Gourmand perfumes

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Skylar sells fragrances and beauty products directly to consumers through skylar.com. Products include perfumes (50ml and travel spray formats), hair and body mists, and sunscreen mists. Orders over $50 receive free U.S. shipping.
2. Scent Club Subscription: Monthly subscription service delivering exclusive, small-batch, limited-edition fragrances. Members receive free shipping on orders over $50, with a discounted $4.95 shipping rate for orders under $50. Exclusive drops available only to Scent Club members.
3. Retail Distribution: Products sold through major retail partners including Sephora, Nordstrom, Macys, Anthropologie, and Revolve, expanding reach beyond direct e-commerce.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Skylar designs and sells clean, hypoallergenic, vegan, and cruelty-free perfumes, hair and body mists, and scented sunscreen sprays under its own brand. The company sells direct-to-consumer through skylar.com and wholesale through Sephora, Nordstrom, Macy's, Anthropologie, and Revolve. It also operates Scent Club, a monthly subscription that delivers exclusive, limited-edition fragrances only available to members.

Product overview

Skylar is a clean fragrance brand owned by Starco Brands, founded and led by Chief Creative Officer Leah Kateb. The company positions itself as a California-inspired, modern, elevated fragrance brand. The core product portfolio centers on clean, vegan, cruelty-free, hypoallergenic perfumes free from parabens and phthalates. Key fragrance products include True Love's Cake (a June 2026 gourmand launch), Pomegranate Princess (March 2026 Persian-heritage inspired scent), Boardwalk Delight (flagship bestseller also available as a sunscreen spray), Double Dates (October 2025 signature fragrance), and several Scent Club exclusives (Bread Winner, Night Boss, Precious Attar). The company operates a Scent Club subscription service delivering monthly limited-edition fragrances exclusively to members, complemented by Hair & Body Mists, Sunscreen (Scent Screen Mist), and gift Sets. Products are sold through the company's e-commerce platform and major retail partners including Sephora, Nordstrom, Macys, Anthropologie, and Revolve.

Differentiator

Problem solved

Functional benefit

Products and services

• True Love's Cake Romantic gourmand eau de parfum with notes of almond cake, caramelized pistachio, and rosewater; inspired by a Persian Love Cake legend; clean, vegan, cruelty-free, hypoallergenic; sold in 50ml and 10ml travel spray formats.
• Pomegranate Princess Persian-heritage inspired fragrance with notes of pomegranate, strawberry, and whipped frosting; clean, vegan, cruelty-free, hypoallergenic; available in full-size and travel spray formats.
• Boardwalk Delight Flagship best-selling fragrance described as 'Los Angeles in a bottle — vibrant, sexy, and a little unexpected'; clean, vegan, cruelty-free, hypoallergenic; also available as Scent Screen Mist sunscreen.
• Double Dates First signature fragrance under Chief Creative Officer Leah Kateb, inspired by Middle Eastern heritage; notes of dates, toffee, and brown sugar; clean fragrance positioning.
• Bread Winner Members-exclusive eau de parfum with bread and butter notes; food-inspired aroma evoking nostalgia and emotional depth; vegan, cruelty-free, hypoallergenic.
• Night Boss Limited-time, small-batch fragrance with gourmand notes of caramel, pear, and florals; exclusive to Scent Club members; clean, hypoallergenic, vegan, cruelty-free.
• Precious Attar Perfume inspired by natural ingredients; part of Scent Club exclusive offerings; clean beauty positioning with hypoallergenic formulation.
• Scent Club Monthly subscription delivering a brand-new, limited-edition fragrance; always small-batch and exclusive, only available through Scent Club membership; members receive free shipping on monthly boxes over $50 within the contiguous U.S.
• Hair & Body Mist Hair and body fragrance mist products in the Skylar scent lineup; clean, vegan, cruelty-free, hypoallergenic formulation; available across multiple scent families.
• Boardwalk Delight Scent Screen Mist Sunscreen product infused with the Boardwalk Delight fragrance; combines sun protection with Skylar's signature scent; clean beauty positioning.
• Skylar Sets Gift sets and bundled fragrance products allowing customers to purchase multiple products or limited-edition combinations.

Quantifiable outcome

• Record-breaking success of Double Dates fragrance under Leah Kateb's creative leadership

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• SephoraflagshipChannel Partner/ Reseller/ Distributor · 8 June 2026Sephora serves as the primary retail partner for Skylar's fragrance launches. True Love's Cake launched exclusively on the Sephora app on June 15, 2026, with nationwide rollout on June 16. Sephora Century City in Los Angeles hosted a promotional pop-up event on June 27. The partnership extends to physical retail distribution alongside e-commerce exclusivity periods.
• NordstromcoreChannel Partner/ Reseller/ DistributorNordstrom is a department store retail partner for Skylar fragrances, providing brick-and-mortar distribution alongside Sephora and other retailers.
• MacyscoreChannel Partner/ Reseller/ DistributorMacys is a department store retail partner for Skylar fragrances, expanding retail presence across department store locations.
• AnthropologiecoreChannel Partner/ Reseller/ DistributorAnthropologie serves as a lifestyle retail partner for Skylar fragrances, aligning with the brand's modern, elevated aesthetic positioning.
• RevolvecoreChannel Partner/ Reseller/ DistributorRevolve is a fashion retail and e-commerce partner for Skylar, extending brand reach to fashion-forward consumers.
• Starco BrandsflagshipStrategic or Co-development PartnerSkylar is a fragrance brand owned by Starco Brands, a Nevada corporation. Starco Brands is the parent company providing corporate structure and ownership for the Skylar brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ellis Brooklyn: Direct-to-consumer clean fragrance brand positioned around non-toxic, vegan, and cruelty-free formulations. Closely comparable to Skylar in target customer (clean beauty consumers), DTC-first strategy, and premium price points, though more limited retail distribution.
• D.S. & Durga: Independent fragrance house known for niche, narrative-driven scents sold DTC and through select premium retailers like Sephora. Comparable to Skylar in Sephora distribution and editorial positioning, though positioned more in the niche/artisan segment.
• Phlur: Clean, DTC-first fragrance brand carried by Sephora. Directly comparable in business model (DTC + Sephora), clean beauty positioning, and target consumer, making it one of the closest head-to-head competitors.
• Mixbar: Clean beauty brand with fragrance-adjacent products. While not a pure-play fine fragrance competitor, comparable in clean beauty positioning, DTC focus, and retail partnerships through similar channels.
• By Rosie Jane: California-based clean fragrance brand sold DTC and through Sephora. Comparable in founding story, clean positioning, Sephora retail presence, and celebrity/founder-driven marketing approach.
• Dedcool: Clean, vegan, gender-neutral fragrance brand carried at Sephora. Closely comparable in formulation philosophy (clean, vegan, cruelty-free), Sephora distribution, and DTC-first growth model.
• Henry Rose: Clean, transparent fragrance brand founded by a celebrity (Michelle Pfeiffer). Closely comparable to Skylar in celebrity-founder model, clean formulation positioning, DTC + select retail distribution.

Broad incumbents

• Glossier: Larger clean beauty brand with a fragrance line (Glossier You) sold DTC and through Sephora. Comparable in clean beauty positioning and Sephora distribution, but operates a broader portfolio well beyond fragrance.

Emerging players

• Clean Beauty Collective: Clean fragrance house with selective distribution. Comparable in ingredient philosophy and target consumer, though smaller scale and different distribution strategy.
• Scentbird: Fragrance subscription service offering monthly fragrance deliveries. Comparable to Skylar's Scent Club subscription model in mechanics (monthly delivery, discovery-oriented), though Scentbird aggregates multiple brands rather than offering proprietary products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/skylarbody
• Instagraminstagram.com/skylar
• TikToktiktok.com/@skylarcleanbeauty
• Pinterestpinterest.com/skylarbody
• Xx.com/skylarbody

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skylar