bekome
bekome is a Chicago-based DTC nutritional supplement company, founded in 2021, selling Peace of Mind Daily Packs — a clinician-supported blend of probiotics, amino acids, vitamins, and botanicals targeting the gut-brain axis to relieve anxiety in individual consumers via its own Shopify storefront and subscription model.
- Company typePrivate
- Founded2021
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What bekome does
bekome is a Chicago-based, direct-to-consumer nutritional supplement company founded in 2021 and operated by YSTL & Co., Inc. The company sells a single core SKU — Peace of Mind Daily Packs — a daily supplement pack combining a probiotic, L-Theanine, Magnesium Glycinate, Vitamin B-6, and Passionflower, formulated to reduce anxiousness and improve sleep, mood, and gut health by targeting the gut-brain axis. Manufacturing is conducted at an FDA Registered Facility under GMP certification, with multi-lab testing for purity, microbial content, and heavy metals.
The business operates as a digital-first DTC e-commerce brand, selling through an owned Shopify storefront at joinbekome.co with international shipping enabled. Revenue is generated via three streams: one-time pack purchases ($30 sale / $69 retail, with a 7-day risk-free trial at $18), a monthly subscription membership at $55.20/month with pause-or-cancel flexibility, and paid 30-minute virtual expert consultations at $19.99, supplemented by free 15-minute introductory consultations used as a conversion funnel. Customer acquisition is led by educational content (a blog covering anxiety, gut-brain connection, and nutrition), an active presence on Instagram and TikTok, and a discount-driven email newsletter, with a clinical team led by Chief Clinical Officer Camila Smith providing consultation and oversight.
The customer base consists entirely of individual consumer buyers — primarily adults experiencing anxiety, stress, or related sleep and GI symptoms — with testimonials spanning 2022 onward indicating an active but small commercial footprint. The company has raised $150,000 in a single round from Techstars and Right Side Capital Management in mid-2022; no further capital events are disclosed. No enterprise customers, retail distribution, or B2B partnerships are mentioned, and revenue, ARR, and headcount are not publicly disclosed beyond a 1–10 employee range.
bekome firmographics
Firmographics- Name
- bekome
- Legal name
- YSTL & Co., Inc.
- Website
- https://joinbekome.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- bekome is a Chicago-based DTC nutritional supplement company, founded in 2021, selling Peace of Mind Daily Packs — a clinician-supported blend of probiotics, amino acids, vitamins, and botanicals targeting the gut-brain axis to relieve anxiety in individual consumers via its own Shopify storefront and subscription model.
- Ownership category
- akta.pro rank
bekome industry classification
Industry- Product category
- Nutritional Supplements for Mental Wellness
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Healthy Aging & Cognitive Support Supplements (CRADAGAM)
- akta.pro secondary industries
- Probiotics & Digestive Health Supplements (CRADAGAF), Herbal & Botanical Supplements (CRADAGAD), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where bekome is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
bekome business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Supplement Product Sales: Direct sales of Peace of Mind Daily Packs - nutritional supplement products for anxiety relief. One-time purchase and subscription options available.
- Consultation Services: Expert anxiety and nutrition consultation services including complimentary 15-minute initial consultations and paid 30-minute virtual expert consultations.
- Subscription Membership: Monthly membership subscription model at $55.20/month offering ongoing supply of Daily Packs with pause or cancel anytime flexibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Daily Packs one-time purchase |
| Subscription | Monthly | Monthly Subscription Membership |
| Freemium | Pay-as-you-go | Complimentary 15-Minute Consultation |
| Unit Pricing | Pay-as-you-go | 30-Minute Expert Consultation |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
bekome product offering
Product offeringCore offering
bekome sells the Peace of Mind Daily Pack, a once-daily nutritional supplement that combines a probiotic, L-Theanine, Magnesium Glycinate, Vitamin B-6, and Passionflower to reduce anxiousness through the gut-brain axis. The pack is sold direct-to-consumer via the company's online store, with one-time and monthly subscription purchase options, and is paired with a complimentary 15-minute consultation and a paid 30-minute virtual expert consultation for personalized guidance.
Product overview
bekome offers a nutrition-based mental wellness platform centered on its Peace of Mind Daily Packs — a daily supplement combining amino acids (L-Theanine), vitamins (Magnesium Glycinate, B6), botanicals (Passionflower), and probiotics, designed to reduce anxiety through the gut-brain axis. The company provides a three-step methodology: upfront assessment consultation, recommended supplements, and ongoing support. Complementary services include free 15-minute consultations and paid 30-minute virtual expert consultations for personalized guidance. The core product is positioned as an all-natural, science-backed alternative to pharmaceutical anxiety treatments with a Feel Good Guarantee.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 93% of customers felt a reduction in anxiousness within 1 week
- +1 more outcomes
Companies that use bekome
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
bekome technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
bekome partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
bekome competitors and assessment
Company assessmentDirect peers
- Care/of: Direct-to-consumer personalized daily vitamin pack brand sold via subscription. Closest analogue to bekome's daily-pack, DTC-subscription, ingredient-transparency positioning.
- Ritual: DTC multivitamin and supplement brand built around transparent ingredients, daily-essential packs, and a subscription model. Comparable on format, channel, and consumer mindshare.
- AG1 (Athletic Greens): Daily greens/nutrition powder subscription brand. Highly comparable on the single-product daily-pack/shake subscription model, premium positioning, and content-led acquisition.
- Seed: DTC synbiotic/microbiome supplement subscription brand. Comparable on the gut-microbiome-led, science-forward, subscription-DTC model and a similar premium ingredient positioning.
Emerging players
- Moon Juice: Functional and adaptogenic supplement brand selling targeted blends (e.g., for stress, sleep, mood). Comparable on the science-meets-wellness positioning and ingredient-led marketing.
- Neuriva: Brain-health supplement brand backed by Schiff. Comparable on the cognitive/mental-performance supplement positioning and clinical-claim-driven marketing.
Broad incumbents
- Olly: Mass-market wellness supplement brand carried in major retailers. Comparable product category (targeted wellness supplements) with much broader distribution and brand awareness.
- Hims & Hers: Telehealth and wellness brand with a mental health / anxiety treatment offering. Comparable as a mental-wellness consumer brand with both subscription product and consultation components.
Others
- Calm: Mental wellness subscription app focused on meditation, sleep, and anxiety. Adjacent rather than competing — same end-customer and anxiety use case, but a software rather than supplement delivery model.
- BetterHelp: Largest online therapy subscription service. Comparable end-customer (people with anxiety) and recurring-subscription monetization, but a clinical service rather than a nutritional product.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
bekome social profiles
Digital presencebekome compliance and trust
Trust signalCompliance1 record
bekome financial estimates
Financial estimateRevenue estimate
Valuation estimate
bekome leadership team
Management profileNumber of profiles
Profiles1 record
bekome funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bekome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bekome
What does bekome do?
bekome sells the Peace of Mind Daily Pack, a once-daily nutritional supplement that combines a probiotic, L-Theanine, Magnesium Glycinate, Vitamin B-6, and Passionflower to reduce anxiousness through the gut-brain axis. The pack is sold direct-to-consumer via the company's online store, with one-time and monthly subscription purchase options, and is paired with a complimentary 15-minute consultation and a paid 30-minute virtual expert consultation for personalized guidance.
Is bekome a public or private company?
bekome is a private company. It is classified as venture growth investor backed and is currently operating.
When was bekome founded?
bekome was founded in 2021. It employs 1 to 10 people.
Where is bekome based?
bekome is headquartered in Chicago, United States, in the North America region.
How does bekome make money?
Three revenue lines are on record. Supplement Product Sales are the primary driver. The others are consultation Services and subscription Membership.
Who are bekome's main competitors?
Direct peers on record are Care/of, Ritual, AG1 (Athletic Greens) and Seed. Emerging players are Moon Juice and Neuriva. Broad incumbents are Olly and Hims & Hers. Others are Calm and BetterHelp.
Does bekome have an API?
No public API is recorded for bekome.
What industry is bekome in?
bekome's product category is Nutritional Supplements for Mental Wellness. Its primary akta.pro industry code is CRADAGAM, Healthy Aging & Cognitive Support Supplements, with a secondary code of CRADAGAF, Probiotics & Digestive Health Supplements. Its NAICS code is 456191 and its SIC code is 8090.