Viker

What Viker does

Viker (legal entity Viker Limited, registered in England and Wales) is a London-based mobile game studio that designs, develops, and publishes casual mobile games for iOS and Android. Founded by Ben Cusack and Dan Beasley, the company initially built a portfolio of free-to-play casual titles — including Solitaire, Sudoku, Wordle-style word puzzles, trivia, and brick-breaker games — and achieved an average of 92 minutes of daily user engagement before pivoting in 2022 toward a Play-and-Earn model. Under the new model, players earn Satoshis (smallest unit of Bitcoin) for gameplay without any upfront purchase, NFT, or wallet setup; rewards accumulate in-app and are withdrawable to a ZEBEDEE wallet subject to per-game and daily caps (typically 30-7,000 sats per withdrawal).

The product suite comprises 10+ titles, headlined by an officially licensed Who Wants to Be a Millionaire trivia game alongside proprietary titles (Solitaire, Sudoku, Wordy, Missing Letters, Amazeballs, Balls King, Wheel of Trivia, Wheel of Crypto, Bitcoin Chess). Underlying technology is a unified Play-and-Earn reward system integrated with the Bitcoin Lightning Network through a core partnership with ZEBEDEE; the company has published a whitepaper describing the platform architecture. Distribution is global via the Apple App Store and Google Play across every continent except Australia, supplemented by direct web deep links and an active community layer across Discord, Telegram, and Twitter/X.

Viker's revenue model is multi-stream: freemium with optional virtual item purchases, subscription tiers for certain games, advertising revenue through integrations with 14+ ad networks (Google AdMob, Chartboost, AdColony, Unity Ads, Vungle, ironSource, AppLovin, Mintegral, InMobi, Facebook Audience Network, Apple Search Ads, Snapchat, Tapjoy, MoPub), and a third-party game offerwall via Playtime (adjoe). Go-to-market is product-led, leveraging app store discovery, community channels, and PR coverage in crypto and gaming media. The company targets casual mobile gamers and crypto-curious users seeking a low-friction entry point to Bitcoin earnings. As of November 2022, Viker had raised $4.1 million in a seed round led by Animoca Brands, with participation from Initial Capital, IVC, and Swordfish Investments, and operates with 11-50 employees.

Name

Viker

Legal name

Viker Limited

Website

https://viker.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Viker is a London-based mobile game studio that publishes free-to-play casual games on iOS and Android, where players earn Bitcoin (Satoshis) rewards through a simplified Play-and-Earn model integrated with the ZEBEDEE Lightning Network wallet. The company serves casual mobile gamers and crypto-curious users globally across 10+ titles, including a licensed Who Wants to Be a Millionaire game.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Amusement Arcades (71312)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG)

Keywords

• Mobile game development
• Play-and-earn gaming
• Bitcoin rewards
• Casual mobile games
• Blockchain gaming

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Virtual Items Purchases: Players can purchase virtual items, game credits, and in-game assets with real money through the Web Store and platform app stores (Google Play, Apple App Store)
2. Subscription Services: Certain games offered on a subscription basis with automatic renewal, providing recurring revenue from dedicated players
3. Advertising Revenue: Integration with multiple advertising partners including Google Admob, Chartboost, AdColony, Unity Ads, Vungle, ironSource, AppLovin, Mintegral, InMobi, and Facebook Audience Network for targeted advertisements within games
4. Virtual Item Transactions: Trading of Virtual Items within games is permitted where expressly allowed by game rules, creating potential transaction-based revenue opportunities

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Viker is a mobile gaming studio that designs, develops, and publishes casual mobile games (iOS and Android) under a Play-and-Earn model. Players earn Satoshis (smallest unit of Bitcoin) for in-game activity and can withdraw rewards to a personal wallet via the ZEBEDEE Bitcoin Lightning Network integration, with no upfront purchase or pre-funded wallet required to begin earning.

Product overview

Viker is a Play-and-Earn mobile gaming platform that offers a suite of casual mobile games (Solitaire, Sudoku, Missing Letters, Wordy, Who Wants to Be a Millionaire, Wheel of Trivia, Amazeballs, Balls King, Wheel of Crypto, and Bitcoin Chess) where players earn Satoshis (Bitcoin rewards) for gameplay. The platform integrates with Zebedee for cryptocurrency wallet withdrawals and rewards users with real Bitcoin without requiring pre-purchases. The company raised $4.1 million in funding led by Animoca Brands to expand its Play-and-Earn mobile gaming offerings.

Differentiator

Problem solved

Functional benefit

Brands

• V-Coin: Virtual currency used within Viker games
• Who Wants to Be a Millionaire Daily Win
• Sats

Products and services

• Play-and-Earn Mobile Games Platform A suite of casual mobile games on iOS and Android where players earn Satoshis (Bitcoin) for gameplay, with withdrawals enabled through the ZEBEDEE wallet integration. Aimed at casual mobile gamers worldwide.
• Who Wants to Be a Millionaire Official Who Wants to Be a Millionaire branded trivia game where players compete in daily quiz tournaments and can earn Bitcoin rewards for their knowledge. Aimed at trivia and casual gamers.
• Solitaire Classic solitaire card game where players sort cards into piles by suit, with rewards tied to speed and skill. Offers some offline play capability (without Bitcoin rewards when offline). Aimed at casual card-game players.
• Wheel of Trivia Trivia wheel-spinning game where players can unlock collectibles and earn Bitcoin by testing knowledge across categories. Aimed at trivia enthusiasts.
• Missing Letters Word puzzle game where players fill in missing letters to complete words in a Wordle-style format, offering brain-teasing entertainment and Bitcoin rewards. Aimed at word-game players.
• Amazeballs Block-matching puzzle game with three different play modes, offering Bitcoin rewards for completing levels. Aimed at puzzle-game fans.
• Sudoku Daily sudoku puzzle game where players compete with friends to complete puzzles in the quickest time for Bitcoin rewards. Aimed at sudoku players.
• Wordy Daily Wordle-style word puzzle game where players guess the word before running out of attempts to earn Bitcoin rewards. Aimed at word-game players.
• Balls King Brick-breaker game providing hundreds of levels with addictive gameplay and Bitcoin rewards. Has a 300 sat minimum withdrawal (higher than other games). Aimed at arcade-style game players.
• Wheel of Crypto Trivia wheel game where players test their knowledge and can win Bitcoin by spinning the wheel. Aimed at trivia enthusiasts.
• Bitcoin Chess Unlimited chess games against a computer opponent where players can improve their rating and earn Bitcoin rewards. Aimed at chess players.
• Satoshi (Sats) Rewards System Cryptocurrency reward system where players earn Satoshis (smallest unit of Bitcoin, 100 million satoshis = 1 BTC) for gameplay, withdrawable via Zebedee wallet with game-specific limits and minimums. Aimed at Viker game players.

Quantifiable outcome

• Users can earn Bitcoin rewards with no upper limit - the better you play and more time spent, the more you earn

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature2 records

Partnerships

One partnership is on record.

• ZEBEDEEcoreTechnology or Integration · 1 January 2022Strategic wallet partner enabling seamless Bitcoin withdrawals for players. Users can create a ZBD wallet to withdraw Sats earned from games into their personal wallet. Handles country restrictions on withdrawals and provides secure wallet infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ZBD (formerly Zebedee): ZBD is Viker's wallet and Lightning Network infrastructure partner and also publishes its own Bitcoin-rewarded mobile games. Both target the same intersection of casual gamers and Bitcoin users and operate on the same Lightning-based reward rails.
• THNDR Games: THNDR builds casual mobile games (Bitcoin poker, bitcoin bingo, etc.) that reward players with Satoshis via the Lightning Network. It is the closest direct peer to Viker in terms of casual mobile + Bitcoin rewards on Lightning rails.
• Gamee (Animoca Brands): Gamee is a mobile casual gaming platform owned by Animoca Brands (Viker's lead investor) that distributes skill-based games with crypto/token reward mechanics. Highly comparable product and GTM, and the shared Animoca connection creates cross-promo and partnership overlap.
• Joyride Games: Joyride is a web3-enabled casual mobile gaming platform targeting mainstream audiences with token rewards. Comparable to Viker in targeting casual genres with crypto incentives, though more often Ethereum/ERC-20 based rather than Bitcoin Lightning.

Emerging players

• Lucky Kat Studios: Lucky Kat Studios publishes casual web3 mobile games with tokenized rewards. Smaller and earlier-stage than Viker, but operates in the same GameFi casual-mobile category with similar mechanics.

Broad incumbents

• Sky Mavis (Axie Infinity): Sky Mavis is the largest player in GameFi via Axie Infinity and is part of the broader Animoca ecosystem. It is a category leader rather than a direct competitor to Viker's casual mobile focus, but defines the GameFi competitive landscape Viker operates in.
• Animoca Brands: Animoca is Viker's lead investor and a major GameFi conglomerate with hundreds of portfolio companies. Not a direct competitor but the dominant force shaping distribution, IP, and capital flows in the GameFi casual-mobile space Viker targets.
• Gala Games: Gala Games is a major web3 gaming publisher operating across multiple genres with tokenized reward economies. While not focused on Bitcoin Lightning specifically, it competes for the same GameFi player wallet and represents a broader category benchmark.
• Mythical Games: Mythical Games builds AAA-grade blockchain-enabled games (NFL Rivals, Blankos) and operates the Mythos Chain. Not a direct casual mobile peer, but a comparable web3 gaming infrastructure competitor for talent, IP, and capital in the broader category.

Others

• King Digital Entertainment: King is the dominant casual mobile game publisher (Candy Crush, Bubble Witch) and a useful benchmark for the non-crypto casual mobile genre Viker operates in. They are not in GameFi today but represent the competitive ceiling if they choose to enter the Sats-rewarded casual space.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vikergames
• LinkedInlinkedin.com/company/viker

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viker