What Stakester does

Stakester, operating through Stakester LLC, is a U.S.-focused online directory and content platform that aggregates and reviews operators in the social gaming and sweepstakes sector. The company lists 215+ sweepstakes casinos, a Social Casino Directory, a Social Sportsbooks Directory covering 17+ platforms, and a Mystery Boxes Directory, alongside a Responsible Gaming Guide and a daily-updated industry news section. The platform serves American adults (primarily 21+) seeking to discover and compare sweepstakes and social gaming operators, with all 50 U.S. states covered via state-by-state legal availability guides and explicit restrictions covering 16+ states where sweepstakes play is not available. Founded in 2019 and headquartered in London, the entity operates as a U.S. LLC and distributes through stakester.com and a native iOS application (App Store ID 1477033390).

The technology stack centers on a web-based directory platform with state-, game-, provider-, and payment-method-level filtering, an editorial review system scoring operators across six pillars (legal compliance, security, redemptions, games, bonuses, and user experience), and a community-driven thumbs-up/down voting layer. The architecture functions as a content and SEO discovery hub rather than a gaming operator — Stakester does not handle wagers, custody player funds, or issue its own currency. The platform surfaces operator listings, editorial ratings, bonus terms, and state eligibility, with no public API or SDK and no AI/ML features disclosed in integrations or capabilities fields. Marketing is content-led and multi-channel: SEO, a daily-updated blog, an email newsletter, organic social on Facebook, X (Twitter), Instagram, and YouTube, and earned media in Bloomberg, Daily Mail, Fox Sports, ESPN, USA Today, Forbes, and Yahoo, supported by a Google Preferred Source designation.

Stakester monetizes exclusively through affiliate referral commissions when users click through directory listings to partner sweepstakes, social casino, and social sportsbook operators. The product is free for end users under a freemium model, with revenue generated entirely on the B2B side via partner referrals rather than user fees. The GTM motion is product-led growth — content and SEO drive organic traffic, users self-serve through the directory, and conversion events occur at outbound clicks to operator sites. Customer concentration is distributed across a long tail of 215+ operator relationships (including McLuck, Stake.us, Pulsz, Crown Coins, High 5 Casino, WOW Vegas, RealPrize, LoneStar, and others), making the platform fundamentally dependent on the continued growth and operator diversity of the U.S. sweepstakes and social gaming category rather than on any single partner relationship.

Name

Stakester

Legal name

Stakester LLC

Website

https://stakester.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Stakester is a U.S.-focused online directory platform that helps American consumers discover, compare, and access 215+ sweepstakes casinos, social casinos, social sportsbooks, and mystery box operators through editorial reviews and state-specific availability filters.

Ownership category

akta.pro rank

Product category

Online Gaming Affiliate Directory

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Sweepstakes casino directory
• Social casino reviews
• Social sportsbook directory
• Online gaming comparisons
• Mystery box directory

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing / Referral Commissions: Stakester earns commissions when users click through to sweepstakes casinos and other gaming platforms listed in the directory. The site operates as an affiliate partner, driving player acquisition to partner operators in exchange for referral fees. No direct casino operations or player wagers are handled by Stakester.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Stakester operates an online review-driven directory aggregating 215+ sweepstakes casinos, social casinos, social sportsbooks, and mystery box platforms available to U.S. players. Users browse listings, filter by state availability, game type, payment method, and game provider, read editorial reviews and community ratings, then click through to partner platforms where Stakester earns affiliate commissions. Stakester does not handle wagers, conduct gaming, or operate any casino itself — its product is the discovery, comparison, and review experience that drives qualified referrals to partner operators.

Product overview

Stakester is a review-driven online directory and content platform for the U.S. social gaming market. The core offering is the Sweepstakes Casino Directory (215+ casinos), which serves as a searchable hub where users compare platforms, filter by games/payments/providers, and access editorial reviews and player ratings. This core directory is supplemented by three related vertical directories: a Social Casino Directory for pure entertainment platforms, a Social Sportsbooks Directory (17+ platforms) for sports-pick enthusiasts, and a Mystery Boxes Directory. Supporting modules include a State-by-State Guide with A-Z legal coverage, a Casino Review & Rating System combining editorial testing with community feedback, Game & Provider Filtering, Payment Method Filtering, a Blog/News section tracking industry developments and regulatory changes, and a Responsible Gaming Guide. Stakester also offers a native iOS mobile app. The portfolio functions as an integrated discovery and comparison ecosystem rather than standalone products.

Differentiator

Problem solved

Functional benefit

Products and services

• Stakester Sweepstakes Casino Directory Review-driven directory of 215+ U.S.-licensed sweepstakes casinos featuring editorial reviews, player ratings, bonus comparisons, and filtering by games, payment methods, game providers, and U.S. state availability; free for consumers, with referral commissions from partner operators.
• Stakester Social Casino Directory Directory of free-to-play social casino platforms offering virtual currency gaming without real-money prize redemption, with reviews and comparisons for U.S. players.
• Stakester Social Sportsbooks Directory Directory of 17+ social sportsbook platforms where U.S. users place sports picks with virtual currency and compete for leaderboard positions and promotional prizes.
• Stakester Mystery Boxes Directory Directory section covering mystery box platforms that offer randomized digital or physical prizes through paid box openings, with operator reviews and comparisons.
• Stakester Gaming App (iOS) Native iOS mobile application available on the Apple App Store that enables U.S. users to browse sweepstakes casino listings, access partner gaming platforms, and engage with Stakester content on mobile devices.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Google Preferred SourceminorOthersStakester has been designated as a Google Preferred Source, indicating Google's trust in the platform as an authoritative source for sweepstakes casino content. This badge appears on search results and provides credibility signal to users.
• Sweepstakes Casino OperatorscoreChannel Partner/ Reseller/ Distributor215+ sweepstakes casinos listed on the platform including McLuck, Stake.us, Pulsz, Crown Coins, High 5 Casino, WOW Vegas, RealPrize, LoneStar, and others. These operators provide casino listings, bonus offers, and affiliate revenue through referral traffic. Stakester drives player acquisition for these platforms.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SweepstakesCasinos.com: Specialized sweepstakes casino directory and review site targeting the same U.S. consumer audience as Stakester, monetized via affiliate referrals. Overlapping operator roster and editorial review format.
• OddsChecker: Sports betting odds comparison and affiliate platform — a directly analogous affiliate/directory model applied to the sportsbook vertical. Highly comparable for the Stakester Social Sportsbooks directory component.
• Sportingpedia / Sportsbook Review: Sportsbook comparison and review platform that earns revenue via affiliate referrals to operators. Comparable model for the Stakester Social Sportsbooks directory, though focused on real-money sportsbooks.
• SweepsKings: Direct competitor in the sweepstakes casino affiliate/directory space, providing reviews, comparisons, and bonus listings for U.S. sweepstakes casino players. Most directly comparable peer given overlapping product category, audience, and affiliate revenue model.

Broad incumbents

• Casino.org: Established large-scale online casino review and affiliate platform covering real-money and sweepstakes operators. Comparable content/SEO/affiliate model but operates more broadly across global online gambling rather than specializing in the U.S. sweepstakes niche.
• VegasSlotsOnline: Long-running slots and casino review/affiliate site covering online operators and game providers. Comparable directory plus editorial review format targeting similar casino-enthusiast audience.
• Catena Media: Global gambling affiliate media company operating directories and reviews across casino, sportsbook, and other verticals. Highly comparable affiliate-revenue model though focused on real-money iGaming rather than sweepstakes/social casino.
• Better Collective: Established sports betting and iGaming affiliate media company with sportsbook/operator directories and comparison products. Comparable affiliate-driven directory model with deeper sportsbook specialization.
• Gambling.com Group: Publicly-traded gambling affiliate marketing company operating a portfolio of comparison and review sites across casino, sportsbook, and other verticals. Comparable affiliate-revenue business model at much larger scale.
• AskGamblers: Major casino affiliate and review platform with operator listings, player complaints, and bonus comparisons. Comparable affiliate-revenue business model and SEO/content strategy, but with broader international and real-money focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stakester
• YouTubeyoutube.com/@stakester
• Facebookfacebook.com/stakester
• Instagraminstagram.com/stakester
• LinkedInlinkedin.com/company/stakester

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stakester