SecureNow Insurance Broker

What SecureNow Insurance Broker does

SecureNow Insurance Broker Pvt. Ltd. is an IRDAI-licensed direct insurance broker (License No. 425, valid 2 December 2023 to 1 December 2026) headquartered in New Delhi, India. Founded in 2015, the company operates as a multi-carrier insurance aggregator and broker delivering a comprehensive portfolio spanning group insurance (Group Health, Group Term Life, Group Personal Accident, EDLI, Group Gratuity, Group Superannuation, Group Travel, Group Hospital Cash), commercial lines (D&O, cyber, professional indemnity, E&O, product liability, public liability, workmen's compensation, trade credit, marine cargo/hull, property including fire, contractors all risk, and motor fleet), and individual insurance (family health, term life, motor, home, travel, senior citizen, critical illness, top-up, personal cyber, keyman). Primary customer segments are Indian SMEs and mid-market enterprises, with secondary segments in professionals/trades and individual/family buyers.

Name

SecureNow Insurance Broker

Legal name

SecureNow Insurance Broker Pvt. Ltd.

Website

https://securenow.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

SecureNow Insurance Broker is an IRDAI-licensed direct insurance broker in India offering group, commercial, and individual insurance products through a digital platform, serving SMEs, mid-market enterprises, professionals, and individual consumers via its website, mobile app, and POS agent network.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage services
• Group health insurance
• Commercial liability insurance
• Professional indemnity insurance
• Individual insurance products

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Insurance Brokerage Commissions: SecureNow earns commissions from insurance companies for placing business with them. As a licensed insurance broker (IRDAI Certificate No. 425), the company facilitates the purchase and renewal of corporate and individual insurance policies, earning a share of premiums paid by clients to insurers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SecureNow Insurance Broker is an IRDAI-licensed insurance broker (License No. 425) that aggregates policy offerings from 40+ Indian insurance carriers onto a proprietary insurtech platform. The company sells and services group insurance, commercial insurance, professional indemnity, and individual/family insurance lines, using internal Policy Administration (PAM), eClaims, an Employee Benefit Dashboard, a Premium Ledger, and a customer-facing mobile app to administer policies and adjudicate claims.

Product overview

SecureNow Insurance Broker operates as an insurance aggregator and broker platform offering a comprehensive portfolio of group insurance products (including Group Health Insurance, Group Term Life Insurance, Group Personal Accident, Group Gratuity, EDLI, and Group Superannuation), commercial insurance products (liability, marine, property), and individual insurance products (health, life, motor, home, travel). The platform is anchored by its Group Health Insurance offering as the flagship product, supported by digital tools including Premium Ledger for premium management, Hospital Locator for network hospital discovery, Polyclinic for online doctor consultations, eClaims for digital claims submission, Employee Benefit Dashboard for policy management, and Mobile App for on-the-go access. The company serves SMEs and mid-market clients in India, providing quotes, detailed comparisons, and expert support through its digital platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Health Insurance
• Group Term Life Insurance
• Group Personal Accident Insurance
• Group Superannuation and Gratuity Plans
• Group Travel Insurance
• Group Hospital Cash Insurance
• Commercial General Liability Insurance
• Cyber Insurance
• Directors and Officers (D&O) Liability Insurance
• Workmen Compensation Insurance
• Marine Insurance
• Property Insurance
• Professional Indemnity Insurance
• Family Health Insurance
• Individual Term Life Insurance
• Home Insurance
• Motor Insurance
• Individual Travel Insurance
• Personal Accident Insurance
• Critical Illness Insurance
• Senior Citizen Health Insurance
• Top-up Health Insurance

Quantifiable outcome

• Cover notes issued within 24 hours of request
• +4 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Fortune IndiaminorGTM or Marketing Partner · 25 January 2026SecureNow served as knowledge partner for insurance products in Fortune India's Best Investments 2026 rankings. This collaboration positioned SecureNow as a recognized authority in the Indian insurance market, contributing expertise to the evaluation of insurance products across mutual fund and insurance categories.
• Insurer Partners (Star Health, Royal Sundaram, New India Assurance, IFFCO Tokio, Oriental Insurance, SBI General, Care Health, Future Generali, ICICI Lombard, Liberty General, LIC, Niva Bupa, Max Life, PNB Metlife, Raheja QBE, Shriram General, Tata AIG, Universal Sompo)coreOthersSecureNow works with approximately 18 leading insurance companies in India as insurer partners. These include major health, life, motor, and general insurers such as Star Health, Royal Sundaram, New India Assurance, IFFCO Tokio, Oriental Insurance, SBI General, Care Health, Future Generali, ICICI Lombard, Liberty General, LIC, Niva Bupa, Max Life, PNB Metlife, Raheja QBE, Shriram General, Tata AIG, and Universal Sompo. The company enables quote comparison and policy issuance across these insurers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PolicyBazaar (PB Fintech): India's largest digital insurance aggregator and broker, listing multiple carriers for comparison across life, health, motor, and general insurance. Directly comparable to SecureNow's digital broker model targeting SMEs and individuals, though at significantly larger scale.
• Coverfox: Indian digital insurance broker offering multi-carrier comparison across health, life, motor, and travel lines. Closely comparable to SecureNow's digital brokerage approach and SME/individual target segments, with similar product breadth and online purchase flow.
• Turtlemint: Insurtech platform distributing insurance through a Point-of-Sale (POS) agent network across motor, health, life, and small-business lines. Comparable to SecureNow's hybrid POS-plus-direct distribution strategy and India-only focus.
• Onsurity: Tech-led provider of group health and employee benefits for SMEs and startups in India. Directly comparable to SecureNow's core Group Health Insurance offering and SME/mid-market customer segment, with overlapping value propositions on digital onboarding and add-on wellness services.
• Plum: Group health, life, and accident insurance platform purpose-built for Indian startups and SMEs. Direct competitor to SecureNow's flagship Group Health product, with similar employee-benefit dashboard, claims support, and tiered add-on (Silver/Gold/Platinum-equivalent) pricing structure.
• InsuranceDekho: Indian digital insurance aggregator offering multi-carrier comparison across motor, health, life, and commercial lines. Comparable to SecureNow's online brokerage model targeting both retail and SME buyers.
• RenewBuy: Indian digital insurance broker focused on motor and health lines through POS and online channels. Comparable to SecureNow's digital-plus-POS distribution mix and multi-carrier placement approach in India.

Emerging players

• ACKO General Insurance: Digital-first Indian insurer that also distributes third-party insurance products via its app, blurring the carrier/broker line. Comparable to SecureNow in digital UX and SME targeting, though ACKO captures underwriting margin rather than brokerage commission.

Broad incumbents

• Digit Insurance: Indian digital-first general, life, and health insurance carrier competing for SME and retail business. Comparable to SecureNow in product breadth and digital-first customer experience, but operates as a carrier rather than a multi-carrier broker.
• Marsh India: Indian arm of global insurance brokerage Marsh, focused on commercial and enterprise risk advisory. Comparable to SecureNow's commercial lines (liability, marine, property, D&O, cyber), but at larger enterprise scale with broader global resources.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/securenowindia
• YouTubeyoutube.com/user/SecureNowIndia
• LinkedInlinkedin.com/company/securenow-insurance-broker
• Instagraminstagram.com/securenow_insurance_broker
• Facebookfacebook.com/SecureNowInsuranceBroker

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SecureNow Insurance Broker