Noveto Systems

What Noveto Systems does

Noveto Systems is an Israel-based audio technology company, founded in 2011 and headquartered in the Petah Tiqva / Tel Aviv area, that develops proprietary sound beaming technology capable of delivering localized audio to an individual listener without headphones. The company describes its approach as creating a personal "sound zone," and its core engineering effort is focused on beam-forming transducers, DSP pipelines, and device-level calibration. Headcount sits in the 11-50 employee band, with Noam Babayoff as Founder and Head of Innovation and Tomer Shani as CTO.

The company is pre-revenue and is productizing its sound beaming IP into a smart hardware device that, per public statements, will integrate AI features and connectivity. Strategic emphasis has shifted from a pure component/audio play toward a vertically-integrated connected device, intended to compete in personal and enterprise audio use cases where privacy, shared-space etiquette, or wearable-free listening is valued.

Commercially, Noveto has signaled an enterprise-led, US-targeted go-to-market built around direct field sales, supported by a planned US office and a planned tripling of headcount. To date the company has disclosed approximately $17M of cumulative funding across a 2014 round and a June 2021 $10M Series A bridge led by Adit Ventures, with an additional ~$20M raise publicly mooted at the time of the bridge. No customers, revenue, unit volumes, pricing, or distribution partnerships have been disclosed in the input data.

Name

Noveto Systems

Legal name

Noveto Systems

Website

https://noveto.biz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Israel-based audio technology company founded in 2011 developing proprietary sound beaming technology for headphone-free personal audio. Pre-revenue, building a connected smart device with AI features for enterprise field-sales distribution into the US market.

Ownership category

akta.pro rank

Product category

Consumer Audio Hardware

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Household Audio & Video Equipment (3651), Communications Equipment, Nec (3669)

akta.pro primary industry

Conference Room Input Devices (Speakerphones, Control Pads, Room Controllers) (HDACAFAM)

akta.pro secondary industries

Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM), Microphones, Headsets & Audio Input Devices (HDACAFAH), On-Device Speech & Audio AI (wake word, ASR, enhancement) (HDAAAJAF)

Keywords

• Focussed audio devices
• Sound beaming technology
• Smart audio hardware
• Virtual headphones
• Directional audio systems

Headquarters

HQ city

Petah Tiqva

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Smart Audio Device Sales: Pre-revenue company developing a smart device with AI and connectivity features using proprietary sound beaming technology. Revenue model likely to include hardware sales with potential ongoing software/services components.

Go-to-market motion1 record

Core offering

Noveto Systems produces focussed audio solutions, creating "Virtual Headphones" — headphones without headphones — by delivering audio in a focused directional beam via proprietary sound beaming technology. The company is developing a smart audio device that integrates AI and connectivity features, enabling private listening in shared spaces without requiring the user to wear physical headphones.

Product overview

Noveto Systems is an Israeli audio technology company developing a smart audio device. Based on the available sources, the company is working on a planned smart device that integrates AI and connectivity features. The specific product details, current offerings, and portfolio composition are not disclosed in the provided source materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Noveto Smart Audio Device A smart audio device that uses proprietary directional sound beaming technology to deliver focused audio to users without headphones. Designed for individual consumers seeking private listening in shared spaces, with AI and connectivity features for integration in smart device environments.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Harman / JBL: Harman (JBL, AKG) is a major consumer and automotive audio incumbent. Comparable as a scaled competitor in personal/listening audio and a likely OEM partner or competitor for beamforming audio in cars and homes.
• Apple (AirPods): Apple's AirPods line and spatial audio are the dominant personal audio platform. Apple is the most likely incumbent to introduce competing beamforming or directional personal audio features, directly threatening Noveto's niche.
• Sony: Sony's 360 Reality Audio and speaker/headphone portfolio include beamforming-style spatial audio. As a major consumer audio incumbent with extensive R&D, Sony is a direct threat if it commercializes directional personal audio.
• Bose: Bose is a heritage audio hardware leader with active R&D in spatial, directional, and AR audio (including sleep audio products). It is comparable as an incumbent in the same premium personal/room audio market Noveto targets.
• Sennheiser: Sennheiser is a long-standing audio hardware leader spanning consumer, professional, and now automotive (Sonova consumer division) audio. It is a direct competitor in premium personal audio and a likely acquirer or competitor in beamforming IP.
• Turtle Beach: Turtle Beach is a gaming headset and audio accessories incumbent with brand and distribution in personal audio. While gaming-focused, it competes for the same discretionary personal audio spend Noveto targets.
• Razer: Razer is a consumer electronics brand with strong gaming-adjacent audio products. It is comparable as a smart-device-adjacent audio hardware incumbent exploring immersive and directional audio for the same target demographic.

Direct peers

• Sonos: Sonos builds multi-room and personal audio systems with advanced acoustic beamforming (e.g., Era 300 spatial audio). Its smart, networked, room-targeted audio products closely parallel Noveto's smart audio device concept.

Emerging players

• Focusonics: Focusonics develops directional parametric audio speakers for industrial and signage applications. It is comparable to Noveto as a smaller peer applying ultrasonic/directional audio to deliver focused sound without headphones.
• Soundlazer: Soundlazer is a small US-based developer of directional parametric speakers for consumer and commercial use. It targets similar personal/professional focused audio use cases as Noveto's sound beaming technology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/novetosystems
• LinkedInlinkedin.com/company/2270350

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noveto Systems