Noveto Systems
Israel-based audio technology company founded in 2011 developing proprietary sound beaming technology for headphone-free personal audio. Pre-revenue, building a connected smart device with AI features for enterprise field-sales distribution into the US market.
- Company typePrivate
- Founded2011
- HeadquartersPetah Tiqva, Israel
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Noveto Systems does
Noveto Systems is an Israel-based audio technology company, founded in 2011 and headquartered in the Petah Tiqva / Tel Aviv area, that develops proprietary sound beaming technology capable of delivering localized audio to an individual listener without headphones. The company describes its approach as creating a personal "sound zone," and its core engineering effort is focused on beam-forming transducers, DSP pipelines, and device-level calibration. Headcount sits in the 11-50 employee band, with Noam Babayoff as Founder and Head of Innovation and Tomer Shani as CTO.
The company is pre-revenue and is productizing its sound beaming IP into a smart hardware device that, per public statements, will integrate AI features and connectivity. Strategic emphasis has shifted from a pure component/audio play toward a vertically-integrated connected device, intended to compete in personal and enterprise audio use cases where privacy, shared-space etiquette, or wearable-free listening is valued.
Commercially, Noveto has signaled an enterprise-led, US-targeted go-to-market built around direct field sales, supported by a planned US office and a planned tripling of headcount. To date the company has disclosed approximately $17M of cumulative funding across a 2014 round and a June 2021 $10M Series A bridge led by Adit Ventures, with an additional ~$20M raise publicly mooted at the time of the bridge. No customers, revenue, unit volumes, pricing, or distribution partnerships have been disclosed in the input data.
Noveto Systems firmographics
Firmographics- Name
- Noveto Systems
- Legal name
- Noveto Systems
- Website
- https://noveto.biz
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Israel-based audio technology company founded in 2011 developing proprietary sound beaming technology for headphone-free personal audio. Pre-revenue, building a connected smart device with AI features for enterprise field-sales distribution into the US market.
- Ownership category
- akta.pro rank
Noveto Systems industry classification
Industry- Product category
- Consumer Audio Hardware
- NAICS
- Audio and Video Equipment Manufacturing (334310)
- SIC
- Household Audio & Video Equipment (3651), Communications Equipment, Nec (3669)
- akta.pro primary industry
- Conference Room Input Devices (Speakerphones, Control Pads, Room Controllers) (HDACAFAM)
- akta.pro secondary industries
- Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM), Microphones, Headsets & Audio Input Devices (HDACAFAH), On-Device Speech & Audio AI (wake word, ASR, enhancement) (HDAAAJAF)
Keywords
Where Noveto Systems is headquartered
LocationHeadquarters
- HQ city
- Petah Tiqva
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Noveto Systems business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Smart Audio Device Sales: Pre-revenue company developing a smart device with AI and connectivity features using proprietary sound beaming technology. Revenue model likely to include hardware sales with potential ongoing software/services components.
Go-to-market motion1 record
Noveto Systems product offering
Product offeringCore offering
Noveto Systems produces focussed audio solutions, creating "Virtual Headphones" — headphones without headphones — by delivering audio in a focused directional beam via proprietary sound beaming technology. The company is developing a smart audio device that integrates AI and connectivity features, enabling private listening in shared spaces without requiring the user to wear physical headphones.
Product overview
Noveto Systems is an Israeli audio technology company developing a smart audio device. Based on the available sources, the company is working on a planned smart device that integrates AI and connectivity features. The specific product details, current offerings, and portfolio composition are not disclosed in the provided source materials.
Differentiator
Problem solved
Functional benefit
Products and services
- Noveto Smart Audio Device A smart audio device that uses proprietary directional sound beaming technology to deliver focused audio to users without headphones. Designed for individual consumers seeking private listening in shared spaces, with AI and connectivity features for integration in smart device environments.
Companies that use Noveto Systems
Customer profileSegments1 record
Ideal customer profiles1 record
Noveto Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Noveto Systems partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Noveto Systems competitors and assessment
Company assessmentBroad incumbents
- Harman / JBL: Harman (JBL, AKG) is a major consumer and automotive audio incumbent. Comparable as a scaled competitor in personal/listening audio and a likely OEM partner or competitor for beamforming audio in cars and homes.
- Apple (AirPods): Apple's AirPods line and spatial audio are the dominant personal audio platform. Apple is the most likely incumbent to introduce competing beamforming or directional personal audio features, directly threatening Noveto's niche.
- Sony: Sony's 360 Reality Audio and speaker/headphone portfolio include beamforming-style spatial audio. As a major consumer audio incumbent with extensive R&D, Sony is a direct threat if it commercializes directional personal audio.
- Bose: Bose is a heritage audio hardware leader with active R&D in spatial, directional, and AR audio (including sleep audio products). It is comparable as an incumbent in the same premium personal/room audio market Noveto targets.
- Sennheiser: Sennheiser is a long-standing audio hardware leader spanning consumer, professional, and now automotive (Sonova consumer division) audio. It is a direct competitor in premium personal audio and a likely acquirer or competitor in beamforming IP.
- Turtle Beach: Turtle Beach is a gaming headset and audio accessories incumbent with brand and distribution in personal audio. While gaming-focused, it competes for the same discretionary personal audio spend Noveto targets.
- Razer: Razer is a consumer electronics brand with strong gaming-adjacent audio products. It is comparable as a smart-device-adjacent audio hardware incumbent exploring immersive and directional audio for the same target demographic.
Direct peers
- Sonos: Sonos builds multi-room and personal audio systems with advanced acoustic beamforming (e.g., Era 300 spatial audio). Its smart, networked, room-targeted audio products closely parallel Noveto's smart audio device concept.
Emerging players
- Focusonics: Focusonics develops directional parametric audio speakers for industrial and signage applications. It is comparable to Noveto as a smaller peer applying ultrasonic/directional audio to deliver focused sound without headphones.
- Soundlazer: Soundlazer is a small US-based developer of directional parametric speakers for consumer and commercial use. It targets similar personal/professional focused audio use cases as Noveto's sound beaming technology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Noveto Systems social profiles
Digital presenceNoveto Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noveto Systems leadership team
Management profileNumber of profiles
Profiles2 records
Noveto Systems funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noveto Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noveto Systems
What does Noveto Systems do?
Noveto Systems produces focussed audio solutions, creating "Virtual Headphones" — headphones without headphones — by delivering audio in a focused directional beam via proprietary sound beaming technology. The company is developing a smart audio device that integrates AI and connectivity features, enabling private listening in shared spaces without requiring the user to wear physical headphones.
Is Noveto Systems a public or private company?
Noveto Systems is a private company. It is classified as venture growth investor backed and is currently operating.
When was Noveto Systems founded?
Noveto Systems was founded in 2011. It employs 11 to 50 people.
Where is Noveto Systems based?
Noveto Systems is headquartered in Petah Tiqva, Israel, in the Middle East region.
How does Noveto Systems make money?
One revenue line is on record: smart Audio Device Sales.
Who are Noveto Systems's main competitors?
Broad incumbents on record are Harman / JBL, Apple (AirPods), Sony, Bose, Sennheiser, Turtle Beach and Razer. Sonos is listed as a direct peer. Emerging players are Focusonics and Soundlazer.
Does Noveto Systems have an API?
No public API is recorded for Noveto Systems.
What industry is Noveto Systems in?
Noveto Systems's product category is Consumer Audio Hardware. Its primary akta.pro industry code is HDACAFAM, Conference Room Input Devices (Speakerphones, Control Pads, Room Controllers), with a secondary code of CRACANAM, Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters). Its NAICS code is 334310 and its SIC code is 3651.