What Bellissima Prosecco does

Bellissima Prosecco is a privately held, celebrity-co-founded wine brand that produces and sells a portfolio of premium Italian wines made from 100% organically grown grapes and certified vegan by BevVeg and ICEA. Winemaking takes place in the Veneto region of Italy, near Treviso approximately 50km north of Venice, on white limestone soils originating from the river Piave, which the brand attributes to distinctive floral aromatic expression. Production techniques include the Long Charmat Method (approximately six months of secondary fermentation in stainless steel autoclave) for sparkling wines and a fermentation-to-dryness process used to create a Zero Sugar range spanning sparkling wines, Pinot Grigio, Chardonnay, Rosé, Merlot, Cabernet Sauvignon, and what is marketed as the first Zero Sugar Moscato.

The commercial operation is anchored by Christie Brinkley as Brand Co-Creator and the chief storytelling asset, with marketing concentrated on Instagram, Facebook, and website content that emphasizes organic viticulture, vegan winemaking, and sustainability partnerships (notably One Tree Planted, with 25,500+ trees planted across Earth Months 2021-2023, and Tamerlaine Animal Sanctuary). The go-to-market combines direct-to-consumer e-commerce via bellissimaprosecco.com (with purchase routed to splashwines.com), a retail store locator for off-premise discovery, and exclusive US wholesale distribution through United Spirits, Inc. based in Plaistow, New Hampshire.

The business model is straightforward unit-based wine sales across premium price points, with revenue derived from DTC online orders, retail shelf velocity, and importer-driven wholesale orders. The company has 11-50 employees, no disclosed revenue, no venture or private equity funding beyond a single $500,000 round dated 2025-09-16, and no public evidence of AI/ML technology, software products, or platform capabilities. It operates as a niche lifestyle brand in the better-for-you wine segment rather than a scaled commodity producer, and its competitive position rests on certifications, celebrity association, and organic/vegan/zero-sugar product differentiation rather than technology or distribution scale.

Name

Bellissima Prosecco

Legal name

Bellissima

Website

https://bellissimaprosecco.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Bellissima Prosecco is a privately held Italian wine brand co-created by Christie Brinkley, producing certified organic and vegan wines (including a zero-sugar range) in Veneto and selling them in the United States via DTC e-commerce, retail, and exclusive importer United Spirits, Inc.

Ownership category

akta.pro rank

Product category

Premium Italian Wines (Organic & Vegan)

NAICS

Wineries (31213)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)

Keywords

• Organic Italian wines
• Vegan certified wines
• Prosecco sparkling wine
• Zero sugar wine
• Premium still wine

Headquarters

HQ city

Plaistow

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Wine Sales: Direct consumer sales of premium organic and vegan wines through e-commerce website. Products include Prosecco, sparkling wines, still wines, and zero sugar varieties sold in various formats (750ml, 375ml).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bellissima Prosecco produces and sells a portfolio of premium organic and vegan Italian wines from the Veneto region near Treviso, including Prosecco DOC Brut, Prosecco Rosé DOC, Sparkling Rosé, and a line of Zero Sugar sparkling and still wines. All wines are made from 100% organically grown grapes and are certified vegan by BevVeg and ICEA, with selective use of the Long Charmat Method for sparkling production. Wines are sold direct-to-consumer through the Bellissima e-commerce site and distributed in the US via importer United Spirits, Inc. and retail partners.

Product overview

Bellissima is a collection of premium organic and vegan wines made in Italy, co-founded by Christie Brinkley. The product portfolio consists of two main categories: Sparkling Wines (including Prosecco DOC Brut, Prosecco Rosé DOC, Sparkling Rosé Wine, and Zero Sugar Sparkling varieties) and Still Wines (including Zero Sugar Pinot Grigio, Chardonnay, Rosé, Merlot, Cabernet Sauvignon, and Moscato). All wines are 100% organic, certified vegan, and produced in the Veneto region of Italy using traditional winemaking methods with modern zero-sugar fermentation techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Prosecco DOC Brut Classic Italian Prosecco DOC Brut sparkling wine made with 100% organic Glera grapes using the Martinotti-Charmat method, featuring fine persistent bubbles with delicate aromas of green apple and bread crust; aimed at consumers seeking premium organic, vegan-certified sparkling wine for everyday and celebratory occasions.
• Prosecco Rosé DOC Brut Millesimato sparkling wine made from 90% organic Glera and 10% organic Pinot Nero grapes with refined red-fruit notes and fine, persistent perlage; targeted at consumers seeking a premium organic, vegan-certified Italian sparkling rosé.
• Sparkling Rosé Wine Crisp, fresh Italian sparkling rosé Brut uniquely made with 100% organic Pinot Grigio grapes, featuring a light pink color and notes of strawberry, gooseberries, currants, and pink grapefruit; positioned for consumers wanting an organic, vegan-certified sparkling rosé distinct from Glera-based Prosecco Rosé.
• Zero Sugar Sparkling White Wine Premium zero-sugar sparkling wine made with 100% organic Glera grapes via the Long Charmat Method (~6 months), featuring fine scents of white flowers and grapefruit with zero residual sugar; aimed at consumers seeking a low-intervention, vegan-friendly celebratory sparkling wine without added or residual sugar.
• Rosé Zero Sugar Sparkling Wine Crisp and light sparkling rosé made from Pinot Grigio grapes through light maceration and the Long Charmat Method, with a delicate pink color and elegant fruity aromas of strawberry and grapefruit and zero residual sugar; targeted at health-conscious and low-sugar sparkling wine drinkers.
• Zero Sugar Pinot Grigio Light, refreshing still Pinot Grigio with bright acidity and typical fruity aromas of Italian terroir, straw-yellow with gold highlights, floral notes with hints of citrus, apricot, and white peach, and zero residual sugar; positioned for consumers seeking an everyday organic, vegan-friendly low-sugar white.
• Zero Sugar Chardonnay Unique unoaked Chardonnay with extraordinary freshness, light and elegant aromas, soft pressing, low-temperature fermentation, and 60+ days of maturation in steel tanks, showing notes of white flowers, tropical fruits, and citrus, with zero residual sugar; aimed at consumers wanting a clean, unoaked, low-sugar white.
• Zero Sugar Rosé Easy-drinking still rosé with extraordinary freshness and pleasant acidity, made from Pinot Grigio grapes with soft pressing and short cold maceration, harmonious with soft hints of strawberries and notes of citrus, and zero residual sugar; targeted at casual consumers seeking an everyday low-sugar rosé.
• Zero Sugar Merlot Smooth, charming red Merlot with fruity flavors of plum and cherry, ruby red color with violet highlights, soft tannins, and good persistence, produced via 8-10 days of skin maceration at 23-26°C and at least 90 days of steel-tank maturation, with zero residual sugar; positioned for low-sugar red-wine drinkers.
• Zero Sugar Cabernet Sauvignon Sophisticated unoaked Cabernet Sauvignon with layered red-berry, currant, cinnamon and herbal aromas, intense ruby-red color, elegant harmonious taste, herbaceous finish, and soft tannins, classified IGT and produced with zero residual sugar; aimed at consumers seeking a premium, lower-sugar red.
• Zero Sugar Moscato Aromatic, fresh white wine made from Sicilian Moscato grapes, the first-ever Zero Sugar Moscato, with delightful scents of jasmine and white peach and subtle hints of orange and pink grapefruit, crafted to preserve floral and fruit notes with no residual sugar; targeted at Moscato lovers seeking an organic, vegan-friendly, low-sugar option.

Quantifiable outcome

• 25,500+ trees planted in California through Earth Month initiatives (2021-2023)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• One Tree PlantedcoreStrategic or Co-development Partner · 1 January 2021Partnership with One Tree Planted, an NGO dedicated to reforestation worldwide. Starting in 2021 (Earth Month), for every bottle sold through the website during Earth Month, a tree was planted in California. The initiative continued in 2022 and 2023, resulting in over 25,500 trees planted.
• Tamerlaine Animal SanctuaryminorStrategic or Co-development PartnerBellissima donates a portion of online sales directly to Tamerlaine Animal Sanctuary to support animal welfare and rehabilitation. The partnership reflects Bellissima's commitment to animal compassion and its vegan certification values.
• United Spirits, Inc.coreChannel Partner/ Reseller/ DistributorUnited Spirits, Inc. is the exclusive importer of Bellissima wines in the United States, based in Plaistow, New Hampshire. They handle wholesale distribution to retail locations throughout the US market.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mionetto Prosecco: Established Italian Prosecco producer from the Veneto (Valdobbiadene) area with broad US distribution. Comparable DOC Prosecco positioning, similar Glera-grape sparkling portfolio.
• Avaline: Celebrity-founded (Cameron Diaz) clean wine brand positioned around organic ingredients and no additives. Closest analog to Bellissima's celebrity + clean-label playbook in the US market.
• La Marca Prosecco: One of the largest-selling Italian Prosecco brands in the US, made in the Veneto region from Glera grapes. Directly competes with Bellissima for the same premium-Italian-Prosecco occasion and retail shelf.
• Cupcake Vineyards: Mass-premium wine brand with broad US retail distribution across varietals and sparkling wines. Competes with Bellissima in the same mid-premium Italian wine retail set.

Broad incumbents

• Freixenet: Global sparkling wine giant with broad Prosecco and Cava portfolio. Competitor for premium sparkling wine occasions; larger scale and broader category footprint than Bellissima.
• Skinnygirl Cocktails / Wine: Bethenny Frankel-founded low-calorie wine and cocktail brand, now part of Beam Suntory. Comparable celebrity-built 'better-for-you' alcohol brand that has scaled into mainstream retail.

Emerging players

• FitVine Wine: US wine brand built around low-sugar, low-calorie, and clean-ingredient positioning. Direct competitor for the 'better-for-you wine' consumer segment that Bellissima targets.
• Dry Farm Wines: Subscription-based wine curator focused on organic, low-sugar, and additive-free wines. Competes for the same health-conscious wine drinker via a different (DTC/subscription) channel.
• Hampton Water: Celebrity-backed (Bon Jovi family) premium rosé brand distributed widely in the US. Comparable celebrity-driven lifestyle model targeting premium wine occasions.
• BABE Wine: Celebrity-founded (Haylie Duff) canned/casual wine brand with strong Gen Z/Millennial positioning. Competes for the same younger, lifestyle-driven wine drinker via social/DTC channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BellissimaProsecco
• Instagraminstagram.com/bellissimaprosecco
• Xx.com/bellissimabycb
• LinkedInlinkedin.com/company/bellissima-prosecco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bellissima Prosecco