Safie

What Safie does

Safie Inc. (セーフィー株式会社) is a Tokyo-headquartered, publicly listed (tyo:4375) provider of cloud-based video surveillance and AI video analytics services, founded in 2014 and operating primarily in the Japanese market. The company's core product, Safie PRO, is a subscription cloud recording service for network cameras that runs on AWS infrastructure, allowing customers to remotely view, store, and manage live and recorded video without on-premises DVR/NVR hardware. Safie has expanded the platform with a portfolio of optional AI-App services — people counting, person search, license plate recognition, behavioral detection, AI intrusion alerts with light/sound deterrence, and the Safie Care welfare monitoring service — together with Safie Entrance, a facial recognition access control system that integrates with electric locks, automatic doors, and flapper gates.

The company earns revenue through a mix of recurring Safie PRO cloud subscriptions, optional paid AI feature add-ons, monthly hardware rental packages that bundle LTE connectivity and cloud recording, transactional marketplace sales through Safie Market, and one-time hardware purchases. Distribution operates through the direct-to-customer Safie Market online store, an authorized dealer and reseller network across Japan, professional installation partners, and the rental service, while marketing leverages paid digital, search, and social channels on Google, Yahoo! JAPAN, LINE, Meta, LinkedIn, X, and industry events. The customer base spans construction sites, commercial properties, logistics and warehousing, retail, offices, and workplaces using Safie Entrance for attendance and access management.

Safie has invested in security and compliance positioning through ISO 27001 (IS 650319) and ISO 27017 (CLOUD 767639) certifications covering its cloud recording platform and AWS usage, and has built a hardware lineup including the Safie Pocket2 portable series, Safie GO PTZ family with AI variants and 360-degree coverage, and Safie Trail Station for remote outdoor deployments, supported by LTE-enabled rental kits. Financially, the company disclosed ¥13.46 billion in 9-month FY2025 sales (up 27.9% year-over-year) with a narrowed ¥39 million net loss, reflecting top-line growth alongside improving operating efficiency compared to prior-year multi-billion-yen operating deficits.

Name

Safie

Legal name

セーフィー株式会社

Website

https://safie.link

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Safie is a Tokyo-based cloud video surveillance and AI analytics provider offering subscription-based remote camera monitoring, optional AI vision apps, facial recognition access control, and cloud-connected hardware primarily serving Japanese businesses across construction, retail, logistics, offices, and workplace access management.

Ownership category

akta.pro rank

Product category

Cloud Video Surveillance

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Software Publishers (513210)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Cloud Video Surveillance (VSaaS) Setup & Management (HSAHACAE)

akta.pro secondary industry

Cloud Video Doorbell Storage & Monitoring Subscriptions (HSAHAIAK)

Keywords

• Cloud video surveillance
• Security camera services
• AI video analytics
• Cloud recording platform
• Remote monitoring solutions

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Safie PRO Cloud Subscription: Monthly/annual subscription fees for cloud recording and video management services. Users pay recurring fees to access cloud storage, remote viewing, and AI analytics features.
2. Safie Market Product Sales: Direct sales of cloud cameras, hardware, and accessories through the Safie Market online store. One-time purchase revenue from hardware products.
3. Camera Rental Service: Monthly rental fees for cloud outdoor camera sets and cloud wearable camera sets including LTE communication services and cloud recording.
4. Safie Market Rights Purchase: Marketplace model where users purchase rights to specific services and features. Transaction-based purchases of service rights.
5. Optional AI Services: Premium add-on AI services including people counting, person search, security alerts, license plate recognition, and behavioral detection available as optional paid features.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Safie provides a cloud-based video surveillance platform that enables remote viewing, recording, and management of network camera footage without requiring local DVR/NVR hardware. The offering combines the Safie PRO cloud recording subscription service with a portfolio of cloud cameras (Safie Pocket2, Safie GO PTZ, Safie Trail Station) and AI-powered option services (people counting, person search, license plate recognition, behavioral detection, security alerts). Safie also operates Safie Market, an online store for hardware and service subscriptions, and a rental service for outdoor and wearable camera sets with LTE connectivity.

Product overview

Safie operates a platform-plus-modules product architecture built around two core pillars: Safie PRO (cloud video recording service for network cameras) and Safie Market (online marketplace for hardware and service rights). The primary user interface is Safie Viewer, a cross-platform application accessible via web, PC, and mobile. The hardware portfolio includes a range of cloud cameras: the Safie Pocket2 family (Pocket2, Pocket2 Plus, Pocket2 Wide) for portable/flexible deployment; the Safie GO PTZ series (PTZ Plus, PTZ AI, GO 360 S) for outdoor/PTZ coverage; and the Safie Trail Station (and Trail Station AI) for remote area surveillance. Safie PRO's functionality is extended through a suite of AI-powered option services: Safie AI People Count and AI-App 人数カウント (people counting from video), AI-App 人物検索 (person search/recognition), AI-App ナンバープレート認識 (license plate recognition), 行動検知AI (behavioral detection), Safie Security Alert (AI intrusion detection with deterrent alerts), 人検知 (person detection), and Safie Care (remote welfare monitoring). Safie Entrance adds facial recognition-based entry management with integrations to electric locks, automatic doors, and flapper gates. Safie also offers a rental service for outdoor and wearable camera kits with LTE connectivity, and a warranty service for Pocket2 renters. The company was founded in 2017 with Safie PRO and Safie Market as its initial offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Safie Pocket2: Portable cloud camera device
• Safie Pocket2 Plus
• Safie Pocket2 Wide
• Safie GO PTZ Plus
• Safie GO PTZ AI
• Safie GO 360 S
• Safie Trail Station
• Safie Trail Station AI
• Safie Entrance
• Safie Care
• Safie Market
• Safie PRO

Products and services

• Safie PRO Safie PRO is the company's cloud-based video recording service for network cameras. It enables users to remotely view, store, and manage live and recorded video from connected cameras via the cloud, with various AI-powered option services available as add-ons. Targeted at businesses and commercial properties requiring remote monitoring and surveillance.
• Safie Viewer Safie Viewer is the company's cloud-based video viewer application, available on web, PC, and mobile (iOS/Android). It serves as the primary user interface for viewing live and recorded camera feeds managed through Safie PRO.
• Safie Market Safie Market is an online store where customers can purchase camera hardware, accessories, compatible devices, and Safie service plans. It also offers rights to value-added services.
• Safie Pocket2 Camera Series Compact, portable cloud cameras (Pocket2, Pocket2 Plus, Pocket2 Wide) designed for flexible deployment. Supports wireless connectivity and cloud recording, suitable for temporary or mobile surveillance needs in business settings.
• Safie GO PTZ Camera Series PTZ (pan-tilt-zoom) network cameras with AI capabilities (GO PTZ Plus, GO PTZ AI, GO 360 S) supporting wireless connectivity for outdoor coverage and 360-degree panoramic monitoring applications.
• Safie Trail Station Series Trail/outdoor cloud cameras (Trail Station and Trail Station AI) designed for remote area surveillance including construction sites, infrastructure projects, and outdoor monitoring applications.
• Safie Entrance Cloud-based facial recognition entry management service for businesses. Users register facial images in advance; the system authenticates individuals via face scan to enable attendance management and electronic lock control. Integrates with electric locks, automatic doors, and flapper gates.
• AI-App People Counting AI-powered option service for Safie PRO that analyzes video to detect the positions of people in camera footage, identify dwell time and crowd density, and count the number of people. Operates on recorded video data.
• AI-App Person Search AI-powered option service for Safie PRO that analyzes video to recognize and search for specific individuals across recorded camera footage.
• AI-App Number Plate Recognition AI-powered option service for Safie PRO that analyzes video from cameras to detect and recognize vehicle license plates, enabling vehicle access management and monitoring.
• Safie Security Alert AI-powered security alert service that detects people in camera footage and immediately sends push notifications while activating a deterrent device (light and sound) for intrusion deterrence.
• Behavioral Detection AI AI-powered behavioral detection service that analyzes video footage to detect specific behavioral events or patterns, used for security and monitoring applications.
• Safie Care Remote care and welfare monitoring service using cloud camera technology, designed for elderly or vulnerable individual monitoring in care facilities or home settings.
• Safie Rental Service Device rental service offering cloud outdoor camera sets and cloud wearable camera sets including the camera body, router, and necessary accessories, combined with LTE communication service for cloud recording in locations without fixed-line internet.

Quantifiable outcome

• 27.9% revenue growth in 9-month period

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS cloud infrastructure hosts Safie's cloud recording services and platform. Safie is certified as AWS cloud services customer with ISMS cloud security certification covering AWS usage. Core infrastructure provider.
• SoftBank Corp.minorChannel Partner/ Reseller/ DistributorSoftBank advertising partnerships and potential distribution relationships for Safie products and services in Japan.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Genetec: Unified security, public safety, and operations provider with cloud-managed video surveillance (Security Center / Genetec Stratocast). Comparable cloud-first video management orientation.
• SECOM: Japan's largest integrated security services company offering monitored alarms, guarding, and increasingly cloud surveillance. Strategic investor in Safie; represents both partner and incumbent threat.
• ALSOK (Sohgo Security Services): Major Japanese security services company with cloud camera and remote monitoring offerings. Direct incumbent competitor in Japan's commercial surveillance market.
• Avigilon (Motorola Solutions): Enterprise video surveillance and access control provider owned by Motorola Solutions. Comparable in AI video analytics capabilities and enterprise/government customer focus.
• Axis Communications: Global leader in network cameras and physical access control with strong AI analytics portfolio. Competes with Safie in the network camera hardware layer and offers comparable AI features.

Direct peers

• Verkada: US-based cloud-managed video surveillance company offering cameras with built-in AI analytics (people counting, vehicle detection) delivered as a SaaS subscription. Closest direct global competitor to Safie's product model and target use cases.
• Arlo Technologies: Wireless cloud-connected camera provider with subscription-based AI features. Comparable business model focused on subscription cloud video, though with a consumer/SMB tilt versus Safie's commercial focus.
• Eagle Eye Networks: Cloud Video Surveillance as a Service (VSaaS) provider that bridges legacy cameras with cloud management and AI analytics. Directly comparable to Safie PRO's cloud recording and AI add-on architecture.
• Rhombus Systems: Cloud-based physical security platform combining cameras, sensors, and AI analytics in a subscription model. Strongly comparable to Safie's integrated hardware-plus-cloud-plus-AI approach.

Others

• Ring (Amazon): Amazon-owned cloud-connected home security camera brand. Adjacent rather than directly competing with Safie's commercial focus, but represents the cloud-camera consumer benchmark and Amazon's broader smart home ambitions.

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SafieInc
• Facebookfacebook.com/safieinc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safie