Integrated Endoscopy
Integrated Endoscopy, founded in 1996 and based in Irvine, California, develops the NUVIS single-use, wireless, 4K battery-operated arthroscope and related cordless surgical stack components. The company sells disposable arthroscopes, wireless cameras, and shaver systems to orthopedic hospitals and surgery centers across the US, Europe, India, Australia, and Brazil.
- Company typePrivate
- Founded1996
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Integrated Endoscopy does
Integrated Endoscopy is a privately held medical device company founded in 1996 and headquartered in Irvine, California. The company develops and commercializes the NUVIS single-use arthroscope, a wireless, battery-operated, 4K rigid endoscope that eliminates the light cord, camera cord, and external light source required by conventional reusable arthroscopes. Its proprietary Coolite™ embedded LED operates at 38°C to avoid tip burn, and its Gen II design reduces optical elements by over 60% while improving image quality to 4K using smartphone-grade molded glass optics. The portfolio is protected by 19 issued patents across the US, Europe, Japan, Australia, and Canada, and holds FDA 510(k) clearance and CE marking.
The company generates revenue primarily through hardware sales of single-use disposable arthroscopes, supplemented by wireless camera systems, wireless shaver systems, surgical stack components, arthroscopy pumps, and cannulas. Products are sold to acute care hospitals, ambulatory surgery centers, and orthopedic surgeons through a mix of direct sales and a global network of regional distributors, including FAM Medic in Brazil and Frii Medical for the shaver line, with active end markets in the United States, United Kingdom, France, India, Australia, and Brazil. Pricing is not publicly disclosed; customers contact sales or distributors for quotes, and the value proposition is anchored on eliminating reprocessing, repair, and OR downtime costs associated with reusable scopes.
Leadership consists of CEO Brad Sharp, CMO David Bailie, MD, and co-founder and president George Wright. The company has raised approximately $10.7M in disclosed funding (September 2018), operates with 11-50 employees, and is actively broadening its platform through the Gen II NUVIS 4K scope, the Nuvis Wireless Camera System, the NuCision wireless shaver partnership, and a March 2025 strategic alliance with Intelliscopes to integrate AI-powered surgical visualization into the NUVIS ecosystem.
Integrated Endoscopy firmographics
Firmographics- Name
- Integrated Endoscopy
- Legal name
- Integrated Endoscopy Inc.
- Website
- https://iescope.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Integrated Endoscopy, founded in 1996 and based in Irvine, California, develops the NUVIS single-use, wireless, 4K battery-operated arthroscope and related cordless surgical stack components. The company sells disposable arthroscopes, wireless cameras, and shaver systems to orthopedic hospitals and surgery centers across the US, Europe, India, Australia, and Brazil.
- Ownership category
- akta.pro rank
Integrated Endoscopy industry classification
Industry- Product category
- Surgical Endoscopy Devices
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation) (HLAHADAB)
Keywords
Where Integrated Endoscopy is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Integrated Endoscopy business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- NUVIS Single-Use Arthroscope Sales: The company generates revenue primarily through the sale of single-use, disposable arthroscopes. These devices are sold to hospitals and surgery centers for arthroscopic surgical procedures, creating recurring purchase demand as each device is used once and discarded.
- Wireless Camera System: Commercial release of Nuvis Wireless Camera System for international markets, which includes wireless camera heads and base stations that work with the company's arthroscope products.
- NuCision Wireless Shaver System: Wireless single-use shaver system sold through partnership with Frii Medical. Features reusable motor/battery module with disposable blades and burrs.
- Arthroscopy Pump: Fluid management pump for arthroscopic procedures, available with disposable tube sets and reusable components.
- NUVIS Stack Components: Complete surgical stack systems including monitors (19", 24", 27"), cart bases, IV poles, drawers, shelves, and accessories.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Integrated Endoscopy product offering
Product offeringCore offering
Integrated Endoscopy designs, manufactures, and sells single-use, battery-operated, cordless 4K rigid arthroscopes and related wireless surgical visualization and resection equipment. Its flagship NUVIS platform replaces conventional reusable arthroscopes with sterile, disposable devices featuring embedded Coolite™ LED lighting, simplified optics, and proprietary wireless camera connectivity. Supporting products include the NuCision wireless shaver, the NUVIS Stack cart system, arthroscopy pumps, and cannulas sold to hospitals, ambulatory surgery centers, and orthopedic surgeons.
Product overview
Integrated Endoscopy offers a unified wireless arthroscopy platform centered on its NUVIS single-use scope technology. The core portfolio includes the NUVIS Scope (4K battery-operated cordless arthroscope), Nuvis Wireless Camera System (2K wireless imaging), and NuCision Wireless Shaver—all designed to eliminate cables, light boxes, and traditional video stack hardware. These products integrate through the NUVIS Stack cart system and are complemented by supporting accessories including the Arthroscopy Pump and NUVIS Cannula. The company positions itself as 'The Wireless Arthroscopy Company,' delivering a complete cordless surgical visualization and tissue resection solution that reduces overall cost per surgery by up to 50% while improving OR efficiency and surgeon ergonomics.
Differentiator
Problem solved
Functional benefit
Brands
- NUVIS: Single-use arthroscope product line featuring 4K, battery-operated, cordless technology for wireless arthroscopic surgery. Includes the NUVIS Scope, NUVIS Wireless Camera, and related accessories.
- NuCision
- Coolite
Products and services
- NUVIS Scope (Nuvis Scope) Single-use, 4K battery-operated cordless arthroscope with embedded Coolite™ LED lighting providing high-definition visualization for arthroscopic surgical procedures without external light sources or cables. Compatible with most installed video towers and leading cannulas.
- Nuvis Wireless Camera System Wireless 2K camera system using proprietary channel-hopping technology for latency-free, secure connectivity independent of WiFi or Bluetooth. Includes wireless base station, camera heads with twin charger, and tablet computer for control and patient data entry.
- NuCision Wireless Shaver Wireless, single-use battery-powered arthroscopic shaver system with reusable motor/battery module and recharger station. Compatible with competitive blades and burrs; offers continuous or oscillating modes with up to 60 minutes of battery life.
- NUVIS Stack Complete surgical cart system integrating NUVIS wireless arthroscopy components. Includes monitor options (19-27 inch, up to 4K), cart base, IV pole, drawer, shelf, fluid pump integration, wireless camera heads, wireless base station, and NuCision shaver compatibility.
- Arthroscopy Pump Fluid management system for arthroscopic surgery with automatic instrument detection and software-controlled flow regulation. Maximum flow rate of 1.5 L/min, with transponder-protected tube sets and pole mounting, and pressure range of 5-150 mmHg.
Quantifiable outcome
- Cost reduction of up to 95% in hardware costs per surgery
- +4 more outcomes
Companies that use Integrated Endoscopy
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Integrated Endoscopy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Integrated Endoscopy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- IntelliscopescoreStrategic alliance to integrate Integrated Endoscopy's wireless arthroscopy platform with Intelliscopes' AI-powered endoscopy technology. Collaboration aims to revolutionize surgical landscape through enhanced visualization, streamlined workflows, and intelligent decision support. Short-term goal: fully optimized arthroscopic image without constant surgeon intervention. Long-term goal: provide surgeons and administrators access to critical information to optimize all aspects of the surgical process.
- Frii MedicalcorePartnership with Frii Medical to market the proprietary single-use wireless shaver system globally. The first-of-its-kind wireless shaver offers surgeons freedom from power cords, featuring a reusable motor/battery module with disposable blades and burrs. Similar benefits to NUVIS arthroscope - eliminates processing costs, ensures quality every time, and reduces capital equipment costs compared to traditional shaver systems.
- Frii Medical (US Exclusive Distribution)coreExclusive arrangement with Frii Medical to market their battery-powered, single-use shaver system in the US. First of its kind battery shaver delivering performance equivalent to traditional corded shaver systems without the cost of shaver console. Provided as single-use sterile packaged handle/blade combination with rechargeable motor/battery.
- FAM MedicminorLocal distributor in Brazil responsible for first NUVIS procedure in Brazil at Sapopemba State Hospital. Represents the company's distribution model in South American markets.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Integrated Endoscopy competitors and assessment
Company assessmentBroad incumbents
- Arthrex: Arthrex is the dominant global player in arthroscopic surgery products, including reusable arthroscopes, shavers, fluid management, and surgical implants. It represents the entrenched incumbent that Integrated Endoscopy is positioning its single-use wireless platform against.
- Stryker: Stryker's Sports Medicine and Endoscopy divisions provide arthroscopes, visualization systems, and surgical instruments for arthroscopic procedures. As a large diversified medtech incumbent, Stryker is the principal competitor Integrated Endoscopy faces in hospital accounts.
- Smith+Nephew: Smith+Nephew's Sports Medicine business offers arthroscopic visualization, resection, and fluid management systems. It is a key incumbent competitor in the arthroscopy space where Integrated Endoscopy sells its NUVIS single-use platform.
- CONMED: CONMED manufactures arthroscopic instruments, electrosurgical devices, and fluid management systems for sports medicine and orthopedic surgery. It is a direct adjacent competitor in arthroscopic instruments and visualization.
- Olympus: Olympus is the global leader in rigid and flexible endoscopy systems across medical specialties. While primarily a reusable endoscope company, Olympus has been expanding into single-use offerings and represents a major competitive threat in surgical visualization.
- Karl Storz: Karl Storz is a leading manufacturer of rigid endoscopes, visualization systems, and surgical instruments, particularly in arthroscopy and ENT. It is a relevant incumbent comparable in the rigid endoscope and visualization space.
Direct peers
- Ambu: Ambu is a global leader in single-use endoscopes, pioneering the shift from reusable to disposable endoscopes across multiple specialties. As the leading single-use endoscopy player, Ambu is the most directly comparable peer validating Integrated Endoscopy's single-use thesis.
Emerging players
- Innovex Medical: Innovex Medical (and other emerging single-use endoscope developers) are early-stage companies targeting the disposable endoscope opportunity across surgical specialties. They represent emerging competitive threats in the single-use endoscopy category.
- Medi-Globe (Ameda): Medi-Globe and similar endoscopy accessory players offer single-use and reusable endoscopic instruments and accessories. They represent adjacent competitors in the disposable endoscopy consumables space.
- Intelliscopes: Intelliscopes is an AI-powered endoscopy technology company that Integrated Endoscopy has a strategic alliance with (announced March 2025). It is an emerging partner/thematic peer in the AI-augmented surgical visualization space that Integrated Endoscopy is moving into.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Integrated Endoscopy social profiles
Digital presenceIntegrated Endoscopy compliance and trust
Trust signalCompliance3 records
Integrated Endoscopy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Integrated Endoscopy leadership team
Management profileNumber of profiles
Profiles3 records
Integrated Endoscopy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Integrated Endoscopy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Integrated Endoscopy
What does Integrated Endoscopy do?
Integrated Endoscopy designs, manufactures, and sells single-use, battery-operated, cordless 4K rigid arthroscopes and related wireless surgical visualization and resection equipment. Its flagship NUVIS platform replaces conventional reusable arthroscopes with sterile, disposable devices featuring embedded Coolite™ LED lighting, simplified optics, and proprietary wireless camera connectivity. Supporting products include the NuCision wireless shaver, the NUVIS Stack cart system, arthroscopy pumps, and cannulas sold to hospitals, ambulatory surgery centers, and orthopedic surgeons.
Is Integrated Endoscopy a public or private company?
Integrated Endoscopy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Integrated Endoscopy founded?
Integrated Endoscopy was founded in 1996. It employs 11 to 50 people.
Where is Integrated Endoscopy based?
Integrated Endoscopy is headquartered in Irvine, United States, in the North America region.
How does Integrated Endoscopy make money?
Five revenue lines are on record. NUVIS Single-Use Arthroscope Sales are the primary driver. The others are wireless Camera System, nuCision Wireless Shaver System, arthroscopy Pump and NUVIS Stack Components.
Who are Integrated Endoscopy's main competitors?
Broad incumbents on record are Arthrex, Stryker, Smith+Nephew, CONMED, Olympus and Karl Storz. Ambu is listed as a direct peer. Emerging players are Innovex Medical, Medi-Globe (Ameda) and Intelliscopes.
Does Integrated Endoscopy have an API?
No public API is recorded for Integrated Endoscopy.
What industry is Integrated Endoscopy in?
Integrated Endoscopy's product category is Surgical Endoscopy Devices. Its primary akta.pro industry code is HLAHADAB, Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation). Its NAICS code is 339112 and its SIC code is 3841.