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ODG (Osterhout Design Group)

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uuid0002zz9

Namestring
ODG (Osterhout Design Group)
Websiteurl
osterhoutgroup.com
Company typeenum
Private
Founded yearint
1999
Descriptiontext

ODG (Osterhout Design Group) is a San Francisco-based private company founded in 1999 that designs and develops extended reality (XR) smartglasses, delivering augmented reality, mixed reality, and virtual reality hardware solutions. The company targets enterprise and industrial customers rather than the consumer market, positioning its smartglasses as tools for professional and industrial use cases. ODG employs between 101 and 250 people and is led by founder-CEO Ralph Osterhout, whose eponymous branding and continuous leadership since inception indicate a founder-driven, long-tenured management structure. The company is headquartered in San Francisco, California, with no other office locations disclosed in the input data.

The company's core offering is hardware: AR/MR/VR smartglasses that integrate optics, displays, sensors, and on-device compute. The firmographics describe the product surface as spanning the full XR spectrum (AR, MR, VR), implying differentiated SKUs or a unified platform addressing multiple use cases. The input data does not disclose specific product names, technical specifications, or platform architecture details, so the depth of the technology stack cannot be fully characterized. No pricing model, no public price list, and no channel or distribution partners are disclosed.

ODG's business model centers on selling smartglass hardware and integrated XR solutions to enterprise and industrial end-markets. In December 2016, the company closed a $58 million funding round led by 21st Century Fox with participation from Shenzhen O-film Technology and Vanfund Urban Investment & Development — a syndicate spanning media, Asian electronics manufacturing, and real-estate development, which signals strategic intent to monetize across content, manufacturing scale, and infrastructure-related XR use cases. The company remains private, and no revenue, customer logos, or sales-channel details are disclosed in the available source data.

Short descriptiontext

ODG is a San Francisco-based private company founded in 1999 that designs extended reality smartglasses (AR, MR, VR) for enterprise and industrial customers, employing 101–250 people under founder-CEO Ralph Osterhout.

Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
augmented reality smartglasses, mixed reality headsets, extended reality hardware, enterprise AR solutions, wearable XR devices
Industry2 codes
1Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount)
CodeHDACALAHPrimaryYes
2AR Smart Glasses
CodeCRACAIAEPrimaryNo
NAICS code2 codes
  • Computer and Peripheral Equipment Manufacturing33411
  • Computer Terminal and Other Computer Peripheral Equipment Manufacturing334118
SIC code2 codes
  • Electronic Components & Accessories3670
  • Electronic & Other Electrical Equipment (No Computer Equip)3600
Product category
Extended Reality Smartglasses
Cost components6 values
Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

ODG designs and manufactures extended reality (XR) smartglasses that deliver augmented reality (AR), mixed reality (MR), and virtual reality (VR) solutions and experiences to enterprise and industrial customers. The company builds the hardware, optics, and integrated software stack for wearable XR systems.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Extended Reality Smartglasses
Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1DAQRI
TypeEmerging player
Description

DAQRI was an enterprise AR smart glasses company targeting industrial customers, providing a historical comparable for ODG's enterprise XR go-to-market motion.

2Magic Leap
TypeDirect peer
Description

Magic Leap develops AR/MR headsets targeted at enterprise and industrial customers, directly competing with ODG in the XR smart glasses category with similar waveguide-based optics and use-case overlap.

3Vuzix
TypeDirect peer
Description

Vuzix manufactures enterprise-focused AR smart glasses and waveguide optics, making it one of the closest direct competitors to ODG in industrial and field-service applications.

4Microsoft (HoloLens)
TypeBroad incumbent
Description

Microsoft's HoloLens is an enterprise-grade mixed reality headset that competes head-to-head with ODG in industrial and enterprise deployments, while leveraging Microsoft's broader cloud and OS ecosystem.

5Epson (Moverio)
TypeBroad incumbent
Description

Epson's Moverio line of AR smart glasses targets enterprise and industrial verticals, overlapping with ODG's customer base and use cases as a broader incumbent in display and imaging hardware.

6RealWear
TypeDirect peer
Description

RealWear builds ruggedized, voice-controlled AR smart glasses for industrial workers in field service, manufacturing, and energy — closely aligned with ODG's enterprise-and-industry positioning.

7Google (Glass Enterprise)
TypeBroad incumbent
Description

Google Glass Enterprise Edition targets industrial and enterprise AR use cases similar to ODG's, leveraging Google's broader platform and software resources.

8Apple (Vision Pro)
TypeBroad incumbent
Description

Apple's Vision Pro and forthcoming smart glasses efforts compete for enterprise XR mind-share and developer ecosystems, though currently oriented more toward premium consumer/prosumer use cases.

9Meta (Reality Labs)
TypeBroad incumbent
Description

Meta's Quest Pro and Ray-Ban Meta smart glasses compete with ODG in the broader XR hardware market, with substantially larger capital and a vertically integrated platform.

10Lumus
TypeOthers
Description

Lumus supplies waveguide optical components used in AR smart glasses, making it a relevant adjacent/ecosystem player to ODG given shared optical-engineering challenges in XR hardware.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors3 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

ODG (Osterhout Design Group)

Extended Reality Smartglassesosterhoutgroup.com

ODG is a San Francisco-based private company founded in 1999 that designs extended reality smartglasses (AR, MR, VR) for enterprise and industrial customers, employing 101–250 people under founder-CEO Ralph Osterhout.

What ODG (Osterhout Design Group) does

ODG (Osterhout Design Group) is a San Francisco-based private company founded in 1999 that designs and develops extended reality (XR) smartglasses, delivering augmented reality, mixed reality, and virtual reality hardware solutions. The company targets enterprise and industrial customers rather than the consumer market, positioning its smartglasses as tools for professional and industrial use cases. ODG employs between 101 and 250 people and is led by founder-CEO Ralph Osterhout, whose eponymous branding and continuous leadership since inception indicate a founder-driven, long-tenured management structure. The company is headquartered in San Francisco, California, with no other office locations disclosed in the input data.

The company's core offering is hardware: AR/MR/VR smartglasses that integrate optics, displays, sensors, and on-device compute. The firmographics describe the product surface as spanning the full XR spectrum (AR, MR, VR), implying differentiated SKUs or a unified platform addressing multiple use cases. The input data does not disclose specific product names, technical specifications, or platform architecture details, so the depth of the technology stack cannot be fully characterized. No pricing model, no public price list, and no channel or distribution partners are disclosed.

ODG's business model centers on selling smartglass hardware and integrated XR solutions to enterprise and industrial end-markets. In December 2016, the company closed a $58 million funding round led by 21st Century Fox with participation from Shenzhen O-film Technology and Vanfund Urban Investment & Development — a syndicate spanning media, Asian electronics manufacturing, and real-estate development, which signals strategic intent to monetize across content, manufacturing scale, and infrastructure-related XR use cases. The company remains private, and no revenue, customer logos, or sales-channel details are disclosed in the available source data.

ODG (Osterhout Design Group) firmographics

Firmographics
Name
ODG (Osterhout Design Group)
Website
https://osterhoutgroup.com
Company type
Private
Founded year
1999
Headcount range
101–250 employees
Short description
ODG is a San Francisco-based private company founded in 1999 that designs extended reality smartglasses (AR, MR, VR) for enterprise and industrial customers, employing 101–250 people under founder-CEO Ralph Osterhout.
Ownership category
akta.pro rank

ODG (Osterhout Design Group) industry classification

Industry
Product category
Extended Reality Smartglasses
NAICS
Computer and Peripheral Equipment Manufacturing (33411), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
SIC
Electronic Components & Accessories (3670), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
akta.pro primary industry
Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)
akta.pro secondary industry
AR Smart Glasses (CRACAIAE)

Keywords

  • Augmented reality smartglasses
  • Mixed reality headsets
  • Extended reality hardware
  • Enterprise AR solutions
  • Wearable XR devices

Where ODG (Osterhout Design Group) is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Markets served

ODG (Osterhout Design Group) business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

ODG (Osterhout Design Group) product offering

Product offering

Core offering

ODG designs and manufactures extended reality (XR) smartglasses that deliver augmented reality (AR), mixed reality (MR), and virtual reality (VR) solutions and experiences to enterprise and industrial customers. The company builds the hardware, optics, and integrated software stack for wearable XR systems.

Differentiator

Problem solved

Functional benefit

Products and services

  • Extended Reality Smartglasses

Companies that use ODG (Osterhout Design Group)

Customer profile

Ideal customer profiles1 record

ODG (Osterhout Design Group) technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

ODG (Osterhout Design Group) partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights4 records

ODG (Osterhout Design Group) competitors and assessment

Company assessment

Emerging players

  • DAQRI: DAQRI was an enterprise AR smart glasses company targeting industrial customers, providing a historical comparable for ODG's enterprise XR go-to-market motion.

Direct peers

  • Magic Leap: Magic Leap develops AR/MR headsets targeted at enterprise and industrial customers, directly competing with ODG in the XR smart glasses category with similar waveguide-based optics and use-case overlap.
  • Vuzix: Vuzix manufactures enterprise-focused AR smart glasses and waveguide optics, making it one of the closest direct competitors to ODG in industrial and field-service applications.
  • RealWear: RealWear builds ruggedized, voice-controlled AR smart glasses for industrial workers in field service, manufacturing, and energy — closely aligned with ODG's enterprise-and-industry positioning.

Broad incumbents

  • Microsoft (HoloLens): Microsoft's HoloLens is an enterprise-grade mixed reality headset that competes head-to-head with ODG in industrial and enterprise deployments, while leveraging Microsoft's broader cloud and OS ecosystem.
  • Epson (Moverio): Epson's Moverio line of AR smart glasses targets enterprise and industrial verticals, overlapping with ODG's customer base and use cases as a broader incumbent in display and imaging hardware.
  • Google (Glass Enterprise): Google Glass Enterprise Edition targets industrial and enterprise AR use cases similar to ODG's, leveraging Google's broader platform and software resources.
  • Apple (Vision Pro): Apple's Vision Pro and forthcoming smart glasses efforts compete for enterprise XR mind-share and developer ecosystems, though currently oriented more toward premium consumer/prosumer use cases.
  • Meta (Reality Labs): Meta's Quest Pro and Ray-Ban Meta smart glasses compete with ODG in the broader XR hardware market, with substantially larger capital and a vertically integrated platform.

Others

  • Lumus: Lumus supplies waveguide optical components used in AR smart glasses, making it a relevant adjacent/ecosystem player to ODG given shared optical-engineering challenges in XR hardware.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

ODG (Osterhout Design Group) social profiles

Digital presence

ODG (Osterhout Design Group) financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ODG (Osterhout Design Group) leadership team

Management profile

Number of profiles

Profiles1 record

ODG (Osterhout Design Group) funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ODG (Osterhout Design Group) M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ODG (Osterhout Design Group)

What does ODG (Osterhout Design Group) do?

ODG designs and manufactures extended reality (XR) smartglasses that deliver augmented reality (AR), mixed reality (MR), and virtual reality (VR) solutions and experiences to enterprise and industrial customers. The company builds the hardware, optics, and integrated software stack for wearable XR systems.

When was ODG (Osterhout Design Group) founded?

ODG (Osterhout Design Group) was founded in 1999. It employs 101 to 250 people.

Where is ODG (Osterhout Design Group) based?

ODG (Osterhout Design Group) is headquartered in San Francisco, United States, in the North America region.

Who are ODG (Osterhout Design Group)'s main competitors?

DAQRI is listed as an emerging player. Direct peers are Magic Leap, Vuzix and RealWear. Broad incumbents are Microsoft (HoloLens), Epson (Moverio), Google (Glass Enterprise), Apple (Vision Pro) and Meta (Reality Labs). Lumus is listed as an others.

Does ODG (Osterhout Design Group) have an API?

No public API is recorded for ODG (Osterhout Design Group).

What industry is ODG (Osterhout Design Group) in?

ODG (Osterhout Design Group)'s product category is Extended Reality Smartglasses. Its primary akta.pro industry code is HDACALAH, Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount), with a secondary code of CRACAIAE, AR Smart Glasses. Its NAICS code is 33411 and its SIC code is 3670.

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Live signals
TechCrunchThe sorry state of AR startups in 2019Multiple AR startups including Osterhout Design Group, Meta, and Daqri collapsed in 2019, marking the end of a wave of venture-backed augmented reality companies that had raised hundreds of millions of dollars hoping to compete with major tech companies. ODG raised a $58 million Series A in 2016 but failed due to product focus issues and inability to close acquisitions with Facebook and Magic Leap; Meta raised $73 million before its Chinese backer withdrew amid trade tensions; Daqri had raised $275 million but was overtaken by Microsoft HoloLens. Magic Leap, despite having raised $2.6 billion including $280 million from Japan's DoCoMo, reportedly sold only 6,000 units of its headset and has gone quiet about product development, signaling broader sector distress.TechCrunchAn AR glasses pioneer collapsesOsterhout Design Group, an AR glasses startup, collapsed after burning through its $58 million funding and losing half its workforce. Acquisitions from Magic Leap and Facebook fell through, leaving a skeleton crew awaiting a patent sale. The company's patent portfolio includes 107 issued patents and 83 pending applications.PR NewswireComprehensive and Innovative AR/VR Smart Glasses Technology Patent Portfolio For SaleHilco Streambank is marketing the intellectual property assets of Osterholt Group, Inc. (ODG), including an extensive patent portfolio for AR/VR smart glasses technology, on behalf of secured lender JGB Collateral, LLC. The sale, governed by Article 9 of the Uniform Commercial Code, is scheduled for January 15, 2019, with bids due a week prior. The portfolio contains 107 issued patents and other assets critical to head-worn computing and electro-optics.PR NewswireGVRC: Embracing Global Innovations and Seizing Development OpportunitiesThe 2nd Global Virtual Reality Conference (GVRC) was held in Shanghai on June 27-28, 2017, bringing together industry leaders to discuss trends in VR, AR, and AI. China Mobile Migu Video Technology Co., Ltd. served as a co-host, providing cloud services and live streaming technology for the event, while companies like Qualcomm and ODG showcased their latest hardware and software innovations. The conference featured keynote speeches, investment roadshows, and the launch of the Migu Glasses Developers Alliance, highlighting the sector's focus on industry integration and commercial applications.VC News DailyNuEyes Announces New FundingNuEyes Technologies, a California-based maker of electronic smartglasses for visually impaired people, has raised an undisclosed round of funding from venture capital firm Arab Angel and strategic partners to fuel growth. The company, which works with ODG (Osterhout Design Group) as its technology platform provider, has seen extensive sales growth over the past 18 months and won awards at CES. CEO Mark Greget stated the funding will carry the company to profitability, which he described as extremely rare among augmented reality firms at this stage of industry evolution.SiliconANGLEOsterhout aims new smart glasses at hazardous locations - SiliconANGLEOsterhout Design Group introduced the R-7HL smart glasses for hazardous locations, featuring reinforced housing and Zone 2 intrinsically safe certification. The glasses offer heads-up checklists, remote assistance, and dual 720p displays, with pre-orders at $3,500 and shipping expected by quarter-end.TechCrunchODG unveils enterprise-focused AR smart glasses optimized for ‘hazardous locations’ODG unveiled the R-7HL AR smart glasses, designed for hazardous locations like oil exploration and mining. The rugged version of its R-7, priced at $3,500, will ship in Q2 2017, with the R-9 following. The company raised $58 million in Series A funding led by 21st Century Fox.ForbesAR and VR Were Everywhere At CESA TIRIAS Research analyst report on CES 2017 found AR and VR heavily featured, with a South Hall segment, Microsoft's HoloLens, Osterhout Design Group's R-9 and R-8 smartglasses, and Intel's Project Alloy headset. The author noted low high-performance VR shipment volumes, roughly 1,000 Vive titles, and expects more AR/VR at Mobile World Congress and 2018 CES.NanalyzeOsterhout Design Group (ODG) Enables Augmented RealityOsterhout Design Group (ODG) closed a $58 million Series A funding round, marking the largest initial investment for any company in the wearables and AR industries. The company is leveraging its R-7 AR headset to establish partnerships with organizations such as Atheer, NuEyes, and Advanced Medical Applications across healthcare, military, and manufacturing sectors.SiliconANGLEIndustrial augmented reality firm Osterhout Design Group raises $58M - SiliconANGLEOsterhout Design Group closed a $58 million Series A funding round, with 21st Century Fox as principal investor. The company will use the funds to grow its AR product portfolio and present plans at CES 2017 in January. The AR market is predicted to reach $90 billion by 2020.