ODG (Osterhout Design Group)
ODG is a San Francisco-based private company founded in 1999 that designs extended reality smartglasses (AR, MR, VR) for enterprise and industrial customers, employing 101–250 people under founder-CEO Ralph Osterhout.
- Company typePrivate
- Founded1999
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What ODG (Osterhout Design Group) does
ODG (Osterhout Design Group) is a San Francisco-based private company founded in 1999 that designs and develops extended reality (XR) smartglasses, delivering augmented reality, mixed reality, and virtual reality hardware solutions. The company targets enterprise and industrial customers rather than the consumer market, positioning its smartglasses as tools for professional and industrial use cases. ODG employs between 101 and 250 people and is led by founder-CEO Ralph Osterhout, whose eponymous branding and continuous leadership since inception indicate a founder-driven, long-tenured management structure. The company is headquartered in San Francisco, California, with no other office locations disclosed in the input data.
The company's core offering is hardware: AR/MR/VR smartglasses that integrate optics, displays, sensors, and on-device compute. The firmographics describe the product surface as spanning the full XR spectrum (AR, MR, VR), implying differentiated SKUs or a unified platform addressing multiple use cases. The input data does not disclose specific product names, technical specifications, or platform architecture details, so the depth of the technology stack cannot be fully characterized. No pricing model, no public price list, and no channel or distribution partners are disclosed.
ODG's business model centers on selling smartglass hardware and integrated XR solutions to enterprise and industrial end-markets. In December 2016, the company closed a $58 million funding round led by 21st Century Fox with participation from Shenzhen O-film Technology and Vanfund Urban Investment & Development — a syndicate spanning media, Asian electronics manufacturing, and real-estate development, which signals strategic intent to monetize across content, manufacturing scale, and infrastructure-related XR use cases. The company remains private, and no revenue, customer logos, or sales-channel details are disclosed in the available source data.
ODG (Osterhout Design Group) firmographics
Firmographics- Name
- ODG (Osterhout Design Group)
- Website
- https://osterhoutgroup.com
- Company type
- Private
- Founded year
- 1999
- Headcount range
- 101–250 employees
- Short description
- ODG is a San Francisco-based private company founded in 1999 that designs extended reality smartglasses (AR, MR, VR) for enterprise and industrial customers, employing 101–250 people under founder-CEO Ralph Osterhout.
- Ownership category
- akta.pro rank
ODG (Osterhout Design Group) industry classification
Industry- Product category
- Extended Reality Smartglasses
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Electronic Components & Accessories (3670), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)
- akta.pro secondary industry
- AR Smart Glasses (CRACAIAE)
Keywords
Where ODG (Osterhout Design Group) is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
ODG (Osterhout Design Group) business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
ODG (Osterhout Design Group) product offering
Product offeringCore offering
ODG designs and manufactures extended reality (XR) smartglasses that deliver augmented reality (AR), mixed reality (MR), and virtual reality (VR) solutions and experiences to enterprise and industrial customers. The company builds the hardware, optics, and integrated software stack for wearable XR systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Extended Reality Smartglasses
Companies that use ODG (Osterhout Design Group)
Customer profileIdeal customer profiles1 record
ODG (Osterhout Design Group) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ODG (Osterhout Design Group) partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights4 records
ODG (Osterhout Design Group) competitors and assessment
Company assessmentEmerging players
- DAQRI: DAQRI was an enterprise AR smart glasses company targeting industrial customers, providing a historical comparable for ODG's enterprise XR go-to-market motion.
Direct peers
- Magic Leap: Magic Leap develops AR/MR headsets targeted at enterprise and industrial customers, directly competing with ODG in the XR smart glasses category with similar waveguide-based optics and use-case overlap.
- Vuzix: Vuzix manufactures enterprise-focused AR smart glasses and waveguide optics, making it one of the closest direct competitors to ODG in industrial and field-service applications.
- RealWear: RealWear builds ruggedized, voice-controlled AR smart glasses for industrial workers in field service, manufacturing, and energy — closely aligned with ODG's enterprise-and-industry positioning.
Broad incumbents
- Microsoft (HoloLens): Microsoft's HoloLens is an enterprise-grade mixed reality headset that competes head-to-head with ODG in industrial and enterprise deployments, while leveraging Microsoft's broader cloud and OS ecosystem.
- Epson (Moverio): Epson's Moverio line of AR smart glasses targets enterprise and industrial verticals, overlapping with ODG's customer base and use cases as a broader incumbent in display and imaging hardware.
- Google (Glass Enterprise): Google Glass Enterprise Edition targets industrial and enterprise AR use cases similar to ODG's, leveraging Google's broader platform and software resources.
- Apple (Vision Pro): Apple's Vision Pro and forthcoming smart glasses efforts compete for enterprise XR mind-share and developer ecosystems, though currently oriented more toward premium consumer/prosumer use cases.
- Meta (Reality Labs): Meta's Quest Pro and Ray-Ban Meta smart glasses compete with ODG in the broader XR hardware market, with substantially larger capital and a vertically integrated platform.
Others
- Lumus: Lumus supplies waveguide optical components used in AR smart glasses, making it a relevant adjacent/ecosystem player to ODG given shared optical-engineering challenges in XR hardware.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
ODG (Osterhout Design Group) social profiles
Digital presenceODG (Osterhout Design Group) financial estimates
Financial estimateRevenue estimate
Valuation estimate
ODG (Osterhout Design Group) leadership team
Management profileNumber of profiles
Profiles1 record
ODG (Osterhout Design Group) funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ODG (Osterhout Design Group) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ODG (Osterhout Design Group)
What does ODG (Osterhout Design Group) do?
ODG designs and manufactures extended reality (XR) smartglasses that deliver augmented reality (AR), mixed reality (MR), and virtual reality (VR) solutions and experiences to enterprise and industrial customers. The company builds the hardware, optics, and integrated software stack for wearable XR systems.
When was ODG (Osterhout Design Group) founded?
ODG (Osterhout Design Group) was founded in 1999. It employs 101 to 250 people.
Where is ODG (Osterhout Design Group) based?
ODG (Osterhout Design Group) is headquartered in San Francisco, United States, in the North America region.
Who are ODG (Osterhout Design Group)'s main competitors?
DAQRI is listed as an emerging player. Direct peers are Magic Leap, Vuzix and RealWear. Broad incumbents are Microsoft (HoloLens), Epson (Moverio), Google (Glass Enterprise), Apple (Vision Pro) and Meta (Reality Labs). Lumus is listed as an others.
Does ODG (Osterhout Design Group) have an API?
No public API is recorded for ODG (Osterhout Design Group).
What industry is ODG (Osterhout Design Group) in?
ODG (Osterhout Design Group)'s product category is Extended Reality Smartglasses. Its primary akta.pro industry code is HDACALAH, Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount), with a secondary code of CRACAIAE, AR Smart Glasses. Its NAICS code is 33411 and its SIC code is 3670.