StartBox
StartBox is a private Atlanta-based medical technology company that sells a cloud-based patient safety system combining software and a physical blade-delivery forcing function to prevent wrong site surgery, serving hospitals, ambulatory surgery centers, and medical professional liability insurers.
- Company typePrivate
- Founded2014
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What StartBox does
StartBox is a private, founder-led medical technology company founded in 2014 and headquartered in Atlanta, Georgia. It develops the StartBox Patient Safety System, a cloud-based platform designed to prevent wrong site surgery (WSS) and capture near miss events across the surgical continuum from the initial decision through the incision. The system combines a software platform with a mobile application that records the decision for surgery, enables color-coded laterality visualization (Lavender for LEFT, Rose for RIGHT, Neutral Gray for No laterality), and allows any healthcare team member to flag errors via a No Go button. A physical forcing function — the Blade Delivery Kit — withholds the surgical scalpel until procedure information is verified and time out protocols are completed.
The company sells through enterprise field sales to hospitals, surgery centers, and ambulatory surgery centers (ASCs), supplemented by a strategic alliance with MedMal Direct Insurance Company that offers medical professional liability premium discounts linked to StartBox adoption. Its revenue model combines a SaaS subscription for the cloud platform with hardware sales of the Blade Delivery Kit and Patient Safety Convenience Kit. Pricing is quote-based and not publicly disclosed. Clinical validation rests on a six-site multi-center evaluation of 487 orthopedic procedures demonstrating zero wrong site surgery events and capture of 17 near misses, with peer-reviewed publication in Frontiers in Surgery (October 2020) and recognition by Medscape (October 2021).
The company operates with 11-50 employees under founders David Lane (former Marine Corps Officer and medical device sales leader) and Dr. Kaveh Khajavi (board-certified neurosurgeon and Air Force veteran). The leadership team has been augmented with senior hires from medical liability insurance (Kim Kramer, former AIG SVP) and medical device commercialization (Scott Bland, Luke Perkins). StartBox has raised approximately $10.4M across five funding rounds from 2016 to 2022, operates as a Business Associate under HIPAA, and currently serves the Southeast US market with no disclosed global footprint.
StartBox firmographics
Firmographics- Name
- StartBox
- Legal name
- StartBox, Inc.
- Website
- https://startboxor.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StartBox is a private Atlanta-based medical technology company that sells a cloud-based patient safety system combining software and a physical blade-delivery forcing function to prevent wrong site surgery, serving hospitals, ambulatory surgery centers, and medical professional liability insurers.
- Ownership category
- akta.pro rank
StartBox industry classification
Industry- Product category
- Healthcare Patient Safety Software
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391), Computer Systems Design Services (541512)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Operating Room Integration & Surgical Informatics (OR control, documentation, connectivity) (HLAHADAE)
Keywords
Where StartBox is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StartBox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software/SaaS Subscription: Cloud-based software subscription for accessing the StartBox Patient Safety System, including mobile application access, data capture, real-time alerts, and analytics dashboard.
- Hardware - Blade Delivery Kit: Physical surgical tactical tool containing the scalpel that is only released after proper verification and time out completion. Sold as part of the system.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
StartBox product offering
Product offeringCore offering
StartBox develops and sells a cloud-based patient safety system that tracks surgical procedures from the initial decision for surgery through to the incision in the operating room. The platform combines a mobile application with color-coded laterality visualization, real-time "No Go" alerts, and physical forcing functions (Blade Delivery Kit) to prevent wrong site, wrong side, wrong procedure, and wrong patient surgery. It captures near miss events for predictive analytics and is sold to hospitals, surgery centers, and ambulatory surgery centers, with insurance-linked risk management discounts available through a partnership with MedMal Direct.
Product overview
The StartBox Patient Safety System is a cloud-based platform consisting of multiple integrated components designed to eliminate wrong site surgery and capture near miss events. The system includes a core cloud-based software platform, a mobile application for recording surgical decisions and enabling real-time team communication with a No Go button feature, color-coded laterality visualization (Lavender for LEFT, Rose for RIGHT, Neutral GRAY for No laterality), and physical products including a Blade Delivery Kit and Patient Safety Convenience Kit that serve as forcing functions ensuring surgical safety protocols are completed before the surgeon receives the scalpel. The system addresses the entire surgical continuum from the decision in the doctor's office to the incision in the operating room.
Differentiator
Problem solved
Functional benefit
Products and services
- StartBox Patient Safety System A cloud-based patient safety platform for hospitals, surgery centers, and ambulatory surgery centers. The system records the surgical decision, captures data at checkpoints throughout the continuum of care, applies color-coded laterality visualization (Lavender for LEFT, Rose for RIGHT, Neutral Gray for no laterality), allows any team member to flag errors via a No Go button, and enables near miss capture and analytics. Designed to prevent wrong site surgery and reduce medical liability costs.
- StartBox Mobile Application A mobile application that allows providers to make audio recordings of planned procedures (Decision for Surgery), enables healthcare team members to flag errors at checkpoints via a No Go button, and provides color-coded laterality information throughout the surgical continuum. Intended for surgical team members at hospitals and surgery centers.
- StartBox Blade Delivery Kit A physical surgical tactical tool that contains the scalpel and is only provided to the surgeon after procedure info is verified and the surgical time out is conducted. Acts as a physical forcing function to ensure safety protocols are completed before incision. Sold as part of the StartBox System to surgical facilities.
- StartBox Patient Safety Convenience Kit A physical kit component of the StartBox System that supports the patient safety workflow and procedure verification process within the operating room. Sold to surgical facilities as part of the integrated StartBox offering.
Quantifiable outcome
- Zero wrong site surgeries across 487 orthopedic procedures at six sites
- +3 more outcomes
Companies that use StartBox
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
StartBox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
StartBox partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MedMal Direct Insurance CompanycoreStrategic alliance between StartBox and MedMal Direct Insurance Company, a multi-state medical professional liability insurance carrier. The alliance offers healthcare providers and Ambulatory Surgery Centers (ASCs) medical professional liability risk management discounts linked to the adoption of the StartBox System. This partnership enables StartBox to reach customers through insurance-linked incentives while providing MedMal Direct with data-driven risk assessment capabilities for their policyholders.
Scale indicators4 records
Recent moves6 records
StartBox competitors and assessment
Company assessmentDirect peers
- Surgical Safety Technologies: Provides OR integration, surgical video capture, and analytics to reduce adverse events; closely overlaps with StartBox on data-driven surgical safety and workflow documentation inside the operating room.
- LiveData: OR workflow and patient safety solutions, including surgical time-out dashboards and perioperative coordination, directly comparable to StartBox's clinical workflow and safety checkpoints.
- Caresyntax: Surgical analytics and OR integration platform that captures perioperative data to improve safety, efficiency, and outcomes; a more global, data-platform analog to StartBox's safety analytics.
Broad incumbents
- Picis (Optum): Perioperative and anesthesia information management systems used in hospitals to document and coordinate surgical workflows; competes broadly with StartBox on OR integration and surgical informatics inside enterprise hospitals.
- Brainlab: Surgical navigation, OR planning, and digital surgery platforms; comparable on procedure-level tracking and surgical informatics, though focused more on imaging-guided procedures.
- Karl Storz (OR1): Endoscopy and integrated OR (OR1) vendor combining imaging, documentation, and connectivity in the operating room; a large incumbent that could bundle surgical safety workflows alongside StartBox.
- Stryker: Major surgical device and OR equipment manufacturer with growing software and surgical informatics offerings; a broad incumbent that competes for hospital surgical safety and workflow budgets.
Others
- ProAssurance: Medical professional liability insurer and risk services provider; comparable through MedMal Direct partnership dynamics and the broader malpractice insurance ecosystem StartBox sells into.
- The Doctors Company: Large physician-owned medical liability insurer with patient safety and risk consulting programs; represents the type of carrier StartBox could partner with next, as well as competitive distribution threat.
- Joint Commission Center for Transforming Healthcare: Sets the Universal Protocol and surgical safety solutions that constitute the free baseline StartBox must displace; a key ecosystem reference point for any wrong-site surgery prevention product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
StartBox social profiles
Digital presenceStartBox compliance and trust
Trust signalCompliance1 record
StartBox financial estimates
Financial estimateRevenue estimate
Valuation estimate
StartBox leadership team
Management profileNumber of profiles
Profiles9 records
StartBox funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StartBox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StartBox
What does StartBox do?
StartBox develops and sells a cloud-based patient safety system that tracks surgical procedures from the initial decision for surgery through to the incision in the operating room. The platform combines a mobile application with color-coded laterality visualization, real-time "No Go" alerts, and physical forcing functions (Blade Delivery Kit) to prevent wrong site, wrong side, wrong procedure, and wrong patient surgery. It captures near miss events for predictive analytics and is sold to hospitals, surgery centers, and ambulatory surgery centers, with insurance-linked risk management discounts available through a partnership with MedMal Direct.
Is StartBox a public or private company?
StartBox is a private company. It is classified as venture growth investor backed and is currently operating.
When was StartBox founded?
StartBox was founded in 2014. It employs 11 to 50 people.
Where is StartBox based?
StartBox is headquartered in Atlanta, United States, in the North America region.
How does StartBox make money?
Two revenue lines are on record. Software/SaaS Subscription is the primary driver. The others are hardware - Blade Delivery Kit.
Who are StartBox's main competitors?
Direct peers on record are Surgical Safety Technologies, LiveData and Caresyntax. Broad incumbents are Picis (Optum), Brainlab, Karl Storz (OR1) and Stryker. Others are ProAssurance, The Doctors Company and Joint Commission Center for Transforming Healthcare.
Does StartBox have an API?
No public API is recorded for StartBox.
What industry is StartBox in?
StartBox's product category is Healthcare Patient Safety Software. Its primary akta.pro industry code is HLAHADAE, Operating Room Integration & Surgical Informatics (OR control, documentation, connectivity). Its NAICS code is 339113 and its SIC code is 3841.