What Shajgoj does

Shajgoj (legal entity: Shajgoj Limited) is a Bangladesh-based direct-to-consumer e-commerce platform specializing in authentic cosmetic and personal care products. Founded in 2013 and headquartered in Dhaka, the company operates a single-country, owned-storefront model at shop.shajgoj.com with no physical retail locations or third-party marketplace presence. It sells across eight product categories — makeup, skincare, hair care, personal care, mom & baby, fragrance, undergarments, and men's grooming — carrying over 500 brands ranging from premium international names (MAC, L'Oreal, The Body Shop, Revlon, Chanel, Calvin Klein) to Korean beauty labels (SOME BY MI, Beauty of Joseon, Anua) and local brands (Aarong Earth, Akij).

The platform's underlying technology is a standard multi-category e-commerce storefront with structured brand pages, category navigation, and educational content sections (Skin Care 101, Hair Care 101, Know Your Routine) that support organic search discovery. There are no disclosed proprietary AI features, mobile applications, or marketplace commission mechanisms; the company relies on its owned website, content marketing, and SEO as primary customer acquisition channels. The platform serves individual male and female consumers in Bangladesh seeking authenticated international and local beauty products, addressing pain points around product counterfeiting and the convenience of consolidated online beauty retail.

Shajgoj generates revenue through direct, one-time transactional product sales, with pricing set per product and no disclosed subscription, membership, or tiered pricing model. The company has raised approximately $2.3M across two funding rounds (a 2013 seed of $300K and a January 2022 Series A of $2M led by Surge with participation from Razor Capital, SBK, and Sturgeon Capital), and employs 101-250 people. It is privately held with no parent company, subsidiaries, or disclosed M&A activity.

Name

Shajgoj

Legal name

Shajgoj Limited

Website

https://shop.shajgoj.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Shajgoj is a Bangladesh-based direct-to-consumer e-commerce platform selling over 500 authentic international and local beauty and personal care brands across makeup, skincare, hair care, fragrance, and related categories to individual consumers nationwide.

Ownership category

akta.pro rank

Product category

Beauty & Personal Care E-commerce

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

akta.pro primary industry

Beauty & Personal Care Online Retailers (CRAFADAC)

Keywords

• Beauty e-commerce
• Cosmetics retail
• Personal care platform
• Skincare online
• Beauty brand retailer

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Shajgoj generates revenue through direct product sales of cosmetic and beauty products to consumers in Bangladesh. The platform acts as an online retailer, selling products across multiple categories including makeup, skincare, hair care, personal care, fragrances, undergarments, and mom & baby products. Revenue is generated through transaction-based sales with prices set per product.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Shajgoj operates an owned online e-commerce storefront (shop.shajgoj.com) that retails authentic cosmetic and beauty products directly to consumers in Bangladesh. The platform sells products across categories — makeup, skincare, haircare, personal care, fragrances, undergarments, mom & baby, and men's grooming — sourced from over 500 international and local brands and delivered domestically within Bangladesh.

Product overview

Shajgoj is an online e-commerce platform for authentic cosmetic and beauty products in Bangladesh. The platform operates as a multi-brand marketplace offering products across categories including Makeup, Skin Care, Hair Care, Personal Care, Mom & Baby, Fragrance, Undergarments, and Men's Grooming. The company features hundreds of international and local beauty brands such as NICKA K, L'Oreal, Flormar, The Body Shop, Revlon, Dove, Swiss Beauty, and Guerniss. The platform emphasizes product authenticity and offers various promotional campaigns and seasonal sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Shajgoj Online Marketplace Multi-brand online e-commerce platform providing Bangladeshi consumers with access to authentic cosmetic and beauty products across multiple categories from international and local brands.
• Makeup Range of makeup products including face, eyes, lips, nails, and tools & brushes from various international and local brands, sold to individual consumers in Bangladesh.
• Skin Care Facial skincare products including cleansers, moisturizers, sunscreens, serums, masks, and K-Beauty items targeting various skin concerns for Bangladeshi consumers.
• Hair Care Hair care and styling products including shampoos, conditioners, oils, serums, hair colors, and styling tools from multiple brands, targeted at individual consumers in Bangladesh.
• Personal Care Personal hygiene and wellness products including bath & shower, oral care, feminine hygiene, and health & fitness items for Bangladeshi consumers.
• Mom & Baby Products for mothers and infants including bath time essentials, baby care products, creams, lotions, and oils, sold to Bangladeshi consumers.
• Fragrance Perfumes, body sprays, body mists, colognes, and deodorants for men and women, sold to Bangladeshi consumers.
• Undergarments Intimate wear including bras, panties, lingerie sets, sportswear, nightwear, maternity wear, and body shapers for individual consumers in Bangladesh.
• Men's Grooming Personal care products specifically for men including shaving, skincare, hair care, and fragrances, sold to Bangladeshi consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Purplle: Indian beauty e-commerce platform aggregating mass and mid-market beauty brands with a strong own-brand portfolio. Directly comparable to Shajgoj in catalog breadth, brand mix, and direct-to-consumer beauty focus.
• Nykaa: India's leading beauty and personal care e-commerce platform offering 2,000+ brands across makeup, skincare, haircare, and fragrance. Highly comparable to Shajgoj as a multi-brand, inventory-led beauty pure-play serving South Asian consumers online.
• Daraz (Alibaba): Alibaba-backed marketplace that operates the dominant general e-commerce platform in Bangladesh, with a sizable beauty and personal care category. Direct competitor for the same Bangladeshi beauty shopper that Shajgoj serves.
• Sugar Cosmetics: India-focused color cosmetics brand that has expanded into marketplace-led retail. Comparable as a South Asian beauty player competing in the same makeup and personal-care category that Shajgoj curates online.
• Honasa Consumer (Mamaearth): Omni-channel Indian beauty and personal care brand platform (Mamaearth, The Derma Co, BBlunt) selling across online and offline. Comparable to Shajgoj in targeting South Asian consumers with natural/D2C beauty and personal care products.

Emerging players

• Meesho: Indian social-commerce platform pushing into value beauty and personal care SKUs for Tier-2/3 consumers. Comparable as a price-aggressive, digitally native channel that could pull lower-income beauty spend away from specialist platforms like Shajgoj.

Regional players

• Chaldal: Bangladesh's leading quick-commerce grocery platform that has expanded into beauty and personal care SKUs. Comparable as a homegrown Bangladeshi e-commerce operator competing for the same online consumer wallet.

Broad incumbents

• Sephora: Global multi-brand beauty retailer (owned by LVMH) with extensive online assortment across makeup, skincare, fragrance, and haircare. Comparable as a category leader in curated beauty retail against which Shajgoj competes for premium brand allocations.
• Amazon Beauty: Global e-commerce incumbent with a large beauty and personal care category and increasing cross-border reach into South Asia. Comparable as a broad-based competitor with scale advantages over a single-country beauty player.
• Flipkart: Walmart-owned Indian e-commerce marketplace with a sizeable beauty and personal care vertical. Comparable as a large, well-capitalised South Asian e-commerce operator competing for the same regional beauty consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/shajgoj
• Facebookfacebook.com/shajgojbd
• LinkedInlinkedin.com/company/shajgoj-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shajgoj