What Strafe does

Strafe (legal entity: Sidledes AB) is a Stockholm-based esports media and data platform founded in 2013, operating globally through a responsive web platform and native iOS and Android applications. The company aggregates real-time esports coverage across 10+ competitive game titles including Counter-Strike 2, League of Legends, Dota 2, Valorant, Overwatch, Call of Duty, Rocket League, StarCraft 2, Hearthstone, and Rainbow 6 Siege, delivering live match scores, tournament calendars, team and player tracking, matchup histories, and editorial news and analysis.

The underlying platform combines tournament data ingestion, a Glicko-based player ranking system with Rating Deviation for confidence-weighted performance metrics, and community features such as vote-based predictions and team following. The technology stack is web-based with mobile extensions rather than centered on AI or machine learning, and no API or SDK products are commercially offered.

Strafe's business model is consumer-facing and free at the point of use, with monetization derived from two streams: affiliate referral commissions from a network of 10+ betting operators (including Stake, BC.GAME, Shuffle, Bet365, and Casabet), and display advertising. The company has expanded beyond pure esports into adjacent sports betting content, notably FIFA World Cup 2026 coverage and betting calculators, broadening its commercial surface within the affiliate ecosystem.

Name

Strafe

Legal name

Sidledes AB

Website

https://strafe.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Strafe is a Stockholm-based esports media and data platform offering live scores, tournament calendars, and team/player tracking across 10+ competitive game titles to a global consumer audience, monetized through betting-operator affiliate referrals and advertising.

Ownership category

akta.pro rank

Product category

Esports Data Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Esports Data, Analytics & Integrity Services (Stats, Anti-Cheat, Anti-Fraud) (MPAFADAI)

akta.pro secondary industry

Esports Platforms & Competitive Gaming Networks (BPAMAKAH)

Keywords

• Esports data platform
• Live match scores
• Tournament scheduling
• Team player rankings
• Esports news coverage

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Affiliate Marketing - Betting Operators: Strafe features top betting operators (Stake, BC.GAME, Shuffle, Bet Panda, 1Red, JB.com, Vave, Punkz, Bet365, Casabet) with affiliate links and promo codes, earning commissions for referred customers
2. Advertising: The platform displays advertising content including bookmaker logos, promotional offers, and casino/sweepstakes promotions to generate advertising revenue

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Strafe operates a unified esports media and data platform accessible via web and mobile applications, providing live match scores, real-time in-game statistics, comprehensive tournament calendars, team and player tracking with Glicko-based ratings, and esports news coverage across 10+ competitive game titles including CS2, League of Legends, Dota 2, Valorant, and Overwatch. The platform is offered free to end users and monetized through affiliate partnerships with betting operators and on-platform advertising.

Product overview

Strafe offers a unified esports platform combining live scores, real-time match statistics, tournament calendars, team/player tracking, and esports news coverage. The product portfolio consists of the core Strafe Esports web platform and mobile apps (iOS and Android) that deliver consistent functionality across devices. The platform covers multiple esports titles including CS2, League of Legends, Dota 2, Valorant, Overwatch, Call of Duty, Hearthstone, Rocket League, StarCraft 2, and Rainbow 6 Siege.

Differentiator

Problem solved

Functional benefit

Products and services

• Strafe Esports Web Platform Responsive web platform at strafe.com providing live esports scores, real-time in-game statistics, tournament calendars, team and player tracking with Glicko-based ratings, and esports news and articles coverage across 10+ competitive game titles. Built for individual esports fans worldwide who want consolidated real-time coverage of professional esports.
• Strafe Mobile App (iOS and Android) Native mobile applications available on the Apple App Store (iOS) and Google Play Store (Android) under package id com.strafe.android, providing on-the-go access to live esports scores, match schedules, tournament coverage, and real-time statistics across the same set of esports titles as the web platform.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Abios: Esports data, statistics, and odds API provider serving betting operators and media platforms; directly comparable to Strafe's data and content layer, though primarily B2B.
• PandaScore: Esports data and odds feed provider covering multiple game titles for sportsbooks; comparable to Strafe in multi-title esports coverage but positioned as a B2B data vendor rather than a consumer app.
• Esports Insider: Esports industry news and media outlet focused on the business of esports; overlaps with Strafe's news and analysis coverage of the esports ecosystem.
• HLTV.org: Long-standing Counter-Strike esports news, scores, and statistics platform; directly comparable to Strafe's CS2 coverage and team/player tracking features, though focused on a single title.
• Dot Esports: Esports news and editorial platform covering multiple competitive game titles; comparable to Strafe's content and news layer.
• Liquipedia: Esports wiki and data reference covering tournaments, teams, and players across multiple titles; comparable in its multi-title historical and structural esports data depth.
• Bayes Esports: B2B esports data and integrity services provider for betting operators; overlaps with Strafe in esports data feeds and is one of the closest functional competitors for betting-adjacent data.
• Dexerto: Esports and gaming media publisher producing news, match coverage, and editorial content; overlaps with Strafe's news, articles, and tournament coverage verticals.

Broad incumbents

• Stats Perform (Opta Sports / Sportradar): Established sports data and analytics provider with growing esports coverage; comparable as a multi-sport data and content platform, with significantly greater scale and B2B licensing.
• Sportradar: Global sports data and content company with an expanding esports portfolio; comparable to Strafe in serving betting operators with data and content, but at substantially broader scale and as part of a full sportsbook offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/strafeapp
• Facebookfacebook.com/strafecom

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strafe