PlayYourCourt
PlayYourCourt is a US tennis instruction marketplace that connects students with 3,200+ RSPA-certified independent coaches who travel to local courts, supplemented by a membership video library and practice-partner matching across 25+ metros.
- Company typePrivate
- Founded2007
- HeadquartersVirginia Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What PlayYourCourt does
PlayYourCourt (legal entity PlayYourCourt LLC, Virginia) is a two-sided online marketplace that connects tennis students with independent, RSPA-certified professional coaches who travel to courts near the customer's home. Founded in 2007 and headquartered in Virginia Beach, VA, the platform operates across 25+ major US metropolitan areas and lists 3,200+ vetted coaches, addressing the structural friction of expensive country-club memberships and inconvenient court access that prevents many recreational players from taking regular lessons.
The product surface spans four components: (1) on-demand local tennis lessons (private, semi-private, group, and specialty formats for kids, adults, and beginners), priced $69–$234 per hour based on coach experience and location; (2) a membership-gated video coaching library featuring RSPA Elite certified professionals including founders Scott Baxter and Nate Bolling; (3) a tennis community/match-making feature that pairs members with evenly matched local practice partners; and (4) live workshops run by the founders. The platform is web-based, self-serve, and product-led, with a concierge coach-matching flow that recommends coaches based on age, skill level, and goals.
The business model combines per-transaction lesson revenue, a recurring membership subscription (which unlocks VIP pricing, the video library, and partner matching), and an affiliate program. Customer acquisition is driven primarily by a 280K+ subscriber email newsletter ("The Weekly Serve"), content marketing, organic social on TikTok, and PR coverage in Tennis Channel, ESPN Radio, Forbes, and Tennis Magazine. The company has raised $1.487M in a single funding round in 2018, has no disclosed revenue, and operates with 11–50 employees.
PlayYourCourt firmographics
Firmographics- Name
- PlayYourCourt
- Legal name
- PlayYourCourt LLC
- Website
- https://playyourcourt.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PlayYourCourt is a US tennis instruction marketplace that connects students with 3,200+ RSPA-certified independent coaches who travel to local courts, supplemented by a membership video library and practice-partner matching across 25+ metros.
- Ownership category
- akta.pro rank
PlayYourCourt industry classification
Industry- Product category
- Tennis instruction marketplace
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)
- akta.pro primary industry
- Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN)
- akta.pro secondary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where PlayYourCourt is headquartered
LocationHeadquarters
- HQ city
- Virginia Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PlayYourCourt business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Lesson Transactions: Per-transaction revenue from tennis lessons. Users book individual lessons or lesson packages with coaches. Rates vary by coach experience and location, ranging from approximately $69-$234 per hour. Members receive VIP/discounted pricing.
- Membership Subscriptions: Recurring membership providing access to video coaching library, practice partner matching, VIP lesson pricing, and member discounts on tennis gear. Subscription renews automatically until cancelled.
- Affiliate Program: Commission-based program where affiliates promote PlayYourCourt products and services to earn generous commissions. Listed among sports affiliate programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-hour coaching rates ranging from $69 to $234 depending on coach experience |
| Subscription | Monthly | Membership with VIP pricing and additional perks |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
PlayYourCourt product offering
Product offeringCore offering
PlayYourCourt operates a web-based tennis instruction marketplace that connects students with a network of 3,200+ RSPA-certified coaches who travel to the customer's local court for private, semi-private, group, and youth lessons. The platform layers on a membership program that unlocks a video coaching library, practice partner matching, VIP discounted lesson pricing, and gear discounts, supplemented by in-person workshops led by founders Scott Baxter and Nate Bolling.
Product overview
PlayYourCourt is a tennis instruction marketplace and community platform that connects players with certified coaches and practice partners. The platform operates as a unified service combining four core offerings: Local Tennis Lessons (on-demand coaching delivered at courts near the student), Video Instruction (a membership-based video coaching library), Tennis Community/Find Partners (matching service for finding practice partners), and Workshops (live intensive training sessions). The platform also offers a membership program providing VIP pricing on lessons, exclusive video content access, partner matching features, and gear discounts. Coaches are vetted through the RSPA certification program, and the service operates nationwide across the United States with a network of 3,200+ certified coaches.
Differentiator
Problem solved
Functional benefit
Products and services
- Local Tennis Lessons On-demand tennis instruction service that dispatches RSPA-certified coaches to courts near the student for private, semi-private, group, and specialty lessons (kids, adults, beginners). Rates range from approximately $69 to $234 per hour depending on coach experience, with members receiving VIP discounted pricing and a 100% satisfaction guarantee.
- Video Instruction Membership-based library of video coaching content featuring quick, no-fluff lessons from RSPA Elite certified tennis professionals covering technique, strategy, and match play skills. The entire library is unlocked with a PlayYourCourt membership.
- Tennis Community / Find Partners Membership-enabled matching service that helps tennis players find evenly matched local practice partners, hitting buddies, and match play opportunities across the United States.
- Workshops Live intensive in-person training sessions led by RSPA Elite Certified Tennis Professionals Scott Baxter and Nate Bolling, designed to deliver rapid, noticeable improvement in technique and strategy in a single day.
Quantifiable outcome
- On average $10 per hour cheaper than local clubs
- +2 more outcomes
Companies that use PlayYourCourt
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
PlayYourCourt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PlayYourCourt partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Tennis ExpressminorEquipment partner. Logo displayed on PlayYourCourt website as a trusted partner providing tennis equipment and gear discounts to members.
- WilsonminorEquipment partner. Logo displayed on PlayYourCourt website as trusted partner in tennis equipment.
- AdidasminorEquipment partner. Logo displayed on PlayYourCourt website as trusted partner in tennis apparel and equipment.
- TournaminorEquipment partner. Logo displayed on PlayYourCourt website as trusted partner in tennis accessories.
- RSPA (Racquet Sports Professionals Association)coreCertification and standards partnership. RSPA is the world leader in certifying tennis professionals. PlayYourCourt proudly partners with RSPA, committing to elevate coaching standards through comprehensive education and stringent SafePlay compliance including thorough training and screening.
- Tennis League NetworkminorLeague and competitive play partner. Logo displayed on PlayYourCourt website as trusted partner for tennis leagues.
- Road To ProminorPlayer development pathway partner. Logo displayed on PlayYourCourt website as trusted partner.
- ACEing AutismcoreCommunity partnership with nonprofit bringing benefits of tennis to children with autism across the country. PlayYourCourt is expanding access to the sport and creating opportunities for kids to learn, grow, and connect on the court. 'Serving the Community Together' initiative.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
PlayYourCourt competitors and assessment
Company assessmentDirect peers
- TopCourt: TopCourt is a direct tennis instruction marketplace connecting students with vetted coaches across multiple US markets, with comparable transaction-based lesson booking and coach matching. It is the most directly comparable competitor to PlayYourCourt's core marketplace offering.
- CoachUp: CoachUp is a broader sports coaching marketplace connecting athletes with private coaches across many sports, including tennis. While not tennis-specialized, it uses a similar vetted-coach, transaction-based model and targets the same consumer pain point (finding quality local instruction without club membership).
Emerging players
- TakeLessons: TakeLessons is an online marketplace for private instruction spanning music, languages, and select sports including tennis. Comparable in marketplace mechanics and self-serve booking, but its broader category breadth makes tennis a smaller share of its business than for PYC.
- SwingVision: SwingVision is a mobile AI-powered tennis video analysis app used by players and coaches for stroke improvement. It overlaps with PYC's video coaching library and practice-improvement value proposition, though it focuses on technology-driven self-analysis rather than live coaching matches. (Listed as PYC's technology partner.)
- TennisGate: TennisGate is a tennis community and match-finding app for finding local hitting partners and leagues. It directly overlaps with PYC's practice partner matching feature and tennis community offering, though its model is more social/community-led than instruction-led.
Broad incumbents
- MasterClass: MasterClass is a premium video-based online learning platform featuring celebrity instructors including tennis professionals. It overlaps with PYC's video coaching library category but is broader, higher-priced, and does not offer live local instruction or partner matching.
- Tennis Channel: Tennis Channel is the dominant dedicated tennis media brand in the US offering streaming, instruction shows, and tennis content. It overlaps with PYC's video instruction offering and lends media credibility (PYC has been featured on Tennis Channel), but it does not operate a transactional coaching marketplace.
- USTA (United States Tennis Association): The USTA is the national governing body for tennis in the US, running leagues, tournaments, and junior player development pathways. PYC's junior segment and college-scholarship narrative intersect with USTA programming, though USTA is a membership/sanctioning organization rather than a transactional marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PlayYourCourt social profiles
Digital presencePlayYourCourt financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlayYourCourt leadership team
Management profileNumber of profiles
Profiles3 records
PlayYourCourt funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlayYourCourt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlayYourCourt
What does PlayYourCourt do?
PlayYourCourt operates a web-based tennis instruction marketplace that connects students with a network of 3,200+ RSPA-certified coaches who travel to the customer's local court for private, semi-private, group, and youth lessons. The platform layers on a membership program that unlocks a video coaching library, practice partner matching, VIP discounted lesson pricing, and gear discounts, supplemented by in-person workshops led by founders Scott Baxter and Nate Bolling.
Is PlayYourCourt a public or private company?
PlayYourCourt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PlayYourCourt founded?
PlayYourCourt was founded in 2007. It employs 11 to 50 people.
Where is PlayYourCourt based?
PlayYourCourt is headquartered in Virginia Beach, United States, in the North America region.
How does PlayYourCourt make money?
Three revenue lines are on record. Lesson Transactions are the primary driver. The others are membership Subscriptions and affiliate Program.
Who are PlayYourCourt's main competitors?
Direct peers on record are TopCourt and CoachUp. Emerging players are TakeLessons, SwingVision and TennisGate. Broad incumbents are MasterClass, Tennis Channel and USTA (United States Tennis Association).
Does PlayYourCourt have an API?
No public API is recorded for PlayYourCourt.
What industry is PlayYourCourt in?
PlayYourCourt's product category is Tennis instruction marketplace. Its primary akta.pro industry code is THAJAKAN, Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis), with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 611620 and its SIC code is 7900.