SwingVision
SwingVision is a mobile AI platform providing automated shot tracking, AI-edited video highlights, match analytics, and electronic line calling for amateur tennis and pickleball players using a standard smartphone, with tiered subscriptions (Free, Pro, Max) and an enterprise facility system called Swing Court.
- Company typePrivate
- Founded2019
- HeadquartersBerkeley, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What SwingVision does
SwingVision is a mobile AI platform that provides automated shot tracking, AI-edited video highlights, match statistics, and electronic line calling for amateur tennis and pickleball players using a standard smartphone camera. The product runs as an iOS/iPadOS app (with Apple Watch companion functionality) and processes 500M+ historical shots on-device in real time, achieving 97%+ accuracy on close line-call decisions (vs ~90% human accuracy). The portfolio includes the consumer app across Free, Pro ($11.99/mo, billed annually), and Max ($19.99/mo, billed annually) tiers; the patented Swing Stick phone-mount hardware; Swing Court, a permanent facility installation that delivers ELC, video analysis, and live streaming from a single camera; and a Coach Reviews marketplace connecting users to certified coaches for paid feedback.
The company was founded in 2019 by Swupnil Sahai (former Tesla Autopilot engineer, Columbia PhD) and Richard Hsu, was an early recipient of Apple App Store recognition (2021 iPhone/iPad keynote feature, 2022 App of the Day, 2023 Apple Design Award), and is an approved Player Analysis Technology of the ITF (March 2026), Tennis Australia, LTA, and ITA. It has raised approximately $13.5M across multiple rounds (most recently $4M from Constructor Capital in April 2026) and reports roughly 500,000 total users with about 25,000 paying subscribers.
The business runs as a hybrid go-to-market: product-led growth with a freemium funnel on the consumer side (social sharing of highlight reels and athlete endorsements drive organic acquisition), overlaid with an enterprise/B2B field-sales motion for Swing Court installations and a Teams product serving 100+ college programs. Revenue is dominated by Pro and Max subscription recurring revenue, supplemented by hardware (Swing Stick), facility licensing, and emerging marketplace commissions from Coach Reviews.
SwingVision firmographics
Firmographics- Name
- SwingVision
- Legal name
- SwingVision Inc.
- Website
- https://swing.vision
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SwingVision is a mobile AI platform providing automated shot tracking, AI-edited video highlights, match analytics, and electronic line calling for amateur tennis and pickleball players using a standard smartphone, with tiered subscriptions (Free, Pro, Max) and an enterprise facility system called Swing Court.
- Ownership category
- akta.pro rank
SwingVision industry classification
Industry- Product category
- Sports Performance Analytics
- NAICS
- Spectator Sports (71121), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Racquet Sport Training Aids & Practice Equipment Retail (CRAMAFAJ)
- akta.pro secondary industry
- Sports Streaming Platforms (MPACAAAE)
Keywords
Where SwingVision is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SwingVision business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue (Pro & Max tiers): Monthly and annual subscription tiers offering incremental features: Pro ($11.99/mo billed annually) includes 30 recording hours, cloud storage, line challenges, AI scoreboards; Max ($19.99/mo billed annually) adds 60 hours, AI coaching, 4K video, and family sharing. Swing Stick bundle packages available with discounted first-year pricing.
- Hardware Sales (Swing Stick): Sale of Swing Stick phone mount accessory. Standalone pricing at $49.99-$99.99, or bundled with Pro subscription. One-time hardware purchase with optional accessories.
- Swing Court Facility Licensing: Annual license for tennis and pickleball facilities installing Swing Court system. Includes hardware, software, installation, onboarding, and US-based technical support. Revenue from B2B enterprise contracts with facilities, clubs, and tournament organizers.
- Coach Reviews Marketplace: Marketplace connecting users with certified coaches for personalized video reviews with timestamped feedback. Coach takes commission or platform fee structure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic recording features and limited storage |
| Subscription | Annual | Pro subscription with enhanced recording and analysis features |
| Subscription | Annual | Max subscription with premium features including AI coaching and 4K |
| One time/ perpetual license | Pay-as-you-go | Swing Stick hardware accessory for optimal recording setup |
| Subscription | Annual | Swing Court B2B annual license for tennis facilities |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
SwingVision product offering
Product offeringCore offering
SwingVision provides a mobile AI platform that turns a smartphone or iPad camera into a professional-grade tennis and pickleball analysis system. It offers real-time ball tracking, automated shot statistics, AI-generated video highlights, electronic line calling, shot heatmaps, and AI coaching, supported by subscription plans (Free, Pro, Max), the Swing Stick phone-mount hardware accessory, and the Swing Court permanent facility installation.
Product overview
SwingVision offers a mobile AI platform providing pro-quality stats, video analysis, and electronic line calling for tennis and pickleball athletes. The product portfolio consists of the core SwingVision App (iOS/iPadOS with Apple Watch companion), hardware accessory (Swing Stick phone mount), facility solution (Swing Court for permanent installations), and three subscription tiers (Free, Pro, Max). The platform also includes a Coach Reviews marketplace and Teams solution for organizations. Key AI capabilities include real-time shot tracking from smartphone video, automated highlights, AI coaching with strategic insights, and electronic line calling with 97%+ accuracy. The system processes over 500 million shots from 200,000+ users worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Swing Court: AI-Powered Smart Tennis Courts - a permanent solution for tennis and pickleball facilities that enables players to record sessions by tapping on a kiosk near the net post, providing electronic line calling, video analysis, and live streaming.
Products and services
- SwingVision App AI-powered mobile app that uses a smartphone or iPad camera to deliver real-time shot tracking, video analysis, electronic line calling, AI scoring, heatmaps, and AI coaching for tennis and pickleball players and coaches.
- Swing Stick Patented phone mount accessory that attaches to court fences to provide optimal viewing angle for SwingVision recording, enabling the most accurate shot tracking and statistics. Sold standalone or bundled with Pro subscription.
- Swing Court Patented permanent mobile AI system for tennis and pickleball facilities that delivers electronic line calling, player stats, video analysis, audio feedback, local leaderboards, and live streaming from a single camera placed behind the baseline.
- Coach Reviews Marketplace that connects users with nationally certified tennis and pickleball coaches who provide personalized video reviews with timestamped feedback embedded in SwingVision recordings.
- SwingVision Teams Team management solution for college and club tennis programs providing player and coach accounts, centralized team dashboards, progress tracking, automated stats, video analysis, cloud storage, and live streaming for dual matches.
Quantifiable outcome
- 97% line calling accuracy for close calls within 10cm of a line (vs. 90% human accuracy)
- +4 more outcomes
Companies that use SwingVision
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
SwingVision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability10 records
Feature9 records
SwingVision partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- International Tennis Federation (ITF)coreApproved as ITF Player Analysis Technology in March 2026, permitting use during sanctioned international tournaments. Official certification for tournament-grade accuracy.
- USTA SoCalcorePartnership to bring electronic line calling to dozens of junior and adult tournaments in Southern California region.
- Andre Agassi / IBMminorAnnounced partnership for AI-powered digital platform for tennis, pickleball, and padel targeted for fall release. Distinct competitive platform, not direct partnership with SwingVision.
- Intercollegiate Tennis Association (ITA)coreOfficial ball tracking app partner providing endorsement for collegiate tennis tournaments and leagues across the US.
- Tennis AustraliacoreOfficial ball tracking app partner; exclusive technology endorsement for tournaments and leagues in Australia. Wildcard Ventures (Tennis Australia's VC) invested in company.
- UK Lawn Tennis Association (LTA)coreOfficial ball tracking app partner providing endorsement for UK tennis development programs and access to LTA facilities and events.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
SwingVision competitors and assessment
Company assessmentBroad incumbents
- Hawk-Eye Innovations: Hawk-Eye, owned by Sony, is the dominant electronic line calling and ball tracking technology in professional tennis and other sports. It is the most direct comparable to SwingVision's line calling and officiating capabilities but operates at the professional tier with expensive court-side hardware installations, whereas SwingVision is democratizing similar capabilities via smartphone.
- Catapult Sports: Catapult Sports is a leading wearable athlete tracking and performance analytics provider for professional and elite sports teams. While focused on wearables and team sports rather than computer vision, it competes in the broader sports performance analytics space that SwingVision is entering.
- Stats Perform: Stats Perform provides AI-powered sports data, analytics, and live streaming for media, betting, and teams across multiple sports. It is a broad incumbent in sports data and analytics with significant tennis and racquet sports coverage, competing for federation and broadcaster relationships.
- Hudl: Hudl is the dominant sports video analysis platform for high school, college, and club teams across multiple sports. While focused on team sports like football and basketball, Hudl competes for the same college tennis and club programs that SwingVision serves with its Teams product.
Direct peers
- PlaySight Interactive: PlaySight provides AI-powered sports video analysis and live streaming for tennis, basketball, and other sports, with a focus on court/facility installations. It serves college programs and clubs similarly to SwingVision's Teams and Swing Court offerings, making it a direct competitor in the facility and college tennis analytics market.
- Veo Technologies: Veo Technologies uses AI-powered computer vision cameras to automatically capture, edit, and stream sports footage without a camera operator. While focused on soccer/football currently, its core technology (AI-driven sports video capture and analysis) is highly comparable to SwingVision's mobile AI approach.
- Pixellot: Pixellot provides AI-automated sports video capture and streaming solutions for sports organizations, schools, and broadcasters. It offers similar video analysis and live streaming capabilities to SwingVision's Teams product, with comparable target markets in amateur and youth sports.
Regional players
- Toptracer (Topgolf Callaway): Toptracer (owned by Topgolf Callaway) provides AI-powered ball tracing and shot tracking for golf, primarily at driving ranges and golf entertainment venues. It uses similar computer vision technology to SwingVision but for golf rather than racquet sports.
- Trackman: Trackman provides Doppler radar and computer vision-based sports performance tracking for golf and other sports. Its professional-grade launch monitors and simulators serve a similar high-end analytics market to SwingVision's premium offerings, though Trackman is golf-focused.
Emerging players
- CoachNow (formerly Coach's Eye): CoachNow is a mobile-first coaching and video analysis platform serving coaches and athletes across multiple sports including tennis. It directly competes with SwingVision's Coach Reviews marketplace and remote coaching capabilities.
Market position
Strengths6 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SwingVision social profiles
Digital presenceSwingVision compliance and trust
Trust signalCompliance1 record
SwingVision financial estimates
Financial estimateRevenue estimate
Valuation estimate
SwingVision leadership team
Management profileNumber of profiles
Profiles19 records
SwingVision funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SwingVision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SwingVision
What does SwingVision do?
SwingVision provides a mobile AI platform that turns a smartphone or iPad camera into a professional-grade tennis and pickleball analysis system. It offers real-time ball tracking, automated shot statistics, AI-generated video highlights, electronic line calling, shot heatmaps, and AI coaching, supported by subscription plans (Free, Pro, Max), the Swing Stick phone-mount hardware accessory, and the Swing Court permanent facility installation.
Is SwingVision a public or private company?
SwingVision is a private company. It is classified as venture growth investor backed and is currently operating.
When was SwingVision founded?
SwingVision was founded in 2019. It employs 11 to 50 people.
Where is SwingVision based?
SwingVision is headquartered in Berkeley, United States, in the North America region.
How does SwingVision make money?
Four revenue lines are on record. Subscription Revenue (Pro & Max tiers) is the primary driver. The others are hardware Sales (Swing Stick), swing Court Facility Licensing and coach Reviews Marketplace.
Who are SwingVision's main competitors?
Broad incumbents on record are Hawk-Eye Innovations, Catapult Sports, Stats Perform and Hudl. Direct peers are PlaySight Interactive, Veo Technologies and Pixellot. Regional players are Toptracer (Topgolf Callaway) and Trackman. CoachNow (formerly Coach's Eye) is listed as an emerging player.
Does SwingVision have an API?
No public API is recorded for SwingVision.
What industry is SwingVision in?
SwingVision's product category is Sports Performance Analytics. Its primary akta.pro industry code is CRAMAFAJ, Racquet Sport Training Aids & Practice Equipment Retail, with a secondary code of MPACAAAE, Sports Streaming Platforms. Its NAICS code is 71121 and its SIC code is 7900.