What Ivory does

Ivory, legally Nostalgic Dust Private Limited, is a Bengaluru- and Delhi-based brain health startup founded in October 2022 by Issac John and Rahul Krishnan. It offers neuroscience-backed cognitive assessments for early detection of cognitive decline in India's adult population, combining a gamified mobile application, a one-time Cognitive Health Checkup (an FDA-registered assessment - FDA Reg No: 3017544020, powered by Cognifit - delivering scores across 22 cognitive skills via 17 gamified tasks), and an Advanced Brain Health Checkup that pairs the cognitive assessment with a blood biomarker panel (HbA1c, hs-CRP, ApoB, Lp(a), B12, D, homocysteine, etc.) and a 1:1 neurologist consultation.

The platform integrates with third-party clinically validated instruments - notably a February 2026 partnership with UK-based Cambridge Cognition to commercialize the CANTAB Pathway digital cognitive assessment in India in five local languages (Hindi, Tamil, Telugu, Bengali, Kannada). Beyond direct-to-consumer distribution via iOS, Google Play, and shop.liveivory.com, Ivory runs a parallel B2B motion targeting hospitals (Manipal, Marengo Asia), diagnostic chains (Metropolis Healthcare, Suburban Diagnostics), mental health clinicians, neuropsychologists, and corporate wellness programs that integrate cognitive screening into preventive health packages and employee wellness offerings.

Revenue is generated through one-time test purchases, monthly recurring subscriptions, and B2B licensing/per-assessment fees. The company has raised approximately $2.5 million across three rounds from Capital A, IIM-A Ventures, Draper Associates, SAGE Venture Fund, and IFCI Venture (Ministry of Social Justice and Empowerment). A clinical advisory board of geriatricians, neurologists, and neuropsychologists from Manipal and Marengo Asia underwrites the medical positioning, and the company hosted Cogniverse 2026 in Mumbai - India's first brain health and early detection forum - as a category-defining demand-generation and KOL engagement initiative.

Name

Ivory

Legal name

Nostalgic Dust Private Limited

Website

https://liveivory.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Ivory is an India-based brain health platform that delivers neuroscience-backed cognitive assessments, a gamified brain-training mobile app, and integrated blood-biomarker checkups, serving Indian adults over 40 alongside hospital, diagnostic-chain, and corporate-wellness enterprise partners.

Ownership category

akta.pro rank

Product category

Digital Cognitive Health Assessments

NAICS

Educational Services (61), Testing Laboratories and Services (54138), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Prepackaged Software (7372), Services-Testing Laboratories (8734)

akta.pro primary industry

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

akta.pro secondary industry

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

Keywords

• Cognitive health assessments
• Neuroscience-based screenings
• Brain training apps
• Digital cognitive diagnostics
• Preventive brain health

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Cognitive Assessment Sales: One-time purchases of cognitive health assessments including Brain Function Test and Brain & Heart Health Checkup. The Brain Function Test is an FDA-registered cognitive assessment providing scores across 22 skills. The Brain & Heart Health Checkup includes cognitive assessment plus advanced blood biomarkers and neurologist consultation.
2. Subscription Services: Subscription-based products billed on a recurring periodic basis (Billing Cycle). Users can subscribe for ongoing access to brain health monitoring and assessments. Free trial available for subscription products. Auto-renewal at end of each billing cycle.
3. B2B Enterprise Licensing: White-label and API access licensing to healthcare providers, diagnostic chains, and corporate wellness programs. Clinical partners integrate cognitive screening into existing health packages, with revenue generated through per-assessment or bulk licensing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Ivory develops and sells neuroscience-based digital cognitive health assessments to detect early cognitive decline and support brain health. Its core offerings are the FDA-registered Cognitive Health Checkup (Brain Function Test) with 17 gamified tasks producing scores across 22 cognitive skills, an Advanced Brain Health Checkup that combines cognitive testing with blood biomarkers and neurologist consultation, and a gamified brain-training mobile app for habit-building.

Product overview

Ivory is a brain health platform offering a suite of cognitive health products centered around two main assessment offerings: the Cognitive Health Checkup (Brain Function Test) and the Advanced Brain Health Checkup. The Brain Function Test is an FDA-registered assessment with 17 gamified neuroscience-based tasks generating scores across 22 cognitive skills, while the Advanced version adds blood biomarker analysis and neurologist consultation. The platform also includes a gamified brain training mobile app and B2B assessment solutions for healthcare providers, diagnostic chains, and corporate wellness programs. In February 2026, Ivory launched a partnership with Cambridge Cognition to deploy CANTAB Pathway across India's healthcare channels.

Differentiator

Problem solved

Functional benefit

Brands

• CANTAB Pathway: Clinically validated digital cognitive assessment platform commercialized in partnership with Cambridge Cognition for healthcare and consumer health markets in India
• Cogniverse
• Cogniverse 2026

Products and services

• Cognitive Health Checkup (Brain Function Test) FDA-registered cognitive assessment featuring 17 gamified neuroscience-based tasks that produce scores across 22 cognitive skills, helping users detect early signs of cognitive decline and understand overall brain function. Designed for individual consumers and clinicians.
• Advanced Brain Health Checkup Comprehensive brain health package combining Ivory's cognitive assessment with advanced blood biomarkers linked to brain and vascular health plus a 1:1 neurologist consultation for personalized recommendations. Goes beyond standard checkups (sugar, cholesterol, thyroid) to include markers directly impacting memory, focus, mood, and brain aging.
• Ivory App (Gamified Brain Training) Gamified neuroscience-backed mobile application offering interactive cognitive training games and personalized solutions to improve cognitive skills, along with healthy nudges for habit-building. Available on iOS App Store and Google Play Store.
• Partner/Corporate Cognitive Assessments B2B cognitive assessment solutions for healthcare providers, diagnostic chains, mental health clinicians, neuropsychologists, and corporate wellness programs, enabling early detection of cognitive decline and brain fog with evidence-based assessments. Delivered through white-label, API access, and per-assessment or bulk licensing models.
• CANTAB Pathway Digital Cognitive Assessment (India) Clinically validated digital cognitive assessment platform commercialized through partnership with UK-headquartered Cambridge Cognition. Designed for early identification of cognitive impairment across hospitals, diagnostic chains, and consumer health segments, localized into multiple Indian languages.

Quantifiable outcome

• 72% of respondents in independent study had one or more critical risk factors linked to Dementia
• +6 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship, minor and core.

• Cambridge CognitionflagshipTechnology or Integration · 17 February 2026Strategic partnership to commercialize CANTAB Pathway, a clinically validated digital cognitive assessment platform, across India's healthcare and consumer health markets. Ivory deploys assessments at scale using its established clinical network. Products available in multiple Indian languages (Hindi, Tamil, Telugu, Bengali, Kannada). Partnership addresses India's 138 million people over 60, with up to 34 million potentially living with mild or major cognitive impairment while 90% remains underdiagnosed.
• Meet the Drapers IndiaminorGTM or Marketing Partner · 1 January 2026Ivory was selected as one of three finalists at Meet the Drapers India startup competition and secured investment offer from Tim Draper. Competition spanned six cities with live challenges.
• Metropolis HealthcarecoreStrategic or Co-development PartnerStrategic partnership to integrate Ivory's cognitive assessments into preventive health packages offered by Metropolis Healthcare. Enables consumers to access cognitive screening alongside standard health checkups as part of comprehensive preventive healthcare offerings.
• Manipal HospitalcoreImplementation/ SI/ Consulting PartnerClinical partner where Dr. Anoop Amarnath (Chairman, Geriatric Medicine) serves as Clinical Advisor to Ivory. Hospital uses Ivory's cognitive assessments for patient screening. Dr. Jwala Narayanan (Consultant Neuropsychologist) also practices at Manipal Hospital and serves as Clinical Advisor.
• Marengo Asia HospitalcoreImplementation/ SI/ Consulting PartnerClinical partner where Dr. Kunal Bahrani (HoD Neurology) endorses Ivory's cognitive assessments for early detection of cognitive decline and timely interventions. Represents medical professional validation of Ivory's clinical utility.
• Suburban DiagnosticsminorChannel Partner/ Reseller/ DistributorDiagnostic chain partner referenced in Ivory's blood tests guide for comprehensive brain health checkups. Offers DEXA scans and other tests mentioned as part of comprehensive brain health assessment.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Cambridge Cognition: UK-based developer of the CANTAB digital cognitive assessment platform, which Ivory has licensed for the Indian market. Direct upstream partner and a benchmark for clinical-grade cognitive testing globally.
• Cognifit: Neuroscience-based cognitive assessment and brain training platform whose FDA-registered technology (FDA Reg No: 3017544020) powers Ivory's Brain Function Test. Closest direct comparison in gamified cognitive assessment.
• Linus Health: US-based digital health company offering AI-powered cognitive assessment for early detection of dementia and brain health conditions, serving healthcare providers and consumers. Comparable in business model and target customer segments.
• Neurotrack Technologies: Digital cognitive health company focused on early detection of Alzheimer's and cognitive decline through digital assessments. Direct competitor in the consumer and clinical cognitive assessment market.
• BrainCheck: US-based digital cognitive assessment platform used by clinicians and health systems to detect and manage cognitive impairment. Comparable product offering and provider-focused go-to-market.
• Posit Science (BrainHQ): Provider of clinically validated brain training and cognitive assessment exercises, including the ACTIVE trial-validated BrainHQ platform. Comparable in gamified brain training and cognitive assessment offerings.
• Creyos (formerly Cambridge Brain Sciences): Online cognitive assessment platform offering science-backed brain health tests for healthcare providers, researchers, and consumers. Closely comparable in assessment-as-a-service model and clinical validation.

Emerging players

• Altoida: AI-driven digital cognitive assessment platform using smartphone-based tasks to detect early signs of cognitive impairment. Comparable in modality and clinical application.
• Savonix: Digital neurocognitive assessment platform delivering mobile cognitive testing for healthcare, research, and consumer wellness use cases. Comparable in mobile-first cognitive screening.
• Memtrax: Continuous recognition memory testing tool used for cognitive screening in clinical and consumer settings. Comparable in lightweight, scalable cognitive assessment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/liveivory
• LinkedInlinkedin.com/company/liveivory
• Instagraminstagram.com/letsliveivory

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ivory