What CogniFit does

CogniFit is a privately held digital health company, founded in 1999 and headquartered in San Francisco, that develops an AI-powered cognitive assessment and brain training platform. Its core offering is the Cognitive Assessment Battery (CAB), which measures 20+ cognitive domains including memory, attention, perception, coordination, and executive function, paired with adaptive personalized training programs that adjust difficulty based on individual performance using brain-plasticity-based methodology. The technology is delivered through web and native mobile apps (iOS, Android, Huawei App Gallery) and is hosted on AWS infrastructure.

The company operates a multi-segment go-to-market model spanning direct-to-consumer subscriptions, enterprise/professional licenses to clinicians (3,588), schools (1,065), academic researchers (774), and corporate wellness buyers (50 companies), plus a white-label/API licensing program with 120 partners reaching over 1.1 million end users, and clinical trial services supporting 1,130 trials. Sub-brands such as IQbe (fluid intelligence test), MindFit (mindfulness), Babybright (early childhood), MindED (educational partnership with Santillana in Spain), Brain Battles (gamified assessments), and Jobfit-CAB (HR recruiting) extend the platform across distinct use cases. Revenue is generated through consumer subscriptions, per-seat enterprise licensing (annual), white-label licensing royalties, and multi-year clinical trial contracts; specific pricing is not publicly disclosed.

CogniFit claims a global footprint across North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa, with localization in 20+ languages. It has raised approximately $11.2M across four disclosed funding rounds (the most recent in April 2010 from Milk Capital) and has operated without external capital for over 15 years. Recent strategic activity includes the CAB K-12 product launch (August 2024), the MindED/Santillana partnership (2025), and a digital-twin mental health research initiative with Duke, Columbia, and Nebrija Universities (October 2025). Leadership includes CEO Carlos Rodriguez, Chairman Prof. Shlomo Breznitz, CMO Curtis Ashford, and CTO Tommy Sagroun.

Name

CogniFit

Legal name

CogniFit Inc

Website

https://cognifit.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

CogniFit is a San Francisco-based digital health company that develops an AI-powered cognitive assessment and personalized brain training platform, serving healthcare professionals, schools, researchers, corporate wellness programs, and individual consumers across more than 20 cognitive skill domains.

Ownership category

akta.pro rank

Product category

Digital Cognitive Health Software

NAICS

Professional and Management Development Training (611430), Computer Training (611420), Business Schools and Computer and Management Training (6114)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

akta.pro secondary industries

Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines) (EDAFAKAG), Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH)

Keywords

• Cognitive assessment tools
• Brain training software
• Digital health platform
• Neuropsychological assessment
• Cognitive rehabilitation software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Consumer Subscription: Individual users pay subscription fees for access to brain training programs and cognitive assessments. The platform offers free trials and subscription-based access through web and mobile applications.
2. Enterprise/Professional Licenses: Healthcare professionals, educators, researchers, and corporate clients purchase organizational accounts to manage patients, students, employees, or research participants with access to CogniFit assessments and training.
3. White Label Partnership Licensing: Partners license CogniFit technology for integration into their own products and platforms, generating licensing revenue. Currently 120 partners with 1,106,098 users through white label arrangements.
4. Clinical Trial Services: Pharmaceutical companies and research institutions use CogniFit for cognitive assessment in clinical trials, providing reliable measurement of cognitive outcomes.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

CogniFit develops and sells an online cognitive assessment and brain training platform that measures 20+ cognitive skills (memory, attention, perception, coordination, executive functions) and delivers AI-personalized training programs. The platform is offered to individual consumers via subscription, to healthcare professionals and educators as clinical/educational tools, to researchers and pharma sponsors for cognitive assessment in trials, and to corporate wellness and white-label technology partners via enterprise and licensing agreements.

Product overview

CogniFit offers a comprehensive brain training and cognitive assessment platform consisting of a core brain training system with personalized training programs, the Cognitive Assessment Battery (CAB) for measuring 20+ cognitive domains, and multiple specialized platforms for healthcare, education, research, corporate wellbeing, and sports. The portfolio includes consumer products like the IQbe intelligence test, Brain Battles competitive assessments, MindED (with Santillana), and white label API partnerships. The platform utilizes AI-driven personalization to adapt training to individual cognitive profiles, with solutions spanning children (Babybright, MindED, K-12 assessments), adults (personalized training, employee wellbeing), and seniors (65+ training, nursing homes). The ecosystem includes mobile apps, web-based programs, and professional tools for clinicians and researchers.

Differentiator

Problem solved

Functional benefit

Brands

• IQbe: A digital nonverbal assessment of fluid intelligence test that measures IQ using 3D manipulative elements based on Raven's Standard Progressive Matrices.
• MindFit®
• Babybright®
• MindED
• Brain Battles

Products and services

• CogniFit Brain Training Platform A comprehensive brain training platform with scientifically-validated cognitive exercises designed to improve memory, attention, perception, coordination, and reasoning through personalized training programs based on neuropsychological assessment results.
• Cognitive Assessment Battery (CAB) A neuropsychological assessment battery that measures 20+ cognitive skills including attention, memory, perception, coordination, and executive functions. Used for individual assessment and clinical/professional evaluation.
• Personalized Brain Training Individualized cognitive training programs that adapt to each user's assessed cognitive profile, targeting areas of weakness while strengthening existing skills through scientifically-designed brain games.
• CAB K-12 Assessment Tool Cognitive assessment battery specifically designed for K-12 educational settings to evaluate and monitor cognitive skills in students for academic and learning support purposes.
• MindED A dual-app system developed with Santillana that combines AI, gamification, and neuroscience-based content to support children's academic and cognitive growth in Spain, with educational activities aligned to the Spanish curriculum and parental monitoring tools.
• IQbe Intelligence Test A digital nonverbal assessment of fluid intelligence with minimal cultural bias. The 3D manipulative test is based on Raven's Standard Progressive Matrices and provides IQ scores through an interactive cube-based interface.
• Brain Battles Competitive cognitive assessment platform where users challenge friends using CogniFit's cognitive tests, including Maze Maestro, Jigsaw Genius, Concentration Captain, Speed Wizard, Memory Hero, and other gamified assessments.
• CogniFit Healthcare Platform Professional platform for healthcare providers offering neuropsychological exploration, stimulation, and cognitive rehabilitation tools that are clinically proven, reimbursable, and designed for clinical settings with patient management capabilities.
• CogniFit Clinical Trials Platform for pharmaceutical and research organizations to integrate cognitive assessments into clinical trials, reducing risk and providing more reliable results through standardized neurocognitive evaluation.
• CogniFit Research Platform Cognitive Assessment Batteries and brain training exercises designed for academic researchers conducting brain-based experimental studies with tools for participant management and data collection.
• CogniFit Education Platform Neuropsychological evaluation, stimulation, and cognitive tools for educational settings to support student cognitive development and identify learning-related cognitive strengths and weaknesses.
• CogniFit Employee Wellbeing Online mental wellness platform for corporate use, providing cognitive training tools to improve employee wellbeing and performance through brain health programs.
• CogniFit Sports Cognitive assessment and training platform for athletes and sports professionals to enhance cognitive performance, reaction time, and decision-making skills relevant to athletic performance.
• White Label Partnerships API API and technology licensing program allowing companies to integrate CogniFit's brain training and cognitive assessment technology under their own brand; 120 partners distribute to over 1.1 million users.
• Jobfit-CAB HR Recruiting Tools Cognitive assessment tools designed for human resources and recruitment purposes to evaluate candidate cognitive abilities and cognitive fitness for specific roles.
• MindFit Mindfulness training program integrated into CogniFit's cognitive training ecosystem.
• Babybright Early childhood cognitive development program designed for young children to support cognitive growth from an early age.
• CogniFit Family Platform Family-oriented platform allowing family members to access CogniFit evaluations and training, with parental monitoring capabilities for children's brain health.
• CogniFit Nursing Homes Cognitive training and assessment solutions designed for nursing home and senior care settings to support cognitive health in aging populations.

Quantifiable outcome

• Research shows engaging in mentally stimulating activities like puzzles or word games can delay age-related mental decline by up to seven years
• +1 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Duke UniversitycoreStrategic or Co-development Partner · 17 October 2025Researchers from Duke University are collaborating with CogniFit to develop digital twins—virtual copies of individuals built from real-time data—that could be used to predict and treat mental health conditions. The project aims to test how brains respond to therapy, medication, or stress for personalized treatment.
• Columbia UniversitycoreStrategic or Co-development Partner · 17 October 2025Columbia University researchers are partnering with CogniFit on digital twin technology for mental health prediction and treatment personalization. The collaboration focuses on building virtual representations to test brain responses to various interventions.
• Nebrija UniversitycoreStrategic or Co-development Partner · 17 October 2025Nebrija University researchers collaborate with CogniFit on developing digital twins for mental health treatment. The partnership aims to create personalized, preventive mental health interventions using virtual brain models.
• SantillanacoreStrategic or Co-development Partner · 1 January 2025Santillana, a major educational publisher, partnered with CogniFit in 2025 to create MindED, a dual-app system supporting children's academic and cognitive growth in Spain. The platform leverages AI, gamification, and neuroscience-based content aligned with the Spanish curriculum, with tools for parental monitoring.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NeuroNation: NeuroNation is a popular consumer brain-training subscription product with adaptive exercises across memory and reasoning; it competes directly with CogniFit's consumer subscription and has strong European distribution overlap.
• Lumosity: Lumosity is the largest consumer brain-training subscription app with a similar game-based cognitive exercise library; it is CogniFit's most direct mass-market competitor despite the FTC-related reputational overhang in the category.
• Elevate Labs: Elevate offers a subscription-based mobile brain-training app targeting adults with daily cognitive exercises — directly comparable to CogniFit's consumer subscription product.
• Peak (Brain Training): Peak provides gamified brain-training and coaching apps for consumers and corporate wellness — overlapping with CogniFit's consumer and employee-wellbeing offerings.
• Posit Science (BrainHQ): Posit Science's BrainHQ offers clinically validated, web- and app-based cognitive training across memory, attention, and processing speed — directly competing with CogniFit's core brain-training platform and sharing a science-led, B2C/B2B positioning.
• Cambridge Cognition: Cambridge Cognition provides digital cognitive assessments and clinical-trial endpoints (e.g., CANTAB) used by pharma and academic researchers — directly overlapping with CogniFit's clinical-trials and research platforms.
• Creyos (formerly Cambridge Brain Sciences): Creyos offers online cognitive assessments and a brain-health platform for clinicians, researchers, and consumers — competing head-on with CogniFit's CAB assessment and professional healthcare platform.

Broad incumbents

• Pear Therapeutics: Pear Therapeutics pioneered prescription digital therapeutics (reSET, reSET-O) and overlapped with CogniFit's clinical vision; while its assets were wound down, it remains a structural reference point for regulated cognitive digital health.

Emerging players

• Akili Interactive: Akili develops FDA-cleared digital therapeutics for cognitive conditions such as ADHD and depression, overlapping with CogniFit's clinical focus but distinguished by a regulated, prescription-grade model.

Regional players

• Scientific Brain Training PRO (SBTP): Scientific Brain Training PRO distributes CogniFit-style cognitive assessment and training software in French-speaking markets, overlapping with CogniFit's European footprint and clinician-targeting positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CogniFit
• YouTubeyoutube.com/Cognifit
• Facebookfacebook.com/cognifit
• LinkedInlinkedin.com/company/cognifit
• Instagraminstagram.com/cognifit

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CogniFit