The ROW

What The ROW does

The Row is a privately held luxury fashion house founded by Mary-Kate and Ashley Olsen, operating as a direct-to-consumer brand focused on minimalist, understated apparel, footwear, handbags, and accessories for affluent women and men. The product portfolio spans women's and men's ready-to-wear (outerwear, jackets, sweaters, t-shirts, shirts, dresses, skirts, pants, denim, underpinnings), footwear (boots, flats, loafers, heels, sneakers, sandals), handbags (top-handle, totes, backpacks, shoulder, cross-body, small, travel), and accessories (eyewear, scarves, gloves, hats, belts). Premium price points range from approximately $350 for entry t-shirts to over $12,500 for top-tier coats and $4,650+ for handbags, with materials centered on cashmere, wool, and high-grade cotton and a neutral, timeless design palette.

The brand operates exclusively through its own channels: an e-commerce storefront on the Shopify platform (therow.com) shipping to over 50 countries across North America, Europe, Asia Pacific, the Middle East, Latin America, and Africa, plus three flagship retail locations in New York, Los Angeles, and London with in-store pickup integration. The website is localized into seven languages and supports seven currencies. Beyond core apparel, the company operates Galerie Objects (a curated sub-brand selling vintage items and objets d'art) and a home category featuring handwoven blankets. No wholesale, marketplace, or third-party retail channels are identified; no acquisitions, divestitures, funding rounds, or investor base are disclosed, and founder-led ownership and creative control appear to be retained.

Name

The ROW

Legal name

The Row

Website

https://therow.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

The Row is a privately held luxury fashion house founded by Mary-Kate and Ashley Olsen, selling minimalist ready-to-wear, footwear, handbags, and accessories for affluent women and men via its own Shopify e-commerce site and three flagship stores in New York, Los Angeles, and London.

Ownership category

akta.pro rank

Product category

Luxury Fashion

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAKAFAB

Luxury Leather Goods & Handbags

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Luxury Goods & Maison Brands (Multi-category)

SECONDARYCRAAACAI

Luxury & Designer Footwear

Consumer Products & Retail/Apparel, Footwear & Accessories/Footwear Brands & Manufacturing

SECONDARYCRAKAEAL

Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Luxury Accessories (Leather Goods, Sunglasses, Small Leather Goods)

SECONDARYCRAAAFAD

Luxury Handbags & Leather Goods

Consumer Products & Retail/Apparel, Footwear & Accessories/Luxury & Designer Fashion

Keywords

• Luxury fashion
• Designer apparel
• Ready-to-wear
• Luxury handbags
• Minimalist clothing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: The Row generates revenue through direct sales of luxury clothing, accessories, and handbags. Products are sold at full retail price through their e-commerce website and physical stores. The brand follows a traditional luxury retail model with no subscription or recurring revenue components.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Row is a luxury fashion brand that designs, manufactures, and sells ready-to-wear clothing, handbags, shoes, and accessories for women and men, alongside a curated Home line and Galerie Objects assortment. It operates a direct-to-consumer model through its own e-commerce site and physical retail stores, shipping to over 50 countries with premium pricing ranging from $350 to $12,500.

Product overview

The ROW is a luxury fashion brand offering high-end clothing and accessories for women and men. The product portfolio includes women's ready-to-wear clothing (outerwear, jackets, sweaters, sweatshirts, t-shirts, shirts, tops, dresses, skirts, pants, jeans), women's shoes (boots, flats, loafers, heels, sneakers, sandals), women's handbags (top handle, totes, backpacks, shoulder bags, cross body bags, small bags, travel bags), women's accessories (eyewear, scarves, gloves, hats, belts), men's ready-to-wear clothing, men's shoes, men's bags and leather accessories, home items (handwoven blankets), and Galerie (curated objects and vintage items). The brand operates as a direct-to-consumer luxury retailer using Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Ready-to-Wear Core women's apparel assortment from The Row, including tops, bottoms, outerwear, and dresses positioned as minimalist luxury ready-to-wear for affluent female consumers.
• Women's Shoes Women's footwear collection from The Row, including heels, flats, and boots featuring minimalist luxury design and premium materials for affluent female consumers.
• Women's Handbags Women's handbag collection from The Row, including signature leather handbags positioned as quiet-luxury accessories for affluent female consumers.
• Women's Accessories Women's accessories collection from The Row, including small leather goods and other accessory items positioned as minimalist luxury pieces for affluent female consumers.
• Men's Ready-to-Wear Men's apparel collection from The Row, including tops, bottoms, outerwear, and suiting positioned as minimalist luxury ready-to-wear for affluent male consumers.
• Men's Shoes Men's footwear collection from The Row, including loafers, sneakers, and boots featuring minimalist luxury design and premium materials for affluent male consumers.
• Men's Bags Men's bags collection from The Row, including leather bags and totes positioned as quiet-luxury accessories for affluent male consumers.
• Men's Accessories Men's accessories collection from The Row, including small leather goods and other accessory items positioned as minimalist luxury pieces for affluent male consumers.
• Home (Handwoven Blankets, etc.) Home collection from The Row featuring handwoven blankets and other home objects, extending the brand's minimalist luxury aesthetic into the home category for affluent consumers.
• Galerie Objects Curated Galerie Objects collection from The Row, including decorative and design objects positioned as luxury lifestyle items for affluent consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lemaire: French minimalist luxury RTW and accessories brand with quiet, design-led collections distributed DTC and via select wholesale. Shares The Row's aesthetic, premium price architecture, and quiet-luxury positioning.
• Khaite: American luxury label built around minimalist, refined everyday RTW and denim with a strong direct-to-consumer and flagship-store model. Comparable to The Row in aesthetic, customer (affluent American women), and DTC-first go-to-market.
• Toteme: Swedish minimalist luxury label offering contemporary RTW, accessories and leather goods with a similarly understated aesthetic and DTC-led distribution. Closely comparable to The Row on positioning, price band and target customer.
• The Frankie Shop: Contemporary minimalist multi-brand and private-label retailer targeting a similar minimalist-luxury consumer. Overlaps with The Row on aesthetic and customer segment, though it operates at a lower price band.

Broad incumbents

• Loro Piana: Italian luxury maison specializing in cashmere and premium materials across RTW, accessories and home. Directly comparable to The Row on material focus, minimalism, and quiet luxury positioning, but operates at significantly larger scale as part of LVMH.
• Jil Sander: German minimalist luxury RTW and accessories house with a long heritage of refined, pared-back design. Shares The Row's minimalist aesthetic and premium positioning, though operating at broader scale and as part of the OTB group.
• Bottega Veneta: Italian luxury house best known for leather goods (intrecciato) and increasingly minimalist RTW under Matthieu Blazy. Comparable to The Row as a leather-goods and minimalist RTW maison and as a direct handbag competitor at premium price points.
• Brunello Cucinelli: Italian luxury multi-category maison (RTW, accessories, home) emphasizing craftsmanship and quiet luxury at the very top of the price band. Comparable to The Row as a multi-category maison, though broader scale and listed parent (Cucinelli family/listed company) make it a broader incumbent.
• Max Mara: Italian luxury women's RTW and outerwear house known for coats and timeless design. Comparable to The Row on outerwear pricing ($2,850-$12,500 coat band), customer, and premium positioning, with much larger scale and global store network.
• Loewe: Spanish luxury house within LVMH known for leather goods, handbags, and refined RTW. Comparable to The Row as a leather-goods/RTW maison and as a direct competitor at the $1,800-$4,650+ handbag price band.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/therow
• Xx.com/therow
• LinkedInlinkedin.com/company/the-row-llc-dualstar-entertainment-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The ROW