What The Frankie Shop does

The Frankie Shop is a privately held, independent contemporary fashion retailer founded in New York City, operating a direct-to-consumer model through an owned Shopify e-commerce platform (thefrankieshop.com and eu.thefrankieshop.com) and four physical retail locations — two in New York (Soho and Lower East Side) and two in Paris on Rue Saint-Claude in the Marais (one for women, one for men/unisex). The company sells women's apparel, men's apparel, and lifestyle products (decor, candles, beauty, perfumes, textiles) at accessible luxury price points ranging from approximately $14 for accessories to over $900 for designer items, with global shipping and USD/EUR pricing.

The business model is direct-to-consumer product sales with a mix of own-brand and third-party designer labels, marketed through a multi-channel social commerce strategy spanning Instagram, TikTok, Facebook, Pinterest, and LinkedIn, supported by an editorial journal/blog and email newsletter. The brand has earned editorial recognition in publications including the New York Times, Harper's Bazaar, and Vogue, and was cited as a case study for social commerce success. Founder and owner Frankie Lindsey leads the business, which is privately held with no disclosed institutional funding, parent company, or outside investors. Operating geographies explicitly include the United States, France, the United Kingdom, Germany, Italy, and Spain.

Name

The Frankie Shop

Legal name

The Frankie Shop

Website

https://thefrankieshop.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Frankie Shop is an independent, New York-based contemporary fashion retailer selling cur

Ownership category

akta.pro rank

Product category

Contemporary Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industry

Men’s Apparel Retail (CRAAABAC)

Keywords

• Contemporary fashion retail
• Women's apparel
• Men's clothing
• Lifestyle products
• Direct-to-consumer fashion

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: The Frankie Shop generates revenue through direct-to-consumer sales of fashion apparel, accessories, and lifestyle products via their e-commerce website and physical retail stores. Products are sold at fixed retail prices with standard shipping fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Frankie Shop is an online and brick-and-mortar contemporary fashion retailer that designs and sells women's apparel (outerwear, tops, bottoms, dresses, knitwear, loungewear, jumpsuits, swimwear, accessories, shoes), men's apparel (outerwear, tops, bottoms, knitwear, loungewear, suits, denim, accessories, shoes), and lifestyle products (decor, candles and home fragrances, beauty, perfumes, textiles). The brand combines own-brand merchandise with curated third-party designer labels, operating under a direct-to-consumer model.

Product overview

The Frankie Shop is a fashion retailer offering a unified e-commerce platform with three main product lines: Women's Clothing (New Arrivals, Clothing, Outerwear, Tops, Bottoms, Dresses, Knitwear, Loungewear, Jumpsuits, Swimwear, Accessories, Shoes), Men's Clothing (similar structure with New Arrivals, Clothing, Outerwear, Tops, Bottoms, Knitwear, Loungewear, Accessories, Shoes, Suits, Sets, Denim), and Lifestyle products (Decor, Candles & Home Fragrances, Beauty, Perfumes, Textiles). The brand features curated seasonal edits including Summer in the City, Vacation Edit, Coordinated Sets, Leather Texture, and The Essentials. The Frankie Shop operates physical retail stores in New York (Soho and Lower East Side) and Paris (two locations for Women and Men/Unisex).

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing Full range of contemporary women's fashion apparel, footwear, and accessories offered to individual consumers, featuring curated seasonal edits for everyday, work, vacation, and lifestyle occasions.
• Men's Clothing Contemporary menswear collection including apparel, footwear, and accessories offered to individual male consumers, with curated seasonal edits and essentials.
• Lifestyle Home and lifestyle products — including decor, candles and home fragrances, beauty items, perfumes, and textiles — offered to individual consumers interested in design-forward lifestyle goods.
• Gift Cards Digital e-gift cards offered for purchase, usable across thefrankieshop.com product assortment.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aritzia: Canadian accessible-luxury women's apparel retailer with multi-channel DTC, signature outerwear/blazer focus, and international store expansion — directly comparable assortment, price architecture, and customer to The Frankie Shop.
• COS: H&M Group's contemporary minimalist label selling women's, men's, and lifestyle essentials with global DTC and physical stores — directly comparable curated, minimalist aesthetic and price tier.
• & Other Stories: H&M Group's curated womenswear label with strong Paris/Europe retail presence and lifestyle extensions — directly comparable in curation model, transatlantic footprint, and category breadth.
• Reformation: LA-based sustainable contemporary women's fashion retailer with DTC e-commerce and physical stores in fashion-forward neighborhoods — closely aligned customer, sustainability positioning, and price band.
• Everlane: DTC modern essentials brand selling women's and men's apparel with transparent pricing — comparable accessible-premium positioning and direct-to-consumer-first model.
• Toteme: Swedish minimalist contemporary label with strong DTC, physical stores in Paris and NYC, and elevated essentials — directly comparable Scandinavian minimalist aesthetic and price tier.
• Acne Studios: Stockholm-based contemporary fashion house with global DTC, Paris and NYC flagships, and a men's/women's mix — comparable curated minimalist identity and accessible-luxury price points.
• Réalisation Par: Australian contemporary women's label with cult dresses and blouses, sold DTC and through select retailers — closely comparable silhouette vocabulary and accessible-luxury price band.

Broad incumbents

• Net-a-Porter: Established multi-brand luxury online retailer with global reach, also operating physical retail — comparable as a destination for curated contemporary fashion, though at higher price points and broader assortment.
• Mango: Large international fashion retailer with global DTC, broad physical retail network, and a dedicated premium line — comparable transatlantic footprint and contemporary women's assortment, though at broader price points and larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@thefrankieshop
• Facebookfacebook.com/thefrankieshopnyc/?locale=en_GB
• LinkedInlinkedin.com/company/frankie-shop
• Instagraminstagram.com/thefrankieshop
• Pinterestpinterest.com/thefrankieshopnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Frankie Shop