Hammitt

What Hammitt does

Hammitt is a privately-held, direct-to-consumer luxury leather handbag and accessories brand founded in 2008 and headquartered in Los Angeles, California. The company designs and sells premium handcrafted bags, wallets, and travel accessories through its owned e-commerce platform at hammitt.com and a network of company-operated retail stores including a showroom in La Jolla, California. Core product lines span shoulder bags, crossbody bags, totes, clutches, backpacks, and wallets priced from approximately $45 for accessories to $1,750 for the Heiress Collection travel pieces, with most flagship handbags concentrated in the $295-$625 range. Signature design elements include jewelry-grade metal rivet hardware, proprietary soft pebbled leather treatments, convertible strap configurations, and the Heiress Collection's luxe nylon travel line. Sub-brands and adjacent businesses include Heiress Collection (travel), Hammitt Heritage (peer-to-peer resale of authenticated pre-owned Hammitt bags), and The Rivett Club (a points-based customer loyalty program). The company does not operate wholesale distribution channels, foreign markets, or third-party marketplaces.

Hammitt generates revenue primarily through one-time direct sales of finished goods, supplemented by premium gift-wrap services. Pricing is structured as unit pricing across tiered assortments, and the company offers free shipping on all orders plus Affirm-powered buy-now-pay-later financing to support higher average order values. The customer base is the fashion-conscious woman aged 25-55 seeking versatile, occasion-spanning handbags, with celebrity placements and editorial coverage in outlets such as Cosmopolitan, Elle, Forbes, Glamour, InStyle, US Weekly, and Travel + Leisure serving as the primary acquisition channel. The brand's marketing mix relies on earned media, influencer endorsements, and organic social presence across Instagram, TikTok, Pinterest, Facebook, and X. No disclosed revenue, headcount trend over time, or institutional capital events beyond a single 2019 round of $2.07M led by Black Oak Capital are available; the company operates from US-only markets with headquarters in Los Angeles and ancillary locations in Southern California.

Name

Hammitt

Legal name

Hammitt

Website

https://hammitt.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Hammitt is a Los Angeles-based, direct-to-consumer luxury leather handbag brand founded in 2008. It designs and sells premium handbags, wallets, and travel accessories online and through company-operated retail stores, serving fashion-conscious women aged 25-55 with celebrity-driven earned media as its primary acquisition channel.

Ownership category

akta.pro rank

Product category

Luxury Leather Handbags

NAICS

Luggage and Leather Goods Retailers (458320), Leather and Allied Product Manufacturing (316), Other Leather and Allied Product Manufacturing (3169)

SIC

Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Leather Goods & Handbags (CRAKAFAB)

akta.pro secondary industries

Handbags & Purses (CRAAAJAA), Leather Travel Goods & Luggage (CRAKAEAC)

Keywords

• Luxury handbags
• Leather accessories
• Designer handbags
• Premium leather goods
• Women's leather bags

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Handbag and Leather Goods Sales: Primary revenue stream from direct sale of premium leather handbags, shoulder bags, crossbody bags, totes, clutches, wallets, and accessories. Products are sold at various price points ranging from accessories ($45-$275) to full-sized bags ($295-$895) to travel pieces ($1,750).
2. Gift Wrap Services: Optional premium gift wrap service offered for $5 with ribbon, in addition to complimentary standard gift boxes with many orders

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Hammitt designs, manufactures, and sells premium leather handbags and accessories under its own brand, featuring signature metal rivet hardware and proprietary soft pebbled leather. Core products include shoulder bags, crossbody bags, totes, clutches, backpacks, wallets, and travel bags across signature collections such as the Kyle, Charles, VIP, and the nylon-based Heiress Collection. The brand sells exclusively through direct-to-consumer channels, including its own e-commerce site and company-owned retail stores, with a complementary resale platform and customer loyalty program.

Product overview

Hammitt is a luxury leather handbag brand offering a diverse portfolio of handcrafted bags and accessories. The product line centers on signature soft leather handbags adorned with iconic metal rivet studs, including flagship styles like the Kyle shoulder bag, Charles crossbody, and various collections across categories including totes, crossbody bags, satchels, clutches, backpacks, hobo bags, and raffia pieces. The brand operates through multiple sub-collections: the Heiress Collection (luxe nylon travel bags), the VIP Collection (classic clutches and satchels), and specialty lines like Midsummer Night and Huntington Garden (floral/lace designs). Beyond bags, Hammitt offers wallets, bag accessories (straps, charms), leather care products, a loyalty program (Rivett Club), and a resale platform (Hammitt Heritage). The products are sold directly through hammitt.com with a Buy Now, Pay Later option via Affirm.

Differentiator

Problem solved

Functional benefit

Brands

• Heiress Collection: Travel bags and accessories made with luxe durable nylon designed for endless journeys.
• Hammitt Heritage
• The Rivett Club

Products and services

• The Kyle Collection Hammitt's flagship compact leather shoulder bag, offered in small and medium sizes and used as everyday carry for work, social, and evening occasions.
• The Charles Crossbody Collection Hands-free crossbody travel bag with organization for travel essentials, designed for commuters and travelers seeking functional everyday carry.
• The Doxie Collection Denim-inspired shoulder bag satchel with sun-washed patterns and golden-tan topstitching, positioned as a casual day bag.
• The Erica Croissant Collection Day-to-night croissant shoulder/crossbody bag with leather paneling detail, marketed for dressier occasions.
• The Beverly Collection Modernized satchel with structured paneling and convertible straps, positioned as a refined shoulder bag.
• The Meredith Collection Structured, vintage-inspired East-West shoulder bag offered in pebbled leather and luxe suede treatments.
• The Tom Collection Versatile hobo/shoulder bag with zip closure and convertible strap options for everyday carry.
• The Shelley Collection Slouchy crossbody clutch and resort tote in soft pebbled leather, positioned for casual summer and resort styling.
• The VIP Collection Signature clutch and satchel collection in pebbled leather with iconic metal rivet hardware.
• The Charlotte Collection Soft leather shoulder bag with modern paneling detail and signature riveted hardware.
• The Daniel Collection Refined-structure tote and satchel collection for versatile everyday use.
• The Bryant Collection Satchel collection with refined leather detailing and signature hardware accents.
• The Heiress Collection (Travel Nylon) Travel-focused sub-brand of luxe durable nylon bags (backpacks, totes, weekenders, duffels) at $1,750 per travel piece, designed for frequent travelers seeking lightweight, organized carry.
• Hammitt Wallets Compact leather wallets (e.g., 110 North, 210 East, 5 North, 210 West) in pebbled leather with Hammitt signature hardware, priced between $45 and $275.
• Hammitt Bag Accessories Bag accessories including jewelry-grade metal chain shoulder straps (gold, silver, gunmetal), colorful webbing crossbody straps, and leather care products like Leather Laundry Waterproofing Spray and Leather Conditioning Balm.
• Tony Clear Stadium Bag Stadium-approved clear TPU crossbody bag for events requiring transparent carry, offered in multiple color variants.
• The Rivett Club Loyalty Program Customer loyalty program awarding points for purchases and product reviews, granting members access to exclusive items, rewards, and repeat-purchase incentives.
• Hammitt Heritage Resale Platform Brand-operated resale platform where customers can resell their authentic Hammitt bags or buy authenticated pre-owned Hammitt pieces, supporting sustainability and retention.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• AffirmsupportiveOthersAffirm provides buy-now-pay-later financing options at checkout, allowing customers to spread payments over time with transparent terms. This partnership enables customers to purchase higher-priced items with flexible payment options.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Lo & Sons: Independent DTC brand built on functional, design-forward leather bags and travel totes; comparable to Hammitt's Heiress Collection on travel positioning and DTC model.
• Cuyana: DTC-first leather goods and travel brand targeting a similar 'fewer, better' consumer; comparable on premium leather materials, direct-to-consumer focus, and travel bag extension.

Broad incumbents

• Tory Burch: Accessible-luxury brand with a strong handbag and accessories business targeting similar fashion-conscious female consumers at slightly higher price points; comparable customer and aspirational positioning.
• Coach: Largest US accessible-luxury leather house under Tapestry; competes with Hammitt across price tiers and customer segments and is the dominant benchmark for scale, retail footprint, and category leadership.
• Michael Kors: Global accessible-luxury brand with a large handbag business competing in the same price corridor and customer base; provides scale benchmark for Hammitt's potential retail expansion.
• Kate Spade: Tapestry-owned accessible-luxury brand with handbags at its core; directly competes with Hammitt on price band, target demographic, and DTC + outlet retail strategy.

Direct peers

• Frye: Heritage American leather goods brand selling handbags, totes, and small accessories with strong own-retail presence; overlaps Hammitt on leather craftsmanship, US brand heritage, and handbag-led assortment.
• Rebecca Minkoff: DTC-leaning contemporary handbag and accessory brand targeting millennial/Gen Z women; comparable to Hammitt on accessible-luxury pricing, handbag-first assortment, and influencer-driven go-to-market.
• Brahmin: Accessible-luxury US leather handbag brand known for signature hardware and croc-embossed textures; closely comparable to Hammitt on price band, materials, and brand positioning.
• Dooney & Bourke: Heritage American leather goods brand offering handbags in a similar $200–$700 price range with strong DTC and outlet retail presence; overlaps Hammitt on materials, customer demographic, and made-for-everyday-luxury positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hammittla
• Facebookfacebook.com/hammittla
• Instagraminstagram.com/hammittla
• Pinterestpinterest.com/hammittla
• TikToktiktok.com/@hammittla

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hammitt