What Nutrano Produce Group does

Nutrano Produce Group is a privately held Australian vertically integrated fresh produce company established in 2016, operating across citrus, tropical fruit (mangoes), and blueberries. The company manages over 2,000 hectares of established orchards across Queensland, Victoria, New South Wales, the Northern Territory, and Western Australia, supported by 13 sites and a workforce of more than 300 permanent staff that expands to roughly 600 during peak harvest. Its customer base spans major Australian supermarket chains (with Delite seedless mandarins positioned as Australia's number one mandarin brand and sold exclusively at Woolworths domestically), independent retailers, wholesale markets in Brisbane, Melbourne, and Sydney, and export customers in more than 20 countries across Asia, Middle East, Europe, the United States, Canada, and New Zealand. Nutrano's flagship proprietary assets include the Delite brand (marketed exclusively for the Delite Growers Association) and the Lady Jane mango variety (RA17 and R10-8), developed over 20 years with breeder Ken Rayner and grown exclusively at the Eumaralla Farm in Katherine, Northern Territory. The portfolio is completed by a suite of registered sub-brands (Sunwest, Abbotsleigh, Sweet Cheeks, Farm Patch, Smart Berries, Betty Blues, Billy Cart, ONE, SupeRed, Sweet & Juicy) targeting domestic and export channel-specific price points.

Operationally, Nutrano runs a fully integrated supply chain with packing facilities co-located near farms, automated robotic packing and grading lines, Compac Spectrim optical grading at the Abbotsleigh facility, Phytech precision irrigation monitoring, AI-enabled crop forecasting and on-farm decision-support systems, Hort360 Reef Certification (Abbotsleigh, 2024) for sustainable farming, and certified compostable fruit stickers (AS 5810) trialled in 2025 with Sinclair. Combined packing capacity exceeds 6,500 cartons or trays per hour across Sunwest, Eumaralla, and Abbotsleigh, and cold-chain and ripening infrastructure is offered to third-party customers alongside Nutrano's own production.

Nutrano generates revenue through a mix of branded fresh-produce sales to retail, wholesale, and export channels; professional and managed services for third-party growers and retailers (packing, cold storage, logistics, agronomic advisory, category sales management); and partnership-led distribution (notably Smart Berries for blueberries and Sunkist for US-grown Delite supply into Australia in the local off-season). The company divested its banana assets to Lamanna Premier Group in April 2022 to concentrate capital and management on the higher-value citrus, tropical, and blueberry portfolio, and appointed David Jordan as CEO in May 2025 to lead the next phase of strategic execution. Quality systems are certified under GlobalGAP, HARPS, and SQF, supporting export-market access.

Name

Nutrano Produce Group

Legal name

Nutrano Produce Group Pty Ltd

Website

https://nutrano.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Nutrano Produce Group is a privately held Australian vertically integrated fresh produce company (founded 2016) operating 2,000+ hectares of citrus, mango, and blueberry farms. It supplies branded produce (Delite, Lady Jane, Sunwest, Abbotsleigh) to major supermarkets, wholesale markets, and export customers across 20+ countries.

Ownership category

akta.pro rank

Product category

Fresh Produce

NAICS

Fruit and Tree Nut Farming (1113), Orange Groves (11131), Berry (except Strawberry) Farming (111334), Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Agricultural Production-Crops (100), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Fruit Wholesale (AFAIACAA)

akta.pro secondary industries

Berry Sorting & Packing Facilities (AFAOAGAD), Fresh Produce Distribution (CRAOABAB)

Keywords

• Fresh produce
• Citrus fruits
• Tropical fruits
• Cold chain logistics
• Horticulture supply

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fresh Produce Sales (Own Grown): Nutrano grows and sells fresh produce (citrus, mangoes, blueberries) directly to major supermarket chains, independent retailers, wholesale markets, and export customers under its own branded labels including Sunwest, Abbotsleigh, Delite, Lady Jane, and Sweet Cheeks. Revenue is generated from the sale of produce at wholesale and retail prices.
2. Packing Services for Grower Partners: Nutrano offers packing and consolidation services to external growers across its facilities with complete traceability. Citrus packing facilities at Katherine, Central Burnett, and Sunraysia regions serve both Nutrano's own production and third-party grower clients.
3. Cold Storage Services: Cold storage facilities capable of wide temperature zones offered to growers, retailer customers, and market agencies as a service.
4. Logistics and Distribution: From farms to packing facilities to markets and distribution centres across the country, the logistics team provides delivery of produce to customers.
5. Agronomic Support Services: Expert agronomists support growers in delivering improved tree health, better yields, and quality fruit, maximising grower profitability.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Nutrano Produce Group grows, packs, ripens, and distributes fresh citrus (mandarins, oranges, lemons, grapefruit), tropical mangoes, and blueberries under proprietary brands such as Delite, Lady Jane, Sunwest, Abbotsleigh, Sweet Cheeks, Farm Patch, and Smart Berries. The company also provides integrated supply chain services including packing, cold storage, logistics, agronomic support, and quality management to third-party growers and retailer customers.

Product overview

Nutrano Produce Group is an Australian fresh produce company established in 2016 operating a vertically integrated supply chain across Citrus, Tropical Fruits (Mangoes) and Blueberries. The company offers a portfolio of branded products including Delite Seedless Mandarins, Lady Jane Mangoes, Abbotsleigh Citrus, Sunwest Citrus, and Smart Berries blueberries. Core products are supported by integrated services including packing facilities with robotic grading technology, cold storage, logistics, quality management systems (Global GAP, HARPS, SQF), agronomic support for grower partners, and marketing/sales management. The business spans over 2,000 hectares of farms in Queensland, Victoria, NSW and Northern Territory with facilities for domestic supply, wholesale markets and export to over 20 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Delite: Premium seedless mandarin brand, exclusive to Woolworths from July to November. Australian-grown sweet, juicy, easy-to-peel mandarins.
• Smart Berries
• Betty Blues
• Lady Jane
• Sweet Cheeks
• Sunwest
• Abbotsleigh Citrus
• Farm Patch
• Billy Cart
• ONE Citrus
• SupeRed
• Sweet & Juicy

Products and services

• Delite Seedless Mandarins Premium seedless mandarins that are sweet, juicy and easy to peel. Australia's number one mandarin brand, exclusive to Woolworths from July to November, marketed under the 'Afternoon Delite' campaign.
• Lady Jane Mangoes Premium IP mango variety (RA17 and R10-8) with bright red exterior blush, rich sweet flavour, excellent shelf life and smaller seed. Developed in partnership with expert mango breeder Ken Rayner, exclusively grown and marketed by Nutrano.
• Farm Patch Seedless Lemons New citrus range developed predominantly for the prepack range, with seedless lemon prepacks. Grown with care by Australian farmers.
• Sunwest and Abbotsleigh Citrus Range Premium citrus range including mandarins, navel oranges, cara cara oranges, blood oranges, ruby red grapefruit, and lemons, sold under Sunwest and Abbotsleigh brands in domestic and export markets.
• Sweet Cheeks Mangoes Brand for Kensington Pride (Australia's favourite mango with sweet tangy taste and strong tropical aroma) and R2E2 mangoes (big bold size, sweet mild flavour, firm flesh).
• Smart Berries and Betty Blues Blueberries Blueberry brands distributed through Nutrano's affiliation with Smart Berries. Smart Berries sells to leading supermarkets and greengrocers across Australia. Betty Blues is an exclusive wholesale brand sold at leading grocers across Sydney.
• Packing Services Citrus and mango packing services using automated robotic packing and grading technology (Compac Spectrim) at facilities in Katherine, Central Burnett, and Sunraysia, offered to third-party grower clients with full traceability.
• Cold Storage Services Cold storage facilities with a wide range of temperature zones to suit customer specifications and optimise produce quality for maximum shelf life, offered to growers, retailer customers, and market agencies.
• Logistics and Distribution Services National logistics services delivering produce from farms to packing facilities, wholesale markets, and distribution centres across Australia, with international export capabilities.
• Agronomic Support Services Expert agronomy advisory services for citrus and mango grower partners, providing guidance on tree health, yields, irrigation (Phytech), fertigation, and quality fruit production.
• Quality Management Services Quality management and compliance services ensuring produce meets Global GAP, HARPS, Safe Quality Food (SQF), and international export certification standards.

Quantifiable outcome

• Record Delite mandarin sales in 2025
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Smart BerriescoreChannel Partner/ Reseller/ DistributorNutrano distributes its blueberries through its affiliation with Smart Berries. Smart Berries sells Nutrano's premium blueberries to leading supermarkets and greengrocers across Australia. Smart Berries also supplies the Betty Blues wholesale brand sold at leading grocers in Sydney.
• SunkistcoreStrategic or Co-development PartnerStrategic partnership with leading global citrus company Sunkist to make USA-grown Delite mandarins available in Australian stores until locally grown mandarins are available. Californian-grown Delite mandarins were made available in Woolworths stores in Queensland and NSW, rolling out nationally.
• Delite Growers AssociationcoreStrategic or Co-development PartnerFormed in 2009, Delite Growers Association is a collaboration of expert citrus growers who pioneered the seedless mandarin category. Nutrano Produce Group is the largest grower and exclusive marketer of Delite mandarins in Australia. Strict quality criteria including seed count, brix, and juice level are maintained across the grower network.
• Ken Rayner (Expert Mango Breeder)coreStrategic or Co-development PartnerPartnership with expert mango breeder Ken Rayner who developed the Lady Jane mango variety over 20 years. Lady Jane trees bore first fruit in 2001, first commercial planting at Nutrano's Eumaralla Farm in January 2013. Nutrano has exclusive growing and marketing rights to Lady Jane mangoes.
• Department of Primary Industries Queensland (DPI)minorStrategic or Co-development PartnerCollaboration with DPI in Queensland on R&D and trials to address quality issues in the Central Burnett region including granulation and frost damage. This ongoing research has placed Nutrano's Abbotsleigh farm ahead of the curve in quality management.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sunkist Growers: Long-established US citrus cooperative and global citrus brand. A direct strategic partner of Nutrano for counter-seasonal Delite supply in Australia, and a comparable branded citrus grower-marketer.
• Wonderful Citrus: Largest US-based citrus grower-marketer (part of The Wonderful Company), operating extensive orchards and branded citrus globally. Comparable scale, branded marketing approach, and export orientation to premium markets.
• Driscoll's: Global market leader in berries with Australian operations and recognized premium brand portfolio. Comparable through its branded berry marketing model that Nutrano emulates with Smart Berries and Betty Blues.

Direct peers

• T&G Global: New Zealand-headquartered fresh produce grower and marketer with global distribution across multiple fruit categories. Comparable vertically integrated supply chain and export-driven model serving major retailers.
• Costa Group: Australia's largest vertically integrated produce company with significant citrus, berry, and avocado operations. Directly comparable business model across farming, packing, and retail/export distribution, and a known prior employer of several Nutrano executives.
• Perfection Fresh: Privately held Australian fresh produce grower and marketer with national scale across multiple categories including citrus and berries. Closely aligned vertically integrated model serving major Australian supermarkets.
• Montague: Australian family-owned fresh produce company with national reach across stone fruit, apples, and other categories. Comparable vertically integrated farming, packing, and distribution operations serving major Australian retailers.
• Freshmax (Holman Fresh/Fruit Master): Australian fresh produce grower, packer, and distributor with national operations and prior executive overlap with Nutrano's leadership team. Operates a comparable wholesale-to-retail model in fresh fruit.

Regional players

• Zespri International: New Zealand-headquartered global kiwifruit marketer with premium branded supply chain and grower partnership model. Comparable in vertically integrated branded produce with strong Asian export presence, though operates in a different category.

Emerging players

• Smart Berries: Australian berry distributor that channels Nutrano blueberries into leading supermarkets and greengrocers. A channel partner and direct berry-category peer with overlapping customers but a narrower category focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Nutrano_Produce

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrano Produce Group